Total Home Supply

How An HVAC Online Distributor Achieved Double-Digit Growth

Mike Luongo
$375K
revenue/mo
5
Founders
5
Employees
Total Home Supply
from Ohio, USA
started January 2010
$375,000
revenue/mo
5
Founders
5
Employees
market size
$102B
avg revenue (monthly)
$955K
starting costs
$18K
gross margin
90%
time to build
270 days
growth channels
SEO
business model
content-library
time investment
Full time
pros & cons
40 Pros & Cons
tips
2 Tips
Discover what tools recommends to grow your business!
Discover what books Mike recommends to grow your business!

Hello again! Remind us who you are and what business you started.

I am Mike Luongo, the managing member of Total Home Supply, which was founded in 2010.

The founding members were unhappy with the way other online companies were being run and decided to form a company that would treat our customers the way we like to be treated.

This led to having customer-friendly policies, answering the phone with a human, not voicemail, and always trying to put the customer first.

Over the years, we have refined our product mix and have discontinued many categories which did not perform well. This has been the catalyst for our growth. Once we defined the company as an online distributor of HVAC specialty products, we catapulted in the right direction with double-digit growth year after year.

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