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8 Sports Wear Store Success Stories [2023]

8 Sports Wear Store Success Stories [2023]
Start A Sports Wear Store

If you’re a fitness enthusiast looking to start your own business, why not consider opening a sportswear store? This unique venture offers many opportunities to cater to athletes’ and fitness enthusiasts’ needs.

From trendy workout gear to high-performance athletic shoes, your store will be a veritable cornucopia of fitness gear.

Not only will you have the chance to help people find the perfect gear for their workouts, but you’ll also be able to provide expert advice and guidance on the latest trends and technologies in the sportswear industry.

Plus, with the rise of athleisure fashion, your store will appeal to a wide range of customers, from professional athletes to fashion-conscious fitness enthusiasts.

Consider offering personalized services such as custom fittings and specialized gear for specific sports or activities to stand out from the competition.

You could also host events and workshops to engage with your community and build a loyal customer base. A sportswear store can be a lucrative and fulfilling business venture with the proper marketing and customer service strategy.

So, if you’re ready to start your entrepreneurial fitness journey, consider opening a sportswear store today!

Here are some real life success stories of starting a sports wear store:

1. Outdoor Adventure Solutions Inc Shower Toga ($240K/year)

Kressa Peterson (from Dana Point, CA, USA) started Outdoor Adventure Solutions Inc Shower Toga almost 6 years ago.

$20K / month
1 founders / 1 employees

Case Study

Hi everyone! Welcome to my crazy journey! My name is Kressa and I am the inventor of the Shower Toga-The world's first and only waterproof changing garment. And this below is the best picture I have ever taken-lol. People look at me and then look at this photo and say “That’s not you” so I guess the stars were aligned that day. Thank you Mark for inviting me to sit in your chair. So here is my story.

Giving back is very important to me. I have to say that as a small start-up company, giving back, to the extent that we do, is probably not the smartest financial move but I do my best to balance it. My goal is not to get rich. My goal is to grow my company and have security for my family, but more importantly, it is to make a difference in the lives of others. That can be something as simple as giving someone confidence to grab a bite to eat after a long, sweaty beach day or as complicated as helping a migrant child at the border clean up with privacy & dignity in a safe manner.


2. Boxraw ($7.92M/year)

In this episode of Shopify Masters, Ben Amanna of Boxraw shares his social media strategies and how he bounced back after a failed partnership.

Ben Amanna (from Coventry, West Midlands, UK) started Boxraw over 6 years ago.

$660K / month
1 founders / 31 employees

Case Study
  • Ben Amanna established the boxing lifestyle brand Boxraw.
  • Boxraw offers high quality boxing equipment and sportswear. Their goal is to inspire people to learn how to box.
  • They launched in 2017, and in just five years, they are now bringing in $660k/mo with over 31 employees.
  • Many of their sales come from partnerships; they do not pay for endorsements.
  • Ben's passion for the company and what it stands for is contagious, making this brand much more than just a clothing line.


Listen to the full podcast on podcasts.apple.com ➜

Learn more about starting a sports wear store:

Where to start?

-> How much does it cost to start a sports wear store?
-> Pros and cons of a sports wear store

Need inspiration?

-> Examples of established sports wear store
-> Sports wear store Instagram bios
-> Sports wear store Instagram captions

Other resources

4. jdsports.com

  • Website traffic: 2.23M/month
  • Business rank: #2.49K

Check out their full website ➜

5. JD Sports

  • Website traffic: 1.91M/month
  • Business rank: #35.6K

Check out their full website ➜

6. Bombshell Sportswear

Women’s sexy fitness wear, workout clothes, activewear, fitness attire & outfit of high-quality designer sportswear are developed by Bombshell Sportswear in US.

  • Business rank: #43.4K

Check out their full website ➜

7. On Running

Born in the Swiss Alps, On running shoes feature the first patented cushioning system which is activated only when you need it - during the landing.

  • Website traffic: 3.47M/month
  • Business rank: #25.7K

Check out their full website ➜

Pat Walls,  Founder of Starter Story
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