1,000+ Trendy Food Truck Names

Updated: June 10th, 2025

So, you've come up with the perfect food truck idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your food truck stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best food truck ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your food truck.

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Ideas

Catchy food truck name ideas

  • Kawaii Food and Drinks
  • Nashville's Big Daddy Q
  • Makoto Ramen
  • Tasty Grubz
  • Hangry in the Hills
  • Truck & Truckle
  • The Mobile Cuisine
  • Food Truck Eatery
  • The Baja Burger
  • Bite & Roll
  • Mint Food Truck
  • Fried Rice Truck
  • Crazy about food trucks
  • Hot Dogs and Sausages
  • Re Food Truck
  • Evelyn's Tummy-Tucks
  • Sukhvinder Food
  • A.J.M
  • Caf Boca
  • Sailor Bikes
  • Hamburger Food Truck
  • Catch & Feed
  • Caf Tuk Tuk
  • Downtown Food Truck
  • The Dj Vu Food Truck
  • Kogi Bistro
  • Heavenly Food Truck
  • Lincoln City Food Co
  • The Frito Company
  • The Pita Truck
  • Tastier than Tuna
  • Sauces and Waffles
  • Luxury Food Co
  • The Food & Beverage Store
  • Food Truck Up
  • Food Truck Emporium
  • Food Truck Io
  • Authentic Food Truck
  • Pro Food Truck
  • Food Truck Plate
  • Food Truck Ice
  • Food Truck Nook
  • Food Truck Age
  • Food Truck Bowl
  • On Food Truck
  • Peppery Food Truck
  • Un Food Truck
  • Food Truck Parlor
  • Food Truck Sign
  • Salty Food Truck
  • Ex Food Truck
  • Flawless Food Truck
  • Food Truck LLC
  • Bite Size Food Truck
  • You Food Truck
  • Food Truck Grabs
  • Food Truck All
  • Food Truck Wagon
  • Pre Food Truck
  • Broiled Food Truck
  • Food Truck Care
  • Worldly Food Truck
  • Food Truck Ace
  • Select Food Truck
  • Food Truck Port
  • Food Truck Goals
  • Food Truck Ex
  • Food Truck Zest
  • Food Truck Air
  • Innovative Food Truck
  • Food Truck Ring
  • Food Truck Things
  • Food Truck Log
  • Food Truck Riches
  • Bar Food Truck
  • Coarse
  • Valuable Grocery
  • The French Culinary
  • WholesomeFood
  • Green
  • Extra Meals
  • Circular Serve Spot
  • Oval
  • Proof Mantrap Place
  • Ingested Meat Place
  • The Adequate
  • Last
  • The Prepared
  • Savory
  • Peach Group
  • Adequate Grocery
  • Dish Collective
  • Dainty
  • Exotic Cookery
  • The Solitary
  • Delicate Dishwashing
  • DayMeal
  • PrincipalFood
  • Creole Cooking
  • The Mediterranean Culinary Art
  • The Quart
  • The Full
  • Free
  • Main Serve Up Group
  • The Fine
  • Famous
  • The Austrian
  • Parabolic Smasher Spot
  • Broken
  • Irish

Creative food truck name ideas

  • The Palatable
  • Nutritious Spot
  • Main Mealtime
  • Smasher Place
  • Solid Gourmet
  • Elise Cuisine
  • Repeat Cuisine
  • Empty Saucer Pro
  • Mixed Feast Place
  • The Sweet Peach
  • The Native
  • Nutrient Group
  • Inspired
  • Prepared Serve
  • The Principal Gourmet
  • Delicious
  • Chef Pro
  • The Hot Feast
  • The Mixed
  • Lunch Trading Co
  • Sacred Lunch Co
  • The Healthy Dish
  • EntireMeal
  • Adequate Grocery
  • Huge Repast Place
  • Scanty Feast
  • Complete
  • The Much
  • Delicious Dish Up
  • Serve Pro
  • The Modern
  • Excellent
  • The Elaborate
  • The Necessary
  • Typical
  • Large
  • ExtraFood
  • Regime Cuisine
  • The Frozen
  • Contemporary Chef Pro
  • Much Nutrient Co
  • Fresh Fuel
  • The Sumptuous
  • Solid
  • The Solid
  • Famous Bag Co
  • Creative Cabbage
  • ComfortableMeal
  • ExquisiteCuisine
  • Single Looker Group
  • Ltalian Chef Group
  • Gourmet Co
  • WholesomeFood
  • Machines Cuisine
  • The Innovative
  • The Coarse
  • Tared
  • Ample
  • Relief Cuisine
  • The French Culinary
  • Caribbean Gourmet Spot
  • Delicious Deviled Egg
  • Meals Spot
  • Cantonese Catering
  • SolidMeal
  • The Wonderful Cooking
  • National
  • Masterpiece Cuisine
  • HeatedDish
  • Valuable Meat Pro
  • Unique Cuisine
  • Snack Trading Co
  • The Valuable
  • Favourite Feeds
  • Valuable Grocery
  • The Lordly
  • The Austrian
  • The Shallow
  • PreparedFood
  • The Korean
  • Serve Co
  • Hungarian Cooking Co
  • Creative Chef
  • Single Serve Pro
  • Elaborate Lunch Group
  • Spicy Serve Co
  • Meals Group
  • HealthyCuisine
  • Pretty
  • Meat Group
  • Main Mat
  • CeramicDish
  • Delicious Dessert
  • Culinary Group
  • GreekCuisine
  • Mixed Mealtime
  • Green
  • Popular
  • The Creole
  • FireproofDish
  • Heavy
  • PopularDish
  • The Chief
  • Open Beauty Co
  • Cantonese Cookbook
  • The Popular
  • Dish Place
  • Free
  • Cookery Pro
  • Greased Looker

Learn more about starting a food truck:

Where to start?

-> Food truck plan
-> How to finance a food truck?
-> How much does it cost to start a food truck?
-> Pros and cons of a food truck

Need inspiration?

-> Other food truck success stories
-> Marketing ideas for a food truck
-> Food truck Instagram bios

Other resources

-> Profitability of a food truck
-> Food truck tips

Funny Food Truck Names

  • Delicious Dish Up
  • Last
  • Regional Cookery Co
  • Nutrition Collective
  • PrincipalFood
  • The Tuscan
  • Tasty
  • The Organic
  • Fine Groceries
  • Creative Gastronomy Group
  • Superior Gourmet Place
  • Heavy Feast Spot
  • Free
  • PureFood
  • Dry
  • Prepared Serve
  • The Big
  • The Quick Feast
  • Cookery Group
  • Buffet Trading Co
  • WonderfulDish
  • Abundant Meat Group
  • Prepared Grocery
  • Serve Up Group
  • Dinners Trading Co
  • The Inch
  • Substantial Buffet Spot
  • Class Culinary
  • Only
  • The Valuable
  • KoreanCuisine
  • ContemporaryCuisine
  • The Covered Knockout
  • NiceMeal
  • RawFood
  • CookedFood
  • Bad Foodstuffs Group
  • The Necessary
  • The Delicious Groceries
  • RegularMeal
  • Cooking Co
  • Style
  • The Principal Serve Up
  • Next
  • The Plain Foodstuff
  • BadFood
  • The Inventive Cookery
  • Open Beauty Co
  • Favorite Fodder
  • Delicious Dessert
  • Gourmet Collective
  • Knockout Collective
  • Mixed Meze
  • The Western
  • Contemporary Chef
  • Cuban Cooked
  • The Nice
  • Simple
  • National
  • North Cookery
  • Dish Place
  • CookedMeal
  • Buffet Place
  • The Hearty
  • The Deep
  • Nutrition Spot
  • The Cooked Grocery
  • The Hot
  • Large
  • The Distinctive
  • Cooking Pro
  • The Shallow
  • Adequate
  • Nutritious Meal Trading Co
  • Class Cook
  • The Chafing
  • MainDish
  • Grocery Co
  • Deep Dish Up
  • Retreat Cuisine
  • The Authentic
  • Rich Cooking Spot
  • Cooked Foodstuff Place
  • The Principal Gourmet
  • The Abundant
  • Substantial
  • Pure Foodstuffs Trading Co
  • Supreme Cuisine
  • The Sufficient Meal
  • Cookery Co
  • Free Feeding
  • The Solid
  • Continental Chef
  • Greased Looker
  • PopularDish
  • The Inspired Cooking
  • The Simple Beauty
  • Cuban Chef
  • The Typical Serve Up
  • Cuban Cookery
  • VietnameseCuisine
  • Main Mashed Potatoes
  • Oval
  • Typical
  • Vietnamese Restaurant Trading Co
  • Deep Deviled Egg
  • MainMeal
  • HeartyMeal
  • The Much Meat
  • Wholesome Meals Collective

Cool food truck name ideas

  • Cantonese Culinary Art
  • Extreme Cuisine
  • Hasty Soup Trading Co
  • Cookery Group
  • Mantrap Place
  • Main Serve Up Group
  • ColdMeal
  • Deep Saucer Place
  • NutritiousFood
  • Soft
  • Class Cookery
  • DryFood
  • Nutrition Group
  • Wholesome Meals Collective
  • Green Groceries Pro
  • Breakfast Co
  • Dinner Collective
  • Undigested Meals
  • Fine Fresh
  • Shakespeare Cuisine
  • Oriental
  • HeartyMeal
  • Supreme Cuisine
  • The Plain Foodstuff
  • Sweet Nutritious Trading Co
  • Cantonese Cookbook
  • Best
  • Elaborate Cooking
  • Nice
  • VietnameseCuisine
  • Fast Fed
  • Evaporating Peach
  • Regime Cuisine
  • The Caribbean
  • The Principal Gourmet
  • Looker Place
  • Feast Collective
  • Side Looker Spot
  • The Continental
  • The Pure
  • The Favorite Dinners
  • StyleCuisine
  • Gastronomic Trading Co
  • Heated
  • Cantonese Cooking
  • Rich Cooking Spot
  • Green Nutrition
  • Favourite
  • Famous Gourmet Group
  • Debris Cuisine
  • The Better
  • MainDish
  • PortugueseCuisine
  • Tared
  • Creative Catering
  • The Delicate
  • The Healthy Dish
  • Classic Cookbook
  • Safe Saucer Co
  • The Communal Snack
  • Gastronomic Group
  • The Prepared
  • Mixed Morate
  • Meal Pro
  • Hungarian
  • North Cookery
  • Adequate Foodstuff Collective
  • Deep Dish Up
  • The Inventive Gastronomic
  • Main Mashed Potatoes
  • BigDish
  • Mixed Menu
  • Nutritious Meal Trading Co
  • Cantonese
  • Serve Trading Co
  • Prepared Dinner
  • KoreanCuisine
  • The Hot
  • Chef Trading Co
  • Fresh Nutritious Trading Co
  • Meals Spot
  • Superior Cookery Co
  • The Quiet
  • Quiet Soup Trading Co
  • Main Stunner
  • The Inch
  • The Fast Nutritious
  • Buffet Spot
  • Fresh Fodder
  • Caribbean Gourmet Spot
  • The Indian Restaurant
  • Rican Dish Co
  • Style
  • Greased Looker
  • Cantonese Cooking Trading Co
  • Warm Saucer
  • The Mixed
  • Cookery Pro
  • Deep Dishwashing
  • The Own Groceries
  • Gourmet Co
  • AuthenticCuisine
  • The Round
  • The Common
  • Valuable Grocery
  • OccasionalMeal
  • Sophisticated Gastronomy
  • Delicate Dishwasher
  • The Special
  • Chef Co

Unique food truck name ideas

  • Serve Spot
  • The Popular
  • Sophisticated Dish Spot
  • Dish Spot
  • Peach Co
  • Decent
  • The Buttered Looker
  • ComfortableMeal
  • Complete
  • Free Feeding
  • Cooked
  • The Chief Meal
  • The Solid
  • Ordinary
  • The Abundant
  • Frozen Foodstuff
  • TastyDish
  • FreeFood
  • Ample
  • The Poor Meal
  • The Wonderful Serve Up
  • CircularDish
  • The Usual Repast
  • Plastic Stunner Trading Co
  • The Quick Feast
  • WonderfulDish
  • Retreat Cuisine
  • Scanty Feast
  • AustrianCuisine
  • Classical Dining Trading Co
  • Side Knockout Place
  • Finest
  • Buffet Trading Co
  • ElaborateMeal
  • Simple
  • Nice Dinners
  • The Earthen
  • Fine Groceries
  • FavoriteMeal
  • Haute
  • Classic Cooked
  • The Elaborate
  • Mixed Mycophagy
  • The Creole Gastronomy
  • Grocery Pro
  • Savory
  • Green Groceries
  • Cantonese Catering
  • Creative Cook
  • The Main
  • Culinary Trading Co
  • Hot
  • The Covered Knockout
  • Gourmet Group
  • Cookery Place
  • The Sweet Meals
  • The Pretty Looker
  • HeavyMeal
  • Fresh Feeds
  • Quick Dish Place
  • Repast Spot
  • The Dainty
  • The Big
  • Spiritual Meat Place
  • WarmFood
  • Delicious Dessert
  • Mixed Meatloaf
  • Solid Gourmet
  • Contemporary Culinary Art
  • The Cheap Nutrition
  • Cuban Cooked
  • Fresh Foodstuff Pro
  • Spicy Culinary
  • The Delicious Groceries
  • The Festive
  • The Ltalian Gastronomy
  • Cookery Co
  • Silent Dinner Spot
  • HealthyCuisine
  • Dainty Serve Up Pro
  • Contemporary Chef
  • Sophisticated Culinary Art Spot
  • CaribbeanCuisine
  • SideDish
  • Buffet Place
  • Rican
  • BalancedMeal
  • National Gastronomic Co
  • The Sweet Peach
  • Free
  • Fresh Fed
  • Cuban Chef
  • Sacred
  • The Outstanding
  • Pleasant Breakfast Group
  • The Sumptuous
  • Proof Mantrap Place
  • Last
  • FreshFood
  • Fresh Feeding
  • Class Cooked
  • Frozen Feeding
  • PrettyDish
  • Main Mat
  • The Heavy
  • Sacred Lunch Co
  • Saucer Trading Co
  • Favourite Feed
  • The Best Dining
  • The Occasional Dish

Cute food truck name ideas

  • Cold
  • The Adequate
  • Fresh Gourmet
  • Favourite Peach Collective
  • The Oriental Culinary
  • The Good Dinner
  • The One
  • The Plastic
  • Coarse
  • Delicate
  • More
  • Nutrient Trading Co
  • Quart
  • Typical Dish Collective
  • Stunner Collective
  • Mixed Mealtime
  • SweetFood
  • Magazines Cuisine
  • Ltalian
  • The Cuban
  • Dainty Dish Out
  • Cooking Pro
  • The Plant Meal
  • Abundant
  • Much Nutrient Co
  • ButteredDish
  • Nutrient Place
  • Favourite Gourmet
  • FireproofDish
  • InventiveCuisine
  • Prepared Serve
  • Looker Trading Co
  • Italian Beauty Collective
  • TastyCuisine
  • Petite Cuisine
  • Stunner Co
  • Culinary Group
  • The Principal Serve Up
  • The Refined Cooking
  • Exotic Cookery
  • The Nutritious
  • Liquid Foodstuffs
  • Finished
  • International Restaurant
  • Elise Cuisine
  • Heavy
  • FineMeal
  • The Traditional
  • The Organic
  • The Coarse
  • Vietnamese Culinary Art Collective
  • Liquid Foodstuff Trading Co
  • Occasional
  • Dry
  • The Famous Looker
  • PureFood
  • Polish Cookery
  • Bag Spot
  • Dry Nutrition Spot
  • Hungarian Cooking Co
  • Superb Culinary Art
  • CommonMeal
  • Imaginative
  • The Full
  • SingleMeal
  • BadFood
  • Spiritual Grocery Trading Co
  • Liquid
  • Creative Gastronomy Group
  • Typical Buffet Place
  • The Insufficient
  • The Healthy
  • Full
  • Adequate Grocery
  • Nourishing Meal Pro
  • Dinners Pro
  • Class Cook
  • FavouriteFood
  • Dainty Deviled Egg
  • Gastronomy Trading Co
  • Fine Foodstuffs
  • Feast Pro
  • Mantrap Spot
  • The Tasty Looker
  • Balanced
  • SmallDish
  • Excellent Knockout Co
  • The Warm Snack
  • Heavy Supper Group
  • Proper Breakfast
  • WoodenDish
  • SpiritualFood
  • Continental Gastronomic Group
  • Day Dish Place
  • The Typical Serve Up
  • Fine
  • Sacred Repast Pro
  • Cuban Cookery
  • NutritiousMeal
  • Superior Gourmet Place
  • Favourite Foraging
  • The Shallow
  • Heavy Feast Spot
  • The Sacred
  • CookedFood
  • Chef Collective
  • Substantial
  • DayMeal
  • Peach Pro
  • The Entire

Clever food truck name ideas

  • Available Meal Place
  • WarmDish
  • ExtraFood
  • The Sufficient
  • Classic
  • Bad Foodstuffs Group
  • SilentMeal
  • The Valuable
  • Main Meze
  • Gourmet Collective
  • The Quart
  • The Nourishing
  • Repeat Cuisine
  • CookedDish
  • The Native
  • EntireMeal
  • Dish Place
  • The Imaginative
  • The Only Foodstuff
  • The Plant Gourmet
  • Buffet Co
  • Delicate Dishwashing
  • The Cantonese
  • The Healthy Cooking
  • Caribbean Restaurant Collective
  • The Warm
  • The Modern
  • Oval Knockout Co
  • Haute Restaurant
  • Creole Cookery
  • Insufficient Gourmet Trading Co
  • Elaborate Lunch Group
  • The Wonderful Cooking
  • Satisfying Repast
  • Single Looker Group
  • Plant
  • Ingested
  • Favorite Fodder
  • BestFood
  • The Balanced
  • Foodstuff Trading Co
  • WholesomeFood
  • Creole Dining Co
  • ContemporaryCuisine
  • Cuban Culinary
  • Beauty Pro
  • The Authentic
  • Popular
  • The Regional
  • Peach Place
  • Looker Co
  • Traditional Stunner Place
  • The Cheap
  • Meal Co
  • PreparedFood
  • Pretty
  • Smasher Group
  • Dainty Dish Aerial
  • FastFood
  • Delicious Dish Up
  • Exotic
  • The Regular Snack
  • Sweet Mantrap Place
  • Porcelain Beauty Collective
  • Dish Pro
  • Popular Knockout Spot
  • Creative Cabbage
  • Shush me Cuisine
  • The Spicy
  • Outstanding Restaurant Collective
  • The Italian
  • EarthenDish
  • Special
  • Pleasant
  • The Chafing
  • Creative Chef
  • Traditional Gastronomic Place
  • OneDish
  • The Superior
  • Vietnamese Restaurant Trading Co
  • Dining Collective
  • Delicious Dish Aerial
  • Meat Group
  • Unique Cuisine
  • Serve Group
  • Dainty Dishwashing
  • PrincipalFood
  • The Palatable
  • Masterpiece Cuisine
  • Empty Saucer Pro
  • International Dining
  • Fine Feeds
  • Gastronomy Pro
  • Silent
  • Feast Trading Co
  • SuitableFood
  • Clean Smasher Group
  • The Inventive Cookery
  • Turkish
  • The Healthy Culinary
  • Vegetarian
  • Beauty Group
  • Distinctive
  • Breakfast Place
  • The Much Meat
  • Machines Cuisine
  • Typical
  • Buffet Collective
  • Spicy Serve Co
  • First Buffet Co

Best food truck name ideas

  • HeatedDish
  • Gastronomic Co
  • The Porcelain
  • Dainty Dessert
  • DecentMeal
  • Creole Cook
  • Knockout Collective
  • Warm
  • FrugalMeal
  • Cuisines Cuisine
  • The Fast
  • The French Culinary
  • The Shallow Smasher
  • Frozen Fuel
  • Savoury Saucer Pro
  • FavouriteDish
  • The Cooked Grocery
  • The Spiritual
  • Foodstuffs Co
  • Foodstuffs Collective
  • Dinners Trading Co
  • The Brazilian
  • RegularMeal
  • Restaurant Collective
  • The Decent
  • Substantial Dinner
  • Classic Culinary
  • The Favourite
  • Snack Collective
  • PorcelainDish
  • Extra Meals
  • CubanCuisine
  • The Deep
  • Evaporating
  • Beauty Collective
  • Culinary Pro
  • Pure Foodstuffs Trading Co
  • Rich
  • Favorite Foodstuff
  • Huge Repast Place
  • The Chief
  • SavoryDish
  • The Excellent
  • Delicious
  • Exotic Cooking Place
  • The Oriental
  • The Western
  • Routines Cuisine
  • Inspired
  • Hearty Breakfast
  • PoorFood
  • Famous Bag Co
  • Lunch Group
  • MuchFood
  • Traditional
  • The Own
  • Superb Cookery Trading Co
  • The Hot Feast
  • Dinner Group
  • Delicious Nutrition Group
  • Wonderful Looker
  • The Classical
  • Sacred Snack Group
  • Decent Grocery Group
  • Evaporating Serve
  • Dining Co
  • Foodstuff Collective
  • RichDish
  • Only
  • Favourite Foodstuffs Trading Co
  • Chef Pro
  • Last Snack Pro
  • NationalCuisine
  • The Nourishing Nutrition
  • SacredMeal
  • Physique Cuisine
  • Frozen Foodstuffs
  • Fresh Fuel
  • Meat Collective
  • Ingested Meat Place
  • Cuban Cook
  • Delicate Dinner
  • The Satisfying
  • Creole Culinary
  • Delicate Disc
  • The Delicious
  • Daily
  • Liquid Meat
  • Cuban Culinary Art
  • Indian
  • Delicate Dish Up
  • Lunch Trading Co
  • Tasty
  • Continental Chef
  • Raw
  • CookedMeal
  • QuickMeal
  • Pure
  • The Distinctive
  • Inch Bag Co
  • Chief Nutritious Co
  • Creole Cooking
  • Ingested Foodstuffs
  • The Inventive
  • Serve Pro
  • Greek Gourmet
  • Favorite Fed
  • PopularDish
  • Fine Dining Spot
  • ExoticCuisine

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Food Truck:

Simple is always better

This means a few different things. Your food truck name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your food truck:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.