11 Home Decor Business Success Stories [2024]

Updated: November 19th, 2023
Start A Home Decor Business

Are you a talented interior designer? Do you know you can turn your hobby into a side income opportunity? Home décor as a side hustle is a great opportunity to build a brand as you earn extra income. You first need to work on your portfolio to launch a successful home décor side hustle.

The portfolio communicates to your potential customers your potential when it comes to home décor. You may use your home as an example or request a friend for an opportunity to do their home décor as a sample for your portfolio. Once you have a portfolio, market your business, and remember to include photos from your previous gigs to increase the chances of closing a sale.

Here are some real life success stories of starting a home decor business:

1. Less is More Organizing Services ($96K/year)

Sarah Giller Nelson, a former museum curator and art historian, discovered her passion for organizing when a friend mentioned hiring someone to help organize her laundry room. Seeing an opportunity, Sarah trained herself in professional organizing, read books on running a home-based organizing business, and gained hands-on experience by helping friends for free. She launched Less is More Organizing Services in 2010 and has since built a successful business, serving an average of 95 households per year and achieving a repeat customer rate of 85%.

How much they make: $96K/year
How much did it cost to start: $2K
Current team size: 2

article

How I Started A $8K/Month Home Organizing Service

Less is More Organizing Services, founded by Sarah Giller Nelson, is a home organizing service that operates in two states, serving an average of 95 households per year with an 85% repeat customer rate, offering services by the hour with a 4-hour minimum, and using a guided decluttering process to help customers achieve their goals.

About
Sarah started Less is More Organizing Services about 14 years ago
Revenue
Sarah grew the business to $8K/month
Costs
It cost Sarah $2000 to start the business
Read by 15,698 founders

2. Valhalla Wood Forge ($102K/year)

James Wolfer, a police officer and Coast Guard reservist, started Valhalla Wood Forge in 2017 after making a wooden flag for his department. He saw potential and began creating custom wedding bands and rustic wood flags, gaining traction through word of mouth and organic growth on Instagram. Despite working long hours, he managed to streamline his process and hire an employee due to the increasing demand and continued growth of the business.

How much they make: $102K/year
How much did it cost to start: $400
Current team size: 3

article

How I Started A $4K/Month Veteran And First Responder Woodworking Company

Valhalla Wood Forge is a veteran and first responder run woodworking company that grossed $8500 in October 2019, noted for making rustic wood decor and high end men’s jewelry.

About
James started Valhalla Wood Forge almost 7 years ago
Revenue
James grew the business to $8.5K/month
Costs
It cost James $400 to start the business
Read by 11,192 founders

So... can you actually make money with a home decor business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

3. Hoagard.com ($4.98M/year)

In 2014, Ali Bedrettin Boz and Cagri Ayten started designing steel samples as a hobby. They realized the potential for their designs in the interior design market and established Hoagard as an e-commerce brand. Despite facing challenges and initially low sales, Hoagard experienced a significant leap in 2016, reaching an average annual turnover of 4.5 - 5.5 million Euros.

How much they make: $4.98M/year
Current team size: 43

article

I Turned My Hobby Into A $4.5M/Year Metal Wall Art Business

Hoagard is a profitable metal wall decor brand with an average annual turnover of 4.5-5.5 million Euros, which started out as a new hobby and transformed into a successful e-commerce business with 85% of sales coming from the brand's own website.

About
Çağrı started Hoagard.com over 9 years ago
Revenue
Çağrı grew the business to $415K/month
Read by 6,008 founders

4. TCB Designs, Florida ($60K/year)

Crystal, the founder of TCB Designs, Florida, started her business in 2017 as a side hustle and creative outlet. She began by selling small rustic farmhouse signs on Facebook, which gained traction and led her to expand her audience reach on Etsy. Over the years, she has added smaller items and personalized gift ideas to boost sales, with the last Christmas season generating over $20k in revenue. Crystal's mission is to provide affordable decor options for people who love the farmhouse style but may not be able to afford expensive items.

How much they make: $60K/year
How much did it cost to start: $8K
Current team size: 1

article

How My Home Decor Making Side Hustle Grew Into A $5K/Month Business

Mompreneur builds thriving rustic home decor business that hit $20k in sales during last year's holiday season and continues to grow through Etsy, Shopify, and Faire wholesale.

About
Crystal started TCB Designs, Florida about 6 years ago
Revenue
Crystal grew the business to $5K/month
Costs
It cost Crystal $8000 to start the business
Read by 3,387 founders

So... can you actually make money with a home decor business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

5. Go! Organizer ($24K/year)

Dani Prado, an interior designer and professional organizer, came up with the idea for her business Go! Organizer when she realized the impact that an organized and aesthetically pleasing environment can have on people's lives. In 2020, when the Covid pandemic hit and she couldn't work in clients' homes anymore, she pivoted to offer online services and launched her business on the Fiverr platform, expanding her reach and transforming homes and lives around the world. Since then, she has been able to generate an average monthly revenue of $2K-$3K and has even started another company, Dani Prado CEO, to help new entrepreneurs structure their businesses.

How much they make: $24K/year
Current team size: 1

article

How I Started A $3K/Month Interior Design And Organization Online Service

Dani Prado started Go! Organizer in 2015, offering personal and home organization services, but expanded to an online platform on Fiverr due to the COVID lockdown, which allowed her to serve clients worldwide and triple her average monthly revenue.

About
Dani started Go! Organizer almost 9 years ago
Revenue
Dani grew the business to $2K/month
Read by 1,800 founders

So... can you actually make money with a home decor business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

6. Austin’s Couch Potatoes ($2M/year)

How much they make: $2M/year
Current team size: 25

article

Growing A Retail Business Amidst A Pandemic With Brian Morgan

From selling broken couches out of his garage, Brian Morgan has grown the company to a successful furniture business by starting small, building a solid reputation, identifying a niche market, expanding the product line, building a strong team, using strong marketing strategies, networking, and continuously innovating.

About
Brian started Austin’s Couch Potatoes almost 13 years ago
Revenue
Brian grew the business to $167K/month
Read by 630 founders

7. ALDECOR ($24K/year)

ALDECOR founder Khames started the business after struggling to compete with high-ranked interior design blogs. He recognized a lack of trustworthy information in Arabian interior design resources, leading him to create ALDECOR as a trusted source in the Arab world. With a focus on SEO and social media, ALDECOR now attracts over 40,000 visitors per month without any paid campaigns and plans to become the main source of interior design information in the 22 Arab countries.

How much they make: $24K/year
How much did it cost to start: $500
Current team size: 3

article

My Niche Interior Design Blog Website Attracts 40K Visitors Every Month

ALDECOR is the most popular Arabian interior design platform, gaining over 40,000 visitors every month and generating profits of around 24,000 USD per year, with a strong focus on SEO as their main strategy for attracting customers and retaining them, and plans to create thousands of new articles about interior design across 22 Arab nations.

About
Mostafa started ALDECOR about 3 years ago
Revenue
Mostafa grew the business to $2K/month
Costs
It cost Mostafa $500 to start the business
Read by 1,738 founders