Bike Accessories Business

3 Bike Accessories Business Success Stories [2025]

•

Updated: April 15th, 2025

Cycling is a rapidly growing trend, and bike accessories can make a ride safer, more efficient, and more enjoyable.

In essence, a bike accessories business involves selling products like helmets, LED lights, ergonomic seats, and handlebar grips. You focus on improving the biking experience for enthusiasts, commuters, and casual riders alike.

With cycling being eco-friendly and great for health, there’s a rising demand for quality gear. Online platforms make it easier to market and sell these accessories to a global audience, and you can differentiate your brand through innovative designs or eco-conscious materials.

Starting this business means knowing your market and sourcing reliable suppliers. If you love bikes and the community around them, this could be your opportunity to turn passion into profit.

In this list, you'll find real-world bike accessories business success stories and very profitable examples of starting a bike accessories business that makes money.

1. Yuba Cargo Bikes ($12M/year)

Ben Sarrazin, Founder and CEO of the Yuba Group, came up with the idea for his load-carrying bicycle business after witnessing how bikes could improve the lives of small businesses and families in remote areas. Despite having little money and no industry experience, Sarrazin invested everything he had into Yuba Bicycles and has since built a $15M company that has put over 50,000 cargo bicycles on the road.

How much money it makes: $12M/year
How much did it cost to start: $6K
How many people on the team: 30

How I Turned My Love For Bikes Into A $12M/Year Electric Cargo Bike Business

Yuba Group has pioneered the field of an entirely new segment in the cargo bicycle industry, with a 15-year-old company that has put over 50,000 cargo bicycles on the road, becoming a $15M company.

Read this case study

Read by 5,625 founders

2. State Bicycle Co. ($12M/year)

Mehdi Farsi and his brother Reza noticed a gap in the market for affordable and attractive complete bicycles. With their background in cycling and business, they decided to start State Bicycle Co. in 2009. Since then, the company has grown to over $50 million in annual sales and has become a trusted and well-known brand in the industry through strategies such as sponsoring talented riders and building a strong social media presence.

How much money it makes: $12M/year
How much did it cost to start: $30K
How many people on the team: 15

How Two Brothers Started A $1M/Month Bicycle Brand

"Co-founders of State Bicycle Co. reveal how they bootstrapped their company to over $50M in annual sales and produced over 100,000 bikes by creating a trusted brand through word-of-mouth and social media, sponsoring talented riders, limited-edition releases, and focusing on product quality."

Read this case study

Read by 12,143 founders

3. ESKUTE ($3.36M/year)

Alan Chen, founder of ESKUTE electric bike, came up with the idea during the COVID-19 pandemic when the demand for electric bikes soared. With a background in the electric bike battery field, Chen saw an opportunity to provide a safe and eco-friendly transportation method and started planning the project. Despite facing challenges and making mistakes along the way, ESKUTE has become profitable, with plans to expand production and open new stores across Europe.

How much money it makes: $3.36M/year
How much did it cost to start: $25K
How many people on the team: 60

We Launched An E-Bike Brand During The Pandemic And Now Make $280K/Month

ESKUTE started a successful electric bike brand during the pandemic, with a team of nearly 30 staff members, and now makes $280k per month with sales across Europe.

Read this case study

Read by 4,110 founders