5 Sports Blogger Success Stories [2023]

5 Sports Blogger Success Stories [2023]
Become A Sports Blogger

Are you passionate about sports? You can start a sporting blog and earn extra income by sharing stories of the games you enjoy. Unfortunately, sports blogging is not new, so you should expect a lot of competition. To be successful, find a niche loved by your target audience and market it via social media and sports-related websites.

Here are some real life success stories of starting a sports blogger:

1. Joker Mag ($3K/year)

Tyler O'Shea (from Philadelphia, PA, USA) started Joker Mag about 5 years ago.

$250 / month
1 founders / 0 employees

Case Study

Hello! My name is Tyler O’Shea and I’m the founder of Joker Mag, a media platform for inspiring underdog stories in sports. Through original articles that celebrate the underdog mentality, our mission is to inspire athletes, coaches, and sports fans to conquer obstacles and overcome adversity.

In case you’re still wondering, he got his name from the black spot around his eye that’s reminiscent of the infamous Batman villain!


2. Cup of Coffee by Craig Calcaterra ($221K/year)

Craig Calcaterra (from New Albany, OH) started Cup of Coffee by Craig Calcaterra over 2 years ago.

$18.4K / month
1 founders / 1 employees

Case Study

I’m Craig Calcaterra, the founder, writer, and editor of the daily baseball and culture Substack newsletter Cup of Coffee. I publish five days a week, with each newsletter going out to subscribers no later than 7 AM Eastern time.

I have a paid and unpaid tier of subscribers, with one free newsletter published each week. There are just under 10,500 total subscribers, over 3,300 of who pay for either monthly ($6) or annual ($65) subscriptions. The average monthly revenue is around $18,400 and growing.


Learn more about starting a sports blogger:

Where to start?

-> How much does it cost to start a sports blogger?
-> Pros and cons of a sports blogger

Need inspiration?

-> Examples of established sports blogger
-> Marketing ideas for a sports blogger

Other resources

-> Sports blogger tips
-> Blog post ideas for a sports blogger

4. Chief in the North Newsletter ($48K/year)

Seth Keysor (from n/a) started Chief in the North Newsletter 8 months ago.

$4K / month
1 founders / 0 employees

Case Study

My name is Seth Keysor, and I’m the creator of the Chief in the North Newsletter, a Substack publication dedicated to covering the Kansas City Chiefs and the NFL at large.

In under 2 years since I started this site, over 5,500 subscribers have jumped on board and it’s reached a point that it’s gone from a hobby that pays to a legitimate side income of over $4,000 a month.


Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

Hey! 👋 I'm Pat Walls, the founder of Starter Story.

Get our 5-minute email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.