29 Saas Product Developer Business Success Stories [2023]

29 Saas Product Developer Business Success Stories [2023]
Start A Saas Product Developer Business

SaaS product is online software that uses a license to access. With cloud computing omnipresent, starting a SaaS company is a low barrier to entry idea with exponential growth potential.

Modern users recognize the SaaS cost-saving benefits and the ability to offer project collaboration. Besides, there are multiple technologies you can use to build SaaS platforms.

To build a successful SaaS product, you need database management skills, programming language, cloud computing, design & development skills.

If you decide to build a SaaS solution, start by conducting market research and competition analysis.

Before starting the development, you must choose a good app monetization model and select an appropriate technology stack.

Here are some real life success stories of starting a saas product developer business:

1. Xena Intelligence ($300K/year)

Akhil Suresh Nair (from Boston, MA, USA) started Xena Intelligence over 2 years ago.

Revenue
$25K / month
Team
1 founders / 3 employees
Location
Boston, MA, USA

Case Study

Hey guys! I am Akhil Nair, the co-founder of Parzenn Partners. We are a management consulting firm focused on the small and mid-sized businesses.

Ever since we launched this product a month ago, we have had over 50 businesses take the free assessment test and have 4 paying clients who have taken the paid in-depth analysis test & a couple of them hired have hired us as consultants to resolve some of their immediate red-flags. We have made $23,000 so far on this product over the past month.

how-two-friends-from-india-bootstrapped-a-management-consulting-business

2. Studio Ninja ($1.8M/year)

Chris Garbacz (from Melbourne) started Studio Ninja over 7 years ago.

Revenue
$150K / month
Team
2 founders / 13 employees

Case Study

Hey guys, my name is Chris Garbacz and I’m one of the co-founders here at Studio Ninja, the world’s most user-friendly photography business management app. In a nutshell, Studio Ninja is a software and mobile app that helps photographers manage their leads, clients, shoots, invoices, quotes, contracts, workflows and so much more.

i-harnessed-my-photography-experience-built-a-1-8m-year-photography-crm

Learn more about starting a saas product developer business:

Where to start?

-> How much does it cost to start a saas product developer business?
-> Pros and cons of a saas product developer business

Need inspiration?

-> Examples of established saas product developer business

Other resources

-> Saas product developer business tips

4. Exto.io ($1.15M/year)

Artyom Rabzonov (from Chicago, IL, USA) started Exto.io over 4 years ago.

Revenue
$96K / month
Team
1 founders / 10 employees

Case Study

My name is Artyom Rabzonov and I am the CEO and founder of Exto.io. Before organizing this business, I co-owned Aheadworks, one of the most famous extensions development companies for Magento.

Our goal is to help online merchants around the globe sell more, grow faster, and engage customers with effective sales strategies.

i-made-an-ecommerce-app-that-generated-over-50m-of-extra-revenue-for-my-clients

5. Document360 ($408K/year)

Saravana (from London, UK) started Document360 ago.

Revenue
$34K / month
Team
1 founders / 200 employees

Case Study

I am Saravana Kumar, founder, and chief executive officer of Document360, a software as a service (SaaS) knowledge base. I have been a Microsoft BizTalk server MVP since 2007, blogger, international speaker, and active community member in the BizTalk area. Before founding Document360, I set up two other enterprise software products: Biztalk360 and Serverless360. I own Kovai.co (parent company of Document360) that operates in 2 locations, UK and India with 200+ employees.

Currently, Kovai has 5+ products and their latest product, Document360 has been rated the #1 Knowledge base product by Gartner Digital Markets. The product enables SaaS businesses to create self-knowledge bases for their customers and employees. The tool overcomes the functional challenges of traditional documentation and supports knowledge management across the organization. Apart from creating a stellar customer experience, the tool supports third-party integrations with chats, collaborations, translations, etc.

i-built-a-408k-year-knowledge-base-saas-tool

6. Truein ($480K/year)

Ankit Tanna (from Pune, Maharashtra, India) started Truein almost 6 years ago.

Revenue
$40K / month
Team
2 founders / 20 employees

Case Study

Hi, I’m Ankit Tanna, the founder at Truein. Truein is a Face recognition-based attendance solution.

we-built-a-40k-month-ai-face-recognition-based-attendance-software-from-india

7. FeedLetter ($480/year)

Jens Boje (from Frankfurt, Deutschland) started FeedLetter over 2 years ago.

Revenue
$40 / month
Team
1 founders / 0 employees

Case Study

Hi, my name is Jens Boje. I am a software developer and mindfulness coach from Frankfurt, Germany.

I run multiple apps, sites, and newsletters but now focus my main attention on FeedLetter, a simple feedback system for newsletters. It’s still in the early stage though but already has 14 customers.

on-developing-a-feedback-system-for-newsletters

8. Resume Maker Online ($24K/year)

Fernando Pessagno (from Malmö, Suecia) started Resume Maker Online over 4 years ago.

Revenue
$2K / month
Team
1 founders / 0 employees

Case Study

My name is Fernando Pessagno, I am an Argentinian Product Designer and the founder of ResumeMaker.Online, a WYSIWYG web app that could enable even non-tech-savvy users to design an attractive resume in just minutes.

In early 2018 I was managing a small digital design studio. Life was good, but after more than 10 years of only doing client work, my passion for design wasn’t really there anymore. I could see the burnout on the horizon, so I knew I needed to do something about it.

i-built-a-profitable-resume-making-tool-on-the-side-700k-resumes-downloaded

9. Bunnyshell ($300K/year)

Alin Dobra (from Bucharest, Bucharest, Romania) started Bunnyshell ago.

Revenue
$25K / month
Team
3 founders / 15 employees
Location
Bucharest, Bucharest, Romania

Case Study

Hi there! My name is Alin Dobra and I’m the CEO and Co-founder of Bunnyshell, a managed cloud automation SaaS solution for applications that need 100% availability and reliability.

Together with my co-founders, we launched Bunnyshell in March 2018 and got a €750K investment in under 18 months. As of today, we're a team of 15 people, bringing in a revenue of about $12k/month and providing services to corporate clients all over the world.

how-we-developed-a-12k-month-automated-cloud-management-software

10. Tally Forms ($120K/year)

Marie co-founded Tally, a no-code SaaS tool to create forms. They launched a year ago and have reached 12.6k users and $6,000 MRR while being bootstrapped.

Marie Martens (from ) started Tally Forms ago.

Revenue
$10K / month

Case Study

Marie co-founded Tally, a no-code SaaS tool to create forms. They launched a year ago and have reached 12.6k users and $6,000 MRR while being bootstrapped.

11. SaaS Labs - pushing boundaries of the SaaS world ($120K/year)

Gaurav founded a company that builds SaaS businesses. Helpwise started as an internal email tool and, with a $20k budget, it has grown to $100k/year.

Revenue
$10K / month

Case Study

Gaurav founded a company that builds SaaS businesses. Helpwise started as an internal email tool and, with a $20k budget, it has grown to $100k/year.

12. Mailbrew ($120K/year)

In 2019, Fabrizio quit their full-time to start launching apps. Their current focus is Mailbrew, an email digest on things you love. It is making $2k/mo.

Fabrizio Rinaldi (from Remote) started Mailbrew ago.

Revenue
$10K / month

Case Study

In 2019, Fabrizio quit their full-time to start launching apps. Their current focus is Mailbrew, an email digest on things you love. It is making $2k/mo.

Tracking backlinks on François's startup was a challenge. He then built and validated an MVP in 3 weeks and Linkody grew to $145k/year by word of mouth.

Revenue
$25K / month

Case Study

Tracking backlinks on François's startup was a challenge. He then built and validated an MVP in 3 weeks and Linkody grew to $145k/year by word of mouth.

14. HTMLG ($72K/year)

Ferenc Denes (from Tirgu Mures) started HTMLG about 8 years ago.

Revenue
$6K / month
Team
1 founders / 1 employees

Case Study

Hello, my name is Ferenc Denes and I have 40+ websites with a total of roughly 8-10 million monthly visitors. I’m going to share the story of one of my sites that brings $6K per month as passive income.

I’m going to share the story of my online HTML editor at htmlg.com. This online text editor converts documents to HTML. It helps to process and clean the code. It runs in the web browser without installing any desktop program. It has a free demo that allows you to give it a try and learn how it works.

the-online-html-editor-that-generates-a-passive-income-of-6k-month

15. Choicely ($840K/year)

Kaius Meskanen (from Helsinki) started Choicely over 7 years ago.

Revenue
$70K / month
Team
3 founders / 15 employees

Case Study

Hello, my name is Kaius Meskanen and I'm the founder of Choicely mobile app builder.

Our monthly revenue is now $70,000 and our 2021 revenue is 4 times the revenue of 2020. Choicely app platform is already used by leaders in media, sports & entertainment, such as ITV Studios (Love Island TV Show apps), Banijay, International Judo Federation & IMG (Miss Universe app with over 3 million downloads).

we-created-an-840k-year-no-code-tool-to-make-apps-finland

16. Permit.io ($0/year)

Or Weis and Asaf Cohen (from Israel) started Permit.io about 3 years ago.

Team
2 founders / 14 employees

Case Study

My name is Or and I’m the CEO and co-founder of Permit.io, co-maintainer, and author of the OSS project OPAL.ac. A serial entrepreneur who is passionate about developer tools, previously founding Rookout.com, a leading production debugging solution; and managing “Upwards”, the largest founders’ PLG community.

We are catering to developers at dozens of companies of various sizes, already looking at a few $100K in ARR.

how-i-developed-a-100k-year-permissions-management-saas

17. ScrapingAnt ($36K/year)

Oleg (from Warsaw, Польша) started ScrapingAnt almost 3 years ago.

Revenue
$3K / month
Team
2 founders / 0 employees

Case Study

Hi there! I’m Oleg - the serial entrepreneur with a technical background, and along with my friend Andrii, I’m running a web scraping service - ScrapingAnt. The primary goal of this service is to provide an ability to forget about the handling of your data extraction infrastructure and get all the needed data from the web using our easy-to-integrate API.

In December 2021, we made a 7.1k $ profit, but it wasn’t the average month, as we got a tremendous one-time data extraction job. A usual month is averagely twice less in money.

i-started-my-first-business-at-12-years-old-now-my-friend-i-run-a-profitable-web-scraping-service

18. Keap ($100M/year)

I originally interviews Clate Mask after he had build Infusionsoft, a software that I felt revolutionized email marketing. Well, that company has grown massively since then and even changed names. It’s now called Keap. I want to find out about that and how Clate has grown a $100M dollar...

Clate Mask and Scott Martineau (from Chandler, Arizona, USA) started Keap about 22 years ago.

Revenue
$8.33M / month
Team
2 founders / 398 employees

Case Study
  • Keap was primarily founded in 2001 and back then the company used to be called Infusionsoft. The founders of Keap, Clate Mask and Scott Martineau, rebranded Infusionsoft in 2019.
  • Keap offers CRM and sales and marketing automation that can streamline any business process by integrating with more than 2,500 software applications.
  • At the moment, Keap has grown to become $100 million dollar company.
  • They now offer Max Classic, the original Infusionsoft product, Keap Lite, Pro, and Max. Currently, 60% to 70% of new customers buy the Pro product, though demand for their Lite product is also rising.

article

Listen to the full podcast on mixergy.com ➜

19. Ziflow ($8M/year)

The thing that I’m especially curious about today’s guest is that his current business is very similar to his previous business. Why is it that more entrepreneurs don’t do that? Anthony Welgemoed is the co-founder of Ziflow, creative collaboration and proofing software. I’ll find out from him what…

Anthony Welgemoed & Mat Atkinson (from London, UK) started Ziflow about 7 years ago.

Revenue
$667K / month
Team
2 founders / 99 employees

Case Study

Ziflow, a leading online proofing experience, was founded by Anthony Welgemoed & Mat Atkinson.

Large teams can work more efficiently together by using Ziflow to streamline the review and approval of creative content.

Before Ziflow, Anthony was also the co-founder and CTO of ProofHQ, one of the industry’s top online proofing solutions.

Anthony’s software development background and industry knowledge helped him develop an online proofing automation tool to save the creative team hours of manual work.

With Ziflow, businesses can empower creative teams can streamlining feedback and deliver extraordinary work on any creative asset.

Compared to conventional methods, Ziflow customers immediately see an ROI and a significant workflow improvement of up to 48%.

article

Read the full article on medium.com ➜

20. ONEiO ($3.6M/year)

We are integration service provider

Juha Berghall (from Remote) started ONEiO ago.

Revenue
$300K / month

Case Study

We are integration service provider

21. Ahead Intranet ($936K/year)

Subscribe: https://www.youtube.com/c/NathanLatkawatchAhead Intranet CEO Pascal Grossniklaus: Intranet as a Service ... Visit them: www.aheadintranet.com#latk...

Pascal Grossniklaus (from Bern Area, Switzerland) started Ahead Intranet about 6 years ago.

Revenue
$78K / month
Team
1 founders / 14 employees

Case Study

Ahead Intranetaims to develop the most inspiring intranet to foster employee engagement.

They are working hard to assist organizations in embracing a growth mindset that fosters employee engagement, innovation, and customer satisfaction with the help of the SaaS intranet application "ahead."

The platform costs 90% less upfront than existing intranet solutions because it doesn't require linking platforms or complicated IT project implementations.

To date, they are making $78K/month and have grown the team to 14 employees.

article

Listen to the full podcast on podcasts.apple.com ➜

22. Golee ($420K/year)

Subscribe: https://www.youtube.com/c/NathanLatkawatchGolee CEO Tommaso Guerra: We are the Saas solution for digitization of sports... Visit them: www.golee.i...

Tommaso Guerra (from Milano, Metropolitan City of Milan, Italia) started Golee about 5 years ago.

Revenue
$35K / month
Team
1 founders / 26 employees

Case Study

Tommaso Guerra founded Golee, a one-stop solution for sports teams. They provide creative, user-friendly SAAS tools that enable sports clubs to better manage their day-to-day operations, boost income and improve sporting activities.

They began by designing applications for athletes a few years ago to help players get recognition.

The brand attempts to simplify the everyday management of any sports team of any discipline and resolves to build a platform capable of professionalizing and digitizing hundreds of clubs.

Golee’s software is now used by over 2500 clubs across Europe (mostly in Italy).

article

Listen to the full podcast on scribd.com ➜

23. Stravito ($12.1M/year)

Thor Olof Philogène is the co-founder and CEO of Stravito, a knowledge management platform that gives organizations a secure and central hub for all their marketing knowledge and insights.

Thor Olof Philogène, Sarah Lee, Anders Örbom, and Andreas Lee (from Stockholm, Stockholm County, Sweden) started Stravito over 5 years ago.

Revenue
$1.01M / month
Team
1 founders / 79 employees

Case Study

Stravito is a knowledge management platform that provides organizations with a safe and centralized hub for all their marketing expertise and insights.

The company was founded by Thor Olof Philogène, Sarah Lee, Anders Örbom, and Andreas Lee in 2017 and is headquartered in Stockholm.

A group of businesspeople with years of experience in technology and consumer goods came together to create Stravito.

This knowledge technology company offers centralized insights and makes them available to all teams. They assist consumer business decision-makers more than anyone else in meeting their customers' needs, wants, and desires.

article

Listen to the full podcast on audacy.com ➜

24. MicroConf ($120K/year)

The startup podcast with more than 500 episodes to help you launch and grow. 10 million+ downloads. 500+ five-star reviews.

Rob Walling (from ) started MicroConf ago.

Revenue
$10K / month

Case Study

The startup podcast with more than 500 episodes to help you launch and grow. 10 million+ downloads. 500+ five-star reviews.

25. CLOSEM ($360K/year)

Richard Miles and Laura Betterly (from Clearwater, Florida, United States) started CLOSEM almost 3 years ago.

Revenue
$30K / month
Team
2 founders / 1 employees

Case Study

I’m Richard Miles, along with Laura Betterly, one of the two co-founders of CLOSEM. We developed a super-easy-to-learn-and-use software tool that helps entrepreneurs and small business owners automate the time-consuming work of following up with leads, prospects, and customers and increasing sales.

At the same time, we do get as much, if not more, satisfaction from hearing “your support is fantastic” or “we made $7,000 in our first week” or “I got my first campaign going in 20 minutes.” Or this one, which came in while I was writing this: “Thank you again for the product, I just got deposits for 7 new cities from 2 leads yesterday!”

i-came-home-from-africa-to-build-a-200k-year-sales-automation-software

26. SaasRock ($52.6K/year)

Alexandro Martinez (from Zapopan, Jalisco, Mexico) started SaasRock 11 months ago.

Revenue
$4.38K / month
Team
1 founders / 0 employees

Case Study

I’m Alexandro Martínez, and I’m working on SaasRock, a Remix boilerplate with out-of-the-box features like Authentication, Subscriptions, Audit-trails, Events & Webhooks, Pricing Plan Builder, Entity Builder, Blogging, Permissions, and more. It’s built with Remix, Tailwind CSS and Prisma, and integrates nicely with Stripe for payments, Postmark for emails and Zapier for Webhooks. The demo is at saasrock.com and it’s hosted on Vercel using Supabase as the postgres database provider.

The current MRR of SaasRock is $4,380. I started working on this on March 19 and pre-launched on June 1st.

i-turned-my-mvp-template-into-a-business-that-now-makes-4-380-month

27. PinMeTo ($6M/year)

Subscribe: https://www.youtube.com/c/NathanLatkawatchPinMeTo CEO Daniel Melkersson: Local search and marketing technology... Visit them: www.pinmeto.comSee m...

Daniel Melkersson, Marcus Olsson, Michael Nilsson and Petter Palander (from Malmö, Sverige) started PinMeTo about 10 years ago.

Revenue
$500K / month
Team
4 founders / 82 employees

Case Study
  • PinMeTo is a SaaS platform that links multi-location brands with one of the most extensive search, map, and social media platforms.
  • The company was founded by Daniel Melkersson, Marcus Olsson, Michael Nilsson, and Petter Palander.
  • PinMeTo is quickly emerging as a global leader in location marketing and local SEO technologies, trusted by large corporations like H&M, 7-Eleven, Volvo, and Hertz.
  • The company currently employs more than 70 people across six offices, who represent 17 different nationalities, speak 22 different languages, and manage millions of data points annually. Currently, they have 3000+ accounts spread across more than 100+ nations.

article

Watch the full video on youtube.com ➜

28. Closet Tools ($456K/year)

In the podcasst episode, we talk about how he developed the skills to build a $38,000/month SaaS business all on his own, and the importance of understanding that not only can your business help people, but it has to in order to succeed.

Jordan O'Connor (from New York, NY, United States) started Closet Tools almost 5 years ago.

Revenue
$38K / month
Team
1 founders / employees

Case Study

Closet Tools, a web application that saves time and increases sales for Poshmark vendors, was founded by Jordan O'Connor.

To stay visible on Poshmark, the automated company engages in randomized sharing, CAPTCHA solving, and auto-following.

His path is from having a lot of debt and college debts to developing skills through assisting others, then using those talents to start a firm that generates more than $38k in monthly revenue.

The software was originally only a thirty-line piece of JavaScript code that helped business customers save almost thirty minutes of work. O'Connor published an article about Poshmark bots in 2019 and saw a large increase in Google traffic afterward.

Later, he posted on the Poshmark subreddit and garnered the attention of a few hundred people. O'Connor also began sanding his technological abilities by enrolling in SEO classes and studying on Udemy.

article

Listen to the full podcast on podcasts.apple.com ➜

Pat Walls,  Founder of Starter Story
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