How Profitable Is A Food Truck? (Updated for 2023)

Updated: September 20th, 2023
Start A Food Truck

How Profitable Is A Food Truck? (Updated for 2023)

So you want to start a food truck?

And the first question that came to your mind was, “Well, is a food truck profitable?”

With a market size of $1.3B there’s plenty of business to go around. Especially considering the initial investment is $33.1K and potential revenue is $1.5M per year with gross margins being 43%.

There’s money to be made. Don’t worry.

But, I don't want to spoil it all. Below we’ll cover everything you need to know when it comes to the profitability of a food truck.

Let’s dive in!

Is a food truck profitable?

Yes, a food truck is generally a profitable one. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since your potential revenue is $1.5M per year with a gross margin of 43%, you can recover your investment within 10 months or even less.

Of course, it all comes down to how much you earn compared to the potential revenues of your food truck.

To determine whether your business is profitable, you should earn more than your expenses within 10 months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your food truck is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

Is a food truck worth it?

If you’re wondering if a food truck is worth it, the answer is a big YES. With these types of businesses, you can earn as much as $1.5M per year.

Further, you can have your initial investment of $33.1K back within 10 months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $1.3B, it will be possible for you to enjoy a monthly revenue of $53.8K. As such, it’s the type of business you should consider starting.

Of course, you must learn and understand every aspect of running a food truck to ensure success. Still, as long as you have the initial investment and can endure 9 months before your actual gains, this business is worth it.

You might even need to get some financing to launch such a business. We have a guide exactly for you on how to finance a food truck.

Learn more about starting a food truck:

Where to start?

-> Food truck plan
-> How to finance a food truck?
-> How much does it cost to start a food truck?
-> Pros and cons of a food truck
-> How to get clients for a food truck?

Need inspiration?

-> Other food truck success stories
-> Examples of established food truck
-> Marketing ideas for a food truck
-> Food truck names
-> Food truck Instagram bios

Other resources

-> Food truck tips

How much can you make in a food truck?

With a food truck, you can make as much as $1.5M per year since it has a gross margin of 43%.

All you need is an initial investment of $33.1K. Then, with proper knowledge and sustained effort, you can have the ROI (or return of investment) within 10 months.

Generally, a food truck can offer you a monthly profit of $53.8K since you’re catering to a market size of $1.3B. But, of course, this size varies depending on your area of choice.

How much does a food truck make a week?

The weekly profit for a food truck ranges around $13.4K. As such, you can enjoy a monthly profit of $53.8K.

To know if your food truck achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your food truck.

How much does a food truck owner make?

The income of a food truck owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly salary of the owner of an established food truck is about $13.4K. But it can also be 80% lower or higher depending on so many factors it's almost impossible to say exactly.

While the potential for earning a good income as a food truck owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

Food truck profit margins

Generally speaking, food truck makes a profit margin of around 43%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of a food truck, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, food truck owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, food truck owners can ensure long-term sustainability and profitability for their business.

Food truck owner salary

The salary of a food truck owner is an unpredictable figure. It's significantly influenced by numerous factors, including the store's location, its size, and the degree of competition. An owner of a well-established food truck, in a prime position, might see an average weekly salary around the ballpark of $13.4K.

But it's worth noting, such numbers aren't always consistent. The earnings can vary wildly, potentially swinging by as much as 80% either way.

Achieving consistent success and maintaining a reliable income stream in this industry requires a deep commitment. It's imperative to offer high-quality products, deliver impeccable customer service, and nurture a trusted bond with the community you serve.


In a nutshell, a food truck is quite promising if you plan on starting such. With a market size of $1.3B, you can enjoy a potential revenue of around $1.5M per year with a gross margin of 43%.

Considering this information, you can enjoy a return of investment within 10 months, especially if you have a monthly profit of $53.8K. Overall, the success of your food truck also depends on your effort and knowledge about it. If you persevere with these things, you can ensure that this food truck is profitable.

Make sure you have a proper food truck plan and know how to get clients for your food truck.