Business Idea

Start A Podcast

About

Starting a podcast requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell podcast, or selling podcast online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a podcast ➜

Key stats

market size
$11.1B
revenue (monthly)
$45.7K
starting costs
$26.7K
gross margin
72%
avg product price
$21
time to build
3 months
growth
Email marketing
business model
Consulting/Agency
time investment
Side project

About

Starting a podcast requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell podcast, or selling podcast online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a podcast ➜

Key stats

market size
$11.1B
revenue (monthly)
$45.7K
starting costs
$26.7K
gross margin
72%
avg product price
$21

 

time to build
3 months
growth
Email marketing
business model
Consulting/Agency
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $500 $5,000
Website Costs $232 $6,500
Business Formation Fees $5,600 $20,400
Software Expenses $150 $3,044
Advertising & Marketing Costs $0 $2,750
Other Expenses $0 $500
Total Startup Costs $6,517 $46,944

Successful Businesses

Business URL Rank
TheBlaze theblaze.com #3,274
RedeemerCast redeemernashville.libsyn.com #3,889
Chartable chartable.com #22,515
Blubrry Podcasting blubrry.com #24,322
www.radios-argentinas.org radios-argentinas.org #30,835
WNYC Studios wnycstudios.org #51,454
Ben Greenfield Fitness bengreenfieldfitness.com #52,870
Ecom Crew Podcast ecomcrew.com #53,457
Entrepreneurs on Fire eofire.com #61,948
Home capradio.org #67,928
Podcast Hosting and Analytics fireside.fm #75,774

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Meaningful business connections You never know who you will meet as a podcast. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Quick build time The average time it takes to build your product is quick - typically around 3 months. This will allow you to bring your product to market faster.
Control of workload With starting a podcast, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.
Gain exposure and experience This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!
Cons Description
Low margins The gross margins for your podcast are typically around 72%, which can make it more challenging to incur new expenses and maintain profitability.
Time commitment With starting a podcast, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.
Difficult to build trust with your customer With starting a podcast, there can be minimal face-to-face interaction, which means it can be a lot more difficult to establish trust with your customers. You'll need to go the extra mile with your customer to grab their attention and business.
Impatient customers You may offer an engaging user experience for your customer, but customers expect a lot and may be impatient if they aren't pleased with your product or service.
Difficult to scale With a podcast, it can be challenging to find ways to scale. Check out [this article](https://www.inc.com/jeff-bussgang/scaling-a-business-is-hard.html) that discusses scaling your business and the challenges that come with it.
Learning Curve When you start your own business, you no longer have upper management to provide you with a playbook for your roles and responsibilities. You should know the ins and outs of every aspect of your business, as every decision will come down to you.

Marketing Ideas

  • 1

    Word of mouth

    The most tried and true way to grow a podcast is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 2

    Partnerships

    Starting a podcast is all about building relationships and becoming an integral part of your community.

    Many entrepreneurs make the mistake of thinking they can do everything on their own. In reality, other businesses (even your competition) and members of your community can be a huge piece of your growth strategy.

    When forming any type of partnership, a lot of energy and time can go into this.

  • 3

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to podcast.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜