6 Tips For Starting A Successful Deodorant Brand (2022)

Want to start your own deodorant brand? Here are some tips you should know:

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a deodorant brand:

#1: Stacia Guzzo, founder of SmartyPits:

We chatted with with Stacia, founder of SmartyPits ($183K/month). In our interview, Stacia says:

This year (2021), SmartyPits is probably going to gross around $2.2M--which is around 29% YoY growth from 2020.

Additionally:

Hire the right people, and if you realize they aren’t the right people, let them go quickly. There’s no use in keeping people on that aren’t the right fit and serving the business’ needs. It’s a disservice to both parties.

Read the full interview ➜

#2: Stacia Guzzo, founder of SmartyPits:

We chatted with with Stacia, founder of SmartyPits ($183K/month). In our interview, Stacia says:

I think one of my biggest lessons learned is that fast is not always better. When I first started, I thought scaling meant simply doing what I was already doing, but doing it more.

Read the full interview ➜

#3: Stacia Guzzo, founder of SmartyPits:

We chatted with with Stacia, founder of SmartyPits ($183K/month). In our interview, Stacia says:

Make sure that several people know how a process is done; no one person should be the keeper of the information on how to complete a task.

Read the full interview ➜

#4: Charlie Bowes Lyon, founder of Wild:

We chatted with with Charlie, founder of Wild ($2.8M/month). In our interview, Charlie says:

The most important thing to focus on really is the customer and if you can make them feel listened to, genuinely take on their feedback and engage with them positively and interactively, then this will hugely pay dividends.

Read the full interview ➜

#5: Stacia Guzzo, founder of SmartyPits:

We chatted with with Stacia, founder of SmartyPits ($183K/month). In our interview, Stacia says:

Don’t rush to your vision of success.

Read the full interview ➜