7 Deodorant Brand Success Stories [2023]

7 Deodorant Brand Success Stories [2023]
Start A Deodorant Brand

Deodorant is one of the crucial personal care items used by consumers regularly. Consumer requirements are changing, and there is a need for innovators to come up with creative ways to fulfill the changing requirements.

The changing customer preferences and needs create a window of opportunity for new entrepreneurs who want to start a deodorant/antiperspirant business.

To start a deodorant business, research the market and understand who uses deodorants and how often. Then, understand what qualities the line of customers expects in deodorant to guide your business strategy.

Here are some real life success stories of starting a deodorant brand:

1. SmartyPits ($2.2M/year)

Stacia Guzzo (from Bend, OR, USA) started SmartyPits about 9 years ago.

$183K / month
2 founders / 13 employees
Bend, OR, USA

Case Study

My name is Stacia Guzzo, and I’m the founder of SmartyPits Deodorant. SmartyPits is free of aluminum, phthalates, parabens, and propylene glycol, and we give a portion of sales back to breast cancer research and survivor support.

In the last 21 months, SmartyPits has grown from making under $100,000 in 2016 to making over $500,000 by the end of Q3 in 2018.


2. American Provenance ($960K/year)

Kyle LaFond (from Blue Mounds, WI, USA) started American Provenance almost 8 years ago.

$80K / month
1 founders / 9 employees

Case Study

My name is Kyle LaFond, and I’m the founder of a natural products manufacturing company called American Provenance. Specifically, we make deodorants, body washes, and grooming products primarily intended for men. Unlike the vast majority of our competitors, we actually make our own products, in our own facility, with our own people. We’re proud to be part of the resurgence of American manufacturing.

We launched American Provenance from a renovated machine shed on my 4th generation family farm in mid-2015 and have now eclipsed $3M in lifetime revenue. Today, you can find our products on over 4,000 shelves nationwide, with more to come.


Learn more about starting a deodorant brand:

Where to start?

-> How to start a deodorant brand?
-> How much does it cost to start a deodorant brand?
-> Pros and cons of a deodorant brand

Need inspiration?

-> Examples of established deodorant brand
-> Marketing ideas for a deodorant brand
-> Deodorant brand slogans
-> Deodorant brand names

Other resources

-> Deodorant brand tips
-> Deodorant brand hashtags
-> Deodorant brand calculator


Coty is a global beauty company making cosmetic, skin, fragrance & hair brands. We positively disrupt to create a radically inclusive world of beauty.

  • Website traffic: 200K/month
  • Business rank: #85.8K

Check out their full website ➜

5. Beauty Independent

The eyes, ears and voice of beauty entrepreneurs. Daily industry news, industry knowledge, trend reports and data-driven content. Here for the Fierce

  • Website traffic: 140K/month
  • Business rank: #85.8K

Check out their full website ➜

6. Revlon

Always a trendsetter, Revlon has been providing women with accessible and original beauty products to inspire and empower. Discover our new product lines today.

  • Website traffic: 320K/month
  • Business rank: #134K

Check out their full website ➜

Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

Hey! 👋 I'm Pat Walls, the founder of Starter Story.

Get our 5-minute email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.