16 Secrets For Starting A Successful Podcast

Want to start your own podcast? Here are 16 tips you should know.
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We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a podcast:

#1: Noah Labhart, founder of Code Story:

We chatted with with Noah, founder of Code Story ($1K/month). In our interview, Noah says:

Just jump out and do it. The more you wait, the more likely someone else is going to do it and beat you to the punch.

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#2: John Lee Dumas, founder of EOFire LLC:

We chatted with with John, founder of EOFire LLC ($150K/month). In our interview, John says:

Modeling and researching are great, but the key to building a successful business is not constantly turning to others for answers; action reveals answers.

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#3: Kurt Elster, founder of The Unofficial Shopify Podcast:

We chatted with with Kurt, founder of The Unofficial Shopify Podcast ($9K/month). In our interview, Kurt says:

What people perceive as my prolific content marketing is really just a form of note-taking for myself. Anyone can do this!

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#4: Quin Amorim, founder of Q&A Selling Online Podcast:

We chatted with with Quin, founder of Q&A Selling Online Podcast ($0/month). In our interview, Quin says:

If you are going to take action, make sure you are taking the right action, and finish the steps of that action.

Additionally:

For the first 2 months the average was 60 downloads per episode, and then something exciting started to happen. The number of listeners started to triple every week, and now it continues to grow week after week.

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#5: Dave Bryant, founder of Ecom Crew Podcast:

We chatted with with Dave, founder of Ecom Crew Podcast ($35K/month). In our interview, Dave says:

We learned to start growing our audience immediately. Eventually, you form an identity and people will start to resonate with you. In the beginning, we didn’t necessarily know who we were.

Additionally:

Communities and learning are huge, especially for the millennial generation.

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#6: John Lee Dumas, founder of Entrepreneurs on Fire:

We chatted with with John, founder of Entrepreneurs on Fire ($170K/month). In our interview, John says:

That’s when I had my own ah-ha moment: why isn’t someone creating a daily podcast for people like me, who have to drive to and from work every day and want to consume inspiring content? … Be the change.

Additionally:

One mistake I see entrepreneurs make again and again is thinking that starting an online business happens fast, and that you get to just skip to the generating revenue part.

Further:

I didn’t run fancy ads or build multi-level funnels or have a PR representative. I put my head down, created insanely valuable content for Fire Nation, and I made myself present whenever possible in order to build real relationships and partnerships.

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#7: John Lee Dumas, founder of Entrepreneurs on Fire:

We chatted with with John, founder of Entrepreneurs on Fire ($170K/month). In our interview, John says:

Creating a business that affords your lifestyle freedom, but to get there, you have to be willing to do things that don’t scale.

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#8: Quin Amorim, founder of Q&A Selling Online Podcast:

We chatted with with Quin, founder of Q&A Selling Online Podcast ($0/month). In our interview, Quin says:

Always know your numbers before you source any product.

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#9: Matt Ward, founder of The Disruptors:

We chatted with with Matt, founder of The Disruptors ($0/month). In our interview, Matt says:

There are no rules. Don’t let anyone, including yourself, tell you there are.

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#10: Darren Reighard, founder of Cars of Carlisle:

We chatted with with Darren, founder of Cars of Carlisle ($419/month). In our interview, Darren says:

It is critically important for me to build strong relationships and loyalties with our listenership.

Additionally:

There will never be an ideal time to start your business; to expect such a mirage can be, at best, a serious time-waster; and, at worse, it can be downright discouraging and self-defeating.

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#11: Matt Ward, founder of The Disruptors:

We chatted with with Matt, founder of The Disruptors ($0/month). In our interview, Matt says:

Set goals, realistic ones, and don’t hate yourself if you fail to hit them.

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Read the full interview ➜

Want to start a podcast?

See our full guide ➜