How I Bootstrapped A Healthy Dog Treat Business

April 21st, 2022

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Arianne

Founder, Bell & Bone

$180K

revenue/mo

Founders

Employees

Bell & Bone

bellandbone.com.au

from Melbourne VIC, Australia

started September 2018

$180,000

revenue/mo

Founders

Employees

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Hello! Who are you and what business did you start?

My name is Arianne, owner, and founder of the dog food business Bell & Bone. We create purposeful, innovative products with industry experts, designed to give dogs a healthier life. We have made our mark on a saturated, low-barrier-to-entry market by creating never-seen-before products, like our range of Dental Sticks.

Our Dental Stick range is unlike any other seen in the Australian pet food market, and many others around the world. Healthy, protein first ingredients and full of superfoods, our dental sticks were developed with industry experts and contain active ingredients known to prevent and reduce plaque and tartar when given daily.

Since launching this range in March 2020, the business has doubled its revenue each year and is forecast to do the same in the next financial year as we grow our distribution network and reach more dog owners in Australia and around the world with our product range.

For example, before launching our dental range, Bell & Bone was stocked in approximately 200 pet specialty stores in Australia. As a result of such a successful launch, the product range can be found in over 450 pet specialty...

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