5 Sports Wear Store Success Stories [2024]

Updated: November 19th, 2023
Start A Sports Wear Store

If you’re a fitness enthusiast looking to start your own business, why not consider opening a sportswear store? This unique venture offers many opportunities to cater to athletes’ and fitness enthusiasts’ needs.

From trendy workout gear to high-performance athletic shoes, your store will be a veritable cornucopia of fitness gear.

Not only will you have the chance to help people find the perfect gear for their workouts, but you’ll also be able to provide expert advice and guidance on the latest trends and technologies in the sportswear industry.

Plus, with the rise of athleisure fashion, your store will appeal to a wide range of customers, from professional athletes to fashion-conscious fitness enthusiasts.

Consider offering personalized services such as custom fittings and specialized gear for specific sports or activities to stand out from the competition.

You could also host events and workshops to engage with your community and build a loyal customer base. A sportswear store can be a lucrative and fulfilling business venture with the proper marketing and customer service strategy.

So, if you’re ready to start your entrepreneurial fitness journey, consider opening a sportswear store today!

Here are some real life success stories of starting a sports wear store:

1. Outdoor Adventure Solutions Inc Shower Toga ($240K/year)

Kressa, the founder of Shower Toga, came up with the idea for her waterproof changing garment after struggling to clean up after Spartan Races. Realizing there was no efficient solution, she invented the Shower Toga and launched a successful Kickstarter campaign to bring it to the mass market. Despite having no prior experience in retail or product development, Kressa persevered and created a high-quality, lightweight, and versatile product that has since gained popularity in outdoor and healthcare industries.

How much they make: $240K/year
How much did it cost to start: $30K
Current team size: 1


Traveling In An RV To Promote Our $240K/Year Waterproof Changing Garment [As Seen On Shark Tank]

Shower Toga, the world's first and only waterproof changing garment, invented by Kressa, has found success in the outdoor hygiene market, with notable sales to camping, surfing, and healthcare workers for decon, and the company recently donated $100,000 in Shower Togas to healthcare workers and first responders.

Kressa started Outdoor Adventure Solutions Inc Shower Toga almost 7 years ago
Kressa grew the business to $20K/month
It cost Kressa $30000 to start the business
Read by 6,044 founders

2. Boxraw ($7.92M/year)

How much they make: $7.92M/year
Current team size: 31


How to Get Out of a Bad Contract: Boxraw’s Founder Shares His Secrets

Boxing lifestyle brand Boxraw brings in $660k/month with 31+ employees, fueled by their passion and partnerships rather than paid endorsements.

Ben started Boxraw over 7 years ago
Ben grew the business to $660K/month
Read by 527 founders

So... can you actually make money with a sports wear store?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

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3. the DIFFERENCE ($150K/year)

Oliver Songolo, co-founder and CEO of DIFFERENCE, was inspired to create the first heelless running shoe brand after his father's research on the damaging effects of heel strikes. After years of planning and overcoming obstacles, including finding a manufacturer in China and obtaining a patent, DIFFERENCE launched in 2017. Despite initial marketing challenges, the company has found success through trade shows, speaking engagements, and an effective social media strategy, with average monthly revenue now reaching $12,500.

How much they make: $150K/year
How much did it cost to start: $200K
Current team size: 6


How I Created A $12.5K/Month Patented Heelless Running Shoe

The DIFFERENCE co-founder developed a patented heelless running shoe that eliminates heelstrikes, grossing an average of $12,500 per month within the last two months, primarily targeting runners and the medical community.

Olguy started the DIFFERENCE almost 8 years ago
Olguy grew the business to $12.5K/month
It cost Olguy $200000 to start the business
Read by 7,839 founders