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12 Niche Web Design Business Success Stories [2023]

12 Niche Web Design Business Success Stories [2023]
Start A Niche Web Design Business

Niche web design business focuses on a specialized market such as law, home improvement, videography, fashion, etc. typically, when a web designer niches down their services, they are simply choosing to concentrate on one industry and create websites for businesses within the particular niche. To become a niche web designer, consider honing the following skills and personal qualities:

  • Visual design, HTML, CSS, JavaScript
  • Strong communication skills
  • Analytical thinking and problem-solving skills
  • Teamwork and research skills
  • Attention to detail

Narrowing your focus to a particular niche gives you a higher chance of becoming a recognized expert and places you in a better position to charge more for your services.

Here are some real life success stories of starting a niche web design business:

1. The Locksmith Agency (1-800-Unlocks) ($360K/year)

Samuel Wilson (from Richmond, VA, USA) started The Locksmith Agency (1-800-Unlocks) over 5 years ago.

$30K / month
1 founders / 3 employees

Case Study

My name is Samuel Wilson and I am the owner of The Locksmith Agency. The Locksmith Agency provides digital marketing services such as Website Development, SEO, and Google Listing optimization services specifically for the locksmith industry.

I now work with dozens of rock shops across the country and we’re making roughly $30k+ per month by helping them with their digital marketing needs such as local SEO and social media management.


2. Siva Solutions Inc. ($60K/year)

Senthil Kumar (from Cathedral City, California, USA) started Siva Solutions Inc. almost 19 years ago.

$5K / month
1 founders / 20 employees
Cathedral City, California, USA

Case Study

Hey there! Senthil Kumar is my name and digital marketing along with software development is where my expertise lies. Spearheading Siva Solutions Inc., my company which sprung up in 2004 and comprising of a team of game-changers, we have together brainstormed, created and implemented digital strategies to help our clients bag the numero uno position in the online world.

With the help of such well-crafted products, I never fail to achieve satisfaction in my clients. So much so that after being in touch with us, it seems that they are not resistant to good, as well as consistent performance. All I do is boost them to the 1st page on Google and they keep coming back for more.


Learn more about starting a niche web design business:

Where to start?

-> Niche web design business plan
-> How to finance a niche web design business?
-> How much does it cost to start a niche web design business?
-> Pros and cons of a niche web design business
-> How to get clients for a niche web design business?

Need inspiration?

-> Examples of established niche web design business
-> Marketing ideas for a niche web design business
-> Niche web design business slogans
-> Niche web design business names
-> Niche web design business Instagram bios
-> Niche web design business Instagram captions

Other resources

-> Profitability of a niche web design business
-> Niche web design business tips
-> Blog post ideas for a niche web design business
-> Niche web design business hashtags

4. WP Creative ($1.2M/year)

Nirmal Gyanwali (from Sydney NSW, Australia) started WP Creative about 8 years ago.

$100K / month
2 founders / 22 employees

Case Study

Hi there, My name is Nirmal Gyanwali, and I am the founder of Nirmal Web Studio based in Sydney, Australia.

We have gradually grown from 2 people to 25 global teams aligned with our purpose and vision in these last five years. And the team currently helps more than 100 clients to grow their business and achieve their online goals.


5. MadeByShape ($600K/year)

Andy Golpys (from Manchester, UK) started MadeByShape about 13 years ago.

$50K / month
2 founders / 10 employees

Case Study

Hello - I’m Andy Golpys, 34 years old - Co-Founder, of MadeByShape, A Creative and Digital Agency in Manchester, UK. We’ve naturally grown from Day One - with a strategy that we’d be a boutique agency that can cater to Big Brands and Small Brands at the same time.

We’re averaging £50k per month at the moment with a couple of side projects that turn over £££ too.


6. Eikon Labs ($180K/year)

Anebi Agbo (from Tempe, AZ, USA) started Eikon Labs almost 4 years ago.

$15K / month
1 founders / 1 employees

Case Study

Hey, y’all! My name is Anebi Agbo. I am the Founder and Chief Strategist of Eikon Labs - a web design consultancy. We work with brands that make the world rejoice and seek to only take on meaningful projects.

The idea for Eikon Labs was birthed during my altMBA in 2019. I was working in corporate America at the time and began to have the itch to pursue entrepreneurship. altMBA was a perfect catalyst to help get started.


7. Bop Design ($2.4M/year)

Kara Jensen (from San Diego, CA, USA) started Bop Design over 13 years ago.

$200K / month
2 founders / 13 employees

Case Study

Hi everyone! I'm Kara Jensen, co-founder/CEO of Bop Design, a B2B Digital Marketing Agency. We work with B2B companies in the high-tech, software, industrial, and life science space to develop lead-generating websites, brand platforms, and content marketing programs.

When I started the company in 2009 with co-founder Jeremy Durant, it was just the two of us working out of our apartment part-time, providing web and graphic design services to local small businesses. We made $30,000 in the first year. Fast forward to 2021, we have evolved our service offering, narrowed our target market to B2B companies, have 13 full-time employees, a bench of talented contractors, and work with B2B clients across the globe. We've made the Inc. 5000 Fastest Growing Companies list two years in a row and are on track to gross $2.8 million this year.


8. UXtweak ($480K/year)

Ľubomír Lajoš (from Bratislava, Slovakia) started UXtweak almost 3 years ago.

$40K / month
2 founders / 20 employees

Case Study

Hi, my name is Ľubomír Lajoš and I'm the CEO of UXtweak - a user research platform. Simply said, our platform can tell you if your users like your website if they can use it, or find what they are looking for.

We launched UXtweak.com about a year ago and so far we have MRR 60k without any external investments. To be sincere, we only have some investment from ourselves as I also own one of the biggest marketing agencies in Slovakia.


9. Never Settle ($1.8M/year)

Kenn Kelly (from Denver, Colorado, USA) started Never Settle about 11 years ago.

$150K / month
3 founders / 15 employees
Denver, Colorado, USA

Case Study

Hello, I’m Kenn Kelly and co-found Never Settle with two dear friends Andrew Lundquist and Shaul Hagen. Never Settle is a Digital Agency where relationships with our customers come first - after all, they are everything in our business. Although small, we’ve been globally recognized as a leader in mobile, website & marketing solutions.

In seven years, our team has now built over 1,000 business sites and apps to which we’re seeing momentum pick up even more. With that kind of volume, our team can leverage that experience for our current and future clients providing even more value. Our growth is consistent and moderate, which falls right in line with our focus on being a ‘legacy based’ company, not a high growth one. Our goal is to take care of our people, create sustainable value, and be a company that is around for decades to come. High growth comes with a different focus and different result, neither is better than the other we just felt this was the best path for our team. The team is everything at Never Settle and below are just a few of our guys having a good time together.


10. PageGuard ($2.4K/year)

Jonathan Moore (from Highlands Ranch, CO, USA) started PageGuard over 1 year ago.

$200 / month
1 founders / 0 employees

Case Study

My name is Jonathan Moore and I started my own little WordPress website maintenance business called PageGuard. The main thing we offer is monthly web maintenance for your WordPress website packaged nicely in three levels of support.

At the moment most of our customers are fellow entrepreneurs running their own business or people running a side hustle of some sort. We are a very new business and as of right now we are bringing in $200/month.


11. Self-Made Web Designer ($79.2K/year)

Few words will get as polarizing a response among freelancers and side hustlers as Upwork. Depending on who you ask, it’s either a fantastic platform to connect with well-paying gigs and quality clients … or it’s a hopeless, desperate race to the bottom, overly-competitive bloodbath with no chance…

Chris Misterek (from Mesa, AZ, USA) started Self-Made Web Designer ago.

$6.6K / month
1 founders / employees

Case Study

Chris is a skilled web designer who has received over $80k in work via Upwork. He builds the Self-Made Web Designer website for those who want to learn about web designing. Chris works as a UX web designer full-time.

His ultimate objective with the Self-Made Web Designer is to genuinely assist those who are starting their web design journey or be a resource to those who have already started.


Read the full article on sidehustlenation.com ➜

Pat Walls,  Founder of Starter Story
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