Betty's Toy Box

How We Started A $125K/Month Ecommerce Network Focused On Adult Pleasure Products

April 22nd, 2021
Carolyn Eagle
Founder, Betty's Toy Box
$125K
revenue/mo
1
Founders
14
Employees
Betty's Toy Box
from Toronto, ON, Canada
started January 2014
$125,000
revenue/mo
1
Founders
14
Employees
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Hello! Who are you and what business did you start?

My name is Carolyn Eagle and I am the co-founder of Betty’s Toy Box and Naughty North, a leading eCommerce network focused on adult pleasure products and accessories. The primary focus from the start was to create an online space where people could shop in a comfortable, safe, and non-judgemental environment.

Our goal is to normalize the use of sex toys and remove the stigma surrounding them through education and open discussion. Traditionally, adult pleasure product websites, as well as brick-and-mortar stores, have been intimidating and confusing places to shop. Our brand was designed to appeal to people from all walks of life, and ages, with varying levels of experience and comfort with pleasure products.

The business grew over 60% last year with sales of approximately $125,000/mth. With people spending more time at home during Covid, we have seen a larger than normal increase in sales. More people are trying sexual aids for the first time and people who have used them in the past are expanding their horizons and trying new things.

Couples are using pleasure products to stay closer...

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