43 Trending Deodorant Brand Businesses [2024]

Pat Walls

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Updated: July 23rd, 2023

Start A Deodorant Brand

Deodorant is one of the crucial personal care items used by consumers regularly. Consumer requirements are changing, and there is a need for innovators to come up with creative ways to fulfill the changing requirements.

The changing customer preferences and needs create a window of opportunity for new entrepreneurs who want to start a deodorant/antiperspirant business.

To start a deodorant business, research the market and understand who uses deodorants and how often. Then, understand what qualities the line of customers expects in deodorant to guide your business strategy.

Looking for some examples of a deodorant brand?

Interested in case studies of a successful deodorant brand? Check out our full list of success stories.

1. COTY

Coty is a global beauty company making cosmetic, skin, fragrance & hair brands. We positively disrupt to create a radically inclusive world of beauty.

Where they're located: Columbus, Ohio, USA
Website traffic: 200K/month

2. Beauty Independent

The eyes, ears and voice of beauty entrepreneurs. Daily industry news, industry knowledge, trend reports and data-driven content. Here for the Fierce

Where they're located: Indianapolis, Indiana, USA
Website traffic: 140K/month

Learn more about starting a deodorant brand:

Where to start?

-> How to start a deodorant brand?
-> How much does it cost to start a deodorant brand?
-> Pros and cons of a deodorant brand

Need inspiration?

-> Other deodorant brand success stories
-> Marketing ideas for a deodorant brand
-> Deodorant brand slogans
-> Deodorant brand names

Other resources

-> Deodorant brand tips

4. Revlon

Always a trendsetter, Revlon has been providing women with accessible and original beauty products to inspire and empower. Discover our new product lines today.

Where they're located: Jacksonville, Florida, USA
Website traffic: 320K/month

5. Kosas Cosmetics

Makeup That Lifts You Up & Won't Let You Down – We believe you deserve makeup that is as good for you as it makes you look. Our formulas balance active botanicals with strategic, clean synthetics for perfect wearability with every application. You never have to compromise on color, safety, or performance. Shop Kosas.

Where they're located: Manhattan Community Board 1, New York, USA
Website traffic: 280K/month

6. Bravo Sierra

We are the Military-Native Performance Company. We develop critical innovation performance products in direct collaboration with those that deserve it most – our active duty service members and their high-performance counterparts.

Where they're located: Virginia Beach, Virginia, USA
Website traffic: 70K/month

7. EVERY MAN JACK - Hair. Body. Deo. Skin

We make Men's Grooming Products using naturally derived & plant-based ingredients while still delivering on Performance with Aluminum Free Deodorant, Beard Balm, Scrubs, & more.

Where they're located: Raleigh, North Carolina, USA
Website traffic: 160K/month

8. Myro

Refillable, plant-powered deodorant that does what it should and then some.

Where they're located: Tucson, Arizona, USA

9. Pro-B Fresh

Where they're located: Saint-Sulpice-les-Champs, New Aquitaine, France
Website traffic: 490K/month

10. type:A deodorant

We're raising the bar on natural deodorant by creating an aluminum-free deodorant that overachieves on every level. With our high-performance, safe deodorant, type:A is on a mission to help people lead healthier lives without sacrifice and to bring clean beauty to the mainstream.

Where they're located: Omaha, Nebraska, USA

11. Fresh Fragrances & Cosmetics

Fresh Fragrances and Cosmetics. Discount Cosmetics & Skincare Retailer Australia - Welcome to a Fresh approach to your all cosmetics, discount makeup, discount skincare, fragrance, perfume, makeup, skincare and cosmetic needs.

Where they're located: South Australia, Australia
Website traffic: 70K/month

12. Outlaw Soaps

Live life on the wild side? Outlaw is your perfect sidekick. With soap, solid cologne, lotion, body wash, hand wash, and more, in exciting scents like fire, gunpowder, whiskey, and leather, Outlaw smells like sweeping triumph.

Where they're located: Omaha, Nebraska, USA
Website traffic: 80K/month

13. https://www.pickupstix.com/

Pick Up Stix serves Fresh Asian Cuisine - Dine-in, Takeout, Home Delivery, Catering services. Best Chinese Restaurant in California. Find out more about Menu and Locations.

Where they're located: Huntington Beach, California, USA

14. BioPure

Where they're located: Sacramento, California, USA

15. Fresh Chalk

Recommendations for top businesses from people you know and trust on Fresh Chalk.

Where they're located: Batha, Chad

16. Green Virgin Products

Green Virgin Product is the leading provider of eco-friendly, non-toxic cleaning products, and the world's most potent moringa powder, capsules, oil, and soap nuts.

Where they're located: Tampa, Florida, USA

17. Little Seed Farm

Little Seed Farm crafts organic, nourishing skincare using eco-friendly & recyclable packaging. All 100% solar powered. Good for your body & for the Earth.

Where they're located: Nashville, Tennessee, USA
Website traffic: 70K/month

18. Wild Idea Buffalo

The Wild Idea Buffalo Company is the leading provider of grass fed, naturally raised buffalo in the United States.

Where they're located: Buffalo, New York, USA

19. American Provenance

Upgrade Your Personal Care Routine with Products You Can Trust. Upgrade Your Person Care Routine with Products You Can Trust. DEODORANT SHAVE & BEARD HAIR & BODY SKINCARE DEODORANT SHAVE & BEARD HAIR & BODY SKINCARE Safe No aluminum. No preservatives. No parabens, phthalates or pe...

How much they make: $960K/year
Where they're located: Blue Mounds, WI, USA
How much did it cost to start: $225K
Current team size: 9

I've Generated $3M With My Deodorant Making Business

American Provenance, a natural products manufacturing company, achieved over $3M in lifetime revenue by creating high-quality natural products intended primarily for men, with a unique approach of building their reputation and customer base one store at a time.

About

Kyle started American Provenance almost 9 years ago

Revenue

Kyle grew the business to $80K/month

Costs

It cost Kyle $225000 to start the business

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Read by 6,361 founders

20. Humble Brands

Humble natural deodorant products are handcrafted in small batches in historic New Mexico. We believe in using the highest quality ingredients to improve your w

Where they're located: San Diego, California, USA

21. Megababe

The solution to thigh chafe, boob sweat and funky pits

Where they're located: Milwaukee, Wisconsin, USA

22. SmartyPits

SmartyPits is helping the world go aluminum-free, one deodorant stick at a time. Plus. a portion of sales go towards fighting breast cancer! Order today:

How much they make: $2.2M/year
Where they're located: Bend, OR, USA
Current team size: 13

How Stacia Guzzo Pivoted and Started A $58K/Month Deodorant Product

SmartyPits is a fast-growing deodorant company that has gone from making under $100,000 in 2016 to making over $500,000 by Q3 2018, after the founder's experience as a breast cancer survivor led to developing an aluminum-free deodorant.

About

Stacia started SmartyPits over 10 years ago

Revenue

Stacia grew the business to $183K/month

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Read by 11,956 founders

23. Avalon Organics

Avalon Organics® was founded on the deep-rooted belief that all beauty comes from the Earth. Learn more about their brand values and beliefs here.

Where they're located: Charlotte, North Carolina, USA

24. Freedom Natural Deodorant

All Natural Deodorant For Men & Women. Our award winning formula is 100% natural and will leave you smelling fresh & clean all-day. Freedom Deodorant: getting people healthier, one armpit at a time!

Where they're located: Fresno, California, USA

25. MEETFRESH – TAIWANESE DESSERT

Where they're located: Plano, Texas, USA

26. The Vegan Word

Welcome to the Vegan Word, where I show you how to veganise your life, from travel to beauty to zero waste life. Live intentionally. Live well. Live vegan.

Where they're located: Oakland, California, USA

27. Primal Elements

We offer wholesale glycerin soap, candle and personal care products.

Where they're located: Oklahoma City, Oklahoma, USA

28. Almay

Test

Where they're located: Las Vegas, Nevada, USA

29. Ambre Blends

Where they're located: Indianapolis, Indiana, USA

30. Fat and the Moon

Welcome to Fat and the Moon, hand crafted herbal bod care where the message is in the medium. Self Care is Earth Care.

Where they're located: Oakland, California, USA

31. Meghna Group of Industries

Where they're located: Dighalia, Dhaka Division, Bangladesh

32. Salsarita's

Flame-grilled meat. House-made chips. Fresh-made salsas. Made fresh – all day, every day. Learn more about Salsarita's fresh Mexican food, catering & more.

Where they're located: Fayetteville, North Carolina, USA
Website traffic: 70K/month

33. Coffee Beans Delivered

Coffee sourced worldwide. Artisan Roasted right here in Australia. It's our mission to deliver Australia's best coffee to you, quickly, easily & affordably.

34. Fresh Equities

We provide comprehensive access to listed capital raises for institutional, family office and high net worth investors.

Where they're located: South Australia, Australia

35. G's Global

Where they're located: Norfolk, Virginia, USA

36. Jons International Marketplace

Where they're located: Glendale, California, USA
Website traffic: 60K/month

37. Private Label Skincare Florida

Launch your own custom cosmetic brand today! We manufacture high - quality cosmetic products at an affordable cost.

Where they're located: Jacksonville, Florida, USA

38. AgroFresh

AgroFresh offers unprecedented and pre-and post-harvest expertise to measureably reduce fruit waste from the orchard to the consumer.

Where they're located: La Cautiva, Córdoba, Argentina

39. Fresh Express

Check out some of the new and flavorful Fresh Express Salad Kits and Recipes

Where they're located: Orlando, Florida, USA
Website traffic: 80K/month

40. Find Jersey Fresh

Locally grown food tastes better and is better for you, the environment and supports local farm families. Find fresh fruits, vegetables, herbs and experience Jersey Fresh.

Where they're located: Jersey City, New Jersey, USA

41. Little Moon Essentials – Handmade in the USA

Little Moon Essentials is a bath and body care company dedicated to using 100% natural ingredients. All of our products are environmentally friendly, cruelty free, and handmade in Steamboat Springs, Colorado. Since 1994 ✨

Where they're located: Colorado Springs, Colorado, USA

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Starting A Deodorant Brand: Everything You Need To Know

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43. Wild

Go Wild for a plastic-free natural deodorant that's kind to your skin and the environment. 5 great scents. No nasty aluminium, parabens and sulphates. Cruelty-Free.

How much they make: $33.6M/year
Where they're located: London
How much did it cost to start: $120K
Current team size: 50

How These Two Founders Built A $30M Refillable Deodorant Brand

Wild, a sustainable personal care brand that aims to remove plastic waste from the bathroom, scaled into a global brand in just two and a half years, selling to over a million customers and trading at upwards of £25m ARR, through their successful product innovation, diversification in marketing channels, and strong community engagement.

About

Charlie started Wild about 4 years ago

Revenue

Charlie grew the business to $2.8M/month

Costs

It cost Charlie $120000 to start the business

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Read by 4,298 founders