It is no secret that the 2020 global pandemic changed how we interact and engage. Today, more meetings and events take place online than ever before. According to statistics, the trend of virtual events is not slowing anytime soon. Corporates and entertainment sectors plan to organize more virtual events in the coming decade.
Thus, starting a virtual events business can be a great idea.
A virtual event is where attendees experience the event and its content online rather than being physically present. A virtual events business ideates, plans, organizes, executes, and coordinates virtual events on behalf of its clients. A virtual events business also develops creative ideas that make the virtual events unique and memorable.
To start and operate a successful virtual events business, you must possess broadcasting and audience psychology skills and be ready to learn and deal with new technologies. The good news is that you have multiple platforms where you can run virtual events.
Here are some real life success stories of starting a virtual events business:
1. Interactive Entertainment Group ($4.8M/year)
Gregg Dukofsky (from Hauppauge, NY, USA) started Interactive Entertainment Group about 34 years ago.
I am Gregg Dukofsky and I’m the visionary and founder at Interactive Entertainment Group, an event production company. I started my business in 1988 with one idea, and since then have grown my business to include hundreds of unique products ranging from sports simulators to virtual reality to giant games. Some of our most popular offerings include a Giant Human Claw, Augmented Reality Gaming Wall, Virtual Graffiti Wall, VR Soar, and Urban Hoops.
In 2008 when the stock market crashed, disposable income became significantly limited. To recession-proof my business, my team pivoted to focus on corporate events rather than private ones. More specifically, the bulk of my business transitioned to activations involving team building, product launches, experiential marketing, trade show traffic building, brand initiatives, and holiday parties. To paint a picture of our growth, we have ranked in Inc. 5000s fastest-growing private companies three years in a row in 2018, 2019, and 2020.
2. Entire Productions ($1.3M/year)
Natasha Miller (from San Francisco, California, USA) started Entire Productions about 22 years ago.
I’m Natasha Miller- raised in Des Moines, Iowa but high-tailed it out of there as soon as I could at the age of 23. I thought I’d be a performer only - a classical violinist and jazz vocalist, but as it turns out those careers might have been the catalyst for where I am today.
- Inc. 5,000 Fastest Growing Companies in America
- Entrepreneur Magazine 360 List “Best Entrepreneurial Companies in America”
- San Francisco Business Times Fast 100 “Fastest Growing Companies in the San Francisco Bay Area”
- Special Event Top 50 Event Planners in the World
Learn more about starting a virtual events business:
Where to start?
4. ClickMeeting ($10.8M/year)
Szymon Grabowski (from Gdańsk, Poland) started ClickMeeting ago.
Hello, I'm Dominika Paciorkowska, Managing Director and Board Member at ClickMeeting – a platform for webinars and online meetings. ClickMeeting was launched in 2010 and has been performing as an independent company since 2016.
This time I would like to focus mainly on the development of ClickMeeting: an innovative platform that focuses on intuitiveness and providing a real-life experience in the virtual world.
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Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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