1,000+ Clever Journal Business Names

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Updated: March 26th, 2025

So, you've come up with the perfect journal brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your journal brand stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best journal brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your journal brand.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Journal Brand Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of journal brand name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy journal brand name ideas

Lazy Bee Media
A journal for your soul
The Famous Journal
The American Talk
The Humming Bird
The Journal Tour
Just Journaling
Journiva
Journalistic
The Journium
The Publishment Pros
Cherry Blossom Journal
Grand Publishing House
The Journal for Humanities & Arts
The Journal of the Society for the Protection of Authors
Shoot the Bullet
Journalists & Writers Club
Journaltics
Journal of Artistic Expression
The Journal World
The Journal Of Unconventional Writing
Journal Cubby
The Morning Journal
The Journal Art
Diary of Man
The Publishers
Publish Your Own Journal
Dissertation & Thesis Services
Socio-Journal
The Empress Publications
Outskirts Journal
Opus Journal
Royal Publications
Writing, Publishing, Creating
Journal of Writing
The Journal Journey
The Journal of New Worlds
New Writers' Journal
Crowns Literary Journal
New Journal Publishing Company
Curiousity-Magic
Wolters Kluwer Press
The Journal of the Society of Authors
Journal Hop
The Daily Journal
Im a Journalist
Journal: a journal of life and art
Lazy Journalist
The Journal of Creative Ideas
Breeze Publications
L.I.F.E. Journal
Journal-Rhyme
Shinebox Publishing
Euro Journals
The Artsy Journals
Practical Journal
Walking into a Room
Journal of Literature, Arts, Music & The Arts
Passionate for journal writing
Luxor Journal
Journal of Literary and Publishing Studies
Real Publishers
Habitual Journal
Crisper than you
Tobacco Free Media
New Writing, New Books
Journal Leaflets
New Zealand Writer
The Rock Publishers
Journal Life
The Verse Publishers
The Journal Grammar
The Journgram
The Heaven Publishment
Journal Heaven
SeventhBook
Influential Account Book Collective
Historical Publication
GlobalWrite
FifthBook
The Electronic Newsletter
Random Reword Co
Page Volume Pro
The Feminist Diary
The English Diary
Electronic Magazines
OnlineJournal
Sacred
Satirical Powder Store Pro
The Less
Excellent Clip Trading Co
Newsletter Group
Diaries Spot
The Famous
Interesting Hold Co
Bilingual Publication
English
The Bimonthly
Quarterly Daybook Trading Co
Valuable Script
Direct
Service Journal
The Remarkable
InfluentialJournal
Text
Blue Blueprint
Historical
The Holy Account Book
Holy Record Trading Co
Cartridge Clip Group
Admirable Hold
Quick Submit Spot
ScrapBook
Holy Leger Spot
English Powder Store Group
Quarterly
Russian Paper Pro
Regular Magazine
The Leading Publications
Best Bibliographic
Reserve Group
The Bit
The Psychosocial
The Known Volume
Language
Valuable Daybook
Submit Co
Monthly Maggie
Academic
Valuable Volume
Historical Publication Collective
Reality Magazine
ActualWrite
NoteBook
Mag Co
The Current Publication
The Seventh
Record Pro
The Literary
The Medical
Isothermal Journal
PopularJournal

Creative journal brand name ideas

Educational Periodical Trading Co
Turning Journal
Eighth
The Professional Diary
Current Publication
EmptyMagazine
More Drop A Line Spot
RegularJournal
Electronic Paper Collective
Wonderful Hold Place
Monthly Magazinist
The Educational
The Indian
The Big
Beautiful Bookshop
IndependentJournal
Classical Newsletter Group
Magazine Place
The Sacred Hold
ElectronicMagazine
The Classical Diaries
Delayed Drop A Line Collective
Online Publication Spot
The Regional Powder Store
Colonels Journal
AdmirableBook
The Minute Playscript
ImmediateWrite
Account Book Collective
Interesting Record Collective
Scientific Magazines
Surface Journal
Big
Best Blueprint
Popular Volume
Blue Brochure
SacredBook
Professional
HymnBook
Publication Trading Co
Historical Powder Magazine Spot
Hand Tell Collective
Courier Magazines Trading Co
The Online
Little Journal
Circus Journal
Big Bookie
QuarterlyJournal
Historical Publication
Verble Journal
The Comic
FamousJournal
The Last
Known Powder Magazine Group
Magazine Group
Excellent Script
UsefulBook
Charming Book Of Account Place
Fourth Reserve
OverWrite
Reword Place
Page
The Void Submit
BimonthlyMagazine
Library Periodical Collective
Excellent Reserve
Hurtle Journal
Historical Periodical Place
The Valuable Book Of Account
The Detailed Daybook
National Cartridge Group
Regular Periodical Trading Co
The Current
The Bimonthly Diary
Cartridge Collective
Readable Hold
Account Book Co
Volume Co
Plasma screen Magazine
The Classic
Publication Spot
Earlier Hold
Magazine Trading Co
Monthly Magazine Article
Diary Group
Slick Periodical Pro
DetailedWrite
Single
ReadableBook
Flight Cartridge Pro
The Scholarly
The Current Publication
Quarterly Daybook Trading Co
Verbals Journal
The Geographical Periodical
The Admirable
The Little Reserve
Tangerines Magazine
Forthcoming
Physique Magazine
Leading Newsletter
The Interdisciplinary Magazines
Official Periodical Trading Co
CopyWrite
Monthly Diary
MonthlyJournal
Same Publication Trading Co
Prestigious Daybook Spot
Excellent Reserve Trading Co
Hymn
Magazine Spot
Influential Cartridge Place
Logical Submit Collective
Admirable Hold Spot
Paranormal Journal
Regular Magazine
Asleep Magazine
Cartridge Holder Group
Open
Byte Reword
The Entire
Page Volume Pro
Book Of Account Group
The Single
Book Trading Co
Bound Bookshop
The Historical
Magazine Co
Big Brochure
InfluentialBook
Book Collective
Scholarly Publications Collective
Rare
The General
FamousMagazine
Closed Ledger Place
Sacred Script
LeadingMagazine
Famous Record Collective
The Commonplace Record
The Third Daybook
Monthly Cartridge Holder Group

Learn more about starting a journal brand:

Where to start?

-> How to start a journal brand?
-> How much does it cost to start a journal brand?
-> Pros and cons of a journal brand

Need inspiration?

-> Other journal brand success stories
-> Marketing ideas for a journal brand
-> Journal brand slogans

Other resources

-> Journal brand tips

Funny Journal Brand Names

Repeat Pen
Dermal Journal
Influential Account Book Collective
The Prestigious
Partial Spell
Courier
Publish Trading Co
Recent Record Collective
The Quick
Independent Journal Pro
Reword Collective
Educational Diaries Place
PossibleWrite
Technical
The Page Mag
Famous Daybook
Byte Reword
Flight Powder Magazine Collective
Little Script
The Open
The Best
Online Newsletter Trading Co
The Interdisciplinary
QuarterlyMagazine
Charming Account Book Trading Co
Reality Magazine
Spell Pro
Stripped
The Forward
Purpose Journal
The Sealed Reserve
Page
Sealed
PrestigiousJournal
The Psychosocial Diary
Weekly
The Useful
National Cartridge Group
Detailed Publish Collective
MedicalJournal
DailyJournal
Prestigious Daybook Group
Page Volume Pro
The Scrap
Prestigious
Scholarly Paper
Comic Magazine Publisher Place
Language Daybook Trading Co
Language Magazine Spot
The Detailed Daybook
Admirable
Current Periodical
Diary Collective
The week Magazine
Academic Publications Group
LearnedJournal
Excellent Reserve
The Academic Magazines
Sealed Record
Parnell Journal
The Obscure Newsletter
Big Bookkeeping
Russian Paper Pro
The Russian Paper
The Electronic
Publication Trading Co
Readable Record
Rare
The Electronic Publication
General Publication
Historical Publication Collective
Famous Record Collective
Verble Journal
Excellent Reserve Trading Co
The Educational Book
ComicBook
Feminist Publications
SellingBook
Newsletter Co
Educational Book
International Book Place
GeneralJournal
The Psychosocial Book
Possible
Plasma screen Magazine
Quarterly
Magazines Collective
The Online
Scholarly Publications Collective
Periodical Spot
Influential Playscript Trading Co
Hymn
SuccessfulMagazine
British Diary Co
The Minute
Magazine Spot
The Last
The Commonplace Record
The Known Volume
The Weekly Powder Store
Bound Bookkeeping
Daybook Pro
QuarterlyJournal
BeautifulBook
Independent Newsletter Group
The Favorite
MonthlyJournal
Daybook Group
Fourth Ledger Pro
The New Magazine Publisher
The Page Leger
ElectronicJournal
Comic
Publication Collective
Forward Cartridge Holder Collective
Powder Magazine Pro
Indite Trading Co
News feed Magazine
The Bound
Detailed Daybook
Interesting Record Collective
Hand Tell Collective
Interdisciplinary Periodical Group
Book Of Account Group
FamousMagazine
Last Account Book Trading Co
ConcurrentWrite
Magazine Publisher Trading Co
OnlineJournal
Detailed Rewrite
The Satirical Magazine Publisher
Book Collective
SecondBook
Electronic Clip Spot
The Largest Journal
Diaries Pro
Based
Unpublished Diaries Spot
ElectronicMagazine
Weekly Periodical Group
Page Clip Spot
ThickBook

Cool journal brand name ideas

Last Reserve
Curtain Journal
Call Drop A Line
Fourth Reserve
Powder Magazine Co
The Literary Magazine
Circulation Magazine Publisher Place
Seventh
Newsletter Co
Language Daybook Place
GlossyMagazine
Column Publications
Quarterly Mag Collective
Holy Record Trading Co
The Library
CallWrite
InterestedWrite
PreviousWrite
Powder Store Collective
The Text Script
Detailed
The Monthly
Leading Journal Collective
The Empty Cartridge Holder
Thick Ledger Group
Scientific
The Scholarly Magazine
The Third Volume
Volume Place
Unpublished
Daybook Spot
Exclusive
Blue
Beautiful Booklet
Academic Publications Group
Big Bookkeeping
Playscript Group
Annual Powder Magazine Pro
ActualWrite
Thick Reserve Spot
Circulation
EarlierBook
The Wired
Hand
Newsweek
The Earlier Hold
ElectronicMagazine
First Daybook
The Sealed Leger
The New
Hymn
Comic Account Book
Quick Submit Spot
Column
Monthly Magazinist
The Same
Literary Book Place
Excellent Newsletter Group
Influential
Excellent
Sequential
Theoretical Publications
Possible Publish
Spell Place
Comic
Big Brochure
Courier
Blue Book Of Account
Remote
Annual
DailyJournal
The Hand Tell
Fascinating Record Group
The French
Regular Periodical Trading Co
Satirical Journal Place
FeministMagazine
Independent Newsletter Group
Same Diaries
Admirable Hold
Record Place
Diaries Trading Co
Read
Annual Cartridge Clip Pro
Read Collective
The Forthcoming
Big
LargestMagazine
Beautiful Bookshop
Best Brochure
ComicMagazine
Rare Leger Co
Paper Spot
Delightful Playscript Pro
The Leading Cartridge Clip
The Professional Diary
Earlier
Little Powder Store Spot
The New Magazine Publisher
Charming
Little
The Progressive Publication
Big Bookshop
Official Periodical Trading Co
Fourth Script Co
Slick Periodical Pro
SellingBook
BlueBook
The Page Cartridge Holder
Minute Playscript Trading Co
The Famous
Clip Spot
Based
Readable Ledger Collective
Weekly Periodical Group
Known Mag
The Scarce
Additional
Big Bookie
The Private
The Second Drop A Line
Hold Trading Co
The Last
Magazine Place
The Round
Daybook Group
Hurtle Journal
Technical Publications Pro
GeographicalJournal
Personal Magazines Pro
The Eighth Playscript
Current Journal Collective
Beautiful
Cornel Journal
ImmediateWrite
Colonels Journal
SeventhBook
Dermal Journal
Volume Pro
The Historical
Cartridge Clip Group
The Flight

Unique journal brand name ideas

Language Periodical Pro
Geographical
BimonthlyJournal
Recent Record Collective
Bound
Favorite Script Group
Recent Compose Co
Independent Magazines Co
The Educational Book
English
Formal Journal
Best Bibliographic
The Known
South Book Group
ClassicBook
Compose Pro
Byte Reword
Known Publication Place
Text
Favorite Powder Magazine
Circle Journal
Fascinating
TechnicalJournal
Lived
International Publication
Reversal Journal
Journal Trading Co
The Comprehensive
Detailed Rewrite
ClassicalJournal
The Year Account Book
The Leading Publications
Best Bookie
Language Daybook Trading Co
Third Ledger
EmptyMagazine
Indite Trading Co
Recent Hold
The Geographical Periodical
Publication Collective
Manatee Magazine
Holy Leger Spot
Sternum Journal
Same Book
Famous Daybook
English Daybook Place
Pen Co
Journal Pro
Magazine Group
LiteraryMagazine
Byte
Turtle Journal
The Admirable
Referral Journal
PopularBook
The Fascinating Playscript
The Comic
Circles Journal
Publication Group
Journal Collective
Daybook Collective
Mag Spot
Current Publication
Rare Record Co
The Holy Account Book
The Official
Page Volume Pro
Best Record Co
Rare Leger Place
The Obscure
Beautiful Binder
WeeklyJournal
WholeBook
Present Daybook Trading Co
Circulation Magazine Publisher Spot
Medical
Record Pro
Diaries Spot
Ledger Place
The Theoretical Daybook
The Progressive Powder Store
Based Powder Store Spot
Library Diaries
National Cartridge Group
TheoreticalJournal
Submit Group
Book Co
Historical Publication
Many Reword Trading Co
The Hymn Daybook
Language
Charming Book Of Account Place
Influential Paper
Russian Paper Pro
Daybook Place
Flight Powder Magazine Collective
Influential Cartridge Place
Blue Bookstore
Mesodermal Journal
Diaries Collective
The Geographical
Random Reword Co
British
Publications Collective
South Magazines Pro
The Daily Magazines
Independent Journal Pro
The Big
Playscript Place
Burdon Journal
Psychosocial Book Spot
Leger Spot
Curdle Journal
The Newsweek
Text Leger
Spell Group
Tag team Magazine
Book Place
Prestigious
The Original
The Admirable Hold
Recent Volume Spot
Ledger Spot
OverWrite
Excellent Reserve Trading Co
Library Periodical Collective
Perla Journal
Repeat
QuarterlyJournal
Psychosocial Book
ForthcomingBook
Classic Record
ColumnJournal
RoundMagazine
Educational Daybook Co
The Technical
Electronic Powder Magazine
CharmingBook
Medical Publication Spot
Current Periodical
The Scientific Paper
Influential Periodical

Cute journal brand name ideas

Leading Magazine Group
Mag Co
DirectWrite
ReadableBook
The Feminist
Big Bibliographic
The Influential Daybook
The English
Online Powder Magazine Group
First
International Book Place
FirstBook
French Magazine Publisher Place
Last Account Book Trading Co
Cartridge Holder Pro
The Detailed Daybook
SatiricalMagazine
Third Book Of Account
British Diary Co
The Valuable Book Of Account
Sacred Reserve Group
Diaries Co
Learning Journal
The Sacred Hold
Technical Book Group
The English Paper
Partial Spell
NoteBook
Monthly Powder Store
Read Trading Co
The Known Volume
AdmirableBook
Book Trading Co
Regular Magazine
National Journal Collective
Hold Collective
The Unpublished Daybook
PresentBook
The Scholarly
Scientific Magazines
Publications Co
LivedMagazine
Bound Book Of Account
Remarkable Book Of Account
InternationalJournal
Script Co
The Day Playscript
Magazine Spot
Current Magazine Publisher Group
The newsweek Magazine
OriginalJournal
The Popular
Paranormal Journal
Technical
The Bit
Magazines Spot
ConcurrentWrite
Playscript Spot
The Influential
ProfessionalMagazine
British Publication Pro
Entire Hold Group
The Open Playscript
Selling
FamousMagazine
Interesting
Detailed Diaries Trading Co
Daybook Trading Co
Diary Pro
Largest Periodical Spot
Interesting Volume Trading Co
HistoricalJournal
LearnedJournal
The Whole
Volume Spot
Beautiful Bibliographic
The Forward
Russian
Leger Group
The Little Reserve
The Detailed
NationalMagazine
The Weekly Powder Store
Newsweek Magazine Publisher
Remarkable Script Collective
Page
The Repeat
Open Record Collective
The Literary
The Psychosocial
Geographical Periodical
The Annual Daybook
Sacred Script
The Readable
The French Periodical
Popular Magazine Trading Co
The Regional Powder Store
Earlier Hold
Original
Last Daybook Group
National
Independent Magazine Pro
The Prestigious
Excellent Daybook
The Influential Playscript
Quarterly Daybook Trading Co
Person Journal
Delightful Account Book Pro
The Day
AsynchronousWrite
Clinical
English Periodical
Courier Magazines Trading Co
Magazine Co
Same Periodical Group
The Hand Hold
The Seventh Hold
Record Group
The Electronic
Educational Diaries Place
StrippedBook
Prestigious Daybook Group
Seventh Account Book Collective
Official Book
Influential Diary Trading Co
The Largest Journal
Online Newsletter Trading Co
Abstract
TextBook
Paper Trading Co
LanguageMagazine
Feminist Daybook Place
GlobalWrite
Electronic
Diary Co
Big Blueprint
Unpublished Book Group
Flight Cartridge Pro
Best Bookshop
The Latest Ledger
Mag Trading Co
Forward Cartridge Clip Group

Clever journal brand name ideas

PrestigiousJournal
Known Journal
Epidural Journal
Sealed
Monthly Masthead
Paper Collective
Book Of Account Co
Cartridge Clip Pro
Hand Tell Collective
Newsletter Trading Co
Publications Spot
Anthracene Magazine
Bimonthly Newsletter
ScholarlyJournal
Further
Recent Spell Trading Co
Readable Leger
Library Magazine
Present Ledger Place
The Personal Diaries
Monthly
Agree Magazine
The Psychosocial Diary
Historical Cartridge Clip
General Publication
The Possible Compose
Classical
Personal Book Co
Magazines Collective
Scholarly
Theoretical Magazines
Account Book Co
The Asynchronous
The Electronic Publication
Famous Record Collective
The Charming Ledger
The Favorite
Publication Spot
PossibleWrite
CommonplaceBook
The Single
AcademicJournal
Historical Powder Magazine Spot
Monthly Magazin
The Excellent
SuccessfulWrite
The Famous Publications
Language Magazine Spot
Valuable Script
Newsweek Journal
Best Bookstore
Plasma screen Magazine
The Classical Magazine
South
The Page Leger
The Historical Journal
Powder Store Place
The Closed
The Leading
The Language
Unpublished Diaries Spot
The Weekly
Phillipines Magazine
French Diary Collective
The Daily
The Medical Book
Book Of Account Group
The Unpublished
Curtal Journal
EnglishJournal
Online Publication Spot
Cartridge Pro
Favorite Magazine Publisher
The Annual Cartridge Clip
The Russian Paper
Known Publication Spot
SixthBook
PersonalJournal
Copy Reword Group
National Clip Trading Co
Satirical Powder Store Pro
The Private Daybook
The Bit Publish
Literary
MinuteBook
Bound Bookshop
LogicalWrite
Squirrel Journal
Submit Co
Scholarly Paper
French Publication Spot
Current Journal Pro
Gurgle Journal
The Printed
RemarkableBook
ScrapBook
Valuable
The Classical Diaries
Newsletter Group
EighthBook
Interesting Hold Co
Third Volume Trading Co
Historical
Influential Daybook
The Indian
Rare
LibraryJournal
Charming Account Book Trading Co
Weekly Diaries Pro
PopularJournal
Blue Bookie
The Prestigious Publications
InfluentialBook
Herbel Journal
Indian Magazine
Forward
Page Clip Spot
Memory Compose Place
Indite Place
MedicalJournal
Independent Paper
Bilingual Publication
The Academic
Forward Cartridge Holder Collective
Present
Regular
Prestigious Daybook Spot
Book Of Account Spot
Magazine Publisher Place
The Minute
Medical Publication Pro
Minute Volume
PrintedBook
MonthlyMagazine
OnlineMagazine
ComicBook
The week Magazine
Bound Blueprint
The Fewer
Influential Cartridge Clip Trading Co
Monthly Magazining
Bound Bookkeeping

Best journal brand name ideas

Forthcoming
Thick Record
OnlineJournal
Note
Holy Volume
The Online
Fifth
The Blue
The Minute Playscript
The Fourth
PageBook
Eighth
Magazines Trading Co
The Thick
Leading Newsletter
The Official Cartridge Clip
Leading Publications
Daybook Pro
Bound Daybook
The Favorite Daybook
VoidWrite
Tangerines Magazine
The Bilingual Magazines
Carnal Journal
Whole Record Group
Periodical Group
BasedMagazine
The Empty Powder Magazine
The Interdisciplinary Magazines
Open Reserve Pro
The Educational Diary
The Favorite Ledger
The Feminist Diary
Ninja turtle Journal
Diary Group
LiteraryJournal
The Abstract Newsletter
LeadingJournal
Glossy Magazine Publisher Place
Purple Journal
The Useful Daybook
Unpublished Daybook Spot
Publications Pro
Publications Trading Co
Carmel Journal
Admirable Hold Spot
The Delightful
The Fifth
Indian
Empty
Tell Pro
Periodical Spot
RegularJournal
The Bound Account Book
The Interdisciplinary
Publication Place
Scholarly Publications Collective
Account Book Collective
Quarterly
The Many
The Online Journal
Rewrite Collective
Bilingual Periodical Pro
The Day Read
The Personal Publications
The Academic Magazines
Courier Diaries Spot
ThickBook
The Hand
Remarkable Reserve Group
Literary Daybook Pro
Original Paper Group
Bimonthly Periodical
International Diaries Co
Publications Group
Direct
Yourself Indite Collective
Remarkable
Minute Reserve Pro
Diary Collective
Historical Periodical Place
SecondBook
ProfessionalJournal
Newsletter Pro
South Diary Group
LeadingMagazine
Classical Diary Co
The Educational
SlickMagazine
The Entire
The Slick Magazine Publisher
The Third Daybook
Unpublished Publications Pro
Regime Magazine
The Classic
Language Powder Magazine Trading Co
Clinical Newsletter Collective
Free Pen
Pleiades Magazine
The French Clip
Best Bookkeeping
AnnualMagazine
Latest
Popular Volume
The Monthly Mag
Monthly Cartridge Holder Group
Sealed Record
The Same Periodical
SacredBook
Kernels Journal
Leading Clip
Actual
Detailed Newsletter Pro
Prestigious Journal Trading Co
The Present
Leading
Year Daybook
The Excellent Record
PrivateJournal
RussianJournal
Best Blueprint
Sixth Ledger
HandBook
Memory Pen
Corresponding
Weekly Publications Co
BimonthlyMagazine
FifthBook
Drop A Line Place
CopyWrite
The New Script
Indite Collective
The Rare Daybook
Beautiful Brochure
Bit Indite
Publication Pro
The Column
Many Submit Group
Newsletter Spot
Beautiful Blueprint
Bound Binder
Cartridge Collective

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Journal Brand:

Simple is always better

This means a few different things. Your journal brand name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your journal brand:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Journal Brand: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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