46 Trending Sex Toys Businesses [2024]
The sex toy industry is growing rapidly, and there's no sign of this slowing down.
The reasons for this growth are varied. The rise of social media has made it easier to find out about new products and services, which has given companies greater access to their customer base and helped them grow their businesses. More people are also getting comfortable with buying things online; not only does this make it easier for them to shop in private, but it also helps them avoid embarrassment if they're nervous about their purchases being seen by other customers while they're waiting in line at a store.
The industry itself is changing as well: companies are offering more variety than ever before, which means that there's something for everyone—even those who might not have considered themselves interested in this sort of thing before now can find something that suits their needs perfectly!
There are already individuals who made it big in this industry and these stories are the proof of their success.
Looking for some examples of a sex toys business?
Interested in case studies of a successful sex toys business? Check out our full list of success stories.
1. Adam & Eve
Shop vibrators, dildos, prostate toys, couples kits & more at Adam & Eve. Trusted since 1971. Great prices, free gifts & discreet shipping.
Where they're located: Reno, Nevada, USA
Website traffic: 8.08M/month
2. FEELUNIQUE
Where they're located: South Australia, Australia
Website traffic: 4.12M/month
Learn more about starting a sex toys business:
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4. Love Honey
Love Honey is a global leader in shipping sexual happiness. Here, you will find sex toys for both men & women, lingerie, and a lot more. The company was established in 2002 and has been recognized for its hard work with a whole bunch of awards. They have won two Queen's Awards for Enterprise.
Where they're located: Tucson, Arizona, USA
Website traffic: 3.07M/month
5. Swingers Lifestyle Community
Create a free account and meet real life swingers through adults personals, clubs, parties and more. Everything you need to start your sexual revolution.
Where they're located: Modesto, California, USA
Website traffic: 5.46M/month
6. CurrentBody
Current Body was started in 2009 by Laurence and Andrew. Their aim is to offer the largest selection of safe, clinically proven electrical health and beauty products, sex techs, and other wellness products in the world, supported by a team with exceptional product knowledge and who provide excellent customer care.
Website traffic: 420K/month
7. Shop EdenFantasys Adult Store
EdenFantasys started in 2002 when shopping for sex toys was a daunting task. EdenFantasys is a place where everyone feels safe and at ease: friendly for women, men, and couples. Their achievements have been recognized with multiple industry awards and nominations.
Where they're located: Irvine, California, USA
Website traffic: 1.27M/month
8. Rexxx Porn Search Engine · Relevant XXX
Rexxx porn search engine allows you to search through over 3,000,000 free porn tube videos.
Where they're located: Ngambé-Tikar, Centre, Cameroon
Website traffic: 2.52M/month
9. PinkCherry.com
PinkCherry is a leading eCommerce retail distributor of adult novelty products. These products include sex toys ranging from discreet and portable vibrators to the more modern, high-tech male sex toys, lingerie, and everything in between.
Where they're located: Nashville, Tennessee, USA
Website traffic: 1M/month
10. maude
Maude was launched in 2018 by Éva Goicochea. Maude is a company with beautiful, well-designed, and affordable products for sexual pleasure and well-being. It is a modern sexual wellness company built on quality, simplicity, and inclusivity.
11. Liberator.com
Liberator is the premier manufacturer of sexual adventure gear. They have a wide collection of Shapes, love loungers, and intimate accessories. Their mission is to increase your sexual performance while you enjoy the feeling of being utterly connected to your partner.
Where they're located: Atlanta, Georgia, USA
Website traffic: 210K/month
12. Betty's Toy Box
Betty’s Toy Box is a boutique-style Sex toy store founded by women and offers a wide range of sex toys for everybody. They believe that that sex should be enjoyed without reservation, judgment, or guilt. Each of their product is hand-picked by Betty’s staff for its quality, style, and potential for pleasure.
How much they make: $1.5M/year
Where they're located: Toronto, ON, Canada
How much did it cost to start: $2K
Current team size: 14
Betty's Toy Box and Naughty North are a leading eCommerce network focused on adult pleasure products and accessories, growing over 60% last year with sales of approximately $125,000/mth, with sales increasing even further during Covid.
13. eXtreme Restraints
ExtremeRestraints.com features the best extreme sex toys, bondage, fucking machines for sale, and much more; all specially selected to let you explore your wildest fantasies. Whether you're a beginner or a hardcore enthusiast, explore our wide selection of restraints, devices, and toys.
Where they're located: Irving, Texas, USA
Website traffic: 1M/month
14. Sex Toy Distributing
Where they're located: Fresno, California, USA
15. SexToy.com
SexToy.com has been in business for over 25 years and has been bringing you the best pleasure toys from all corners of the globe. Its mission is to provide its customers with the most pleasurable toys and gadgets. They have over 40,000 unique adult products at real wholesale prices.
Where they're located: Anaheim, California, USA
Website traffic: 40K/month
16. PinkCherry.ca
Canada's largest retailer of sex toys for women, men & couples. From vibrators & dildos, to butt plugs, sex dolls, lingerie & more. Free discreet shipping $49+.
Where they're located: Fontana, California, USA
Website traffic: 680K/month
17. Babeland Toy Store
The first Babeland store was opened in 1993 in response to the lack of women-friendly sex shops in Seattle. Their store offers unique top-quality products, a pleasant place to shop, and most of all information and encouragement to people who want to explore their sexuality.
Where they're located: Jersey City, New Jersey, USA
Website traffic: 250K/month
18. Cindies Sex Store Near Me
Shop lingerie, vibrators, dildos, strap ons, lubes & oils, bath & shower products, BDSM and male sex toys at Cindies, the classy adult sex store near me.
Where they're located: New Orleans, Louisiana, USA
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Where they're located: South Australia, Australia
Website traffic: 930K/month
20. TooTimid.com
TooTimid was established in 2002 as a private, safe solution for people who are looking for a more discreet way to purchase a sex toy. Their vision was to encourage a sex-positive attitude and a heightened sense of sexual well-being. They offer an array of discreet and pleasurable sex toys that are shipped in nondescript packaging.
Where they're located: Nashville, Tennessee, USA
Website traffic: 780K/month
21. Kiiroo
Kiiroo was established in 2013 in Amsterdam to provide sexual satisfaction. It has won many awards including Dusk Porna Awards, Xbiz Award, Live Cam Award, and many more. Their aim is to offer better ways for people to connect, interact and explore their sexual pleasures.
22. Your Own Free Adult Sex Store
My Free Sex Store is the ultimate FREE adult store white label. From the time you sign up to the time you start promoting your site in ONLY 5 minutes.
Where they're located: Tucson, Arizona, USA
23. Jack and Jill Adult
Jack and Jill is an online store and chain of boutique-style shops focusing on personal and professional customer service. They sell a great variety of sex toys & accessories and also aim to help you find advice and reviews on top adult toys for men, women, and couples. They opened their first store in Florida in 1998 and quickly expanded to five locations.
Where they're located: Charlotte, North Carolina, USA
Website traffic: 160K/month
24. Lion’s Den
For 50 years, the Lion's Den has been the official store of pleasure, passion, and romance. They aspire to provide pleasure products in an enjoyable and upbeat atmosphere. Its mission is to provide pleasure products for everybody.
Where they're located: Hollywood, Kentucky, USA
Website traffic: 390K/month
25. Adam & Eve Jacksonville NC
Adam & Eve Jacksonville is the area's best adult novelty store. We offer variety of adult products, lingerie, bondage & more for men and women.
Where they're located: Jacksonville, Florida, USA
26. Adam & Eve
Upscale specialty boutique for discerning couples, women & men. Explore. Shop. Experiment.
Where they're located: Charlotte, North Carolina, USA
Website traffic: 680K/month
27. Sex Toys, Adult Toys, Adult Shop
Where they're located: South Australia, Australia
Website traffic: 450K/month
28. Williams Trading Co.
Wholesale distributor for adult toy stores, Buy at wholesale prices and bulk orders best fill rate around
Where they're located: Jersey City, New Jersey, USA
29. LifestyleDistributing.com
Lifestyle Distributing is your premiere boutique adult novelties distributor carrying a variety of best-selling products from quality manufacturers around the world. If you are looking for great wholesale sex toys and want more from your sex toy distributor, try us out today. You will quickly see why we are the best.
Where they're located: Anaheim, California, USA
30. Dallas Novelty
DallasNovelty is the top-rated sex toys retailer offering vibrators, plugs, sex dolls, masturbators and more.
Where they're located: Jacksonville, Florida, USA
Website traffic: 50K/month
31. SCA BK
Where they're located: Nashville, Tennessee, USA
Website traffic: 220K/month
32. Lover's Lane
Where they're located: Nashville, Tennessee, USA
Website traffic: 90K/month
33. Pure Passion – India #1 Sex Toys Store
Where they're located: Dighalia, Dhaka Division, Bangladesh
Website traffic: 140K/month
34. Silicon Wives
Shop Luxury Sex Dolls, Shipped In Discreet Packaging. Rated #1 In Customer Satisfaction, FIVE STAR Reviews, FREE SHIPPING on all orders, based in New York, NY.
35. RealDoll
Since 1996, we have been using Hollywood special effects technology to produce the most realistic love doll in the world. Shop for realistic doll, real cock and more.
Where they're located: Garland, Texas, USA
Website traffic: 270K/month
36. Cirillas
Cirilla's is an adult sex and romance shop stocked with hundreds of sexy lingerie, vibrators, adult sex toys, fantasy kits, lubes, and novelty extras for steamy and wild experiences. With a discreet shopping platform. we make it easy and hassle-free to find what you may be looking for.
Where they're located: Hollywood, Kentucky, USA
Website traffic: 150K/month
37. XR Brands
Where they're located: Huntington Beach, California, USA
38. You are being redirected...
Stockroom.com is the internet's oldest source for sex toys and adult BDSM Gear products, with an emphasis on best quality & value. The best bondage gear, e-stim toys, chastity devices, leather fetish wear, dildos & harness, bondage restraints, puppy play gear, & many other kinky sex toys for the sexually adventurous.
Where they're located: Indianapolis, Indiana, USA
Website traffic: 150K/month
39. Mindful
Mindful is the premier retailer of sex toys and adult novelties. We offer the best brands with fast & FREE discreet shipping and billing! 24/7 customer service.
Where they're located: Detroit, Michigan, USA
Website traffic: 310K/month
40. Kaamastra
Where they're located: Vicuña, Coquimbo Region, Chile
Website traffic: 100K/month
41. Fleshlight EU
Fleshlight® Official Store. Fleshlight® is the #1 Male Sex Toy in the World.
42. Goop
How much they make:
Where they're located: Santa Monica, California, USA
Current team size: 313
43. Adam & Eve Retail
Shop vibrators, dildos, prostate toys, couples kits & more at Adam & Eve. Trusted since 1971. Great prices, free gifts & discreet shipping.
Where they're located: Graham, North Carolina, USA
44. LoveHoney
How much they make:
Where they're located: Bath, UK
How much did it cost to start: $11K
Current team size: 249
46. SexualAlpha
SexualAlpha aims to help you enjoy better sex! Honest, unbiased, and well-researched guides on the best sex toys and skills to improve your sex life.
How much they make: $120K/year
Where they're located: Riga, Latvia
How much did it cost to start: $100
Current team size: 8
SexualAlpha is a sexual wellness blog that provides honest sex toy reviews, with 900K visits per month and making around 10K/month on affiliate commissions, created by founder Dainis Graveris through intensive research and a strong passion for teaching people about sexuality.
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
