14 Online Beauty Products Success Stories [2024]
Here are some real life success stories of starting a online beauty products:
1. Doppeltree ($840K/year)
Tony and Faye started Doppeltree as a side hustle, inspired by Tony's brother's success in the DTC business. Tony wanted to find a way to pay for his expensive lunches and saw the demand for cold brew coffee. Faye, on the other hand, wanted to create natural self-care products. They launched their website and started selling on Amazon, focusing on product innovation and improving upon customer pain points.
How much they make: $840K/year
How much did it cost to start: $1K
Current team size: 0
Doppeltree, a natural self-care product company in San Francisco, started in 2017 with an $800 investment and now averages $40,000 in revenue per month with 40-50% net profit, offering eye and face masks, a Vitamin C Facial Serum with Real 24K Gold Essence, and an Organic Cotton Cold Brew Filter Bag.
2. keauty ($18K/year)
Kellie Yavalar, the founder of keauty, came up with the idea for her DIY face mask kits during a sales meeting when a colleague suggested thinking about food packaging as inspiration for beauty. After months of considering the concept and being inspired by a trip to Turkey, Kellie was determined to bring the experience of a warm, natural face mask with fresh ingredients brewed from a kitchen appliance into people's homes. She spent nights and weekends researching and developing the brand, teaching herself how to use the Shopify platform, and overcoming production challenges to bring keauty to fruition.
How much they make: $18K/year
How much did it cost to start: $45K
Current team size: 2
Keauty is a beauty brand offering DIY single-serve face mask kits featuring coffee or tea pods and specialized powder mix, with $1,500 monthly revenue in its early launch phase.
So... can you actually make money with a online beauty products?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
3. Aromaology ($120K/year)
Daisy Kimbro, the founder of Aromaology, had a vision to create natural bath, body, and home fragrance products that were sustainable and effective. Starting with a soy candle, she quickly gained popularity and expanded her product line to include body butters, oils, and more. Through word-of-mouth and guerrilla marketing techniques, Daisy was able to attract customers and even gained exposure through features in media publications. Aromaology experienced exponential growth in 2020, and Daisy has plans to expand distribution channels and build partnerships in the future.
How much they make: $120K/year
How much did it cost to start: $1K
Current team size: 1
Aromaology founder Daisy Kimbro explains how she organically grew her natural bath, body, and home fragrance brand, which saw a gross sales increase of 51,000% - 89,000% from June to December 2020, and discusses the importance of trusting your gut and remaining positive during tough times.
4. Blue Nectar Ayurved Products ($360K/year)
Blue Nectar attracted and retained customers through a focus on superior quality products made with carefully chosen herbs. Their online marketing strategy, similar to that used for their spa services, has proven successful, with their customer base primarily coming from online promotions. They have grown from a few products to a global presence, with high repeat rates of 50-60% for some of their products.
How much they make: $360K/year
How much did it cost to start: $100K
Current team size: 30
Blue Nectar is a successful Contemporary Ayurved Beauty and Wellness brand that generates $150K/month with high repeat rates, offering world-class Ayurvedic products that balance traditional effectiveness with modern sensibilities.
So... can you actually make money with a online beauty products?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
5. Birchbox ($200M/year)
How much they make: $200M/year
Current team size:
Case study: How Birchbox disrupted the beauty industry to attract hundreds of thousands of subscribers, despite receiving negative feedback when it launched in 2010.
6. Zoella YouTube Channel ($4.57M/year)
How much they make: $4.57M/year
Current team size: 6
Case study: How Zoella earned over $5 million through YouTube, with almost a billion views and over 10.8 million subscribers, and leveraged her popularity to secure lucrative advertising and television opportunities.
So... can you actually make money with a online beauty products?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
7. Nykaa ($486M/year)
How much they make: $486M/year
Current team size: 1311
Get inspired by the story of Nykaa - India's leading beauty and personal care marketplace with an impressive yearly revenue of $482 million, expanding into fashion and manufacturing its own line of products.
8. Made by Ari J. LLC ($102K/year)
How much they make: $102K/year
Current team size:
This case study follows MadeByAri J. Cosmetics, a beauty industry start-up that offers a wide range of products, all at reasonable prices, and is owned by 23-year-old Arielle Joseph, a passionate young entrepreneur based in Atlanta, Georgia.
9. Mented Cosmetics ($5.88M/year)
How much they make: $5.88M/year
Current team size: 20
Mented Cosmetics, co-founded by Amanda Johnson and KJ Miller, is a multi-million dollar beauty brand that became one of the most in-demand all-expanding beauty lines for Black and Brown women, securing $1 million in venture capital with a best-selling nude lipsticks range and inclusive shade range.
10. Urban Betty ($6.6M/year)
Chelle Neff, founder of Urban Betty, started her business by opening her own brick and mortar salon after five years of being in her own salon suite. She gradually expanded her team and transitioned from contractors to all commission-based employees. Eight years later, Urban Betty has two locations and over 50 employees, generating $3.3 million in revenue.
How much they make: $6.6M/year
How much did it cost to start: $69.9K
Current team size: 64
This case study follows the founder of Urban Betty, who started her salon business with only one contractor, and now has two locations with over 50 employees, growing from 1.5 million to 3.4 million in revenue from 2014-2018, and investing around 2% of its gross income every year in Yelp, Google, and Facebook Ads.
- 4,818 founder case studies
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- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
