10 Online Beauty Products Success Stories [2022]

10 Online Beauty Products Success Stories [2022]
Start An Online Beauty Products

Here are some real life success stories of starting a online beauty products:

1. Doppeltree ($840K/year)

Tony & Faye Ouyang (from San Francisco, California, USA) started Doppeltree almost 5 years ago.

Revenue
$70K / month
Team
2 founders / 0 employees
Location
San Francisco, California, USA

Case Study

Hey everyone, we’re Tony and Faye, a husband-wife duo at Doppeltree, an all-natural self-care product company in SF that helps people take a moment out of their day to look and feel better. A little over 6 months ago we started making enough profits that Tony decided to leave his full-time marketing exec position at a fintech startup to focus on the business.

We started earning revenue in December 2017 (the month we launched), but it wasn’t until July 2018 (two months after we launched our eye masks) before we started consistently selling $1,000+ per week. We became cash flow positive (total net income > total costs) around October 2018. We currently average around $40,000 in revenue per month, with 40-50% net profit, depending on how much we spend on paid ads.

how-we-started-a-40k-month-side-hustle-selling-all-natural-self-care-products

2. keauty ($18K/year)

Kellie Yavalar (from New York, NY, USA) started keauty over 4 years ago.

Revenue
$1.5K / month
Team
1 founders / 2 employees

Case Study

My name is Kellie Yavalar and I started the beauty brand, keauty, which means “to create beauty.” Through our skincare line, we aim to deliver a fun, interactive beauty experience to your home. Our DIY face mask kits feature coffee or tea pods for a single-serve brewing system. The fresh antioxidants from the hot brew, activate our specialized powder mix, and create a warm, fresh clay mask.

Despite incorporating keauty in late 2018, I just launched the business this fall. I spent over two years working on product development to get very natural raw materials from the earth, into mass production. It's been a long journey with lots of life changes and working a full-time job but I am so proud and excited to share the collection, bringing self-care into people’s homes.

how-i-created-a-1-5k-month-diy-face-mask-kit

3. Aromaology ($120K/year)

Daisy Kimbro (from Beverly Hills, CA, USA) started Aromaology ago.

Revenue
$10K / month
Team
1 founders / 1 employees

Case Study

Hello everyone! My name is Daisy Kimbro, the founder of Aromaology all-natural bath, body and home fragrance products. Aromaology was started with a vision to create natural products that are designed to add value, offer performance, and are ecologically sustainable. This has now become a vision come true.

Some of our upcoming releases are our monthly subscription boxes. We launched our Mindfulness Box this past November and it has become one of our top sellers. It comes with a lavender vanilla candle, eucalyptus room spray, rose quartz heart crystal, body butters, lava stone bracelet, mindfulness cards, stress-less cards, green tea, and a cute green tea strainer.

leaving-a-full-time-job-to-start-a-10k-month-bath-body-and-home-fragrance-brand

4. Blue Nectar Ayurved Products ($360K/year)

Kapil Dhameja (from Gurgaon) started Blue Nectar Ayurved Products over 4 years ago.

Revenue
$30K / month
Team
2 founders / 30 employees

Case Study

Hi! We are Kapil Dhameja and Sanyog Jain and this is our story of how we got inspired to start a Contemporary Ayurved Beauty and Wellness brand backed by research and processed by modern technology, for the generation which is always on the move.

Currently, we do revenue of $150K/month with 15,000 units. Our repeat repeats are as high as 50%-60% for some of the products like Kumkumadi Face Serum and Face Creams.

how-we-created-a-30k-month-ayurvedic-beauty-product-brand-from-india

5. Birchbox ($200M/year)

When Katia Beauchamp and Hayley Barna launched Birchbox from business school in 2010, they set out to disrupt the beauty industry by delivering monthly samples in a box. Even though people told them the idea would never work, Birchbox attracted hundreds of thousands of subscribers and enthusiastic buzz as a subscription pioneer. But the speedy success was overwhelming for Katia; over the years the company endured plenty of growing pains as it found its distinctive voice in the beauty industry. PLUS in our postscript "How You Built That," after noticing that many of her female friends hated buying cars, Athena Staton launched SheCar, a personalized online service for used car buyers.

Katia Beauchamp (from ) started Birchbox ago.

Revenue
$16.7M / month

Case Study

When Katia Beauchamp and Hayley Barna launched Birchbox from business school in 2010, they set out to disrupt the beauty industry by delivering monthly samples in a box. Even though people told them the idea would never work, Birchbox attracted hundreds of thousands of subscribers and enthusiastic buzz as a subscription pioneer. But the speedy success was overwhelming for Katia; over the years the company endured plenty of growing pains as it found its distinctive voice in the beauty industry. PLUS in our postscript "How You Built That," after noticing that many of her female friends hated buying cars, Athena Staton launched SheCar, a personalized online service for used car buyers.

6. Zoella YouTube Channel ($4.57M/year)

Zoella is a well-known English beauty and fashion vlogger, who is also a YouTuber and author.

Zoe Elizabeth Sugg (from Lacock, Chippenham, Wiltshire, UK) started Zoella YouTube Channel over 13 years ago.

Revenue
$381K / month
Team
1 founders / 6 employees

Case Study
  • Zoella has a total net worth of more than $5 million as of January 2021.
  • She earned this fortune by uploading her YouTube videos and has almost a billion views.
  • She has 10.8 millions of subscribers on YouTube.
  • Her popularity made her appear in several advertisements and has also appeared on television.

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Read the full story on influencermatchmaker.co.uk ➜

7. Nykaa ($486M/year)

Nykaa is a lifestyle retail brand for beauty, fashion & wellness products.

Falguni Nayar (from Mumbai, Maharashtra, India) started Nykaa over 10 years ago.

Revenue
$40.5M / month
Team
1 founders / 1311 employees

Case Study

Nykaa was founded by an Indian entrepreneur Falguni Nayar in the year 2012. Nykaa is a very well cosmetic company and was first established as an online business before becoming an omnichannel Business.

Currently, Nykaa is a leading marketplace for personal care and beauty products in India and its yearly revenue is $482 million.

Over the years they have expaned their business and are now offering fashion items like clothing & accessories. Plus, Nykaa now manufactures its own line of beauty & wellness products which are competing with high end brands..

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Read the full story on inventiva.co.in ➜

8. Made by Ari J. LLC ($102K/year)

Arielle Joseph (from Atlanta, GA, USA) started Made by Ari J. LLC over 9 years ago.

Revenue
$8.5K / month
Team
1 founders / employees

Case Study
  • Arielle Joseph aka Ari J.is the owner of MadeByAri J. Cosmetics. Ari J. is a 23 years old young entrepreneur based in Atlanta, Georgia who is passionate about making a name in the beauty industry.
  • Her brand offers many types of beauty products and ornaments, such as lipgloss, skin care items, false eyelashes, eyebrow pencils, nose rings, and more.
  • Her main goal is to give her clients high-quality cosmetics at reasonable prices. Arielle is extremely passionate about her company and longs to see it succeed and provide excellent service to all of her clients.

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Read the full story on voyageatl.com ➜

9. Mented Cosmetics ($5.88M/year)

This week we have an update episode with KJ Miller, Co-Founder and CEO of Mented Cosmetics, a multi-million dollar beauty brand celebrating women of all hues. KJ was on the podcast in 2017 when she first launched Mented Cosmetics and joins us again to share how her company has achieved rapid growth since. Mented helps women feel seen and empowered with its inclusive shade range and has been featured in Vogue, Vanity Fair, Allure, and was hailed as having the "best nude lipsticks we've ever worn" by Essence Magazine.  In this episode we discuss: Mented Cosmetics’s rapid growth since 2017 How KJ Miller is inspiring so many other entrepreneurs  Her approach to scaling her business by building her team  How she handled the fundraising process & so much more! Check out this episode and others on , , and This episode is brought to you by:  Comcast Rise Comcast RISE is now accepting applications from People of Color (POC)-owned and female-owned, small businesses. So to apply: Faherty Get 20% off of your purchase at by using code HustlePro at checkout! Links mentioned in this episode Click here to subscribe via RSS feed (non-iTunes feed): Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: Guest Social Media Info Side Hustle Pro – Mented Cosmetics-

KJ Miller and Amanda Johnson (from New York, NY, USA) started *Mented Cosmetics * over 5 years ago.

Revenue
$490K / month
Team
2 founders / 20 employees

Case Study

Amanda Johnson and KJ Miller came together to create Mented Cosmetics, a multi-million dollar beauty brand that honors women of all colors.

Since launching its cosmetic line in 2017, they have gone from producing its best-seller nude lipsticks to becoming one of the most in-demand all-expanding beauty lines for Black and Brown women.

The co-founders of Mented Cosmetics are the 15th and 16th African-American women to ever secure $1 million in venture capital for the expansion of their company.

Mented has been featured in Vogue, Vanity Fair, and Allure and helps women feel seen and empowered with its inclusive shade range. In addition, Essence Magazine praised them as having the "best nude lipsticks we've ever worn."

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Listen to the full podcast on podcasts.apple.com ➜

10. Urban Betty ($6.6M/year)

Chelle Neff (from Austin, Texas, USA) started Urban Betty over 17 years ago.

Revenue
$550K / month
Team
1 founders / 64 employees
Location
Austin, Texas, USA

Case Study

how-i-went-from-hairstylist-to-running-my-own-3-3m-salon-business

Pat Walls,  Founder of Starter Story
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