How Much Does It Cost To Start A Podcast? (In 2024)

Updated: June 21st, 2024
Start A Podcast

Looking to start a podcast?

But curious about:

  • how much it costs to start a podcast?
  • what are the typical podcast startup costs?
  • or the actual cost of starting podcasts?

Well, we have the data to prove it, supported by real podcasts and how much they actually cost to start.

Let's go over it.

What is the average cost of starting a podcast?

Based on our data reported by actual podcast founders, the average cost of starting a podcast is between $100 and $12,000.

Additionally, our data shows that the the median startup costs for a podcast are around $3.06K.

Remember, though, not all podcasts are the same - and neither are people's budgets. It's important to distinguish between different levels or types of podcasts

Real World Examples: How much does it cost to start a podcast?

We asked real podcast founders and business owners how much it actually cost to get started?

Here is what they said:

John Lee Dumas

Founder of Entrepreneurs on Fire ($202K/month)

"All said and done I had invested just about $10,000 to start Entrepreneurs On Fire."

John Lee Dumas is the founder of Entrepreneurs On Fire, a podcast business that has grown to become a multi-million-dollar enterprise since its inception in 2012.

Read by 9,370 founders

Kurt Elster

Founder of The Unofficial Shopify Podcast ($9K/month)

"Once I knew that I didn’t have to edit it myself, I bought a $30 Samson Go Mic, bought a domain name, hosted it on Simplecast, and got to work recording our first ever podcast episode."

Kurt Elster is the founder of The Unofficial Shopify Podcast, a podcasting business that has gained 750,000 downloads, 200 episodes, and four sponsors.

Read by 4,635 founders

Darren Reighard

Founder of Cars of Carlisle ($419/month)

"In two years, I went from a dozen downloads and investing five figures of my own savings to now an annual revenue that is increasing, while downloads are exceeding 12,000."

Darren Reighard is the founder of Cars of Carlisle, a podcast network that indulges his passion for high-end vehicles and reaches a global audience.

Read by 8,995 founders

Noah Labhart

Founder of Code Story ($5K/month)

"The MVP took just 2 weeks to build and cost only $400. I registered the domain and it cost $12.99. It really didn't cost much."

Noah Labhart is the founder of Code Story, a podcast business that interviews tech visionaries and startup founders, uncovering the gritty details in building digital products.

Read by 8,291 founders

Nick Loper

Founder of Side Hustle Nation ($35K/month)

"With a *$50** mic in the corner of the living room, I started interviewing other side hustlers and entrepreneurs about how they got their ideas and grew their businesses."*

[FOUNDER NAME] is the founder of [XYZ company], a [TYPE OF BUSINESS OR STARTUP] that [INSERT IMPRESSIVE STAT LIKE REVENUE].

Read by 3,865 founders

Bobby Hoyt

Founder of Millennial Money Man ($150K/month)

"As far as the funding - we did everything out of our own pockets for the launch. Mike and I started an LLC a few weeks before the course went live, and we also paid a copywriter to help us create the sales page and the initial launch emails. There were a few other small services we had to pay for like Teachable and Zapier, but overall our costs were less than $5,000 for the entire project from creation to launch."

Bobby Hoyt is the founder of Laptop Empires, an online business focused on helping people start and grow their own online ventures.

Read by 10,197 founders

Ashley Bray

Founder of Get Out Alive Podcast ($400/month)

"We purchased two Samson 2QU USB microphones that had a boom arm, shock mount, and pop filter for $99.99 on Amazon. We already had laptops, so the microphones were our biggest initial investment."

Ashley Bray is the founder of the Get Out Alive Podcast, a true crime wildlife podcast that details animal attacks and offers advice on coexisting with wild animals.

Read by 1,568 founders

Cinquanta Cox-Smith

Founder of Cinquanta Cox-Smith ($10K/month)

"I started almost all of my businesses with less than $100. I started my Print On Demand business with $0."

Cinquanta Cox-Smith is the founder of Coins and Connections, a Print On Demand business known for its catchy and conversation-starting apparel.

Read by 11,420 founders

Jessica Miller-Merrell

Founder of Workology ($1.02M/month)

"As far as finance, I used the money I’d saved from my job to do the rebrand and our own LMS, which happened in 2016. It gave me a 12-month window to put together a solid product and generate revenue that allowed me to begin to build out a team."

Jessica Miller-Merrell is the founder of Workology, an HR and recruiting resource that provides training and development for HR professionals. The business has grown significantly and now reaches an audience of half a million HR leaders each month.

Read by 4,955 founders

Annette Thomas

Founder of The Digital Vibe Podcast and Network ($20K/month)

"I probably spent a total of about $10,000 [on my passion project]."

Annette Thomas is the founder of The Digital Vibe Podcast and Network, a podcast network that also includes a publishing company, brand clothing, and affiliate sales, which generates a substantial monthly income.

Read by 5,478 founders

Enjoyed reading these real world examples?

Our platform is full of case studies of successful podcasts that you can learn from.

Starting a podcast - what you should know:

Starting a podcast involves various costs that can vary significantly based on your choices.

Equipment Costs

The most significant initial expense will be your equipment. If you're on a tight budget, you can start with basic gear, like a USB microphone which can cost anywhere from $50 to $150. If you're aiming for higher quality, an XLR microphone paired with an audio interface can set you back around $200 to $500. Don't forget the accessories like pop filters, mic stands, and headphones, which can add an additional $50 to $100 to your budget.

Hosting and Software

You'll need to host your podcast episodes online, which typically costs between $10 to $20 per month for a good hosting service like Libsyn or Podbean. Editing software is another consideration; while free options like Audacity are available, more advanced tools like Adobe Audition are around $20 per month.

Professional Services

If you decide to outsource tasks like editing, transcription, or marketing, be prepared for additional costs. Podcast editing services can range from $30 to $100 per episode depending on the length and complexity. Professional transcription services are usually charged by the minute and can cost about $1 to $2 per minute of audio.

Marketing and Promotion

Marketing your podcast can also add to the costs. Social media promotions, paid ads, or employing a marketing specialist aren't free. Budgeting around $50 to $200 per month for marketing can help you build a solid listener base.

By understanding these factors, you can make better decisions that align with your budget and needs.

Potential Costs of Starting a Podcast

Starting a podcast involves a variety of costs, ranging from equipment purchases to hosting fees. Below is a detailed breakdown of potential costs:

Item Description Cost Range
Microphone High-quality microphones for clear audio recording $50 - $400
Pop Filter Reduces noise from plosive sounds $10 - $30
Shock Mount Stabilizes the microphone to reduce vibration noise $20 - $75
Boom Arm Adjustable stand for microphone placement $20 - $100
Headphones Used for monitoring audio during recording $50 - $200
Audio Interface Converts analog sound to digital $100 - $500
Digital Recorder Portable recording device $100 - $700
Software Audio editing and recording software $0 - $600/year
- Audacity Free, open-source audio software Free
- Adobe Audition Professional audio workstation $20.99/month
Hosting Fees Monthly fees to host and distribute episodes $10 - $50/month
Website Domain name and website hosting $12 - $25/month
Music and SFX Licensing Rights to use music and sound effects legally $10 - $100 per track
Marketing and Promotion Costs for online ads, social media promotion, etc. $50 - $500/month
Graphic Design Logo and podcast cover art design $50 - $300
Intro/Outro Production Professional voiceovers and music mixing $100 - $500
Remote Recording Software Tools for recording remote interviews $20 - $50/month
- Zencastr Quality remote recording tool $20/month
- SquadCast Reliable remote recording solution $20/month
Transcriptions Service for converting audio episodes to text $1 - $2/minute
Labor Costs Payment for editors, producers, or other staff $15 - $150/hour
Miscellaneous Additional unforeseen expenses (travel, props, etc.) Variable

These costs can vary widely depending on the quality of equipment chosen and the professional services required, so it's essential to budget accordingly for your specific needs and goals.