9 Home Decor Business Success Stories [2023]

Updated: July 23rd, 2023
Start A Home Decor Business

Are you a talented interior designer? Do you know you can turn your hobby into a side income opportunity? Home décor as a side hustle is a great opportunity to build a brand as you earn extra income. You first need to work on your portfolio to launch a successful home décor side hustle.

The portfolio communicates to your potential customers your potential when it comes to home décor. You may use your home as an example or request a friend for an opportunity to do their home décor as a sample for your portfolio. Once you have a portfolio, market your business, and remember to include photos from your previous gigs to increase the chances of closing a sale.

Here are some real life success stories of starting a home decor business:

1. Less is More Organizing Services ($96K/year)

Sarah Giller Nelson (from Miami, Florida, USA and Naperville, IL ) started Less is More Organizing Services over 13 years ago.

$8K / month
1 founders / 2 employees

Case Study

My name is Sarah Giller Nelson and I am organized. I experience a sense of calm when I walk into well-ordered spaces. I enjoy feeling unencumbered. Knowing how to sift through, sort out, and organize all the “stuff” a household needs comes naturally to me and is a skill that I draw upon all the time.

I currently have a staff of three professional organizers operating in two states. We serve on average 95 households per year. About 85% of our clients are repeat customers, buying 10 hours or more of organizing services. Typically, they hire us to work on one space, like a closet or a kitchen. Once they see how quickly we can make the changes that they need, they hire us to organize many other rooms in their house as well.


2. Valhalla Wood Forge ($102K/year)

James Wolfer (from Portland, Oregon, USA) started Valhalla Wood Forge over 6 years ago.

$8.5K / month
2 founders / 3 employees
Portland, Oregon, USA

Case Study

My name is James Wolfer, and I am the founder, owner, and operator of Valhalla Wood Forge. We are a veteran and first responder run woodworking company that started in 2017.

As an update, October 2019 was our biggest month yet, grossing $8500, with about a 70% profit. We paid ourselves $5000, and reinvested about $1000 into future product lines and another $600 in running Facebook and Google Ads. As of today, November 14, we're already at over $4,000 gross and have had a pretty good ROAS.


Learn more about starting a home decor business:

Where to start?

-> How to start a home decor business?
-> How much does it cost to start a home decor business?
-> Pros and cons of a home decor business

Need inspiration?

-> Examples of established home decor business
-> Marketing ideas for a home decor business
-> Home decor business slogans
-> Home decor business names
-> Home decor business Instagram bios

Other resources

-> Home decor business tips
-> Blog post ideas for a home decor business
-> Home decor business hashtags

4. Hoagard.com ($4.98M/year)

Çağrı Ayten (from Solingen, Germany) started Hoagard.com about 9 years ago.

$415K / month
2 founders / 43 employees

Case Study

Hello, our names are Ali Bedrettin Boz and Cagri Ayten. We founded Hoagard in 2014. We took up designing as a new hobby and created steel samples. At first, nobody realizes what is going to happen. Results are extraordinary. We had not only got a new hobby but also, brought a brand new notion to interior design.

Hoagard was established without investment. So it was not a gold mine between the years of 2014 and 2016 the situation was relapsing during these years. By making a huge leap in 2016, it has become a brand that reaches an average annual turnover of 4.5 - 5.5 million Euros.


5. TCB Designs, Florida ($60K/year)

Crystal Faulkenberry (from Titusville) started TCB Designs, Florida almost 6 years ago.

$5K / month
1 founders / 1 employees

Case Study

Hello readers! I’m Crystal, the one-woman show running TCB Designs, Florida. I’m a 43-year-old mom that has been blessed to wake up every day and do what I love.

Over the years I have added smaller items that are perfect for unique gift ideas and stocking stuffers like our ceramic car coasters, personalized tape measures, and memorial ornaments. Adding these smaller items boosted sales greatly, especially around the holidays. This last Christmas season (November through December 2021) sales totaled just over $20k.


6. Go! Organizer ($24K/year)

Dani Prado (from Sussex, WI, USA) started Go! Organizer over 8 years ago.

$2K / month
1 founders / 1 employees

Case Study

I’m Dani Prado, I’m originally from Brazil and moved with my family in 2014 as my husband was an expatriate to the US.


8. Austin’s Couch Potatoes ($2M/year)

From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Brian is the President of Austin’s Couch Potatoes in TX. He grew the company from selling broken couches out of his garage to opening his 4th location. Top 3 Value Bombs: 1. We've got to evolve to be like any other industry. We need someone on our team who truly loves people and has the mind of a strategist. 2. Focus on three things: Loving people, bringing comfort, and practicing fair trade. 3. You need to set yourself apart from the competition — something that will keep you untouchable. Check out Brian’s website - Sponsors: : The best podcast listening app in the world is here! Visit , download the app for free, mention John Lee Dumas (my Podopolo username) when you sign up, and start listening now! : Learn how HubSpot can help your business grow better at .

Brian Morgan (from Austin, TX, USA) started Austin’s Couch Potatoes over 12 years ago.

$167K / month
1 founders / 25 employees

Case Study

Brian Morgan, the President of Austin’s Couch Potatoes, has grown the company from selling broken couches out of his garage.

This is a significant achievement and likely requires hard work, dedication, and effective business strategies.

Strategies that Brian has used to grow the company

Brian has demonstrated a solid ability to grow and manage a successful business. He likely had to overcome many challenges and make difficult decisions, but his determination and ability to identify and capitalize on opportunities have led to the company’s growth.

  • Starting small: By starting with a small operation, such as selling broken couches out of his garage, Brian likely had an opportunity to test the market and gain valuable experience without a significant investment.

  • Building a solid reputation: By focusing on quality, affordability, and customer service, Brian likely built a strong reputation for his business which led to more customers and word-of-mouth advertising.

  • Identifying a niche market: By specializing in locally-made, high-quality furniture, Brian likely identified a niche market that was not being well-served by other retailers and was able to gain a loyal customer base.

  • Expanding the product line: As the company grew, Brian may have expanded the product line to include a wider variety of furniture and accessories, which helped to increase revenue and attract new customers.

  • Building a solid team: By building a strong team of skilled and dedicated employees, Brian likely had the support he needed to expand the business and manage its growth.

  • Strong Marketing: By using different marketing strategies like social media, email campaigns, and physical flyers, Brian likely could reach a wider audience and expand the customer base.

  • Networking: By building relationships with other businesses and organizations in the community, Brian likely had access to new customers, suppliers, and other resources that helped to support the growth of the company.

  • Continuously innovating: By continuously innovating and improving the company’s product and services, Brian likely was able to keep customers coming back and attract new ones.



9. ALDECOR ($24K/year)

Mostafa Khames (from Madinah Saudi Arabia) started ALDECOR over 2 years ago.

$2K / month
1 founders / 3 employees

Case Study

We started our profits journey based on Google AdSense as the only source of income. Nowadays, we have multiple sources which include interior design consultancy, and B2B digital marketing services which are dedicated to interior designers, contractors, and suppliers. Our yearly growth profit is around 24,000 USD.


Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

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