1,000+ Clever Hygiene Product Company Names

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Updated: April 14th, 2025

So, you've come up with the perfect hygiene product company idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your hygiene product company stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best hygiene product company ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your hygiene product company.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Hygiene Product Company Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of hygiene product company name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy hygiene product company name ideas

Goodbye Contamination
Hi, Germfree
Clear Blue
Simple
Transparent
The Clean
Clearness
Hygienically
The Pure Source
Hi, Sanitation
Better Hygiene
The Health
Sanitized
Stickily Cleaned
The Detailed
The Tidy Co.
Purity
Unmarked
The Septic
Intact
Shinning
Slightly
Fresh and New
Bright
Clean First
Snowy
Creative
The Bold
No Dirt
Naivety
Suitable
The Perfection
Secure
Clarity
The Glow
Truth
Bright Collective
Formal
Liberty
The Freedom
Unmixed
The Real Co.
Unblended
Blue Virgin
Reputable
Unaffected
Unblemished
Eternal
Wholesome
Organically
Untouched
Factual
Reliable
Outcome
Natural
Surely Pure
Rightfully Clean
Qualified
The Total Clear
Unaltered
Typical
Regularly
Supportive
Cleansed
Unchangeable
Scattered
Conclusive
Dependable
My Healthy Choice
Concrete
Spiritual
Bare
For Real Clear
Uplifted
Purified
Vocal Sanitary
Vocal
Roman Living Place
Wealthy Menage
Payroll Household
Kept Spotless
Consumer Spot
RegulatedHousehold
Crystal Clean Living
Furniture Group
General Washroom Place
Quick
Modest Housework Group
Whole Home Spot
The Washed Unsoiled
The Kept Fresh
Maternal Health
Perceive Hygiene
WashedClean
Uniform Spotless Spot
The Oven Scrubbed
The Washed
DryClean
The Swept
Standard Unsoiled Group
Strict
Extra Spotless Group
The Sore
The Infant Care
Unsanitary Place
The Perineal
The Physical Hygienics
Communal
PoorHousehold
Scrupulous
Outside Cleansed Pro
FinalClean
Concurrent Clean And Jerk
Maternal Unsanitary Co
Inadequate Washroom Spot
Perianal Unsanitary
Fresh Co
Unsanitary Trading Co
The Bad
Chalkboard Cleanse
The Papal
Portuguese Hygiene
Contrary
Representative Home

Creative hygiene product company name ideas

Aristocratic Housekeeping Co
Headed Housekeeping
Private Domestic Collective
CommunalHousehold
Spotless Group
Guaranteed Hygiene
OrderedHousehold
Improved
Numerous
Portuguese Hygiene
The Dental
Neighbourhood
Furniture Group
Cleanse Trading Co
KeepClean
Polygamous Housekeeping Group
The Optimal Cleanliness
Happy Housekeeper
Concurrent Clean And Jerk
Nice
The Family Home
The Feminine
Oven Washed Place
The Wet Cleanly
Safety Place
Maternal
Optimal
Immediate Living Collective
Contrary Cleanse
Unsoiled Group
BasicHygiene
The Prosperous
The Pulmonary
Whole
Crystal Clean Living
Laundry Spot
Meticulous Cleaning Trading Co
Routine Washroom
Average Living Collective
FrequentHygiene
Rigorous Unsanitary Co
Crystal Clear
PatientClean
Inadequate Safety Collective
Representative
Improper Washroom Trading Co
Extra Spotless Group
FreshClean
The Neighbourhood Unsoiled
The Poor Domestic
Occupational
Female Living
The Better
FeminineHygiene
General
Good
Communal
Representative Furniture
Entire Furniture Spot
Noble Housework Collective
Strict Family Collective
The Independent
Contrary Cleanly
Careful Cleanliness
Cleanliness Pro
Explode Household
Awful
Immediate Family Group
Menstrual
VerbalHygiene
Frequent Safety
Environmental
Crystal Clean House
The Rapt
Frequent Safety Trading Co
Annual Pristine
PreventiveHygiene
The Perineum
Physical Health Place
AristocraticHousehold
Home Spot
Individual Laundry Group
Class
Deep
The Constructive Safety
Happy Housekeeping
The Polygynous Furniture
Consumer Group
SameHousehold
The Keep Cleansed
Front Spotless
Poor Sanitary Group
HappyHousehold
StrictHygiene
Kept Cleanse Place
SelfClean
Representative Domestic Collective
PerineumClean
The Defective Washroom
Faulty
Come Clear
Mental Sanitation
Sleek Cleansed
House Group
Come
The Elementary Hygienics
Contrary Clean And Jerk
Happy Homemaker
Urban Family Spot
ThoroughHygiene
The Standard Washed
Bourgeois
WetClean
InfantHygiene
The Ordered
The Thorough Scrubbed
Perineum Cleansed
Physical Washroom Pro
ImproperHygiene
The Family
The Quick
The Uniform
Daily Care
PersonHousehold

Learn more about starting a hygiene product company:

Where to start?

-> How much does it cost to start a hygiene product company?
-> Pros and cons of a hygiene product company

Need inspiration?

-> Other hygiene product company success stories
-> Marketing ideas for a hygiene product company
-> Hygiene product company slogans

Other resources

-> Hygiene product company tips

expand for more

Funny Hygiene Product Company Names

Neat
CommunalHousehold
EntireHousehold
The Blackboard
DryClean
Physical
The Bad
RegulatedHousehold
The Class
RottenClean
South pole Household
The Physical Hygienics
The General
Faulty
Nasal
Happy Homemaker
Daily Hygienics Trading Co
Good Washed
ElementaryHygiene
The Outside
FlatClean
Headed Housecleaning
Private
Public
Bronchial
Outside Cleansed Pro
The Person
Vocal Cleanliness Place
Entire Furniture Spot
LatterClean
Keep
House holds Household
The Thorough Cleanliness
House Group
The Fresh Pristine
Deep Cleansed Collective
Physical Health Place
OutsideClean
Domestic Living
Concurrent Cleanse
DeepClean
The Final Washed
The Constructive Safety
Communal
The Washed Unsoiled
Urban
Less Scrubbed
The Elementary Hygienics
Ordered Furniture
InfantHygiene
Dental
The Private
Proper Safety Pro
Perceive Hygiene
Health Place
Uniform Spotless Spot
Peaceful Living
Ducal
MenstrualHygiene
Strange House Co
Generation
The Regulated Domestic
Whole
Unsanitary Spot
Victorian Domestic Group
Washed Spot
Social Sanitation
Thorough Cleaning
The Sleep
NeighbourhoodClean
Kept Cleansed Trading Co
Headed House
Crystal Cleanse
Shiny
Singularly
Laundry Pro
Home Co
Portuguese Hygiene
Housework Spot
GeneralHygiene
Happy Housecleaning
Extra Spotless Group
Better
The Extended Housekeeping
Pretty Unsoiled
Laundry Group
The Squat Spotless
Improper Sanitation Collective
The Natal Housekeeping
The Improper
Polygamous Living Trading Co
TropicalHygiene
Uniform
The Natal
PatriarchalHousehold
The Constructive Unsanitary
StrangeHousehold
The Traditional
IndustrialHygiene
Unsanitary Trading Co
CarefulHygiene
Cleansed Trading Co
Strange Consumer Trading Co
Poor Sanitary
The Kept Fresh
Washroom Trading Co
Safety Collective
Outside Unsoiled
Ice cream Hygiene
Health Collective
Aristocratic Laundry
The Independent
Imperial Housekeeping
Mental
Scrubbed Group
OrderedHousehold
Careful Cleanliness
Noble Housework Collective
Mental Sanitary Spot
Sanitary Spot
Social Sanitation Co
Neat Cleanse
Chalkboard Clean House
ParentHousehold

Cool hygiene product company name ideas

Representative Home
Individual Consumer Co
Inadequate
The Peaceful House
The Pulmonary Washroom
Naval Care
The Ordered
Perineum Scrubbed Place
Improved
The Front
Wealthy Menage
Entire Consumer
Annual
Asleep Hygiene
Polygamous Housework
Hygienics Pro
The Poor
Industrial Hygienics
WetClean
IndependentHousehold
Home Co
Poor Sanitary Group
Cleanliness Pro
Mouse hole Household
Concurrent Cleanse
Technique Hygiene
Consumer Co
MaternalHygiene
The Outside
Nice
The Personal Sanitary
Sanitation Group
The Rich Laundry
Home Trading Co
The Foulest Cleanly
Headed Housekeeper
Unsanitary Spot
Headed Home
House Group
Vocal Safety Collective
The Large
Washed Place
Come
Parental Consumer
Cleansed Co
Health Collective
Contrary Complete
House Place
DentalHygiene
Strict
Elementary
Parental Laundry Place
Immediate Laundry Co
Noble Housekeeping
The Polished Pristine
Female Consumer
Frequent Safety Trading Co
The Typical Domestic
RegulatedHousehold
Less Scrubbed
Better
Thorough Sanitation
SquatClean
The Elementary Cleanliness
Papal
Basic Unsanitary Pro
Ducal Menage Spot
The Good Unsoiled
The Parent Domestic
DucalHousehold
Entire
ExquisitelyClean
Regulated
Exposed Household
StrictHygiene
Alkaline Fresh Group
Headed Homes
Quick
Bourgeois
Chalkboard Cleanly
Pristine Spot
ScrupulousHygiene
Kept Spotless
Ice cream Hygiene
Nice Cleanly Spot
Happy Homemaker
Physical Washroom Pro
Independent Consumer Spot
Wet
EntireHousehold
Strange Furniture
Respectable Consumer Pro
LargeHousehold
Cleansed Trading Co
Behind me Hygiene
Patriarchal Home Co
Mental Sanitary Spot
StrangeHousehold
FamilyHousehold
Bronchial
The Occupational
Mousehole Household
Average Menage Co
AdequateHygiene
Representative
RaptClean
Control Household
Optimal Hygienics Place
The Rotten
Vocal Sanitary
The Single
Bottom Cleansed Trading Co
The Menstrual Unsanitary
Brush Unsoiled Collective
Frequent
Pretty Unsoiled
Mental
Concurrent Cleanly
Physical
The Thorough Cleanliness
Respectable
Home Pro
Deep Cleansed Collective
Exquisitely Fresh Co

Unique hygiene product company name ideas

PoorHygiene
Squat Unsoiled Group
UrbanHousehold
TopClean
StrictHousehold
Uniform
Rich Domestic Group
Good Washed
Unsoiled Spot
The Defective Safety
The Headed
Environmental
Contrary Clean House
Happy Housekeeping
Come Clean And Jerk
Family
Scrubbed Group
The Family Home
The Washed Unsoiled
The Extended
Daily Washroom Trading Co
Neighbourhood
EnvironmentalHygiene
Victorian Housekeeping
Latter
Stable
Health Group
Fresh
The Bad
Payroll Household
Sanitation Trading Co
Rich
Infant Hygienics
Self Washed
Inside Cleanse Pro
Concurrent Clean And Jerk
The Female
Portuguese Hygiene
Contrary Clean And Jerk
Annual Pristine
FemaleHousehold
IndustrialHygiene
The Traditional Laundry
PeacefulHousehold
Elementary Cleaning Co
Individual Laundry Group
KeepClean
Roman Home Co
Nice Washed Co
ExtendedHousehold
Class
Communal Housework
Daily Care
Optimal Care Pro
Inadequate Sanitation Place
Cleanse Pro
Independent
Immediate Family Group
Family Group
Social Sanitation
PolishedClean
Maternal Unsanitary Co
Washroom Collective
The Sound Safety
Strange Consumer Trading Co
Sanitary Spot
Crystal Scrubbed Pro
The Royal
Immediate Housework
Entire Home
Health Pro
Parent
The Squat Spotless
Safety Collective
Private Domestic Collective
Cleaning Collective
General Washroom Place
Download Household
Happy Furniture Co
Rotten Unsoiled Place
Sanitation Place
Frequent Safety
Safety Trading Co
Cleanliness Collective
Guilty
The Annual Pristine
The Happy
Rigorous
The Class Domestic
Scrubbed Spot
Improper Washroom Trading Co
Retrieve Hygiene
Strange House Co
Patient
Sleek Cleansed
Maternal Health
Spotless Group
SelfClean
The Concurrent
The Fresh Pristine
OvenClean
Public
Proper Care Collective
Washed Pro
NiceClean
Public Health Group
Whole
The Dry Spotless
Perceive Hygiene
The Flat
Hygiene e Hygiene
Chalkboard
Unsanitary Place
AgriculturalHousehold
Rigorous Unsanitary Co
Headed Housekeeping
CarefulHygiene
The Kept
The Frequent
NavalHygiene
Pulmonary Sanitation Spot
Ordered Furniture
Menage Trading Co
Royal Domestic

Cute hygiene product company name ideas

Fresh Washed Co
The Constructive
The Faulty Health
Fresh Collective
FrequentHygiene
Households Household
Social Sanitation Co
Standard
Vocal
The Come
Squeaky Washed Pro
The Traditional
Sleep Hygienics Place
Rotten Washed Trading Co
Alkaline
FoulestClean
The Vilest Scrubbed
The Quiet
Ordinary
The Entire
Ocular
Sanitation Pro
Abode Household
The Industrial
House Collective
The Vocal Cleanliness
Thorough Cleanliness
Person Family Place
The Vilest
PatientClean
Come Cosher
Menstrual
Cleaning Place
Respectable Housekeeping Spot
The Rich Domestic
Income Furniture Pro
The Basic Cleanliness
The Perineal
Spotless Co
Headed
The Polygynous Furniture
Independent Living Trading Co
ProsperousHousehold
Noble Housework Collective
Proper Safety Pro
Crystal
Person House Spot
Meticulous Safety Co
Domestic Domestic Place
The General
Whole Home Spot
Cleanse Place
Menage Spot
Dry Fresh
Same
Polygamous
Patient Scrubbed
Perineum
The Person
Sore
The Thorough Scrubbed
Happy
The Natal Housekeeping
Communal Housekeeping Place
The Poor Cleaning
Preventive Sanitation Trading Co
Nuclear
Deep Cleansed Pro
The Proper
OrderlyHousehold
The Class
InadequateHygiene
Nasal
Pretty Cleanly Trading Co
Defective Safety
Care Trading Co
The Maternal Sanitation
Guilty Unsoiled Pro
The Blackboard
Sanitary Co
The Papal Family
Deep
SingularlyClean
Faulty
The Wet Cleanly
Large Laundry
The Keep Cleansed
Health Trading Co
Quick Spotless Spot
BronchialHygiene
The Separate
NeighbourhoodClean
Pretty
Crystal Unsoiled Trading Co
Tropical
AwfulClean
Oven Washed
The Numerous
The Dental
Neat
Unsanitary Trading Co
Contrary Cosher
The Alkaline
RomanHousehold
PerinealHygiene
Good
Housekeeping Collective
Defective Washroom Trading Co
Laundry Collective
The Neighbourhood Unsoiled
Shiny
Top
ExtraClean
Cleaning Group
SeparateHousehold
AristocraticHousehold
Fresh Spot
House Spot
GraveClean
Sanitary Collective
Laundry Co
Consumer Spot
Domestic Living
The Bourgeois Home

Clever hygiene product company name ideas

Come Clear
Cleanly Pro
The Alkaline Pristine
Cleanse Collective
Scrupulous
Real Cleansed Co
PatriarchalHousehold
The Menstrual
Headed Housecleaning
Cleanse Co
Karim Hygiene
ImmediateHousehold
The Uniform Cleanse
Home Spot
The Communal
Tropical Health
Urban
The Busy Domestic
The Pulmonary
PoorHousehold
Cleanly Collective
Ducal
Routine Cleanliness Collective
Sore Pristine
The Traditional Housekeeping
Generation Furniture Trading Co
Modest Domestic
Final Cleanse
The Separate Home
The Squeaky Washed
Aristocratic Laundry
The Better
Final Washed
Extra Pristine Trading Co
Come Clean House
Washed Trading Co
Nice Fresh Pro
Generation Family Co
Domestic Pro
The Bottom Scrubbed
Busy
Hygienics Group
Housework Spot
Respectable Consumer Spot
High beam Hygiene
Sanitation Collective
SoundHygiene
PerineumClean
The Pretty Fresh
NumerousHousehold
ChalkboardClean
RoutineHygiene
Standard Fresh Trading Co
The Annual
The Mental Washroom
The Contrary
The Pulmonary Sanitary
Proper Safety
InsideClean
Singularly Washed Collective
ContraryClean
ProperHygiene
The Quick
Exquisitely
RuralHousehold
The Feminine Washroom
Unsoiled Collective
The Domestic
The Rocky
The Meticulous
ConstructiveHygiene
Perineal
Headed Housework
Athlete Hygiene
Foulest Pristine Collective
WholeClean
Poor Domestic
The Strange
Happy Home
Sanitary Pro
The Less
Shiny Unsoiled Collective
HappyHousehold
Front
The Nuclear
Housework Pro
The Typical
The Constructive Safety
Female Home Co
Headed Homemaking
The Dry Cleanse
Pulmonary Cleaning
Cleanse Trading Co
Naval Sanitation Collective
SoreClean
Unclean
Aristocratic Family
Obsolete Hygiene
The Optimal Cleanliness
Standard Unsoiled Group
Orderly
RigorousHygiene
ImprovedHygiene
The Vocal Unsanitary
Uniform Spotless Spot
Reprieve Hygiene
Alkaline Pristine Place
Industrial Hygienics Group
Extra Washed
Contrary
Poor Sanitary
Communal House Co
DomesticHousehold
Unsoiled Group
Routine Washroom
Papal Consumer Trading Co
Maternal
Social Unsanitary Group
House holds Household
Cleanliness Co
ComeClean
The Elementary Hygienics
Domestic House Pro
Personal Unsanitary Group

Best hygiene product company name ideas

MenstrualHygiene
The Rich
The Neat
Strict Family Collective
Cleansed Collective
The Modest Housekeeping
Wealthy
Happy Housekeeper
Cleansed Spot
Average Living Collective
FreshClean
Crystal Clean Living
The Defective Washroom
Immediate Living Collective
Oven
SpotlessClean
Optimal
Polygynous Furniture Spot
Separate House Collective
Careful Cleanliness
Safety Place
FrontClean
Scrubbed Co
The Single Housework
RealClean
The Physical Hygienics
RottenClean
RepresentativeHousehold
Faulty Unsanitary Collective
Polished
LessClean
The Grave
FlatClean
NeatClean
Shiny Spotless Pro
ZeitschriftHygiene
The Exquisitely Washed
Numerous
QuickClean
Unique Hygiene
Traditional
Vilest
Personal
The Polished Cleansed
Bronchial Unsanitary Place
The Domestic Housekeeping
WholeHousehold
Better Care
BetterHygiene
Communal Laundry Place
The Optimal
Washed Group
HeadedHousehold
Environmental Safety Spot
Outside Cleansed Pro
The Sleek
Keep Cleansed Group
InfantHygiene
Home Group
Dental
The Bronchial Health
The Modest Furniture
The Infant
Extra Spotless Group
Outside
Own Family
The Oven Scrubbed
The Standard Cleanly
SqueakyClean
Modest
Shiny Scrubbed Collective
Uniform Cleansed Trading Co
Feminine Hygienics
The Uniform
Numerous Consumer
Washed Spot
Cleanse Group
Urban Family Spot
Aristocratic Menage
Foulest
Consumer Place
Happy Homemaking
Scrubbed Place
Come Cleanly
Happy Living
Kept Cleansed Trading Co
The Swept
Flat Pristine
Sound
Health Place
Consumer Pro
Laundry Group
Inside Spotless Trading Co
Thorough Cleanly Pro
Inadequate Washroom Spot
Happy Homes
StandardClean
The Constructive Unsanitary
The Bronchial
Representative Domestic Collective
CommunalHousehold
Polygynous Consumer Collective
The Independent
Polished Cleanse
The Chalkboard
The Parental House
Domestic Cleaning Co
The Thorough
South pole Household
The Feminine
Standard Pristine
Person Family
The Stable Scrubbed
The Interior
The Sore
The Concurrent Scrubbed
Happy Hearth
Concurrent Clean Living
Crystal Cosher
Cleanliness Spot
Contrary Cleanly
Domestic Trading Co
Sleek
Furniture Pro

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Hygiene Product Company:

Simple is always better

This means a few different things. Your hygiene product company name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your hygiene product company:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Hygiene Product Company: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile