16 Tips For Starting A Successful Podcast (2023)

16 Tips For Starting A Successful Podcast (2023)
Start A Podcast

Want to start your own podcast? Here are some tips you should know:

Learn more about starting a podcast:

Where to start?

-> How to start a podcast?
-> How much does it cost to start a podcast?
-> Pros and cons of a podcast

Need inspiration?

-> Other podcast success stories
-> Examples of established podcast
-> Marketing ideas for a podcast
-> Podcast slogans
-> Podcast names
-> Podcast Instagram bios

Other resources

-> Blog post ideas for a podcast
-> Podcast quotes
-> Podcast hashtags

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a podcast:

#1: John Lee Dumas, founder of Entrepreneurs on Fire:

We chatted with with John, founder of Entrepreneurs on Fire ($202K/month). In our interview, John says:

Creating a business that affords your lifestyle freedom, but to get there, you have to be willing to do things that don’t scale.

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Read the full interview ➜

#2: Noah Labhart, founder of Code Story:

We chatted with with Noah, founder of Code Story ($5K/month). In our interview, Noah says:

Keep going. Don’t stop.

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Read the full interview ➜

#3: Kurt Elster, founder of The Unofficial Shopify Podcast:

We chatted with with Kurt, founder of The Unofficial Shopify Podcast ($9K/month). In our interview, Kurt says:

What people perceive as my prolific content marketing is really just a form of note-taking for myself. Anyone can do this!

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Read the full interview ➜

#4: Mike Jackness, founder of Ecom Crew Podcast:

We chatted with with Mike, founder of Ecom Crew Podcast ($35K/month). In our interview, Mike says:

We learned to start growing our audience immediately. Eventually, you form an identity and people will start to resonate with you. In the beginning, we didn’t necessarily know who we were.

Additionally:

Communities and learning are huge, especially for the millennial generation.

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Read the full interview ➜

#5: Matt Ward, founder of The Disruptors:

We chatted with with Matt, founder of The Disruptors ($0/month). In our interview, Matt says:

There are no rules. Don’t let anyone, including yourself, tell you there are.

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Read the full interview ➜

#6: Garret Kruger and Sabrina Ricci, founder of I Know Dino:

We chatted with with Garret, founder of I Know Dino ($/month). In our interview, Garret says:

When you’re interested in something, dive into it. Build up your skills. You can use them later, either to enhance your current project or to apply them to your next big idea.

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Read the full interview ➜

#7: Darren Reighard, founder of Cars of Carlisle:

We chatted with with Darren, founder of Cars of Carlisle ($419/month). In our interview, Darren says:

It is critically important for me to build strong relationships and loyalties with our listenership.

Additionally:

There will never be an ideal time to start your business; to expect such a mirage can be, at best, a serious time-waster; and, at worse, it can be downright discouraging and self-defeating.

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Read the full interview ➜

#8: Noah Labhart, founder of Code Story:

We chatted with with Noah, founder of Code Story ($5K/month). In our interview, Noah says:

Just jump out and do it. The more you wait, the more likely someone else is going to do it and beat you to the punch.

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Read the full interview ➜

#9: John Lee Dumas, founder of Entrepreneurs on Fire:

We chatted with with John, founder of Entrepreneurs on Fire ($202K/month). In our interview, John says:

That’s when I had my own ah-ha moment: why isn’t someone creating a daily podcast for people like me, who have to drive to and from work every day and want to consume inspiring content? … Be the change.

Additionally:

One mistake I see entrepreneurs make again and again is thinking that starting an online business happens fast, and that you get to just skip to the generating revenue part.

Further:

I didn’t run fancy ads or build multi-level funnels or have a PR representative. I put my head down, created insanely valuable content for Fire Nation, and I made myself present whenever possible in order to build real relationships and partnerships.

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Read the full interview ➜

#10: Cary Jack, founder of Cary Jack - The Happy Hustle:

We chatted with with Cary, founder of Cary Jack - The Happy Hustle ($25K/month). In our interview, Cary says:

Go a mile deep and an inch wide at first, solving a niche problem. Do it for free or break even initially, get testimonials, build trust and credibility, then increase prices, iterate, and evolve.

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Read the full interview ➜

#11: Matt Ward, founder of The Disruptors:

We chatted with with Matt, founder of The Disruptors ($0/month). In our interview, Matt says:

Set goals, realistic ones, and don’t hate yourself if you fail to hit them.

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Read the full interview ➜

#12: John Lee Dumas, founder of Entrepreneurs on Fire:

We chatted with with John, founder of Entrepreneurs on Fire ($202K/month). In our interview, John says:

Find a unique problem your ideal customer has and create a solution that is better than anything else out there. It sounds like simple advice, but it’s not easy. You have to truly commit to pushing yourself, to digging deeper, to putting in the reps.

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Read the full interview ➜

Pat Walls,  Founder of Starter Story
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