1,000+ Clever Hygiene Product Company Names

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Updated: June 10th, 2025

So, you've come up with the perfect hygiene product company idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your hygiene product company stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best hygiene product company ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your hygiene product company.

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Ideas

Catchy hygiene product company name ideas

Goodbye Contamination
Hi, Germfree
Clear Blue
Simple
Transparent
The Clean
Clearness
Hygienically
The Pure Source
Hi, Sanitation
Better Hygiene
The Health
Sanitized
Stickily Cleaned
The Detailed
The Tidy Co.
Purity
Unmarked
The Septic
Intact
Shinning
Slightly
Fresh and New
Bright
Clean First
Snowy
Creative
The Bold
No Dirt
Naivety
Suitable
The Perfection
Secure
Clarity
The Glow
Truth
Bright Collective
Formal
Liberty
The Freedom
Unmixed
The Real Co.
Unblended
Blue Virgin
Reputable
Unaffected
Unblemished
Eternal
Wholesome
Organically
Untouched
Factual
Reliable
Outcome
Natural
Surely Pure
Rightfully Clean
Qualified
The Total Clear
Unaltered
Typical
Regularly
Supportive
Cleansed
Unchangeable
Scattered
Conclusive
Dependable
My Healthy Choice
Concrete
Spiritual
Bare
For Real Clear
Uplifted
Purified
The Improper
The Bottom Scrubbed
Victorian Housekeeping
Cleanly Collective
Faulty Unsanitary Collective
RegulatedHousehold
Sanitary Pro
The Aristocratic
Pulmonary Sanitation Spot
Safety Collective
The Kept Fresh
Sanitary Spot
The Vocal Cleanliness
The Squat Spotless
Perceive Hygiene
Rotten
SoundHygiene
The Meticulous
Entire Home
Inadequate Care
The Interior
The Constructive Safety
Chalkboard Cleanly
SingleHousehold
Domestic Pro
Independent Consumer Spot
Nice
Brush Pristine Pro
Frequent Safety
Inadequate Washroom Spot
Papal
Neighbourhood Washed Group
Sleep Hygienics Place
Respectable
RealClean
The Standard Washed
The Extended Housekeeping
The Bottom
The Communal
Defective
Patriarchal Home Co
Parent Housekeeping
Ocular Cleanliness
Alkaline Fresh Group
The General
Happy Housecleaning
The Family
Female Living
QuietHousehold

Creative hygiene product company name ideas

AgriculturalHousehold
South pole Household
OrderlyHousehold
Singularly Washed Collective
The Wet
IndependentHousehold
Nice Washed Co
Maternal Unsanitary Co
Wet
Unsoiled Collective
Cleansed Co
Preventive Sanitation Trading Co
Generation Furniture Trading Co
Fresh Collective
Crystal Scrubbed Pro
ProsperousHousehold
The Dental
The Typical
Maternal Cleaning Trading Co
Better
Sanitary Pro
BasicHygiene
High beam Hygiene
Inside Spotless Trading Co
PolygynousHousehold
Hygiene e Hygiene
FoulestClean
Regulated Family Trading Co
The Rocky
Patriarchal Home Co
Sore
Unsanitary Co
Representative Furniture
Aristocratic Laundry
FamilyHousehold
The Thorough Scrubbed
Sanitary Group
The Uniform
OvenClean
The Maternal Sanitation
Deep
Dry Fresh
Home Co
Female Consumer
The Papal
Final Washed
Technique Hygiene
Independent
The Crystal Fresh
Industrial
The Sound Safety
Care Spot
PublicHygiene
Headed Home
The Poor
Laundry Group
The Thorough Fresh
The Rich Laundry
Guilty Unsoiled Pro
Cleanly Pro
LessClean
ExquisitelyClean
KeepClean
Chalkboard Clean And Jerk
Social Unsanitary Group
ExtendedHousehold
Cleanliness Co
SquatClean
Scrubbed Group
Safety Collective
Headed Housekeeping
NumerousHousehold
The Concurrent
Squat Unsoiled Group
KeptClean
RomanHousehold
The Class
Quiet
Health Trading Co
The Rotten Fresh
ContraryClean
Sleek Cleansed
Representative
Victorian Domestic Group
Chalkboard Clean House
Aristocratic
Thorough
Bronchial Unsanitary Place
Menage Pro
The Domestic
Unique Hygiene
Rigorous
TopClean
The Regulated Domestic
Vocal Hygienics Collective
The Typical Domestic
The Stable Scrubbed
The Wet Cleanly
Housekeeping Trading Co
Cleanse Trading Co
Individual Consumer Co
The Respectable Home
The Average
Hygienics Group
Home Trading Co
Improper Washroom Collective
Independent Consumer Spot
Physical
The Constructive Unsanitary
Cleanse Co
Rotten Unsoiled Place
SocialHygiene
Safety Co
The Proper
Singularly
SingleHousehold
Alkaline Pristine Place
The Domestic Housekeeping
Sanitation Spot
Oven
The Separate Home
Annual
Regulated
Hygienics Pro

Learn more about starting a hygiene product company:

Where to start?

-> How much does it cost to start a hygiene product company?
-> Pros and cons of a hygiene product company

Need inspiration?

-> Other hygiene product company success stories
-> Marketing ideas for a hygiene product company
-> Hygiene product company slogans

Other resources

-> Hygiene product company tips

Funny Hygiene Product Company Names

Careful Cleanliness
FrontClean
Perineum
Mouse hole Household
The Perineal
NavalHygiene
Unsoiled Pro
Average Living Collective
Headed Housecleaning
The Respectable
RegulatedHousehold
Orderly
Washed Spot
The Guilty
The Latter Cleanse
Busy
The Bourgeois
Royal Domestic
Poor Sanitary
The Dental
DeepClean
Domestic Living
Patriarchal Home Co
Outside Unsoiled
Unsoiled Group
Chalkboard Cosher
TropicalHygiene
Parent Housekeeping
Inside Spotless Trading Co
The Pulmonary Sanitary
Large
Headed Hearth
Kept Cleanse Place
Front Spotless
Faulty Unsanitary Collective
Female
Latter
The Quick Cleanly
Elementary
Annual Pristine
The Class Domestic
The Pulmonary
The Self
The Papal
Cleaning Collective
Headed Home
Perianal Unsanitary
Wet
Scrubbed Co
The Papal Family
NatalHousehold
Come Cleanly
Feminine Hygienics
Top
FrequentHygiene
UniformClean
The Alkaline Pristine
Dry Fresh
Polished Cleanse
The Inside Washed
The Annual
The Defective Safety
PerineumClean
Physical Washroom Pro
SquatClean
Sanitation Pro
StrangeHousehold
Individual Laundry Group
Exquisitely
Faulty
The Kept Fresh
The Sleep
The Mental Washroom
Rotten Fresh Pro
Elementary Hygienics Co
Laundry Place
Inadequate Care
Improper Sanitation Collective
Headed Homemaker
PoorHygiene
The Extended
RuralHousehold
The Constructive Washroom
Crystal Scrubbed Pro
Papal
Exposed Household
Hygiene e Hygiene
Polygamous
Kept Spotless
BronchialHygiene
Annual
Health Spot
Fresh Washed Co
StrictHousehold
The Family
Menage Collective
Meticulous Cleaning Trading Co
AgriculturalHousehold
Squat Unsoiled Group
Cleanliness Co
Roman Living Place
Safety Trading Co
The Swept
Traditional
Urban
Public
AdequateHygiene
Rural
Karim Hygiene
Menage Trading Co
Brush Pristine Pro
Patient
Obsolete Hygiene
The Washed
Come
Home Pro
Crystal Clean And Jerk
The Perineum
Poor Sanitary Group
StrictHygiene
Come Clear
Income Furniture Pro
WetClean
Generation Furniture Trading Co

Cool hygiene product company name ideas

Quick
ZeitschriftHygiene
Unsanitary Spot
Come Complete
Guilty
Uniform Washed
Sore Pristine
Domestic Domestic Place
Communal House Co
Cleaning Collective
InteriorClean
Cleanly Collective
Headed Housekeeper
The Blackboard
RaptClean
Daily Hygienics Trading Co
ImmediateHousehold
Aristocratic Housekeeping Co
The Uniform
InadequateHygiene
The Foulest Cleanly
Home Co
Happy Homes
The Uniform Cleanse
RealClean
Agricultural
Vocal Hygienics Collective
The Optimal Cleanliness
FlatClean
Neighbourhood
Maternal Health
Social Cleaning Pro
ImproperHygiene
Aristocratic
Bronchial Unsanitary Place
The Meticulous
Uniform Spotless Spot
DryClean
The Kept Fresh
Vocal Safety Collective
Routine Cleanliness Collective
Care Trading Co
Entire Consumer
The Pulmonary Washroom
Perineum Scrubbed Place
Traditional
Pulmonary Cleaning
The Sleek Washed
Sore
Verbal Hygienics Pro
Laundry Place
Sanitation Place
Living Pro
The Vocal Unsanitary
The Standard Washed
StrictHygiene
Representative Domestic Collective
Faulty Care Trading Co
Keep Cleansed Group
Polished
Care Spot
The Elementary Cleanliness
Frequent
PatientHygiene
Busy
Ordinary Domestic Pro
Extra Washed
Deep Cleansed Pro
Nice Cleanly Spot
The Rich Laundry
Fresh Collective
The Extra
Crystal Clean And Jerk
House Group
ShinyClean
FeminineHygiene
Representative Home
The Oven Scrubbed
Shiny Scrubbed Collective
Annual
Washed Pro
Victorian Domestic Group
Improper Washroom Trading Co
Consumer Pro
Immediate Housework
The Latter Cleanse
The Final Washed
Inadequate Sanitation Place
The Domestic
The Real
The Rocky
FaultyHygiene
Neat
The Industrial
Concurrent Cosher
Unsoiled Spot
Standard
The Less
The Large
The Personal Sanitary
The Rich Domestic
Polygamous Housekeeping Group
Housework Spot
The Fresh Pristine
Brush Unsoiled Collective
Entire Home
Unique Hygiene
Come Cosher
The Rural
The Typical Domestic
Concurrent Cleanly
RegulatedHousehold
Spotless Cleanly Pro
Defective Safety
Infant Hygienics
The Poor Cleaning
The Thorough Fresh
The Bourgeois
The Sleep
The Occupational
The Family Home
Flat Cleansed Co
Rotten Washed Trading Co
HappyHousehold

Unique hygiene product company name ideas

Sanitary Pro
Crystal Unsoiled Trading Co
The Rich Consumer
Come Clean And Jerk
The Prosperous
Individual Laundry Group
Domestic Trading Co
The Ordered
Chalkboard Cleanly
The Optimal
Happy Home
FoulestClean
MentalHygiene
Chalkboard Cosher
House Place
Come Clear
Contrary Clean And Jerk
Bottom Cleansed Trading Co
Faulty Unsanitary Collective
Routine Washroom
TopClean
The Urban
The Happy
Vilest
Standard Fresh Trading Co
HeadedHousehold
The Environmental Unsoiled
Independent Living Trading Co
Safety Place
Nice Pristine Pro
The Parental House
The Pretty Fresh
Housework Pro
Good Washed Trading Co
The Maternal Sanitation
Modest
The Bronchial Health
Home Group
Front Spotless
Neat Cleanse
Wealthy
The Quiet
Sanitation Trading Co
CarefulHygiene
The Keep Cleansed
Cleansed Collective
Maternal Cleaning Trading Co
The Thorough Scrubbed
Headed Housecleaning
The Chalkboard
The Fresh
Communal Laundry Place
PublicHygiene
The Feminine
The Annual Pristine
The Single Housework
Good
Scrupulous Health
Laundry Collective
Cleanse Place
Whole
RoutineHygiene
Noble Housework Collective
The Polygynous Furniture
Proper Care Collective
Proper Safety
WashedClean
EnvironmentalClean
Deceive Hygiene
Immediate Laundry Co
NumerousHousehold
The Aristocratic
Safety Trading Co
Headed
Noble Housekeeping
Extra Pristine Trading Co
Busy Housekeeping Collective
Outside Cleansed Pro
Health Pro
Rotten Fresh Pro
The Royal
The Flat
The Spotless Unsoiled
Entire Furniture Spot
Extra Spotless Group
Headed House
Environmental Cleanly
Private Domestic Collective
Living Trading Co
Domestic
Immediate Living Collective
Living Place
Happy House
Roman Living Place
The Perineum
Cleanliness Co
Hygienics Pro
Family
Strict Housework Group
The Menstrual Unsanitary
BasicHygiene
OptimalHygiene
The Contrary
Washroom Trading Co
Crystal Cosher
Spotless Group
Thorough
Contrary Complete
Victorian Consumer Pro
The Bottom Scrubbed
The Faulty
ContraryClean
The Numerous
Strange Furniture
Cleaning Group
Representative
FinalClean
Social Unsanitary Group
Naval Care
Annual Pristine
Strange Consumer Trading Co
Cleanse Pro
Chalkboard Cleanable
Headed Housekeeping

Cute hygiene product company name ideas

Menage Spot
Happy Homemaking
Rich
The Exquisitely Washed
ExquisitelyClean
The Dry Spotless
IndustrialHygiene
The Swept
EntireHousehold
The Alkaline Pristine
The Defective
QuietHousehold
NatalHousehold
Health Trading Co
Happy Housekeeping
PoorHousehold
Crystal
Sleep Hygienics Place
Consumer Co
Cleanly Co
LargeHousehold
PerinealHygiene
Inside Spotless Trading Co
Headed Hearth
Health Collective
Spotless Co
Respectable Housekeeping Spot
Industrial Hygienics Group
DucalHousehold
The Improper
Payroll Household
Inadequate Care
UrbanHousehold
Regulated Family Trading Co
Public Health Group
Preventive
Cleansed Co
Laundry Co
Laundry Spot
Contrary Cleanly
ModestHousehold
Orderly
RottenClean
MenstrualHygiene
Chalkboard Spotless
Happy Housekeeper
Shiny
Contrary
Karim Hygiene
The Single
Exquisitely
Ducal Menage Spot
NiceClean
Chalkboard Clean And Jerk
Nice Washed Co
The Inside Washed
Chalkboard Cleanse
WholeClean
Explode Household
The Daily
Ordinary
Independent Consumer Spot
Traditional Living Trading Co
Own Family
Optimal
The Vilest Scrubbed
Safety Collective
Cleanliness Pro
Faulty
South pole Household
The Bronchial
The Roman Housework
Defective Health
The Crystal Fresh
Immediate
Mental Sanitary Spot
The Busy Domestic
Aristocratic Menage
Communal
Immediate Family Group
PoorHygiene
The Perineal
RepresentativeHousehold
Happy Homemaker
Singularly Cleansed Spot
Female
Domestic House Pro
Consumer Place
Better Care
Nice Fresh Pro
Dry Fresh
The Sound
FrequentHygiene
Swept
Income Furniture Pro
Individual Consumer Co
Private
The Dental
Sanitation Collective
Fresh Spot
Laundry Trading Co
The Rich
Exposed Household
Rural
The Class
Mental Sanitation
Optimal Hygienics Place
The Traditional Laundry
PersonHousehold
ParentHousehold
Frequent Safety Trading Co
The Polygynous Consumer
OrderlyHousehold
FreshClean
The Ordinary
Cleanse Collective
Happy Housecleaning
Independent Housekeeping
SquatClean
OutsideClean
Cleansed Trading Co
The Traditional
BronchialHygiene
The Female

Clever hygiene product company name ideas

Rigorous Unsanitary Co
ScrupulousHygiene
Sanitary Group
Scrubbed Place
The Sound Safety
NeighbourhoodClean
Standard Unsoiled Group
Ducal
Pretty Unsoiled
Numerous
Revolt Household
The Quick Cleanly
ChalkboardClean
The Washed
AdequateHygiene
Inadequate Washroom Spot
SeparateHousehold
House holds Household
Cubbyhole Household
Sanitation Pro
Patient
BadHygiene
StandardClean
RomanHousehold
Washroom Co
The Papal
Roman Home Co
The Polished Pristine
Maternal
Asleep Hygiene
Polygynous Furniture Spot
ComeClean
Menage Pro
Deep Cleansed Collective
Deceit Hygiene
SoreClean
LessClean
The Dry Cleanse
The Careful
The Domestic Housekeeping
The Pulmonary
VerbalHygiene
SingleHousehold
Unsoiled Group
Pretty Cleanly Trading Co
General Washroom Place
Better
Careful Health Co
Perineum
Brush
House Collective
Social Sanitation Co
Mental
The Good Unsoiled
Same
Kept Spotless
Environmental
The Person
Happy Furniture Co
Shiny Unsoiled Collective
PolygynousHousehold
The General
Come Cleanup
Headed Housewife
Unsoiled Collective
Cleansed Spot
Public
RuralHousehold
Unsanitary Trading Co
ProperHygiene
Wet
Concurrent Clean Living
The Maternal
Thorough Cleanliness
Real Cleansed Co
Fresh Co
Independent
Inside
Deep
Care Collective
The Wet Cleanly
Furniture Pro
Entire
Quiet
Parental Consumer
The Papal Family
The Victorian
Family Trading Co
Foulest Pristine Collective
The Strange
Headed Home
Exquisitely Fresh Co
Social Sanitation
Behind me Hygiene
Happy Hearth
The Defective Safety
The Grave
Rotten
Alkaline
Poor Sanitary
Kept Cleansed Trading Co
Crystal Clear
Unclean
Concurrent Cleanse
The Environmental
Female Living
AwfulClean
Exquisitely Fresh Place
The Stable Scrubbed
The Busy
Proper
The Thorough Cleanliness
Industrial Hygienics
Safety Co
Headed Homemaker
Ice cream Hygiene
The Whole Living
Mouse hole Household
Households Household
The Family
Strict
Less Scrubbed
The Flat Pristine
The Menstrual

Best hygiene product company name ideas

The Feminine Washroom
Perineal
Papal Consumer Trading Co
The Neighbourhood Unsoiled
Meticulous Cleaning Trading Co
UniformClean
IndependentHousehold
The Vilest
Squeaky Washed Pro
The Stable Pristine
The Natal
Sleep
Whole Home Spot
Occupational
Pretty
Happy Housework
Kept Cleanse Place
Thorough Cleanly Pro
Stable
The Quick
Home Trading Co
Outside Unsoiled
Urban Family Spot
Environmental Safety Spot
Peaceful Living
Contrary Cleanse
Domestic Pro
Own Laundry Place
The Separate Home
Sleek Cleansed
Flat Unsoiled
Domestic Cleaning Co
The Typical
Nuclear
Imperial Housekeeping
CommunalHousehold
The Respectable
WetClean
Self Washed
The Respectable Home
Cleanliness Collective
Abode Household
Furniture Group
Patient Scrubbed
Sleek Cleanly
Housekeeping Group
EnvironmentalHygiene
The Average
Good Washed
Quick Spotless Spot
SameHousehold
The Public
FemaleHousehold
ThoroughHygiene
The Independent
Polygynous Consumer Collective
Crystal Cleanse
Oven Washed
Happy Living
OvenClean
Keep
Preventive Sanitation Trading Co
Dental
Improved
Download Household
The Poor Domestic
The Headed
The Peaceful House
Improper Washroom Collective
RockyClean
The Separate
Unsanitary Co
The Standard Cleanly
PreventiveHygiene
Feminine Hygienics
Representative Furniture
BetterHygiene
Numerous Consumer
Headed Homes
Sanitary Co
The Front
DeepClean
Shiny Spotless Pro
Uniform Cleansed Trading Co
The Constructive
Cleaning Place
SoundHygiene
NavalHygiene
Parental Laundry Place
Housekeeping Collective
Athlete Hygiene
The Natal Housekeeping
Bronchial
The Entire
MaternalHygiene
NeatClean
The Infant Care
Living Group
The Guilty
Frequent Safety
Scrubbed Co
Modest Furniture Group
The Concurrent Scrubbed
Singularly
The Vocal Cleanliness
The Modest Housekeeping
Oven Washed Place
The Wet
Vocal Sanitation
StrictHousehold
Average Menage Co
The Frequent
Poor Sanitary Group
SelfClean
Come Cleanly
Proper Sanitation Group
Stable Scrubbed Trading Co
Inside Spotless
PrivateHousehold
Sanitary Spot
Modest Domestic
Health Group
Communal Housekeeping Place
The Sore

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Hygiene Product Company:

Simple is always better

This means a few different things. Your hygiene product company name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your hygiene product company:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Hygiene Product Company: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile