210 Best Instagram Bios For Podcasters [2024]

Updated: January 19th, 2023

If you're looking to up your Instagram game, it's imperative that you have a great Instagram bio.

Your Instagram bio is the first thing your followers will see - it should be unique and tell users exactly what you do and who you are.

We understand how difficult it can be to craft a compelling Instagram bio, which is why we curated a list of the best podcast Instagram bios.

Additionally, we provide you with examples of the best podcast bios on Instagram and a step-by-step guide to get you started.

Looking to generate your own bio? Check out our free Instagram bio generator here.

Creative Instagram Bios For Podcasters

  • “Podcasts eliminate many costs associated with other forms of communication including postage, printing, and paper.”
  • “The beautiful thing about podcasting is it’s just talking. It can be funny, or it can be terrifying. It can be sweet. It can be obnoxious. It almost has no definitive form. In that sense it’s one of the best ways to explore an idea, and certainly much less limiting than trying to express the same idea in stand up comedy. For some ideas stand up is best, but it’s really, really nice to have podcasts as well.” — Joe Rogan
  • Enrich Your Relationships And Discover New Tips With Love Experts.
  • “One of the main reasons why podcasting is such a good concept is because there is so little competition compared to blogs and videos.”
  • Come To Us For Fun, Welcome To Today’s Podcast.
  • "What do you need to start a business? Three simple things: know your product better than anyone, know your customer, and have a burning desire to succeed." - Dave Thomas, founder of Wendy’s
  • "Don't bore people. Don't worry too much about replicating someone else's formula. Be original with the way you podcast." - James Schramko
  • “People are really listening and want to consume all of the content that is there and available. There’s a level of dedication that comes from podcast listeners that you don’t otherwise find. And now the numbers prove it. Podcasts aren’t a bubble, they’re a boom—and that boom is only getting louder.” - Miranda Katz
  • "Most people that I know are interested in on-demand stuff; podcasts are essentially audio Netflix." - Jordan Harbinger
  • “Human beings have an innate inner drive to be autonomous, self-determined, and connected to one another. And, when that drive is liberated, people achieve more and live richer lives.” - Daniel Pink
  • “Podcasting is great. Total freedom.” - Bill Burr
  • "Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” - Steve Jobs
  • "A podcast is a great way to develop relationships with hard-to-reach people." - Tim Paige
  • “The medium of podcasting and the personal nature of it, the relationship you build with your listeners and the relationship they have with you—they could be just sitting there, chuckling and listening…there’s nothing like that.” - Marc Maron
  • “The stars will never align, and the traffic lights of life will never all be green at the same time. The universe doesn't conspire against you, but it doesn't go out of its way to line up the pins either. Conditions are never perfect. 'Someday' is a disease that will take your dreams to the grave with you. Pro-and-con lists are just as bad. If it's important to you and you want to do it 'eventually,' just do it and correct course along the way.” - Tim Ferriss
  • "You just need one person to listen, get your message, and pass it on to someone else. And you've doubled your audience." - Robert Gerrish
  • Go after individuals who are smarter, cooler, and richer than you are and stroke their ego.
  • I’ve helped to give my niche of healers a voice where very few existed.
  • Everyone starts off awkwardly. Just start somewhere!
  • Don’t be afraid to leverage live events with your podcast. Either yours or someone else’s events can lead to amazing opportunities.
  • Our podcast has helped educate our audience from taking the complicated and translating it into layman terms that we can all understand.
  • We’ve been able to help others heal by sharing our stories of healing and growth.
  • Forget the Ready and Aim. Start with the Fire and figure out the rest afterwards.
  • Banking episodes has helped us to enjoy our lives and holidays more without the stress of having to release an episode. It’s allowed us to take in life and enjoy it with our families.
  • The most surprising and rewarding thing about podcasting is the opportunity to work with so many tremendous individuals that I never would have met without a show.
  • The biggest surprise has just been getting started and the momentum of taking it seriously.
  • Plant your flag and get it done. Be the captain of the ship and learn to outsource and delegate the best that you can.
  • Learn from the best in your niche and get your mindset right to succeed. Be interested in your audience and clients and not just interesting.
  • Podcasting isn’t about lead generation. It’s about sharing your passion!
  • Promote your podcast on your birthday and don’t be afraid to share the serious shit. We’ve all got issues that we need to let out.
  • We are all going to hit some bumps in the road. Don’t give up. Take a break and come back stronger and you’ll appreciate the connection to your audience even when life throws you some curve balls.
  • You must define success in our own terms, and we are all experts in at least one thing.
  • Listen to your peers. If multiple people are telling you that you need to start something, they are on to something.
  • In this virtual world, connections seem more and more distant. Podcasting allows us to bring those connections back together.
  • Adding a podcast to my marketing has to lead to more inbound leads versus the old outbound way of doing business.
  • Preplan your schedule but leave enough flexibility to serve your audiences new needs.
  • We’ve got a huge deficit of leadership in the country. Let your podcast become a beacon for leadership in your niche and expertise.
  • Being a great podcaster and a great salesperson requires you to first be coachable.
  • The greatest gift that you have is needed by the world. Leverage and grow with your podcast but don’t do it all on your own. The sooner you delegate the happier and more productive that you’ll be.
  • We’re creating art by audio. Don’t be afraid to mix it up to keep the creative juices flowing.
  • Building a community of similar minded podcasters has helped me to grow my show and network in ways I never imagined.
  • Set a launch date and stick to it. There are a lot of moving parts, but it is so worth it to get it done!
  • Don’t be afraid to be authentic and be yourself and have authentic real conversations.
  • Thrill your audience first. Do that first and everything will line up from there. Don’t do that and you are wasting your time.
  • The real value is the conversations and relationships built from your podcast.

Cute Instagram Bios For Podcasters

  • “Most people that I know are interested in on-demand stuff; podcasts are essentially audio Netflix.” — Jordan Harbinger
  • “If you make listening and observation your occupation you will gain much more than you can by talk.” ― Robert Baden-Powell
  • What a binge-worthy podcast! Go listen to the latest episode of [Podcast Title]!
  • Listen to [Podcast title]! Turn on your favorite podcast player now.
  • Listen up.
  • Channel Your Inner Power.
  • How To Turn Your Passion Into Profit.
  • “Podcasting is a time-efficient form of communication.”
  • “Practical advice for life’s tough money questions.” – The Dave Ramsey Show
  • Always Filled With Inspiration.
  • Laugh Out Loud ‘Til The Mic Drop.
  • “Equipping women to turn their passion into profits.” – Christy Wright’s Business Boutique Podcast
  • Don’t Talk To Me Podcast.
  • “The medium of podcasting and the personal nature of it, the relationship you build with your listeners and the relationship they have with you – they could be just sitting there, chuckling and listening… there’s nothing like that.” — Marc Maron
  • The Bite-sized Show That Covers One Topic In-Depth, Each Episode.
  • A power-packed episode you should not miss!
  • Let’s Level Up Your Mindset.
  • “You know that thing you’ve been thinking about doing? Why Not Now?” – Amy Jo Martin’s Why Not Now Show
  • Channel your inner power and listen to the latest podcast episode [Podcast link].
  • You’re Only One Podcast Away From A Good Mood.
  • “I like the freedom of podcasting. With podcasting you can really mess around with the form and the format. You can do as much time as you like without having to pause for commercials.” — Adam Carolla
  • “Podcasting is great. Total freedom.” — Bill Burr
  • “Too often we underestimate the power of a touch, a smile, a kind word, a listening ear, an honest compliment, or the smallest act of caring, all of which have the potential to turn a life around.” ― Leo Buscaglia
  • You will never look at podcast the same again after this episode!
  • It Is A High Time To Laugh Loudly.
  • There’s Life Without Internet And Podcast, I Will Send You The Link.
  • “When people talk, listen completely. Most people never listen.” ― Ernest Hemingway
  • Unlock Your Inner Greatness With This Podcast.
  • “Listen with curiosity. Speak with honesty. Act with integrity. The greatest problem with communication is we don’t listen to understand. We listen to reply. When we listen with curiosity, we don’t listen with the intent to reply. We listen for what’s behind the words.” ― Roy T. Bennett, The Light in the Heart
  • Listen In For A Good Laugh.
  • “Podcasting might be thought of as a form of academic gift.” — Les Back
  • Unlock Your Inner Potential.
  • We Are Here To Entertain You.
  • “How has podcasting changed things? A lot of people ask me if I feel I should be more famous.” — Paul F. Tompkins
  • [Podcast Title]. Full episode up on Spotify! Listen here: [Podcast link].
  • “People are really listening and want to consume all of the content that is there and available. There’s a level of dedication that comes from podcast listeners that you don’t otherwise find. And now the numbers prove it. Podcasts aren’t a bubble, they’re a boom—and that boom is only getting louder.” — Miranda Katz
  • “Don’t bore people. Don’t worry too much about replicating someone else’s formula. Be original with the way you podcast.” — James Schramko
  • “Podcasting has become one of the fastest and trusted tools/channels for building and promoting brands.” ― Bernard Kelvin Clive
  • “I remind myself every morning: Nothing I say this day will teach me anything. So if I’m going to learn, I must do it by listening.” ― Larry King
  • Get Ready To Kill Your Boredom.
  • The Podcast That Can Give You Fun.
  • “Listening to podcast, reading a book, listening to an audiobook and watching films isn’t waste of time. It’s how somebody becomes wise!” ― Deyth Banger
  • Daily dose of podcast and coffee.
  • “Lecturers can effortlessly broadcast interesting audio information using podcasting, which students may listen to at any time and from any location.”

Cool Instagram Bios For Podcasters

  • “For the first 2 months the average was 60 downloads per episode, and then something exciting started to happen. The number of listeners started to triple every week, and now it continues to grow week after week.” – Quin Amorim, founder of Q&A Selling Online Podcast
  • “Modeling and researching are great, but the key to building a successful business is not constantly turning to others for answers; action reveals answers.” – John Lee Dumas, founder of EOFire LLC
  • "It's safe to say I'm a comedy nerd. I listen to so many podcasts. I just love to laugh." - Allison Williams
  • “There are no rules. Don’t let anyone, including yourself, tell you there are.” – Matt Ward, founder of The Disruptors
  • "We are all going to hit some bumps in the road. Don’t give up. Take a break and come back stronger and you’ll appreciate the connection to your audience even when life throws you some curve balls." - Keith Baker
  • "More and more of my audio fans are asking for audiobook versions - files without the intro/outro/etc that go into the podcasts. More and more want them from Audible." - Nathan Lowell
  • Any Big Problem Can Be Solved With The Help Of Comedy.
  • Listen to the latest episode about [Podcast title and insert podcast link].
  • “We explore the mindsets, motivations, and methodologies of success.” – The Brian Buffini Show
  • “Over 55% of the US population have listened to a podcast.”
  • “Podcasts can perform so many functions: They can educate, entertain, inform, and inspire.”
  • “Where entrepreneurs go to learn how to start, launch, and market their podcasts.” – The Proffitt Podcast
  • We just released our very special episode for the [Episode Number]. Go stream it now!
  • “You just need one person to listen, get your message, and pass it on to someone else. And you’ve doubled your audience.” — Robert Gerrish
  • Listen In For Business Insights With Business Experts To Help You Create The Business That You Want.
  • “I think the only way for you to grow and evolve is to keep listening, keep moving forward, keep jumping in and trying to experience.” ― Dianne Reeves
  • “The medium of podcasting and the personal nature of it, the relationship you build with your listeners and the relationship they have with you—they could be just sitting there, chuckling and listening…there’s nothing like that.” — Marc Maron
  • “Tangible and tactical tools for your life and business.” – Rachel Hollis’ RISE Podcast
  • Practical Tips On How To Deal With Life’s Serious Financial Issues.
  • “A podcast for creative entrepreneurs.” – Being Boss
  • “Podcasts may be listened to while doing other activities at work or at home.”
  • Podcast: A Therapeutic Experience
  • We Add Joy And Laughter To Your Living.
  • The Podcast Designed Just For You.
  • “A podcast is a great way to develop relationships with hard-to-reach people.” — Tim Paige
  • “Listen in for business strategies and interviews with small business experts to help you build a business and a life that you love.” – The Jennifer Allwood Show
  • Practical Wisdom and Tips For Your Business.
  • Unleash Your Inner Power With Today’s Podcast.
  • “I think right now there’s more TV shows than ever. You’ve got network, you’ve got cable, you’ve got Netflix, you’ve got Hulu, even Amazon is putting out original content. So there’s a lot of opportunities to find fans. You don’t have to have a huge audience. You can cater to the people that like your stuff. So there is a boom in comedy and television and stand-up too through podcasting and all the different talk shows.” — Hannibal Buress
  • “If you love to write, start a blog. If you love to talk, start a podcast. If you love to solve problems, start a business. If you love freedom, do what you love.” ― Maxime Lagacé
  • “Podcasts are one way to deliver on a social networking strategy.”
  • Podcasts To Change Our World.
  • Early bird rate ending soon! Register now at [Podcast Link].
  • “Expert interviews, mini execution plans, and intimate behind-the-scenes secrets from my biggest launches… all tied together by my mission to make EVERYTHING you listen to as actionable and profitable as possible.” – Amy Porterfield’s Online Marketing Made Easy Podcast
  • More Than Just A Podcast.
  • The [Podcast Title] Audio Experience.
  • A Podcast To Forget Everything And Laugh.
  • “Podcasting is an on-demand technology.”
  • “I’d tell anyone who wants to be a podcaster, the same thing others have recommended – find a niche you’re passionate about and willing to be immersed in.” ― Sandra Sealy, Chronicles Of A Seawoman: A Collection Of Poems
  • “One of the most sincere forms of respect is actually listening to what another has to say.” ― Bryant H. McGill
  • “My favorite part of podcasting is running my mouth for an hour. The only time I don’t like it is when I’m off. Then that hour feels like a day and a half.” — Bill Burr

Unique Instagram Bios For Podcasters

  • “Listening to podcast, reading a book, listening to an aduibook and watching films isn't waste of time. It's how somebody becomes wise!” ― Deyth Banger
  • “What people perceive as my prolific content marketing is really just a form of note-taking for myself. Anyone can do this!” – Kurt Elster, founder of The Unofficial Shopify Podcast
  • “Doing less meaningless work, so that you can focus on things of greater personal importance is NOT laziness. This is hard for most to accept, because our culture tends to reward personal sacrifice instead of personal productivity”
  • “It’s often what you do, not how you do it, that is the determining factor. This is the difference from being effective; doing the right things, and being efficient; doing things well whether they are important”
  • “Fear is your friend. Fear is an indicator. Sometimes is shows you what you shouldn’t do, but more often than not it shows you exactly what you should do”
  • "When I'm playing with circular saws, I'm offline (though often listening to podcasts) and when I sit in the cabin to read or write, it's wonderful to be offline for a few hours at a time." - Ethan Zuckerman
  • “Being busy is most often used as a guise for avoiding the few critically important but uncomfortable actions”
  • “The most important actions are never comfortable”
  • “The most common approach is very seldom the most effective and most efficient”
  • “It’s far more lucrative and fun to leverage your strengths instead of attempting to fix all the chinks in your armor”
  • "We’ve been able to help others heal by sharing our stories of healing and growth." - Prajinta Pesqueda
  • “Autumn is a momentum of the natures golden beauty…, so the same it’s time to find your momentum of life.” ― Rashedur Ryan Rahman
  • “Seemingly unrelated [things] that are in fact really related, that’s the stuff I like to talk about. Like dancing, language learning, swimming, three-pointers…”
  • “The commonsense rules of the ‘real world’ are a fragile collection of socially reinforced illusions”
  • “Communities and learning are huge, especially for the millennial generation.” – Dave Bryant, founder of Ecom Crew Podcast
  • “It is critically important for me to build strong relationships and loyalties with our listenership.” – Darren Reighard, founder of Cars of Carlisle
  • “When everything and everyone is failing, what is the cost of a little experiment outside of the norm? Most often, nothing”
  • “It has never been easier to create content self-published, but it has never been harder to get the attention you want, or need, to really put something into orbit”
  • “Writing is thought on paper”
  • “Always know your numbers before you source any product.” – Quin Amorim, founder of Q&A Selling Online Podcast
  • “Lack of time is actually lack of priorities”
  • “I’m really excited about the future of content marketing. But in the same fashion that you have Google, Microsoft, Apple, Amazon – who all used to be very cleanly separate – on this collision course where they are competing on the same verticals, I think you’re going to end up having television producers, movie producers, writers, song writers, all competing for the same mental bandwidth”
  • “Emphasize strengths, don’t fix weaknesses”
  • “The best results I have had in my life; the most enjoyable times, have all come from asking the simple question: ‘What is the worst that could happen?’”
  • “If you are not EXCITED enough at your present life its mean your future is not EXITING. Excitement will give you ENTHUSIASM and enthusiasm will give you a positive energetic LIFE STYLE which could give you a successful exiting life…”. ― Rashedur Ryan Rahman
  • “Being efficient without regard to effectiveness is the default mode of the universe”
  • “Creating a business that affords your lifestyle freedom, but to get there, you have to be willing to do things that don’t scale.” – John Lee Dumas, founder of Entrepreneurs on Fire
  • “I recommend to all people, even if they don’t plan on being a writer per se, that if they want to tighten up their thinking and have it improve everything else, they should focus on short-writing exercises with people who can edit their work. And the person who edit’s their work, for let’s say extra fluffy language, doesn’t have to be a great writer, they have to be a good thinker”
  • “I think the ‘soft sell’ is very undervalued”
  • "I'm a very slow reader - I read maybe three or four books a year - so I listen to podcasts and the occasional audiobook, and I watch TED talks." - VJose Gonzalez
  • “As long as you are keeping your blood-sugars in check, and your insulin levels in check, I think that the demonization of fat – including saturated fat – is completely unwarranted”
  • “For reaching influential people, I think that in-person is the least crowded and most effective way, because they have to trust the messenger before they will endorse the message”
  • “Take the analytical frameworks; the capabilities that you have and apply them to old fears, apply them to very big dreams”
  • “If you are going to take action, make sure you are taking the right action, and finish the steps of that action.” – Quin Amorim, founder of Q&A Selling Online Podcast
  • “There will never be an ideal time to start your business; to expect such a mirage can be, at best, a serious time-waster; and, at worse, it can be downright discouraging and self-defeating.” – Darren Reighard, founder of Cars of Carlisle
  • “Get good at being a troublemaker and saying sorry when you really screw up”
  • “To have an uncommon lifestyle you need to develop the uncommon habit of making decisions, both for yourself and for others”
  • “Activate your followers, don’t just collect them like stamps.” ― Stacey Kehoe
  • “Just jump out and do it. The more you wait, the more likely someone else is going to do it and beat you to the punch.” – Noah Labhart, founder of Code Story
  • “I’m in it for the long haul; the adventure continues”

Funny Instagram Bios For Podcasters

  • “Dedication is often just meaningless work in disguise”
  • "Since neither of us needs sleep we take night buses, sharing earphones and listening to knitting podcasts. If anyone else on the bus notices anything about us they assume it's because they're drunk. I've ." - Helen Oyeyemi
  • “The first book was turned down by 26 publishers”
  • “The goal is to find your inefficiencies in order to eliminate them and to find your strengths so you can multiply them”
  • “Focus on being productive instead of busy”
  • “I know nothing. I am a beginner. But I ask a lot of question and I would love your advice”
  • “Podcasting is great. Total freedom.” - Bill Burr
  • “The guiding tenant, which I encourage you all to embrace, whether it’s looking at split testing for a start-up, whether it’s looking at increasing profits per user, average revenue per user or changing your body, is to pause and reflect whenever you find yourself on the side of the majority”
  • “I leaned against the wall and slid down until I was sitting on the floor. I closed my eyes, smiled, and took a deep breath. Things were about to change. Everything was about to change”
  • "I listen to a lot of podcasts, which are split down the middle between comedy and board game podcasts, and a couple of eclectic ones like 'The Dinner Party' from NPR, where they take an event that happened that week in history and give you a cocktail recipe inspired by it." - Rich Somme.
  • “Pareto’s Law can be summarised as follows: 80% of the outputs result from 20% of the inputs”
  • “Marketing to me means to identify exactly who your ideal customer is: knowing their behavior, knowing their age, knowing their gender, knowing their location. And 9 times out of 10, in my opinion, the easiest way to do that is to just sell to people who are as similar to you as possible”
  • "So far something which will be good for you will be this podcasts Anything Ghost and The Wicked Library." - Deyth Banger
  • "Specialize in small cast/single reader long fiction so I only compete against other podcasts of novels in that form." - Nathan Lowell
  • “Whatever you feel you have been assigned in life, the hand you have been dealt genetically, is actually very, very malleable”
  • “Life is too short to think small”
  • “What’s the worst that could happen?
  • “What you do is infinitely more important that how you do it. Efficiency is still important, but is useless unless applied to the right things”
  • “The question no one really seemed to be answering was: ‘Why do it all in the first place? What’s the pot of gold that justifies spending the best years of you life hoping for happiness in the last?’”
  • “Being busy is a form of laziness – lazy thinking and indiscriminate action”
  • “Set goals, realistic ones, and don’t hate yourself if you fail to hit them.” – Matt Ward, founder of The Disruptors
  • “The best results in life are often held back by false constructs and untested assumptions”
  • “Wait What Really OK is A methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.” ― Loren Weisman
  • “That’s when I had my own ah-ha moment: why isn’t someone creating a daily podcast for people like me, who have to drive to and from work every day and want to consume inspiring content? … Be the change.” – John Lee Dumas, founder of Entrepreneurs on Fire
  • “I would emphasize that by improving your physical machine, which includes the brain, you improve all of your performance, and the transfer is incredible to business”
  • “My art, if I have an art, is deconstructing things that really scare the living hell out of me”
  • “Deep down, you know it’s all an illusion, but with everyone participating in the same game of make believe, it’s easy to forget”
  • “The options are limitless, but each path must begin with the same first step: replacing assumptions”
  • “We learned to start growing our audience immediately. Eventually, you form an identity and people will start to resonate with you. In the beginning, we didn’t necessarily know who we were.” – Dave Bryant, founder of Ecom Crew Podcast
  • “Different is better when it is more effective or more fun”
  • "Dez and I aired most of our podcasts via TalkShoe, but I also frequented Odeo - a kind of podcasting platform-meets-aggregator." - Justine Ezarik
  • “I didn’t run fancy ads or build multi-level funnels or have a PR representative. I put my head down, created insanely valuable content for Fire Nation, and I made myself present whenever possible in order to build real relationships and partnerships.” – John Lee Dumas, founder of Entrepreneurs on Fire
  • “The advice I give for sustainable behavioral change, including diet, is that you make one change at a time”
  • “It's so weird man, it's like the vagina is an elevator door that opens up into this dimension, and sometimes that elevator puts you out on to a bad fucking floor!” ― Duncan Trussell
  • “This is just a general rule – and it sounds really silly – but I would remove gluten from your diet”
  • "Thrill your audience first. Do that first and everything will line up from there. Don’t do that and you are wasting your time." - Thomas Umstattd Jr
  • “There is a direct correlation between an increased sphere of comfort and getting what you want”
  • "Preplan your schedule but leave enough flexibility to serve your audiences new needs." - Denise Walsh
  • “One mistake I see entrepreneurs make again and again is thinking that starting an online business happens fast, and that you get to just skip to the generating revenue part.” – John Lee Dumas, founder of Entrepreneurs on Fire
  • "We’re creating art by audio. Don’t be afraid to mix it up to keep the creative juices flowing." - Trey Downes

Learn more about starting a podcast:

Where to start?

-> How to start a podcast?
-> How much does it cost to start a podcast?
-> Pros and cons of a podcast

Need inspiration?

-> Other podcast success stories
-> Examples of established podcast
-> Marketing ideas for a podcast
-> Podcast slogans
-> Podcast names

Other resources

-> Profitability of a podcast
-> Podcast tips
-> Blog post ideas for a podcast
-> Podcast quotes

4-Step Guide: How To Create The Perfect Instagram Bio For Your Business

Instagram gives you 150 characters to tell your followers what your business is about.

This is where you are given the opportunity to summarize your company, engage your audience, and leave a great first impression.

We will break down the qualities and aspects of Later's Instagram bio, as a template for you to use.

Step 1: Highlight Exactly What You Do

Your Instagram bio should be a place where you tell your readers exactly who you are.

This should be brief, clear, and to the point. Explain what makes you unique and what you can do for your audience.

In the Later example, they do this in two different ways:

  1. In their profile name, they showcase their company name with a clear description of what they do
  2. They provide even more explanation and boost their brand up, saying they are the #1 marketing platform for Instagram


Step 2: Pitch Your Service [And Use Relevant Keywords]

While it's important to explain what type of company you are, it's also critical to pitch your product or service.

When creating a website, this is often the first thing people see on your site to really understand what you are offering and what makes you stand out from the rest.

Later does this using one line on their bio, and 8 relevant keywords:


Step 3: Provide A Clear Call To Action

Your call to action should be something you are encouraging your audience to do.

This could be in the form of a recent promotion you are offering, a link to a specific article you want eyes on, or just a way for users to get directed to your website.

In any case, you should always provide the user with easy access to whatever it is you'd like them to do. You can do this by providing a direct, embedded link on your bio.

For the Later example, they encourage users to check out their blog where they showcase tips and guides. This is a common strategy that brands use to get more traffic to their blog, and eventually, turn leads into customers.


Step 4: Use Emojis

Lastly, emojis are a great way to break up any text-heavy sections in your Instagram bio.

Be sure to use emojis that are relevant to your brand or to highlight the items you are discussing in your bio.

Later adds emojis to draw the readers eyes to certain aspects of their bio, such as what they do and their call to action:


-> Podcast Instagram name ideas

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.