5 Tips For Starting A Successful Sex Toys Business (2025)
Want to start your own sex toys business? Here are some tips you should know:
We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.
Here's the best advice we discovered for starting a sex toys business:
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#1: Liam Valentine, founder of Sex Toys For Men Co.:
We chatted with with Liam, founder of Sex Toys For Men Co. ($2.4K/month). In our interview, Liam says:
Pick something your gut is already leaning towards then just do it.
Read the full interview ➜
#2: Carolyn Eagle, founder of Betty's Toy Box:
We chatted with with Carolyn, founder of Betty's Toy Box ($125K/month). In our interview, Carolyn says:
There is still a lot of stigma and controversy in terms of the products we sell and the messages we send.
Additionally:
Learn as much as you can about the field you’re in. You need to be an expert on your products and know what your competitors are doing in your field.
Read the full interview ➜
#3: Jerry , founder of Nadgerz Inc:
We chatted with with Jerry, founder of Nadgerz Inc ($/month). In our interview, Jerry says:
Don’t just ask your friends and family if they think it’s good - they will tell you it is to avoid hurting your feelings in many cases. You really must establish if the market needs or wants your product or service.
Read the full interview ➜
#4: Carolyn Eagle, founder of Betty's Toy Box:
We chatted with with Carolyn, founder of Betty's Toy Box ($125K/month). In our interview, Carolyn says:
Keep learning as you go and keep looking at others in your field for inspiration but never forget why you started in the first place.
Read the full interview ➜
