5 Pet Store Success Stories [2023]

Updated: January 18th, 2023
Start A Pet Store

Pet stores are retail businesses that sell animals and pet supplies. They are a leading industry category with sales of approximately $4.5B U.S dollars and positive sales growth of 2.7%.

You can set up a pet store in many places, like supermarkets, malls, or pet supply stores.

The first thing to do is to find a location for your store. A good place would be an area with many residential buildings, schools, and colleges as this will give you access to many customers. It would help if you also looked for a location near public transport as it will make it easier for people to come and visit your store.

Here are some real life success stories of starting a pet store:

1. Bike Tow Leash ($240K/year)

Mike Leon (from Orlando, Florida, USA) started Bike Tow Leash over 20 years ago.

$20K / month
2 founders / 1 employees
Orlando, Florida, USA

Case Study

I am Mike Leon, mechanical engineer, an avid bike rider, service dog trainer and inventor of the 1-Running-Dog Bike Tow LeashⓇ for safe bike, trike, scooter, and wheelchair dog-rides.

I am the owner of LEON Engineering, Inc. We design, build and sell the 1-Running-Dog Bike Tow Leash® to dog owners, walkers, trainers, military and law enforcement, search and rescue and those with special needs. Having sold less than 200 BTLs prior, My on-the-side hobby turned into a true business in 2009 with the launch of our first website. We went from shipping hundreds/year to thousands/year. Now, our business allows me to work comfortably from home, making 6 figures, while caring for my wife and enriching the lives of tens of thousands of dogs and their humans.


2. iHeartDogs ($22M/year)

Justin Palmer (from Anaheim, California, USA) started iHeartDogs over 10 years ago.

$1.83M / month
2 founders / 50 employees
Anaheim, California, USA

Case Study

My name is Justin Palmer and together with my co-founder Marshall Morris, we started iHeartDogs, a lifestyle store and blog for passionate dog parents. We’re fortunate to have grown one of the largest online communities for dog lovers, with over 25 million members in our Facebook groups, pages, and email newsletters.

Every month our customers receive a “Hero Report” showing them the exact impact of their purchases. For example, the report shows how many meals for shelters they’ve personally funded. We’re incredibly blessed to have served over 1.5 million customers, or as we call them, “heroes”.


Learn more about starting a pet store:

Where to start?

-> Pet store plan
-> How to finance a pet store?
-> How much does it cost to start a pet store?
-> Pros and cons of a pet store
-> How to get clients for a pet store?

Need inspiration?

-> Examples of established pet store
-> Marketing ideas for a pet store
-> Pet store slogans
-> Pet store names
-> Pet store Instagram bios
-> Pet store Instagram captions

Other resources

-> Profitability of a pet store
-> Pet store tips
-> Blog post ideas for a pet store
-> Pet store quotes
-> Pet store calculator

4. Tuft & Paw ($3.6M/year)

Jackson Cunningham (from Vancouver, British Columbia, Canada) started Tuft & Paw almost 7 years ago.

$300K / month
1 founders / 3 employees
Vancouver, British Columbia, Canada

Case Study

My name is Jackson Cunningham and I’m the founder of tuft + paw. We’re a modern brand for cat people.

This year, we raised 2M dollars from some very well-known investors including Alexis Ohanian (founder of Reddit).


Pat Walls,  Founder of Starter Story
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