17 Product Review Blog Success Stories [2024]
A product review blog typically includes a description of the product, as well as a rating and review. This can be anything from reviewing gadgets to books to software.
To start a product review blog, you need to have strong writing skills and be familiar with the available products. You should also have a good understanding of how to market your blog and generate traffic.
The recent trend that is making this business more popular is the growth of social media. With more people using social media, businesses are looking for ways to connect with their customers. Product review blogs provide businesses with a way to connect with their customers and generate positive reviews.
Starting a product review blog is a great way to share your opinion on different products. This type of blog can be very profitable, as you can generate revenue through advertising and affiliate marketing.
Here are some real life success stories of starting a product review blog:
1. Super Smash Cache ($24K/year)
Cy, an award-winning sex blogger, started her review blog, Super Smash Cache, after realizing the lack of honest information about body-safe sex toys. With a background in biology and art, Cy wanted to create a platform that challenged assumptions about sexuality and provided a space for sexually expressive individuals. Today, her blog has amassed over 11,000 followers on Instagram and brings in around $2,000 a month through affiliate commissions, sponsored posts, and banner ads.
How much they make: $24K/year
How much did it cost to start: $14
Current team size: 0
Sex blogger turns a free WordPress blog into a $2,000 a month part-time digital business by investing in education, self-hosting, and building relationships within the NSFW community.
2. Urban Tastebud ($612K/year)
Bryan discovered subscription boxes while working on a gluten-free menu blog. His article about the best gluten-free subscription boxes became successful, which led him to focus on niche-specific subscription boxes.
How much they make: $612K/year
How much did it cost to start: $210
Current team size: 0
Urban Tastebud is a profitable affiliate marketing blog specializing on subscription box reviews that now draws in $51,000 a month; the founder started by writing quick easy-to-read list articles and has remained profitable for 9 years by his consistency while focusing on growing his content and using social media platforms such as TikTok and Pinterest to increase traffic.
So... can you actually make money with a product review blog?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
3. TechJury ($360K/year)
Deyan Georgiev came up with the idea for Techjury.net after experiencing frustrations with dishonest laptop reviews and wanting to provide unbiased information. Despite initially struggling to monetize the site and facing challenges with SEO, they focused on organic traffic and quality content, which eventually led to success. Techjury now makes $30,000/month in revenue and helps over 200,000 people find the best software and products.
How much they make: $360K/year
How much did it cost to start: $10K
Current team size: 13
Affiliate website Techjury.net achieves $30,000/month in revenue after a very slow start by disrupting the industry with unbiased reviews, achieved with a small team of 13 and attracting over 200,000 visitors a month, with founder Deyan Georgiev attributing their success to handpicking his team and treating people with respect.
4. Gadget Flow ($6M/year)
How much they make: $6M/year
Current team size:
Discover how Gadget Flow grew their platform through A/B testing, resulting in 48% more revenue and a 20% increase in user engagement.
So... can you actually make money with a product review blog?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
5. Cybernium Inc. ($12K/year)
Cybernium Inc founder, Itai Danan, came up with the idea for his flagship online property, Neocamera, when he realized he needed a digital camera for a trip but knew nothing about them. Recognized as an expert in digital cameras, he decided to publish a 4-step Digital Camera Buying Guide to help others, which eventually grew into a digital camera review and resource website that now attracts up to 1.3 million unique monthly visitors and generates around $1,000 per month in revenue.
How much they make: $12K/year
How much did it cost to start: $350
Current team size: 1
A software engineer turned founder started a digital camera review website as a side-hustle which turned into a successful online publication with up to 1.3 million unique monthly visitors, generating around $1,000 per month, attracting visitors through guest posts, focusing on desirable quality content, and through answering popular questions on Stack Exchange, providing helpful advice for other entrepreneurs.
6. Fin vs Fin ($480K/year)
Alex Goldberg, the founder of Fin vs Fin, started the business as a "dumb side project" with his ex-boss-turned-side-hustle-partner. They initially focused on comparing fintech startups, but pivoted to reviewing wellness products after noticing the influx of venture capital in the industry. With their first sale earning them a $10 commission, they realized they had a proof of concept and kept growing the business with high-quality content and partnerships. They went from making enough to cover their car payments to reaching $500k in revenue in just two years.
How much they make: $480K/year
How much did it cost to start: $0
Current team size: 10
Learn how the founder of Fin vs Fin turned a "dumb side project" into a profitable media business generating $70k in profit per month, by committing to creating a "dumb blog" and consistently experimenting with strategies to attract and retain customers.
So... can you actually make money with a product review blog?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
7. Fit Healthy Momma ($240K/year)
How much they make: $240K/year
Current team size: 2
Fit Healthy Momma is a case study about a blogger who started in late 2019 and in less than a year, went from being a freelance writer to earning more than $200 per day from affiliate sales, creating a space for real, legitimate information on reviews of the best D2C fitness and health brands.
8. The Dozy Owl ($30K/year)
How much they make: $30K/year
Current team size:
Aspiring founders can learn how to turn a side hustle into a full-time income like Kieran MacRae did with his sleep-focused blog, which provides reviews and tips to promote better sleep, earning him a steady income.
9. SelectSoftware Reviews ($40.5K/year)
Phil Strazzulla, founder of SelectSoftware, came up with the idea for his business after building a personal brand in the HR space through a weekly whiteboard video series. He realized that HR professionals were struggling to choose the right software for their needs, and saw the opportunity to create an online review site, similar to NerdWallet or WireCutter, for HR software. With organic search traffic growing at 30% per month and revenues hitting $1k per month, SelectSoftware has gained traction in the market.
How much they make: $40.5K/year
Current team size: 0
VC-turned-entrepreneur Phil Strazzulla, who previously built a successful b2b SaaS business, shares how he bootstrapped an online review site for HR software into a viable business with over $1k monthly revenues in just 3 months through organic search traffic growth and selling high intent leads.
10. INDMND ($120K/year)
Andrew Dunn, the founder of INDMND.com, had years of experience in the content industry and saw the profitability of SEO and affiliate marketing through Adam Enfroy's success. He leveraged his knowledge and skills to build a website focused on link-building and content creation, which quickly gained a domain rating of 40 and over 140 backlinks in just two months.
How much they make: $120K/year
How much did it cost to start: $500
Current team size: 1
INDMND.com is a profitable B2B media company that specializes in acquiring attention for the world's largest software companies, with over 140 backlinks and a domain rating of over 40 achieved through massive link-building efforts and excellent content creation.
11. SexualAlpha ($120K/year)
Dainis Graveris, founder of SexualAlpha, started his journey in the sexual wellness industry after working in web design and pursuing his passion for dance. While seeking ways to improve his own sex life, he realized the potential in helping others by providing unbiased sex toy reviews and sex education. With a website that now receives 900K visits per month and generates $10K/month in affiliate commissions, Dainis aims to continue expanding his company's reach and breaking the stigma around sexuality.
How much they make: $120K/year
How much did it cost to start: $100
Current team size: 8
SexualAlpha is a sexual wellness blog that provides honest sex toy reviews, with 900K visits per month and making around 10K/month on affiliate commissions, created by founder Dainis Graveris through intensive research and a strong passion for teaching people about sexuality.
12. WireCutter ($42M/year)
How much they make: $42M/year
Current team size: 148
Founder of The Wirecutter, which generated $150 million in e-commerce transactions in 2015, shares how he built his product suggestion service from scratch to acquisition by The New York Times Company for $30 million.
13. Tooltester S.L. ($1.44M/year)
Robert Brandl, the founder of Tooltester.com, came up with the idea after struggling to find information about website builders online while starting his own travel blog.
He quickly recognized the demand for reviews and tutorials of web tools and launched Tooltester.com to fill that gap.
The business has since grown to generate around $120k per month in revenue and has been recognized as one of the fastest-growing European companies.
How much they make: $1.44M/year
How much did it cost to start: $200
Current team size: 9
Tooltester.com is a website that provides reviews and tutorials for website builders, hosting companies, live chat tools, and email marketing software, with a current revenue of around $120k per month and has made it into the Financial Times ranking of the fastest-growing European companies (FT1000) two years in a row.
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- 4,818 founder case studies
- Access to our founder directory
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- 8,628 business ideas
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- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
