1,000+ Clever Journal Business Names

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Updated: June 10th, 2025

So, you've come up with the perfect journal brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your journal brand stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best journal brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your journal brand.

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AI Journal Brand Name Generator

Want to come up with your own unique company or brand name?

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Ideas

Catchy journal brand name ideas

Lazy Bee Media
A journal for your soul
The Famous Journal
The American Talk
The Humming Bird
The Journal Tour
Just Journaling
Journiva
Journalistic
The Journium
The Publishment Pros
Cherry Blossom Journal
Grand Publishing House
The Journal for Humanities & Arts
The Journal of the Society for the Protection of Authors
Shoot the Bullet
Journalists & Writers Club
Journaltics
Journal of Artistic Expression
The Journal World
The Journal Of Unconventional Writing
Journal Cubby
The Morning Journal
The Journal Art
Diary of Man
The Publishers
Publish Your Own Journal
Dissertation & Thesis Services
Socio-Journal
The Empress Publications
Outskirts Journal
Opus Journal
Royal Publications
Writing, Publishing, Creating
Journal of Writing
The Journal Journey
The Journal of New Worlds
New Writers' Journal
Crowns Literary Journal
New Journal Publishing Company
Curiousity-Magic
Wolters Kluwer Press
The Journal of the Society of Authors
Journal Hop
The Daily Journal
Im a Journalist
Journal: a journal of life and art
Lazy Journalist
The Journal of Creative Ideas
Breeze Publications
L.I.F.E. Journal
Journal-Rhyme
Shinebox Publishing
Euro Journals
The Artsy Journals
Practical Journal
Walking into a Room
Journal of Literature, Arts, Music & The Arts
Passionate for journal writing
Luxor Journal
Journal of Literary and Publishing Studies
Real Publishers
Habitual Journal
Crisper than you
Tobacco Free Media
New Writing, New Books
Journal Leaflets
New Zealand Writer
The Rock Publishers
Journal Life
The Verse Publishers
The Journal Grammar
The Journgram
The Heaven Publishment
Journal Heaven
Literary Book Place
Interesting Hold Co
Squirrel Journal
Original Diary Group
ExcellentMagazine
PresentBook
The Recent
Rare Record Co
Book Of Account Co
Daybook Spot
Interdisciplinary Periodical Group
Independent Magazines Trading Co
Big Bookie
Fourth Ledger Pro
Comic
The New Magazine Publisher
Excellent Script
British
EmptyMagazine
Delightful Account Book Pro
ThickBook
PrestigiousJournal
Readable Hold
General Publication
Possible Publish
The Latest Ledger
Popular Paper Group
Beautiful Bookshop
ComicMagazine
Bound Daybook
TextBook
Independent Magazines Co
The Beautiful
The Little
The Abstract Newsletter
Valuable Volume
The Annual Daybook
Known
Corresponding Indite
ProfessionalMagazine
Current Publication
HandBook
Monthly Diary
The First
Random Reword Co
Compose Pro
Hand
The Closed
The Known
PersonalJournal
The Private
The Historical
International Publication
The Many
The Possible Compose
GlossyMagazine
Carnal Journal
Magazines Collective
Geothermal Journal
Annual
The Delightful
The Educational Book
ElectronicMagazine
National Cartridge Group
The Abstract
Excellent Daybook
Text

Creative journal brand name ideas

The Open
Tell Collective
AdmirableBook
Original
Repeat
Technical Book Group
Psychosocial Book
FlightMagazine
GlobalWrite
The Next
Spell Group
BasedMagazine
Publications Trading Co
Charming
Third
Scarce Compose Collective
Classic Record
Feminist Daybook Place
BimonthlyMagazine
Interesting Record Collective
General Publication
Geographical Periodical
The Electronic Newsletter
FifthBook
Rare Leger Place
Favorite Script Group
Periodical Spot
Ledger Spot
Best Bookie
Note
Independent
Recent
Known Publication Spot
Prestigious Daybook Group
Electronic Clip Spot
The Circulation Journal
Bilingual
ElectronicMagazine
The Little Reserve
Lived
Current Journal Pro
Same Periodical Group
Reversal Journal
The Favorite Daybook
SacredBook
The Bilingual Publications
Remarkable Script Collective
FourthBook
Big Bookshop
Russian Paper Pro
Diaries Spot
Publications Co
Paper Group
The Sealed Reserve
Blue Bookie
The Seventh
Surface Journal
The Page Leger
Newsweek Magazine Publisher
Account Book Co
The Abstract Newsletter
Third Volume Trading Co
Self esteem Magazine
Second
Perla Journal
The Future
The Yourself Drop A Line
Rare Record Co
Known Mag
The Weekly Powder Store
Paper Spot
Publication Trading Co
InternationalJournal
Interdisciplinary Periodical Group
Publish Trading Co
Leading Powder Store Co
Popular Magazine Trading Co
Bound Blueprint
Script Co
Comic
Delightful Playscript Pro
Gurgle Journal
Beautiful Booklet
OnlineMagazine
LiteraryMagazine
Excellent Cartridge Clip
Readable
Byte Reword
The Original
The Personal Publications
Journal Pro
The Year Account Book
Purpose Journal
Compose Group
Circles Journal
The Annual Daybook
TheoreticalJournal
Admirable Hold Group
The French Clip
SuccessfulWrite
Same Book
The Influential
Quarterly Daybook Trading Co
LogicalWrite
LastWrite
Publications Pro
Selling Playscript Trading Co
Official Periodical Trading Co
The Hymn
Daybook Place
Pleiades Magazine
New Paper Co
Magazine Spot
More Drop A Line Spot
Famous Daybook
Best Bookstore
LessWrite
Dermal Journal
Closed Ledger Place
Bound Bookie
Little Powder Store Spot
Leading Magazine Group
The Personal Diaries
Language Daybook Trading Co
Excellent Newsletter Group
Geographical
The Scrap
Mag Trading Co
Cleft Diaries Collective
Independent Magazine Pro
Learning Journal
Remote
FrenchJournal
Detailed Publish Collective
Book Co
BestWrite
South Book Group
Leading Newsletter
Valuable Volume
Educational Diaries Place
Entire Hold Group
Book Place

Learn more about starting a journal brand:

Where to start?

-> How to start a journal brand?
-> How much does it cost to start a journal brand?
-> Pros and cons of a journal brand

Need inspiration?

-> Other journal brand success stories
-> Marketing ideas for a journal brand
-> Journal brand slogans

Other resources

-> Journal brand tips

Funny Journal Brand Names

Sealed Record
ContinueWrite
Read Trading Co
Remarkable Script Trading Co
Regular Diaries Co
The Medical
Quarterly Daybook Trading Co
Newsletter Co
The Single
Minute Reserve Pro
TechnicalJournal
Hold Trading Co
Furnish Journal
The Psychosocial Book
BlueBook
Detailed Diaries Trading Co
RegularJournal
Paranormal Journal
FrenchJournal
Compose Group
Magazines Spot
Recent Volume Spot
The Fewer
Indite Collective
Rewrite Collective
Book Collective
Bilingual Publication
CleftJournal
Current Magazine Publisher Group
Physique Magazine
The Electronic Newsletter
The Leading Publications
LanguageMagazine
LessWrite
The Indian
Playscript Pro
Known
The English
English Powder Store Group
Last Account Book Trading Co
Delightful Account Book Pro
Agree Magazine
Seventh Account Book Collective
Thick Playscript
The Classic
Page Volume Pro
The Earlier Hold
RecentBook
Purple Journal
Powder Store Collective
PreviousWrite
Monthly Mag
Sixth Ledger
EighthBook
Read
Daybook Group
Recent Spell Trading Co
The South
National
Bilingual
The Round
Cartridge Collective
The Eighth Playscript
Reserve Spot
Learned
Beautiful Booklet
Scarce Compose Collective
New Diaries Place
Yourself Indite Collective
English Cartridge
Second
Charming Book Of Account Place
The Educational
Reality Magazine
Selling Playscript Trading Co
Best Bookie
Monthly Monitor
Favorite Script Group
The Void Submit
Charming
The Annual Daybook
Same Diaries
The New Magazine Publisher
Latest
Volume Co
Book Of Account Spot
Library Diaries
The First
Known Mag
EnglishJournal
Current Journal Place
Publications Pro
International Publication
The Sacred Hold
The Regional Powder Store
The French Periodical
Big Bibliographic
Largest Periodical Spot
Playscript Group
Technical Publications Pro
TheoreticalJournal
HistoricalJournal
PersonalJournal
Sternum Journal
Theoretical Publications
Comic Magazine Publisher Place
Current Publication
Year Daybook
Informal Journal
Phillipines Magazine
ConcurrentWrite
Repeat Pen
Diary Co
Educational Book Place
Same Publication Trading Co
The Minute Playscript
Known Publication Place
Influential Account Book Collective
The Annual
Last Daybook Group
The Day Read
Paper Collective
The Historical Journal
The Empty
Educational Daybook Place
Theoretical Magazines
Readable
Corresponding Tell
Tag team Magazine
Delightful Playscript Pro
Newsletter Spot
Publication Group
Blue Book Of Account
The Leading Mag
VoidWrite
Magazines Collective
ProfessionalMagazine
The Hymn
The Holy Account Book
Mag Co
The Quick
Publication Place

Cool journal brand name ideas

GlobalWrite
Logical Submit Collective
Self esteem Magazine
Read
Asleep Magazine
South Book Group
Actual
Entire Hold Group
ImmediateWrite
Charming
Prestigious Journal Trading Co
The Page Leger
Classical Diaries Pro
Recent Record Collective
Whole
NewJournal
Bound Bookshop
Influential Playscript Trading Co
TextBook
Classical Diary Co
Theoretical Publications
Quick Submit Spot
The Single
The New Magazine Publisher
Big Bookshop
Educational Book
Known Powder Magazine Group
The Private
English Cartridge
Monthly Magazin
SuccessfulMagazine
The Slick Magazine Publisher
Fourth Script Co
The Famous
The Classic Ledger
Cornel Journal
Thick Record
Hand Tell Collective
Eighth
The Known
The Quarterly
Verble Journal
CommonplaceBook
French Diary Collective
The Valuable Book Of Account
Book Collective
Lived
The Comprehensive
The Progressive Powder Store
Playscript Place
Publication Collective
Library Diaries
BeautifulBook
Playscript Group
Tell Pro
Manatee Magazine
Literary Daybook Pro
BoundBook
The Day
Circulation
Sacred
Earlier
Academic Publication Trading Co
Repeat
Blank
Learned
SellingBook
EmptyMagazine
Darnel Journal
Squirrel Journal
Monthly Memoir
Influential Cartridge Place
Famous Daybook
SecondBook
Excellent
Cartridge Clip Group
The Favorite Daybook
Publications Trading Co
The Abstract
The Educational
Indite Trading Co
Cartridge Clip Pro
The Bilingual Magazines
Best Bookshop
The Thick
Best Bookkeeping
LiteraryMagazine
The Newsweek
Technical Publications Pro
Bound
The Quick
Same
FamousMagazine
ExcellentMagazine
Thick
Diary Co
Burdon Journal
ThickBook
Indite Collective
Book Of Account Spot
Interesting Hold Co
The Day Read
Medical Publication Pro
The Bit
Reword Collective
The Seventh
Corresponding Tell
Book Of Account Co
Sixth Ledger
Text
The Readable Playscript
Newsweek
Language Powder Magazine Trading Co
Reword Place
Present Script Pro
Unique Magazine
Monthly Magazinist
Forward Cartridge Clip Group
Best Bibliographic
Beautiful Blueprint
Daybook Spot
The Feminist Diary
International Book Place
Abstract
BimonthlyJournal
International Diaries Co
RoundMagazine
Bound Blueprint
Regular
Reserve Spot
The Personal Publications
Hold Collective
The Rare Daybook
Best Bookie
Forthcoming
BasedMagazine
The Official
Bound Book Of Account
InfluentialMagazine
Closed Ledger Place
The Educational Book
Weekly Diaries Pro

Unique journal brand name ideas

Spell Pro
The Open Playscript
Text Leger
PersonalJournal
The Open
AdmirableBook
The Recent
Open Hold
Detailed Magazine Place
Byte Reword
Over me Magazine
British Publication Pro
The Interdisciplinary
Remarkable Script Trading Co
Technical Book Group
Beautiful Bibliographic
Detailed
Stripped
Publication Place
Scholarly Publications Collective
Ledger Place
Myrtle Journal
Beautiful Brochure
Magazine Publisher Group
PageMagazine
OverWrite
Free
Present Ledger Place
The Influential Daybook
Big Blueprint
Little Script
Diaries Co
Influential Periodical
The Online
Column
Journal Pro
Influential Paper
Fascinating Leger Co
PrestigiousJournal
Popular Newsletter
SingleWrite
ProfessionalMagazine
Detailed Publish Collective
The Historical Journal
Magazines Spot
The Leading Mag
Mag Trading Co
AnnualMagazine
The Current
Column Publications Spot
Turtle Journal
Monthly Powder Store
Quarterly Periodical Pro
The Current Publication
Cartridge Place
Annual Cartridge Clip Pro
The Flight
The Medical Book
Rare Record Co
FourthBook
Epidural Journal
Drop A Line Group
Bound Bookkeeping
Blue Book Of Account
Pen Co
Obscure Diary Group
Indite Place
Satirical Journal Place
Blue Bookshop
Recent Spell Trading Co
Holy Volume
Leading Clip
Monthly
Scarce Compose Collective
The Psychosocial Book
The Influential Powder Store
The Official Cartridge Clip
Minute Playscript Trading Co
The Online Diaries
Magazine Group
The Literary Magazine
The Fifth
The Little Reserve
Magazine Spot
The Obscure
Purple Journal
Personal Paper
MinuteBook
The Sacred Hold
The Third
Page Volume Pro
The Third Daybook
Detailed Diaries Trading Co
International Publication
SlickMagazine
Leading Journal Collective
Best Book Of Account
Last Account Book Trading Co
SatiricalMagazine
Cleft
Excellent Reserve Trading Co
Big Bookie
Historical Cartridge Clip
Column Publications
The Sixth Leger
Spell Group
DirectWrite
CharmingBook
Partial Spell
Powder Store Collective
The Present
Popular Magazine Trading Co
CleftJournal
Third
MonthlyMagazine
Many Reword Trading Co
Best Pen
The Prestigious
RareBook
Educational Periodical Spot
Regular Periodical Trading Co
The Wired
The Scarce
The Technical
Weekly Publications Co
Direct
Largest
SubsequentWrite
The Blue
Excellent Newsletter Group
Library Magazine
SixthBook
Submit Group
The Russian
WiredMagazine
GeneralJournal
Open
EarlierBook
South Diary Group
MedicalJournal
Diary Group
Electronic Clip Spot

Cute journal brand name ideas

The Entire
Online
Journal Collective
The Closed
Popular Paper Group
Whole Playscript Collective
The Printed
LessWrite
Wonderful Hold Place
Playscript Pro
LastWrite
Kennel Journal
IndependentJournal
The Favorite Ledger
The Influential
RemarkableBook
PrivateJournal
Newsweek Journal
The Excellent
English Powder Store Group
General Publication
Literary
Beautiful Bookshop
TechnicalJournal
Glossy Magazine Publisher Place
The Sealed Reserve
DailyJournal
The Second Drop A Line
DetailedJournal
Gurgle Journal
Same Book
Bilingual Publication
Best Blueprint
SuccessfulWrite
Drop A Line Place
The Known Volume
Fourth Reserve
Current Periodical
Bimonthly Newsletter
Independent Journal Pro
Hold Trading Co
English Periodical
RegularJournal
Annual Powder Magazine Pro
Original Diary
Rare Leger Place
FlightMagazine
PopularBook
ElectronicJournal
Beautiful Binder
Rare Leger Co
The Scholarly
Newsletter Co
ThirdBook
The week Magazine
Classical
The Final
Big
Magazine Co
Glossy
The Many
Powder Store Place
CallWrite
Book Of Account Group
Influential Cartridge Clip Trading Co
Magazine Publisher Pro
Forward Cartridge Clip Place
Professional
The Admirable Record
Leading Powder Store Co
Random Reword Co
Immediate Submit Spot
LearnedJournal
ClassicBook
Call Drop A Line
Empty
Flight Cartridge Pro
Newsletter Pro
Blue Brochure
WholeBook
ForthcomingBook
Magazine Place
Feminist Publications
ComicMagazine
Open Reserve Pro
Regime Magazine
Library Periodical Collective
Prestigious
Service Journal
Volume Co
Independent Magazine Pro
The Original
Influential
Corresponding Indite
New Diaries Place
Remarkable
DetailedWrite
Third Ledger
Interesting Record Collective
Plasma screen Magazine
ExcellentJournal
The Psychosocial
Admirable Hold
The Classical Diaries
The Logical
Publish Trading Co
The Third Hold
SynchronousWrite
Daybook Collective
The Text Script
Magazines Collective
Blue Bookie
Monthly Mag
Record Pro
Newsletter Trading Co
National Journal Collective
Sacred Reserve Group
Electronic
Comic Account Book
Educational Diaries Place
Theoretical
Known Journal
The Daily
Detailed Rewrite
Personal Book Co
Sealed
Unpublished Book Group
The Next
The Favorite
PossibleWrite
Geographical
NoteBook
Spell Place
Comprehensive Daybook
Third Book Of Account
Fascinating
Latest
The Same Periodical
Current Magazine Publisher Group
Leading Magazine Group
English Daybook Place
Purpose Journal

Clever journal brand name ideas

Remote
Holy Record Trading Co
InternationalJournal
Daybook Group
The Online Journal
Scholarly
RecentBook
HolyBook
The Holy
Synchronous Tell Trading Co
Parnell Journal
Excellent Cartridge Clip
RussianJournal
Geographical Periodical
The Beautiful
Paper Group
OfficialJournal
Scientific Magazines
Read Trading Co
The Language
Recent Compose Co
The Empty
Publications Spot
ConcurrentWrite
Reword Pro
Based Powder Magazine Pro
Electronic Powder Magazine
The Electronic Newsletter
Phillipines Magazine
The Progressive Publication
ReadableBook
The Last
The Language Powder Magazine
Magazine Pro
The Fewer
Interesting Volume Trading Co
Record Spot
Daily
Blue Blueprint
Periodical Group
PageBook
Hold Group
Hurtful Journal
Isothermal Journal
The Forward
Interesting
The Lived
The Round
New Paper Co
Holy Leger Spot
Verbals Journal
General Publication Place
Curdle Journal
Fascinating Record Group
Annual
The Whole Daybook
The Prestigious Publications
Medical Publication Spot
Valuable Volume
The Comic
PresentBook
Monthly Diary
The Wonderful
Quarterly Mag Collective
Weekly Periodical Group
The Obscure Newsletter
The French Periodical
The Leading
Reword Spot
The Minute
Hymn
The Seventh Hold
Many Submit Group
The Scrap
Diaries Trading Co
Page Clip Spot
Independent Magazines Co
Single
Agree Magazine
Known Mag
Cartridge Holder Spot
Indian Magazine
Paper Trading Co
Mag Spot
British Periodical Trading Co
The Classical Magazine
GlossyMagazine
Powder Magazine Pro
Prestigious Cartridge Holder Place
Record Trading Co
First Leger
Classic Record
Famous
QuarterlyMagazine
Blue Hold Pro
FamousJournal
Submit Co
Memory Pen
The Popular
The Delightful
Same Publication Trading Co
BritishMagazine
Believe Magazine
The Geographical Periodical
Medical Publication
Unpublished Diaries Spot
National
Magazine Publisher Place
Closed
Prestigious Daybook Spot
Further
National Cartridge Group
Known
The Day Playscript
Selling Playscript Trading Co
Record Place
Educational Daybook Place
Popular Volume
The French
Bound Daybook
Bit Indite
The Interdisciplinary Magazines
Academic Publications Group
Educational Periodical Trading Co
Volume Spot
Bimonthly Periodical
Circulation Magazine Publisher Place
The Remarkable Record
Known Diaries Co
Valuable
Cartridge Pro
Regular Diaries Co
Physique Magazine
The Fascinating Playscript
Blue Bookstore
HandBook
Record Group
Language
Excellent Script
Newsweek Periodical Pro
The Private Daybook
Clinical

Best journal brand name ideas

The Regional Powder Store
OnlineJournal
The Personal Diaries
Daily Periodical Co
Paranormal Journal
English
Earlier Hold
WeeklyJournal
LivedMagazine
Sixth Volume
Leading
Remarkable Reserve Group
Beautiful
Redeem Magazine
Sacred Leger Pro
Periodical Collective
The Charming
Recent
Carmel Journal
Cartridge Collective
StrippedBook
Publish Co
The Hymn Daybook
Best Bookstore
Book Co
ComicBook
Script Co
Charming Book Of Account Place
SacredBook
The Bound Account Book
The English Paper
The Excellent Record
FirstBook
Reserve Group
Historical Powder Magazine Spot
The Charming Ledger
Independent Paper
Readable Leger
The Annual
Leading Newsletter Spot
The Little
Delayed Drop A Line Collective
Admirable
Publication Trading Co
The Largest Journal
Remarkable Book Of Account
Further Read
Last Daybook Group
Sixth
The Electronic Publication
Ninja turtle Journal
Electronic Paper Collective
Magazine Trading Co
Magazine Publisher Co
Book Of Account Pro
Online Publication Spot
The National
The Commonplace Record
Literary Book Place
Quarterly Daybook Trading Co
The Theoretical Daybook
Learning Journal
Empty Powder Magazine
Last Reserve Trading Co
Partial
Minute
Monthly Maggie
Historical Periodical Place
Publications Pro
Independent
The Educational Diary
Detailed Daybook
The Detailed Daybook
Circles Journal
Curtain Journal
Same Diaries
ScholarlyJournal
Read Collective
Independent Magazines Trading Co
The Stripped Volume
Interdisciplinary Daybook
Interdisciplinary Periodical Group
The Physical
Compose Group
Random
Online Newsletter Trading Co
Thick Ledger Group
The Library
The Column
Monthly Cartridge Holder Group
HistoricalJournal
The Classic
British
News feed Magazine
The Bound
The Page Cartridge Holder
Periodical Spot
Book Trading Co
Less
Copy Reword Group
Hand
Satirical Clip Group
The Historical
Geothermal Journal
Leger Spot
Free Pen
Favorite Powder Magazine
FifthBook
Courier Magazines Trading Co
Whole Ledger
Formal Journal
Person Journal
The Literary
The Feminist
Account Book Collective
LeadingMagazine
Third Volume Trading Co
Exclusive
The Latest
The Possible Compose
Quarterly
Known Account Book
The Forthcoming
Detailed Newsletter Pro
The Useful
Minute Reserve Pro
Medical
Additional
LanguageMagazine
The Useful Daybook
UsefulBook
Curtal Journal
Possible
Excellent Clip Trading Co
Marines Magazine
SeventhBook
Yourself Indite Collective
Comic Magazine Publisher Place
Influential Account Book Collective
Independent Newsletter Group
Furnish Journal
Influential Daybook

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Journal Brand:

Simple is always better

This means a few different things. Your journal brand name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your journal brand:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Journal Brand: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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