5 Deodorant Brand Success Stories [2022]

5 Deodorant Brand Success Stories [2022]
Start A Deodorant Brand

Here are some real life success stories of starting a deodorant brand:

1. SmartyPits ($2.2M/year)

Stacia Guzzo (from Bend, OR, USA) started SmartyPits over 8 years ago.

$183K / month
2 founders / 13 employees
Bend, OR, USA

Case Study

My name is Stacia Guzzo, and I’m the founder of SmartyPits Deodorant. SmartyPits is free of aluminum, phthalates, parabens, and propylene glycol, and we give a portion of sales back to breast cancer research and survivor support.

In the last 21 months, SmartyPits has grown from making under $100,000 in 2016 to making over $500,000 by the end of Q3 in 2018.


2. American Provenance ($960K/year)

Kyle La Fond (from Blue Mounds, WI, USA) started American Provenance over 7 years ago.

$80K / month
1 founders / 9 employees

Case Study

My name is Kyle LaFond, and I’m the founder of a natural products manufacturing company called American Provenance. Specifically, we make deodorants, body washes, and grooming products primarily intended for men. Unlike the vast majority of our competitors, we actually make our own products, in our own facility, with our own people. We’re proud to be part of the resurgence of American manufacturing.

We launched American Provenance from a renovated machine shed on my 4th generation family farm in mid-2015 and have now eclipsed $3M in lifetime revenue. Today, you can find our products on over 4,000 shelves nationwide, with more to come.



Coty is a global beauty company making cosmetic, skin, fragrance & hair brands. We positively disrupt to create a radically inclusive world of beauty.

  • Website traffic: 200K/month
  • Business rank: #85.8K

Check out their full website ➜

4. Beauty Independent

The eyes, ears and voice of beauty entrepreneurs. Daily industry news, industry knowledge, trend reports and data-driven content. Here for the Fierce

  • Website traffic: 140K/month
  • Business rank: #85.8K

Check out their full website ➜

5. Revlon

Always a trendsetter, Revlon has been providing women with accessible and original beauty products to inspire and empower. Discover our new product lines today.

  • Website traffic: 320K/month
  • Business rank: #134K

Check out their full website ➜

Pat Walls,  Founder of Starter Story
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