7 Home Decor Business Success Stories [2023]

7 Home Decor Business Success Stories [2023]
Start A Home Decor Business

Are you a talented interior designer? Do you know you can turn your hobby into a side income opportunity? Home décor as a side hustle is a great opportunity to build a brand as you earn extra income. You first need to work on your portfolio to launch a successful home décor side hustle.

The portfolio communicates to your potential customers your potential when it comes to home décor. You may use your home as an example or request a friend for an opportunity to do their home décor as a sample for your portfolio. Once you have a portfolio, market your business, and remember to include photos from your previous gigs to increase the chances of closing a sale.

Here are some real life success stories of starting a home decor business:

1. Less is More Organizing Services ($96K/year)

Sarah Giller Nelson (from Miami, Florida, USA and Naperville, IL ) started Less is More Organizing Services about 13 years ago.

$8K / month
1 founders / 2 employees

Case Study

My name is Sarah Giller Nelson and I am organized. I experience a sense of calm when I walk into well-ordered spaces. I enjoy feeling unencumbered. Knowing how to sift through, sort out, and organize all the “stuff” a household needs comes naturally to me and is a skill that I draw upon all the time.

I currently have a staff of three professional organizers operating in two states. We serve on average 95 households per year. About 85% of our clients are repeat customers, buying 10 hours or more of organizing services. Typically, they hire us to work on one space, like a closet or a kitchen. Once they see how quickly we can make the changes that they need, they hire us to organize many other rooms in their house as well.


2. Valhalla Wood Forge ($102K/year)

James Wolfer (from Portland, Oregon, USA) started Valhalla Wood Forge over 5 years ago.

$8.5K / month
2 founders / 3 employees
Portland, Oregon, USA

Case Study

My name is James Wolfer, and I am the founder, owner, and operator of Valhalla Wood Forge. We are a veteran and first responder run woodworking company that started in 2017.

As an update, October 2019 was our biggest month yet, grossing $8500, with about a 70% profit. We paid ourselves $5000, and reinvested about $1000 into future product lines and another $600 in running Facebook and Google Ads. As of today, November 14, we're already at over $4,000 gross and have had a pretty good ROAS.


Learn more about starting a home decor business:

Where to start?

-> How to start a home decor business?
-> How much does it cost to start a home decor business?
-> Pros and cons of a home decor business

Need inspiration?

-> Examples of established home decor business
-> Marketing ideas for a home decor business
-> Home decor business slogans
-> Home decor business names
-> Home decor business Instagram bios

Other resources

-> Home decor business tips
-> Blog post ideas for a home decor business
-> Home decor business hashtags

4. Hoagard.com ($4.98M/year)

Çağrı Ayten (from Solingen, Germany) started Hoagard.com over 8 years ago.

$415K / month
2 founders / 43 employees

Case Study

Hello, our names are Ali Bedrettin Boz and Cagri Ayten. We founded Hoagard in 2014. We took up designing as a new hobby and created steel samples. At first, nobody realizes what is going to happen. Results are extraordinary. We had not only got a new hobby but also, brought a brand new notion to interior design.

Hoagard was established without investment. So it was not a gold mine between the years of 2014 and 2016 the situation was relapsing during these years. By making a huge leap in 2016, it has become a brand that reaches an average annual turnover of 4.5 - 5.5 million Euros.


5. TCB Designs, Florida ($60K/year)

Crystal Faulkenberry (from Titusville) started TCB Designs, Florida about 5 years ago.

$5K / month
1 founders / 1 employees

Case Study

Hello readers! I’m Crystal, the one-woman show running TCB Designs, Florida. I’m a 43-year-old mom that has been blessed to wake up every day and do what I love.

Over the years I have added smaller items that are perfect for unique gift ideas and stocking stuffers like our ceramic car coasters, personalized tape measures, and memorial ornaments. Adding these smaller items boosted sales greatly, especially around the holidays. This last Christmas season (November through December 2021) sales totaled just over $20k.


6. Go! Organizer ($24K/year)

Dani Prado (from Sussex, WI, USA) started Go! Organizer over 7 years ago.

$2K / month
1 founders / 1 employees

Case Study

I’m Dani Prado, I’m originally from Brazil and moved with my family in 2014 as my husband was an expatriate to the US.


Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

Hey! 👋 I'm Pat Walls, the founder of Starter Story.

Get our 5-minute email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.