Business Idea

Start A Women's Clothing Line

About

Starting a women's clothing line requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell women's clothing, or selling women's clothing online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a women's clothing line ➜

Key stats

market size
$41B
revenue (monthly)
$189K
starting costs
$33.6K
gross margin
45%
time to build
10 months
growth
Email marketing
business model
E-Commerce
time investment
Full time

About

Starting a women's clothing line requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell women's clothing, or selling women's clothing online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a women's clothing line ➜

Key stats

market size
$41B
revenue (monthly)
$189K
starting costs
$33.6K
gross margin
45%

 

time to build
10 months
growth
Email marketing
business model
E-Commerce
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $500 $5,000
Website Costs $232 $6,500
Business Formation Fees $5,600 $20,400
Retail Business Expenses $0 $6,000
Inventory Expenses $350 $8,000
Training & Education Expenses $0 $1,000
Other Expenses $0 $1,500
Software Expenses $150 $3,044
Advertising & Marketing Costs $0 $50

Successful Businesses

Business URL Rank
Bloomingdales bloomingdales.com #4,339
Topshop USA-Women's Clothing us.topshop.com #7,704
Missguided US: Women's Clothes missguidedus.com #8,581
loft.com loft.com #9,463
Women's Fashion Clothing & Apparel prettylittlething.us #12,546
floryday.com floryday.com #15,442
Torrid torrid.com #18,411
anntaylor.com anntaylor.com #19,212
Boden US bodenusa.com #31,206
Century 21 Stores c21stores.com #35,457
Women's Clothing & Apparel talbots.com #35,547

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Rewarding work Starting a women's clothing line can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services within your women's clothing line. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
High margins The gross margins for your women's clothing line are typically around 45%, which is considerably high and allows you to grow your business and manage costs easily.
Quick build time The average time it takes to build your product is quick - typically around 10 months. This will allow you to bring your product to market faster.
Cons Description
Crowded Space Competition is high when it comes to your women's clothing line, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Finding The Right Supplier Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section.
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
High employee turnover In the women's clothing line, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.

Marketing Ideas

  • 1

    Word of mouth

    The most tried and true way to grow a women's clothing line is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 2

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to women's clothing line.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜

  • 3

    Facebook Community

    Building a community is a great way to grow your network and your business. There are several different ways of building a community, one of the most effective (and simplest) ways is to build a Facebook group.