14 Online Beauty Products Success Stories [2024]

Updated: November 19th, 2023
Start An Online Beauty Products

Here are some real life success stories of starting a online beauty products:

1. Doppeltree ($840K/year)

Tony and Faye started Doppeltree as a side hustle, inspired by Tony's brother's success in the DTC business. Tony wanted to find a way to pay for his expensive lunches and saw the demand for cold brew coffee. Faye, on the other hand, wanted to create natural self-care products. They launched their website and started selling on Amazon, focusing on product innovation and improving upon customer pain points.

How much they make: $840K/year
How much did it cost to start: $1K
Current team size: 0

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How We Started A $40K/Month Side Hustle Selling All-Natural Self-Care Products

Doppeltree, a natural self-care product company in San Francisco, started in 2017 with an $800 investment and now averages $40,000 in revenue per month with 40-50% net profit, offering eye and face masks, a Vitamin C Facial Serum with Real 24K Gold Essence, and an Organic Cotton Cold Brew Filter Bag.

About
Tony started Doppeltree over 6 years ago
Revenue
Tony grew the business to $70K/month
Costs
It cost Tony $1000 to start the business
Read by 8,957 founders

2. keauty ($18K/year)

Kellie Yavalar, the founder of keauty, came up with the idea for her DIY face mask kits during a sales meeting when a colleague suggested thinking about food packaging as inspiration for beauty. After months of considering the concept and being inspired by a trip to Turkey, Kellie was determined to bring the experience of a warm, natural face mask with fresh ingredients brewed from a kitchen appliance into people's homes. She spent nights and weekends researching and developing the brand, teaching herself how to use the Shopify platform, and overcoming production challenges to bring keauty to fruition.

How much they make: $18K/year
How much did it cost to start: $45K
Current team size: 2

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How I Created A $1.5K/Month DIY Face Mask Kit

Keauty is a beauty brand offering DIY single-serve face mask kits featuring coffee or tea pods and specialized powder mix, with $1,500 monthly revenue in its early launch phase.

About
Kellie started keauty almost 6 years ago
Revenue
Kellie grew the business to $1.5K/month
Costs
It cost Kellie $45000 to start the business
Read by 7,665 founders

So... can you actually make money with a online beauty products?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

3. Aromaology ($120K/year)

Daisy Kimbro, the founder of Aromaology, had a vision to create natural bath, body, and home fragrance products that were sustainable and effective. Starting with a soy candle, she quickly gained popularity and expanded her product line to include body butters, oils, and more. Through word-of-mouth and guerrilla marketing techniques, Daisy was able to attract customers and even gained exposure through features in media publications. Aromaology experienced exponential growth in 2020, and Daisy has plans to expand distribution channels and build partnerships in the future.

How much they make: $120K/year
How much did it cost to start: $1K
Current team size: 1

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Leaving A Full Time Job To Start A $10K/Month Bath, Body And Home Fragrance Brand

Aromaology founder Daisy Kimbro explains how she organically grew her natural bath, body, and home fragrance brand, which saw a gross sales increase of 51,000% - 89,000% from June to December 2020, and discusses the importance of trusting your gut and remaining positive during tough times.

Revenue
Daisy grew the business to $10K/month
Costs
It cost Daisy $1000 to start the business
Read by 3,913 founders

4. Blue Nectar Ayurved Products ($360K/year)

Blue Nectar attracted and retained customers through a focus on superior quality products made with carefully chosen herbs. Their online marketing strategy, similar to that used for their spa services, has proven successful, with their customer base primarily coming from online promotions. They have grown from a few products to a global presence, with high repeat rates of 50-60% for some of their products.

How much they make: $360K/year
How much did it cost to start: $100K
Current team size: 30

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How We Created A $30K/Month Ayurvedic Beauty Product Brand [From India]

Blue Nectar is a successful Contemporary Ayurved Beauty and Wellness brand that generates $150K/month with high repeat rates, offering world-class Ayurvedic products that balance traditional effectiveness with modern sensibilities.

About
Kapil started Blue Nectar Ayurved Products about 6 years ago
Revenue
Kapil grew the business to $30K/month
Costs
It cost Kapil $100000 to start the business
Read by 3,417 founders

So... can you actually make money with a online beauty products?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

5. Birchbox ($200M/year)

How much they make: $200M/year
Current team size:

Birchbox: Katia Beauchamp : How I Built This with Guy Raz

Case study: How Birchbox disrupted the beauty industry to attract hundreds of thousands of subscribers, despite receiving negative feedback when it launched in 2010.

Revenue
Katia grew the business to $16.7M/month
Read by 954 founders

6. Zoella YouTube Channel ($4.57M/year)

How much they make: $4.57M/year
Current team size: 6

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Zoe Sugg - From Bedroom Blogger to Entrepreneur

Case study: How Zoella earned over $5 million through YouTube, with almost a billion views and over 10.8 million subscribers, and leveraged her popularity to secure lucrative advertising and television opportunities.

About
They started Zoella YouTube Channel about 15 years ago
Revenue
They grew the business to $381K/month
Read by 977 founders

So... can you actually make money with a online beauty products?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. Nykaa ($486M/year)

How much they make: $486M/year
Current team size: 1311

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The Story of Nykaa, India’s Best Beauty Retail Platform

Get inspired by the story of Nykaa - India's leading beauty and personal care marketplace with an impressive yearly revenue of $482 million, expanding into fashion and manufacturing its own line of products.

About
They started Nykaa about 12 years ago
Revenue
They grew the business to $40.5M/month
Read by 811 founders

8. Made by Ari J. LLC ($102K/year)

How much they make: $102K/year
Current team size:

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Meet Arielle Joseph of Ari J Collection in Tampa

This case study follows MadeByAri J. Cosmetics, a beauty industry start-up that offers a wide range of products, all at reasonable prices, and is owned by 23-year-old Arielle Joseph, a passionate young entrepreneur based in Atlanta, Georgia.

About
They started Made by Ari J. LLC about 11 years ago
Revenue
They grew the business to $8.5K/month
Read by 625 founders

9. Mented Cosmetics ($5.88M/year)

How much they make: $5.88M/year
Current team size: 20

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How Mented Cosmetics Grew From Side Hustle To Multi-Million Dollar Beauty Brand (w/ KJ Miller)

Mented Cosmetics, co-founded by Amanda Johnson and KJ Miller, is a multi-million dollar beauty brand that became one of the most in-demand all-expanding beauty lines for Black and Brown women, securing $1 million in venture capital with a best-selling nude lipsticks range and inclusive shade range.

About
KJ started Mented Cosmetics about 7 years ago
Revenue
KJ grew the business to $490K/month
Read by 573 founders

10. Urban Betty ($6.6M/year)

Chelle Neff, founder of Urban Betty, started her business by opening her own brick and mortar salon after five years of being in her own salon suite. She gradually expanded her team and transitioned from contractors to all commission-based employees. Eight years later, Urban Betty has two locations and over 50 employees, generating $3.3 million in revenue.

How much they make: $6.6M/year
How much did it cost to start: $69.9K
Current team size: 64

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How I Went From Hairstylist To Running My Own $3.3M Salon Business

This case study follows the founder of Urban Betty, who started her salon business with only one contractor, and now has two locations with over 50 employees, growing from 1.5 million to 3.4 million in revenue from 2014-2018, and investing around 2% of its gross income every year in Yelp, Google, and Facebook Ads.

About
Chelle started Urban Betty about 19 years ago
Revenue
Chelle grew the business to $550K/month
Costs
It cost Chelle $69939 to start the business
Read by 20,158 founders