The Bali Market

How I Started A $12K/Month Turkish Beach And Bath Towels Brand

May 15th, 2020
Grace Druecke
Founder, The Bali Market
$12K
revenue/mo
1
Founders
0
Employees
The Bali Market
from Scottsdale, Arizona, USA
started March 2016
$12,000
revenue/mo
1
Founders
0
Employees
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Hello! Who are you and what business did you start?

Slim margins, out of stock inventory and a shaky foundation. That’s how The Bali Market functioned in its first year of business.

I’m Grace and I own The Bali Market, a Turkish beach and bath towel company. The business was launched on Amazon in 2016. I didn’t have a clear understanding of how I was going to run the business. I mean, I didn’t even know who I was selling to or why they would actually want my towels. Regardless of my muddled business plan, I crawled my way to the first page of Amazon. My towels sold out quickly and were getting five-star reviews.

That all sounds great but my margins were tiny (thanks to Amazon's hefty fees). And selling out meant I lost my first-page ranking. Even once I had more products in stock I was unable to get back to the first-page status.

I made the urgent decision to pivot off Amazon. I invested time and money in building a brand and re-opened on Shopify. That move paid off. The Bali Market now connects clearly with our target market and broke the 6-figure mark after less than 2 years in business.

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