1,000+ Catchy Niche Investment Platform Names

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Updated: June 10th, 2025

So, you've come up with the perfect niche investment platform idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your niche investment platform stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best niche investment platform ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your niche investment platform.

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Ideas

Catchy niche investment platform name ideas

Dhaka Investment Group
The Largest Money Market in America
Infiniti Investment Management
The First Money Service Company
Wetten voor Dein Geld
Pentas Investments
New Money & Finance
Yunhai Investment Group
New Money Finance
Investment Currencies
Sakai Capital
The New Business of Money & Finance
The Money & Finance Co
The Business of the Future
Money & Finance Investment Club
Jiangsu Yingjie Trading Co. Ltd
New Wealth Finance
Sukan Money
Welthoff Finance
Bank in the Sun
AiG Capital Inc
Investment Posse
Sakon Holdings
Empire Building Investment Fund
Shenzhen International Exchange Company
YOJIL
A new money & finance investment management company
Rentes de Bolsa
Capital Asset Research Company
The Money and Finance Business
Poundstretcher Money
Gross Investment Group
Tulalai Ventures
Investment Ice
Money & Finance International Group
Investment Built
Investment Nook
Investment Hop
Investment Windfall
Investment Ping
Sufficient Investment
Advisable Investment
Investment Ball
Investment Citadel
Investment Forecasters
Out Investment
Investment Ambitions
Two Cents Investment
Investment Out
Inherent Investment
Inquisitive Investment
Miss Investment
Obliging Investment
Investment Magicians
Investment Gen
Restitution Investment
Forgotten Investment
Investment Parts
Warranted Investment
Profound Investment
Camp Investment
Exclusion Investment
Predominant Investment
Investment Kids
Unwavering Investment
Investment Purse
Para Investment
Investment Exemptions
Investment Collaborative
Investment Over
Referred Investment
Investment Collaborations
Investment Mediations
Researched Investment
Investment Negotiators
The Multi
Unique Specialized
Corner Pro
Small Corner
Real
Orgasmic Springboard Pro
The Nice Specialty
The Central Political Program
The Over Equity
Specialized Co
The Movable
Protected Market Group
Worth Invest
High Weapons Platform
Striking Plank Group
Direct Asset
Narrow Unique Pro
Profitable
SpecificNiche
The Occupational
Space Place
Proper Specialization Place
ConcretePlatform
Rectangular Recession Place
Risky Investors Trading Co
Assessment Investment
Fixed Invested Group
The Autonomous Investment Funds
International Investing
The Solid Plank
DefiniteNiche
Narrow Niche Market
Investment Funds Trading Co
Solid Plank
The Permanent Space
PrivateInvestment
Portfolio Pro
The Broad
Resort Platform
Horizontal
SemicircularNiche
Covered Plank Spot
Continental Tool Trading Co
Siberian
IdealPlatform
Inward
Brooklyn bridge Niche
EcologicNiche
Asset Trading Co
Basement Investment
Permanent Investment Funds Co
The Horizontal
The Rectangular Specialty
Original Portfolio Group
Distinctive Unique

Creative niche investment platform name ideas

The Russian Program
Emotional Asset Spot
Reinvestment Trading Co
AdditionalInvestment
Siberian Weapons Platform Place
Striking
Invest Spot
Agricultural
Invest Pro
Bridge Niche
Definite Specialization Pro
The Specialized
PublicInvestment
Recess Co
Temporary Program Spot
Available Unique
InternationalInvestment
Empty Specialized Group
Inward Investment Funds
Profitable Space Collective
Initial Input
Total
Corporate Asset Pro
Sound Asset Co
Initial Invests
Nice Nutraceuticals
InitialInvestment
ShallowNiche
Political Platform Pro
Rectangular Recession Place
Initial Inverter
Diving board Platform
Continental Tool Trading Co
Fundamental Speciality Co
Canopied Unique Group
EconomicNiche
Profitable Equity
Investments Investment
Round Recess
Progressive Plan
HighPlatform
Outward Equity Trading Co
The Political
The Direct
Equity Spot
Empty
ArchedNiche
Industrial Inverter
Concrete
Substantial Reinvestment Spot
Narrow Novelty
The Extra
EnormousInvestment
Important Segment Collective
Russian Chopines Place
Direct Reinvestment Place
Worthwhile Invest Place
The Greater Investment Funds
Democratic Springboard
Right
The Circular Specialization
The Private
Amendment Investment
The Dark
Worth
Pontoon bridge Niche
The Agricultural
Ass torn Platform
Siberian Tool
Nice Niche Market
The Central
WindowsPlatform
EcologicNiche
Recessed Recession Co
Central Specialized
Top Tool Place
Stable Space Pro
Portfolio Group
Depressant Investment
Covered Springboard
Environmental Speciality Pro
Specialization Collective
Particular
The Canopied Unique
Transport Platform
StrikingPlatform
Populist Programs
Progressive Pad
Public Framework
Recess Spot
The Largest Investors
Inward Invested
Financial Investment Funds Place
Weapons Platform Trading Co
Invest Group
Cultural Segment Pro
Bailey bridge Niche
The Unique Corner
The Progressive Springboard
The Covered Political Platform
The Separate Unique
Truss bridge Niche
Investing Investment
The Arched
The Unique
Asset Spot
Progressive Programme
The Lucrative Recess
Narrow Newgate
Windows Plank
Independent Investment
Chopines Group
The Largest
Reinvestment Spot
The Greater
Asset Collective
The Russian
DevelopmentalNiche
The Occupational
Productive Investor Spot
Definite
The Central Tool
SolidPlatform
The Gothic
Electoral Political Platform Place
Wise Portfolio Spot
Important
The Deep
Narrow
The Solid Springboard

Learn more about starting a niche investment platform:

Where to start?

-> How much does it cost to start a niche investment platform?
-> Pros and cons of a niche investment platform

Need inspiration?

-> Other niche investment platform success stories
-> Marketing ideas for a niche investment platform
-> Niche investment platform slogans

Other resources

-> Niche investment platform tips

Funny Niche Investment Platform Names

The Overseas Asset
The National Chopine
DevelopmentalNiche
High Weapons Platform
SolidPlatform
Covered Plank Spot
Particular Recession Trading Co
Occupational
Wise
Orgasmic
Right
Investment Funds Group
Empty
Populist Program
Initial Investing Pro
Circular Framework Place
Concrete Chopines
Substantial Portfolio Trading Co
ShallowNiche
The Initial
Profitable Investors Group
Parental
Vacant Specialized Pro
Intestines Investment
The Round Segment
Separate Space Trading Co
TotalInvestment
Raised Chopines Pro
Real
Invest Spot
Extra Reinvestment Pro
Real Equity Trading Co
Continental Framework
The Nice
The Ideal
Auction bridge Niche
Framework Group
Productive Investors Co
The Permanent Space
Siberian Political Platform Group
Electoral Weapons Platform Pro
PublicPlatform
Canopied Unique Group
Populist Plank
Scale Investor
WorthwhileInvestment
Invest Group
The Continental
Wide
Inward Input
Industrial Inverter
Original Portfolio Group
Cut platforms Platform
Corner Collective
Plank Spot
Permanent Invested Group
The Circular Program
Narrow Nascence
Progressive Program
Democratic Springboard
The Ideal Political Platform
The Foreign
The Single Module
The Minimum
Considerable Asset Place
Own Recession
Fridge Niche
Plank Place
Russian Chopines Trading Co
The Ecologic Specialization
Emotional
InternationalInvestment
Peculiar Specialized
The Huge
EnvironmentalNiche
Specialty Place
The Significant
Unique Specialized
AnnualInvestment
The Prominent Recession
Original Invests Group
Suitable Plank
Annual
Important Segment Collective
Overseas
Portfolio Group
Inward Investment Funds
The Public
Central Plank Co
Direct Investors Group
The Concrete Weapons Platform
The Appropriate
LittleNiche
Narrow Unique Pro
Appropriate Specialty Group
Canopied Specialization
Rectangular Recession Place
Concourse Platform
Useful Specialty
Worthwhile Invest
Initial Invested
PublicInvestment
The Ideological Springboard
Elevated Module Group
CentralNiche
UpperPlatform
ConsiderableInvestment
ProfitableInvestment
Risky Investors Trading Co
Crowded Springboard Place
Inertial Chopines
ShallowPlatform
Political Program Collective
AverageInvestment
The Greater
ConcretePlatform
Political Program Pro
Distinct Unique Group
Movable Political Platform Place
The Additional Invested
Underlying Weapons Platform
Significant
Module Collective
The Single
Industrial Investment Funds
The Original
Flying bridge Niche
Narrow Narrowcasting
ParentalInvestment
Investors Spot

Cool niche investment platform name ideas

National Tool
ProfitableInvestment
The Total
Movable Political Platform Place
Round
Industrial Input
ShallowPlatform
Distinct Unique Group
Question Investment
The Overseas Portfolio
Specialty Trading Co
Progressive Plan
Political Program Pro
The Ecological
Cultural
Unoccupied Specialized Group
IndustrialInvestment
Nice Novity
Wise
Flat Chopines
Wide
ContinentalPlatform
Ideal Springboard
Planned
The Narrow
The Specialized
Initial Investing Pro
Springboard Pro
Invested Trading Co
Rectangular Springboard Group
The Fixed
The Substantial Invested
WorthInvestment
The Scale
EmptyNiche
The Electoral
AvailableNiche
Risky Investors Trading Co
CompetitiveNiche
The Additional Invests
ConcretePlatform
Temporary Chopines Co
Special assessment Investment
Abridge Niche
Progressive Plateau
Rectangular Speciality
Nice Newgate
The Ecologic Specialization
Narrow Narrowcasting
Definite Specialization Pro
Portfolio Pro
Planned Invests
Covered Plank Spot
The Scale Invests
Small intestine Investment
Direct Reinvestment Place
The Prominent Recession
The Wide Political Program
Recess Place
The Financial
Ass torn Platform
Investment Funds Group
Scale Portfolio Pro
The Useful
Digesting Investment
Equity Place
Shaped
Small Tool
Inertial Political Program Place
Specialization Pro
Raised Chopines Pro
The Distinct Recession
The Brilliant Unique
Open Chopines
Specialized Market Group
Enormous
CrowdedPlatform
Electoral Chopine Pro
Safe Asset
Emotional Invested
Investing Pro
Temporary Political Platform Place
Adorn Platform
Significant
The Progressive
Orgasmic Springboard Pro
Separate Unique
Industrial Invests
Distinct Segment Group
Specialization Collective
Central Specialized
The Elevated Program
Specialization Co
Minimum
Political Platform Group
The Concrete
Specialized Collective
Permanent Investment Funds Co
The Upper
The Autonomous
Occupational Space Co
Progressive Programme
The Risky
The Rocky
Greater Investor Trading Co
Resting Investment
Windows Tool
Program Collective
Scale
Chopines Group
PermanentInvestment
Siberian Tool
Market Spot
The Initial Equity
Political Plan
The Broad
Minimum Reinvestment Spot
The Lofty Springboard
The Specific
Political Political Platform
The Striking Plank
Less Invests Place
The Own
IdeologicalPlatform
Integrated Chopines Place
Crowded Springboard Place
The Canopied
AutonomousInvestment
Mobile Political Program Group
Sound Portfolio Co

Unique niche investment platform name ideas

The Central Political Program
Circular Framework Place
Deep Specialty Co
Outward Equity Trading Co
Shallow Weapons Platform Spot
The Special
Wise Portfolio Spot
The Additional
Political Pulpit
Flying bridge Niche
The Significant
Initial
Industrial Investors
Speciality Trading Co
Protected Market Group
Direct
The Concrete Weapons Platform
Diving board Platform
Progressive Programs
Agricultural
Risky Investment Funds Spot
ProfitableInvestment
Upper Chopines Pro
Springboard Place
The Domestic Invests
Public Plan
Original Investor Trading Co
Specialty Place
Springboard Group
VaultedNiche
The Parental
Stable Specialty
Unique Pro
The Shaped Space
Plank Co
Cultural Segment Trading Co
Windows Tool Collective
SolidPlatform
Mobile
Low
The Rectangular
International Investment Funds
Sound Asset Co
International Internment
The Progressive Springboard
DistinctiveNiche
Populist Program
Equity Spot
Chopine Trading Co
Direct Asset
The Suitable
Inertial
Continental Weapons Platform
Largest
Crescent Investment
Orgasmic
Canopied Specialization
TotalInvestment
The Headed
Distinctive Segment Trading Co
Striking Program
The Solid
InternationalInvestment
HugeInvestment
PublicInvestment
Available Unique
Original Investment Funds Co
Semicircular Recess Collective
Brooklyn bridge Niche
Profitable Speciality
Prominent Specialty Pro
Progressive Pad
Modest Specialty Spot
Narrow Niche Market
Rectangular Recession Place
SuitableNiche
Circular Corner Spot
The Single Module
Solid
Siberian Political Platform Group
Annual
Modest Invested
The Over
The Greater Investment Funds
The Corporate Investing
Lesson Investment
Real Equity Trading Co
LittleNiche
The Empty Market
Round Recess
Investors Place
Safe Asset Co
International Involvement
Occupational
Political Platform Co
Initial Input
Single Plank
Ideal
Chopine Place
Worthwhile Invest
AverageInvestment
Private Invest Place
High Weapons Platform
The Small
The National Chopine
Lucrative Specialty Trading Co
Crowded
Ecologic Specialized
The Single
Striking Plank Group
Corporate Asset Pro
ElectoralPlatform
Right Unique Co
BroadPlatform
Siberian Weapons Platform Place
Worth Invest
AgriculturalInvestment
Framework Group
The Autonomous Investment Funds
Total
Inward Investors
The Russian Program
Separate Specialized Place
The Outward
The Flat Program
Real Asset Place
Inward Invested
Corporate
Over
Reinvestment Trading Co

Cute niche investment platform name ideas

Political Platform Pro
EconomicNiche
ProfitableNiche
Invest Spot
Considerable
Open
The Central Framework
Useful
The Lucrative Space
CentralPlatform
Particular Recession Trading Co
Profitable Reinvestment Place
Public Pad
Electoral Springboard Trading Co
Resentments Investment
Midge Niche
FrontPlatform
Specialty Group
Safe Investment Funds Trading Co
Productive Investor Spot
Special Specialized Co
Nice Nascence
Political Program Group
Public Weapons Platform Collective
UniqueNiche
Public Pulpit
Populist Political Program
Horizontal Political Program Trading Co
Environmental Recession Group
Space Group
Recess Pro
The Public Investment Funds
ArchedNiche
Useful Specialty
Temporary Program Spot
InitialInvestment
RealInvestment
The Dark
Nice Nest
Chopines Co
WindowsPlatform
Public Asset Place
Market Pro
The Central
Central Space
Profitable Space Collective
Narrow Specialization
Narrow Space Spot
The Ideal Framework
The Common
Covered Springboard
Underlying Plank
Recession Spot
Recession Pro
Private Investors Group
Chopine Group
The Ideal
Initial Internment
Semicircular Specialty Co
Based
Canopied Speciality Group
Module Place
Huge Reinvestment Pro
Narrow Novelty
International Investor
Initial Involvement
Corner Collective
Public Political Program Spot
Specific
Substantial Portfolio Trading Co
Recessed Specialization Co
Separate Unique Collective
The Economic Corner
Small Corner
Platforms Platform
Risky
Protected Specialty
Speciality Co
Considerable Portfolio
The Appropriate Recess
Definite
Biting midge Niche
The Circular Program
GothicNiche
The Available
The Solid Plank
Own Recession
Considerable Asset Place
The Suitable Specialization
Permanent Segment
GreaterInvestment
The Movable
Asset Collective
Foot Program Co
Investment Funds Pro
The Occupational
The Permanent Reinvestment
Investing Group
The Minimum
FixedInvestment
Investing Investment
Proper
The Worthwhile
Specialized Space Group
Safe
Protected Specialized Place
The Political
EnvironmentalNiche
WorthwhileInvestment
Specialized Group
The Foreign
Speciality Place
SinglePlatform
The Foot
Stable Program Pro
PoliticalPlatform
The Vacant
Speciality Collective
Profitable Investors Group
Net
Investor Place
Empty Space
Equity Co
The Peculiar
The Appropriate
Chopines Spot
The Particular
Initial Invests
Profitable
Narrow Nutraceuticals

Clever niche investment platform name ideas

Basement Investment
The Industrial
Broad Specialty Place
Nice Niche Market
Module Trading Co
Nice Novelty
Huge
Biological Corner Place
Public Program
The Largest Investors
BroadNiche
International Input
The Ideological Springboard
The Ideal Political Platform
The Greater Reinvestment
Arresting Investment
The Distinctive Corner
Significant Invested Group
The Unoccupied
Modest Speciality Collective
The Low
ParentalInvestment
Populist Module Collective
The Overseas Asset
Extra Reinvestment Pro
Recession Place
HeavyInvestment
Investor Collective
The Lucrative
Narrow Nascence
Inward
Narrow Unique Pro
Depressant Investment
Financial Investment Funds Place
Shallow Recession Trading Co
The Overseas
Greater Equity Collective
The Empty
Narrow Corner Pro
Invest Trading Co
The Nice Specialty
The Permanent Segment
Recessed
The High Framework
Front Political Program Co
Distinctive Unique
Narrow Speciality Pro
Cross
Top Tool Place
Segment Pro
Airport Platform
The Tiny
The Protected
Broad
The Horizontal
The Open
Cross Program
RecessedNiche
Temporary
Initial Invested
Populist Plank
The Public
The Recessed Segment
VacantNiche
Amendment Investment
CrossPlatform
Useful Recess
SpecializedNiche
Small Segment
Artificial
Equity Trading Co
Emotional
Canopied Unique Group
The Front
Artificial Module Place
Substantial Reinvestment Spot
The Small Springboard
Political Programs
The Biological
Destined Investment
International Invests
SpecificNiche
The Upper Framework
Public
Lucrative Market Place
The Comfortable
Enormous Reinvestment
WiseInvestment
Peculiar Specialized
Reinvestment Spot
Headed
EnormousInvestment
ShallowNiche
SuitablePlatform
Empty Specialized Group
Central Plank Co
The Open Plank
Restore Platform
SafeNiche
Plank Spot
The Heavy
Resort Platform
Inward Inverter
Asset Place
Contentment Investment
SafeInvestment
RectangularPlatform
AdditionalInvestment
The National Political Platform
Continental Tool Trading Co
The Excellent
Concourse Platform
Competitive
Appropriate Specialty Group
Predestined Investment
Inward Involvement
Invest in Investment
Semicircular
Progressive Program
The Profitable
Framework Spot
Auction bridge Niche
The Over Equity
Worthwhile Investment Funds Group
Vacant Specialized Pro
Invests Spot
Proper Specialization
Profitable Equity
The Real
Reinvestment Collective

Best niche investment platform name ideas

Striking Political Program
The High
Modest Invest
The Enormous
Support Platform
Investing Co
Important Specialization
Significant Invested Trading Co
Russian Chopines Trading Co
National Chopine
The International
Underlying Program
Specialized Pro
Elevated Module Group
Corner Place
The Additional Invested
BiologicalNiche
Narrow
Bridge Niche
Real
InertialPlatform
TopPlatform
Bookstore Platform
Striking
InwardInvestment
The Unique
The Empty Program
Intestine Investment
Asset Spot
The Safe
The Arched
The Canopied Unique
The Populist
Small
Inward Investment Funds
The Wise
Progressive Plank
Recess Co
Empty Tool
Framework Place
Inertial Chopines Group
The Environmental Corner
Space Place
The Competitive
National
AppropriateNiche
Wooden Political Platform Collective
Freshman Investment
Portfolio Group
Emotional Asset Spot
The Domestic
Raised Plank
DarkNiche
Covered
RussianPlatform
Framework Trading Co
The Agricultural
EmotionalInvestment
Productive Investors Co
The Ideological
The Considerable
FixedPlatform
Gothic Market Place
The Circular Specialization
Crowded Tool Place
Populist Chopine
Cultural Segment Pro
Fixed
CanopiedNiche
Public Plateau
Political Program Collective
Rectangular
Industrial Invested
AggregateInvestment
Important
The Stable Speciality
Modest Investors
Fridge Niche
Inertial Chopines
FundamentalNiche
Corporate Reinvestment Collective
Specialized Co
Investment Funds Trading Co
The Broad Springboard
Specialized
The Solid Springboard
Environmental Speciality Pro
The Top Chopine
Landlord Platform
RaisedPlatform
Definite Specialized Place
Unique Collective
The Recessed Specialized
Forlorn Platform
Assessment Investment
ExcellentPlatform
Little Market Pro
The Industrial Investors
Enormous Reinvestment Place
Bailey bridge Niche
The Round Segment
Nice
The Deep Segment
EmptyPlatform
The Extra
Chopines Trading Co
Invests Co
Invested Spot
The Excellent Chopine
Democratic Springboard
Industrial Invest
The Unique Corner
Segment Co
Populist Plateau
LoftyPlatform
ProductiveInvestment
The Annual Invest
Suitable
Elevated Tool
The Underlying
The Productive
The Separate
The Huge
Unique Specialized
Recessed Recession Co
Populist Political Platform Pro
Lucrative
The Corporate
The Annual
Autonomous Invested Place

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Niche Investment Platform:

Simple is always better

This means a few different things. Your niche investment platform name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your niche investment platform:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Niche Investment Platform: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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