45 Trending Hair Product Line Businesses [2024]

Pat Walls

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Updated: April 1st, 2024

Start A Hair Product Line

Starting a hair product line can be a fun and profitable way to build a new income stream. It's also fairly easy, as long as you plan it out (and maybe do a little bit of market research before creating your sales funnel). There's a reason we often talk about trends in hip-hop and pop culture when we talk about hairstyles — they often have a lot to do with advancements in the hair product industry. The industry is expected to grow to 102 billion dollars by 2024.

Looking for some examples of a hair product line?

Interested in case studies of a successful hair product line? Check out our full list of success stories.

1. Beauty Supply

Founded in 1984, House of Beauty World is an urban-focused beauty and style superstore and online site carrying the best names in the beauty industry at reasonable prices. It offers over 100,000 beauty products such as fragrances, clippers, dryers, flat irons, curling irons, hair products, skincare, etc.

Where they're located: Downtown Kansas City, Missouri, USA
Website traffic: 2.26M/month

2. Bellami Hair

Learn more about starting a hair product line:

Where to start?

-> How much does it cost to start a hair product line?
-> Pros and cons of a hair product line

Need inspiration?

-> Other hair product line success stories
-> Marketing ideas for a hair product line
-> Hair product line slogans
-> Hair product line names

Other resources

-> Profitability of a hair product line
-> Hair product line tips
-> Hair product line manufacturers

4. ghd

Good Hair Day, abbreviated to ghd, is a manufacturer of hair care products based in Leeds, United Kingdom. ghd leads the market for hair straightening irons and is sold in over 50,000 salons worldwide. The company was the first hair tool sponsor of the Victoria's Secret Fashion Show.

Where they're located: Riverside, California, USA

5. INH Hair

INH Hair is the premium hair extension brand based out of Los Angeles with beautiful ponytails, wigs, buns, and remy hair extensions. Founded by girl boss duo Shordynn in 2018, INH helps to discover the best look

Where they're located: West Hollywood, CA, USA
Current team size: 30
Website traffic: 180K/month

6. HQHair

HQhair is a hair, skin care, make up, tools and accessories company founded in 1999. HQhair website also publishes blog for the newest products, trends and tutorials.

Website traffic: 170K/month

7. Bondi Boost

BondiBoost is an Australian-made professional haircare, crafted by industry experts using plenty of powerful natural and organic ingredients which are vegan and cruelty-free.

Where they're located: South Australia, Australia
Website traffic: 110K/month

8. Living Proof®

Living Proof created in 2005, is a biotechnology company developing product formulae to solve beautycare problems.

Where they're located: Mobile, Alabama, USA
Website traffic: 270K/month

9. Hairhouse

Hairhouse (formerly Hairhouse Warehouse) was founded in 1992 by Tony and Joseph Lattouf, to offer a complete one-stop shop for hair care. With over 100 stores in Australia, and over 2000 franchisees, stylists, body piercers, retailers and corporate team, are really making an impact in their communities.

Where they're located: South Australia, Australia
Website traffic: 10K/month

10. Luvme Hair

Luvme Hair Sells The Best Virgin Hair, 100% Virgin Hair, Full Lace Wig, Undetectable Lace Wig, 360 Lace Wig, 360 Lace Frontal, Hair Bundles | Luvmehair Big Sale

11. HairFeel

The HairFeel™ stick is designed as a convenient solution for flyaways, baby hairs, and stray ends. Using natural plant oils, it helps you achieve your desired styles while strengthening and conditioning your hair.

12. Private Label Extensions

Private Label Extensions is a USA based hair extension and beauty wholesaler. The business supplies companies in the USA with wholesale hair, drop shipping, websites, education, and branding. They help entrepreneurs break into the beauty industry with everything needed from A - Z.

How much they make: $7.8M/year
Where they're located: Atlanta, Georgia, USA
How much did it cost to start: $14K
Current team size: 20
Website traffic: 130K/month

How I Started A $650K/Month Hair Extensions And Products Business

Private Label Extensions is a hair distribution and technology company that builds hair brands from A to Z for entrepreneurs, achieving over $650,000 in monthly sales and ranked #278 of the fastest-growing companies by Inc Magazine for 2018.

About

Mikey started Private Label Extensions about 11 years ago

Revenue

Mikey grew the business to $650K/month

Costs

It cost Mikey $14000 to start the business

Read this case study

Read by 36,574 founders

13. VOGUE

VogueWigs.com is the online home of Vogue Wigs, an online retailer that promises to sell their customers high quality wigs, extensions, and other hair products at some of the most competitive prices available.

Where they're located: Santa Ana, California, USA
Website traffic: 200K/month

14. The Hair Addict

The Hair Addict began in 2016 as a closed Facebook group promoting self-love and turning it into second nature for its audience. The Hair Addict is a community that aims to promote self-love and make it become second-nature to Middle Eastern & African women.

Where they're located: New Valley Governorate, Egypt

15. NaturAll Club

NaturAll Club is the first company to deliver fresh fruit hair products using innovative food preservation technology. NaturAll Club's mission is to create products with integrity, while fostering and uplifting our community.

They also nurture a collective of kinky/curly haired women across the world by offering helpful, informative posts on natural haircare, hosting community meet-ups for encouragement and growth.

Where they're located: Philadelphia, Pennsylvania, USA
Website traffic: 440K/month

16. MIELLE

We believe that healthier ingredients lead to healthier hair and skin. See the difference powerful, natural ingredients can make with our organic hair care and skin care. Shop Mielle Organics today!

Where they're located: Atlanta, Georgia, USA
Website traffic: 380K/month

17. The Longhairs

The Longhairs publishs tips and tactics for guys with locks, interview successful professionals and educate guys growing their manes.

They are industry leaders in hair products for men's long hair with ten thousand five-star reviews and have even been featured on Shark Tank.

How much they make: $1.2M/year
Where they're located: San Diego, California, USA
How much did it cost to start: $10K
Current team size: 3
Website traffic: 240K/month

How The Longhairs Grew To $30K Per Month Selling Hair Ties For Men

The Longhairs started their business in 2014 with no following and over four years they’ve grown their audience to 60K monthly website visitors, 20K email subscribers, and 28K YouTube subscribers, with monthly revenue of $30K by creating original, quality content, building their community, driving email optins and converting subscribers into customers.

About

Chris started The Longhairs over 9 years ago

Revenue

Chris grew the business to $100K/month

Costs

It cost Chris $10000 to start the business

Read this case study

Read by 17,475 founders

18. Old Spice

Old Spice antiperspirant, deodorant, body wash, hair and beard care. We make a ton of great things designed for men, loved by everyone.

Website traffic: 320K/month

19. Palmers Cocoa Butter, Coconut Oil, and Other Natural Ingredient Skin & Hair Care

Perfect Formula. Extraordinary Results.®

Where they're located: Wagrain, Salzburg, Austria
Website traffic: 210K/month

20. Forte Series

Forte Series Texture Clay is the best hair clay for men with thick hair. We offer a natural-based, high-hold hair product that gives men maximum volume all day long.

Where they're located: Ararat Province, Armenia
Website traffic: 130K/month

21. Gisou by Negin Mirsalehi

Gisou Honey Infused Hair Oil is an exclusive hair oil enriched with honey from the Mirsalehi bee garden, formulated to rebuild and repair the hair from the core

Where they're located: Ninove, Flanders, Belgium
Website traffic: 140K/month

22. Pureology Sulfate-Free Hair Products, Styling, Hair Care, Color Care

Where they're located: Irvine, California, USA
Website traffic: 130K/month

23. IGK Hair

Founded by renowned hairdressers, IGK presents styling products for the modern generation. Shop our collection of hair products for a variety of hair types.

Where they're located: Manhattan Community Board 1, New York, USA
Website traffic: 70K/month

24. Uppercut

Born in Australia, now global, Uppercut Deluxe United States provides the finest men's grooming products, from uppercut deluxe monster hold to uppercut beard balm and oil.

Where they're located: South Australia, Australia

25. H2O+ Skincare

H2O+ builds on a legacy of innovation by combining the latest skin care technology to maximize the hydrating power of pure water. Our products are a reflection of our dearly held belief that true beauty begins within.

Where they're located: San Francisco, California, USA
Website traffic: 90K/month

26. Curly Hair Products for Natural Hair

Curly hair products, recommendations and education for every curl type, whether loose, classic, tight, or kinky curls. Explore more for your best curl yet.

Where they're located: Manhattan Community Board 1, New York, USA
Website traffic: 180K/month

27. Hairstory™

Hairstory™ is dedicated to helping people rethink everything about hair care products to create their healthiest hair. Discover your Hairstory™ today!

How much they make: $24M/year
Where they're located: New York
How much did it cost to start: $5M
Current team size: 26
Website traffic: 310K/month

On Building A $30M/Year Busines By Rethinking Hair Care

Hairstory, a haircare startup, is on track to generate $30 million in sales this year, profitably, after having been self-funded since its inception in 2015, and implementing a DTC and hairdresser-perpetual-affiliate marketing model.

About

Eli started Hairstory™ almost 9 years ago

Revenue

Eli grew the business to $2M/month

Costs

It cost Eli $5000000 to start the business

Read this case study

Read by 8,717 founders

28. Viviscal

Viviscal Hair Growth and Hair Care Program includes hair growth vitamins and a complete range of products that promote thicker, fuller looking hair.

Where they're located: Columbus, Ohio, USA
Website traffic: 350K/month

29. Intelligent Nutrients

USDA Certified Organic Hair and Skin Care Products created by Horst Rechelbacher. Made with USDA Certified Organic Ingredients, safe natural and easy for the body to assimilate.

Where they're located: Charlotte, North Carolina, USA

30. Carol’s Daughter

Where they're located: Jackson, Mississippi, USA
Website traffic: 300K/month

31. Virtue

Introducing Virtue, the first beauty brand built with pure, human Keratin. Virtue's keratin treatment products use the same material found naturally in all of us.

Where they're located: Raleigh, North Carolina, USA
Website traffic: 50K/month

32. Camille Rose Naturals

the natural way, natural hair, curly hair, target, walmart, walgreen, total wellness, hair, black hair, latino hair products, sally's beauty, CVS, whole foods,

Where they're located: Tampa, Florida, USA
Website traffic: 170K/month

33. OGX®

Explore the OGX® hair & body collections featuring exotic ingredients like coconut oil, argan oil, eucalyptus & more. We're beauty, pure and simple.

Where they're located: Guarantã do Norte, Mato Grosso, Brazil
Website traffic: 170K/month

34. Innersense Organic Beauty

Celebrate award-winning organic hairbath, organic shampoo + healthy hair products for all hair types. Find a professional salon + hair stylist near you xo!

Where they're located: Reno, Nevada, USA
Website traffic: 110K/month

35. Pattern Beauty

Home – Pattern Beauty

Website traffic: 130K/month

36. Maapilim

Handcrafted products for men, created with natural ingredients from the Mediterranean. Nourishing shower essentials, beard oils, beard balms, creams for skin care, hair styling products and more.

Where they're located: Lachish Regional Council, South District, Israel

37. Unite Hair

Unite - Professional Salon Systems. UNITE is a global leader in professional hair care and one of the most sought-after brands by salons and their clients.

Where they're located: Nashville, Tennessee, USA

38. Dream Products : Unique Items At Affordable Prices

Unique Items At Affordable Prices

Website traffic: 240K/month

39. REVLON

Discover all Revlon tools for styling your beautiful hair. Find the Revlon Volumizer, hair dryers, curling irons, straighteners, specialty irons, brushes and accessories in one place.

Where they're located: La Cautiva, Córdoba, Argentina
Website traffic: 60K/month

40. My Haircare & Beauty

Shop online for haircare, skincare, and makeup. Enjoy free shipping Australia-wide when you spend $50. Order now and pay later with Afterpay and Zip Pay.

Where they're located: South Australia, Australia
Website traffic: 120K/month

41. Eva NYC

we're beauty lovers in Brooklyn, New York making cruelty-free, clean hair care products with powerful ingredients + technologies. for a good hair day, every day.

Where they're located: Manhattan Community Board 1, New York, USA

42. KinkyCurlyYaki

The best quality, 100% virgin remy human hair extensions by KinkyCurlyYaki. Get extra volume for Kinky Curly Hair or switch it up with a natural straight Coarse or Yaki style. Shop Clip in hair extensions, wefted hair bundles & wigs. Created for us, by us.

How much they make:
Where they're located: Toronto, ON, Canada
Current team size: 2

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Starting A Hair Product Line: Everything You Need To Know

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44. Briogeo Hair Care

Briogeo offers a full selection of natural haircare products that are fortified with hair healthy oils, antioxidants and vitamins.

Where they're located: Meta, Colombia

45. Hairguard

Where they're located: London, UK
Current team size: 5