1,000+ Unique Fitness Program Software Names

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Updated: June 10th, 2025

So, you've come up with the perfect fitness SaaS idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your fitness SaaS stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best fitness SaaS ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your fitness SaaS.

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Ideas

Catchy fitness SaaS name ideas

Your Healthline
Desirable
The Beneficial
Likely
Reasonable
Practiced
The Fitness Wizard
The Nimble
The Sound Health
The Tough
The Health Hub
In Shape
In The Fit
The Healthful
The Mighty
Perky
The Glowing
The Fitter the Better
Fitter
Stable
Energized
Strenuous
Refreshed
Healed
The Vibrant
Healthier
The Earliest Health
Previous Ways
Seasonal
The Right Health
Strategic Health Planner
The Maximum Health Care
The Mister Fit
The Tough Guy
Fragile
The Illusion
Pretty Bodies
The Ideal
The Good Muscle
The Symmetrical
The Habitual
Daily Fit
Timely Workout
The Requirement
The Legit
The Fitly
My Health Coach
The Better Version
My Custom Health
The Blissful
Cultural
The Plural Fit
Best Bodies
Sound Mind
Health Nutrient
Fitful Tonic
Fresh
New Health
The Desirable
Considerable Health Group
Beautify
The Goodly Guru
Fit Me
Ideally
Illuminated
The Goal
My Journey
The Glowing Herb
Health Healers
French
My Way
Fit For All
The Friendly Health
My Health Partner
Intelligent Nutrients
Physique Trading Co
The New
The Academic Practice
Functional Stamina
Cnn Software
Exert Place
Physiological Physique Collective
MentalFitness
Gymnastic Do Group
Shelf Source
Excellent Enjoyment
Conditioning Spot
Critic Fitness
Seaworthiness Trading Co
Strategy Place
Reproductive
Reusable Computer Pro
Competitive
Next time Exercise
Reproductive Physical Fitness
Genetic Physical
Program Place
Thickness Fitness
Effective Usage Collective
The Aerobic Conditioning
Process Software
NumericalSoftware
Superior Gym
The Inherent
Basic Computing Collective
Fittingness Trading Co
Artistic Physique Collective
Artistic Good Shape Group
Simple
Testify Exercise
Relative
The Inclusive
The Effective Design
Conditioning Place
Muscular Training Pro
Highest Seaworthiness
VocationalFitness
The Excellent Utilization
The Specific
The Average
Latter
GeneticFitness
Customized
Heritable Fittingness Spot
Inherent Physical Fitness Group
GreaterFitness
Respiratory
Proper
Hardware Place

Creative fitness SaaS name ideas

FrequentExercise
Equal Physical
Gymnast Fitness
Poetic
The Called
Spiritual Physique Collective
Reproductive Conditioning Spot
Annual
SecretPlan
Intrinsic Good Condition Group
Best Contrive Place
Operational
The Formal Blueprint
Conditioning Trading Co
The Equal Fittingness
The Functional Seaworthiness
Total Physique Pro
The Differential Seaworthiness
Firmware Group
Perfect Fittingness Group
The Competitive Seaworthiness
Darwinian Good Shape Spot
Evolutionary Physical Spot
Project Trading Co
Physical Trading Co
Female Flab
The Constant Workout
Quality
The Academic Practice
Eminent Physique Pro
The Bold
Witnessed Fitness
Standard Hardware Trading Co
The Best Be After
Seaworthiness Trading Co
Functional Fit
Minute Fitness
Perfect
Physical Practice Group
Peculiar Physical Collective
Guiness Fitness
AerobicFitness
Nimbus Fitness
The Initial
Fittest Fitness
Instead Software
Computer Place
The General Training
PhysiologicalFitness
Physiological Fittingness
The Intellectual Physical
Heritable Stamina
Viscous Fitness
Individual Stamina Trading Co
Heritable Physical
CompetitiveFitness
Mutual Training
The Psychological Physical Fitness
Proprietary Programming Pro
Medical Physical
Perfect Programme
Respiratory Physique Collective
Digital Firmware
The Intrinsic
Proper
Preliminary Proposal
Inclusive
Physique Pro
Sophisticated Software Package
The Evolutionary Good Shape
Applications Pro
Compatible Compute
Adaptive Fittingness Co
Excessive Evaluation
Functional Footwork
ReproductiveFitness
Good Condition Spot
InclusiveFitness
Emotional
Moral Fittingness Group
Absolute
The Eminent
Ethical Stamina Group
Physical Gym Trading Co
Physical Collective
Raw
Pirated
The Genetic
Electronic
Parental Stamina
The Emotional
Powerful
Project Place
Differential Fittingness
Absolute Stamina Place
The Absolute Training
Fittingness Place
Easy Example
Adaptive Physical Fitness Co
HigherFitness
Evolutionary
The Futile
The Poetic
Average
Highest
The Equal
The Muscular
The Ethical
Physical Exertion Pro
WorkablePlan
The Spiritual Physique
Enough Enjoyment
The Excessive
Maximum Fittingness Place
Thickness Fitness
Effective Enjoy
Fittingness Trading Co
Gentle
Emotional Good Condition
The Psychological
InherentFitness
Artistic Conditioning Place
The Aerobic
Muscular Seaworthiness Group
The Reproductive
Vicious Fitness
New Design
Respiratory Good Shape Collective
Obvious Physical

Learn more about starting a fitness SaaS:

Where to start?

-> How much does it cost to start a fitness SaaS?
-> Pros and cons of a fitness SaaS

Need inspiration?

-> Other fitness SaaS success stories
-> Marketing ideas for a fitness SaaS
-> Fitness saas slogans

Other resources

-> Fitness saas tips

Funny Fitness Saa S Names

Reproductive Gym
Adaptive Fittingness Co
Peculiar Stamina
Muscular Seaworthiness Group
Perfect Fittingness Group
Suitable Software System Spot
Anaerobic Physique Group
The Spiritual Physical
Differential Fittingness
British Fitness
The Individual
Interesting Use Spot
Muscular Good Condition Pro
Physical Pro
StrategicPlan
Functional Fatness
Post
The Functional
Conditioning Group
The Called
The Special Conditioning
CurrentSoftware
Training Place
PhysicalFitness
Physique Trading Co
FemaleFitness
Functional Formatting
Seaworthiness Collective
The Female
Sweating sickness Fitness
Functional Free Weight
Inherent Seaworthiness Spot
Conditioning Place
Mountain sickness Fitness
PhysiologicalFitness
The Inherent Stamina
Functional Fitter
Good Condition Pro
Mutual Training
Citrus Fitness
Morning sickness Fitness
Swiftness Fitness
Emotional
Time Software System
Aerobic Physical Fitness
Obvious Training
Editing Tool
Proposed Collective
The Constant Workout
The Best Be After
Physique Pro
Specific
Preliminary Be After Trading Co
Relative Physical Fitness Co
The Spiritual Physique
Special Conditioning Collective
Training Co
Sophisticated Shareware
Eminent Stamina
MathematicalSoftware
Physical Fitness Pro
The Heritable
CardiovascularFitness
Physique Group
The Valid
The Bold
SharingPlan
Mental Seaworthiness Place
Physiological Fittingness
Heritable Conditioning
Therapeutic Utilization Pro
The Muscular
Evolutionary
Optimal
Intrinsic Physical Pro
Latter Blueprint Spot
Software dev Software
Perfect Program
The Effective
Obvious
DivinePlan
Shelf Software Package
The Pirated Computing
Richness Fitness
NumericalSoftware
Raw Seaworthiness
Overall Conditioning Co
Excellent Enjoyment
Specialized
Muscular
Highest Seaworthiness
AdaptiveFitness
SubmaximalExercise
Functional Flab
The Parental
Psychological
Anaerobic
The Female Physical Fitness
Functional Footwork
Programming Co
Arbitrary Usage
Physical Good Condition
The Respiratory
The Physiological Training
Training Trading Co
Spiritual Seaworthiness Co
Moral Training Pro
Related Seaworthiness
Firmware Group
Good Shape Pro
The Related Seaworthiness
Adaptive Fittingness Spot
MedicalFitness
Functional Fit
The Cardiovascular Good Condition
AverageFitness
Point Proposal
Work Spot
EvolutionaryFitness
Good
Project Pro
FollowingPlan
Obvious Physical Co
The Related
Be After Spot
Total Conditioning
Specialized Software System
Standard Soft
OptimalPlan

Cool fitness SaaS name ideas

Inclusive
Listless Fitness
Application Pro
MutualFitness
Female Free Weight
Gymnastic Do Group
Muscular Physique Pro
Basic Proposal
Gymnastic
Training Co
Mental
EmotionalFitness
Preliminary
Strategy Place
Mean Physique Trading Co
HeritableFitness
ObviousFitness
Respiratory Good Shape Collective
Perfect Proposed
HealthyExercise
Competitive Physical Fitness Trading Co
Superior Gym
Necessary Programming Collective
The Gentle Drill
The Physical Fittingness
EducationalPlan
The New
Religious Fitness
Functional Fitter
The Eternal
Stiffness Fitness
Aerobic Physical
Mental Physical
ShelfSoftware
Female Footwork
Singular Physical Co
Mean Fittingness
Continued
Raw
Occupy Exercise
Firmware Group
Adaptive
Rational Blueprint Collective
Dramatic
The Academic Practice
Anaerobic Stamina
Natural Fittingness Group
The Pirated Computing
Overall
Psychological
HigherFitness
Next time Exercise
Suitable Synapta
Gym Collective
Physical Gym Trading Co
NaturalFitness
Evolutionary Physical Spot
Biological Physique Place
Witless Fitness
Compared Software
Spiritual Conditioning
Exert Place
Special
Training Collective
Physical Fitness Spot
Project Place
The Intellectual
MuscularFitness
The Special Conditioning
Windows
Nutritious Fitness
Physical Fitness Trading Co
Easy Exert
Intrinsic Physical Pro
Economic
Interesting Use Spot
The Perfect
The Vocational
Maximum Physical Co
Obvious Good Condition
The Mild Work
Female Fitter
Differential Fittingness
The Peculiar Seaworthiness
Proposal Group
Optimal Physical Collective
Architectural Plan Co
Usual
Suitable Firmware
New Hardware
Healthful
Excellent Program
Comprehensive Design
The Gymnastic
Physical Fitness Group
Heavy Physical Exertion Collective
Optimal
Mountain sickness Fitness
Specific Server
The Complex
Darwinian Physique
On the web Software
BoldPlan
Point
Conditioning Spot
ContinuedExercise
Latter Blueprint Spot
Passive
Practice Trading Co
Cardiorespiratory Physical Fitness
Mean
Ethical
The Heritable
Cardiorespiratory Physique
Artistic Conditioning Place
Eternal Physical Pro
Stamina Pro
Work Pro
Point Package
Sleeping sickness Fitness
The Absolute
Related
Physical Good Condition
Physical Spot
Stamina Place
The Emotional
Overall Conditioning Co
Cardiovascular
Commercial

Unique fitness SaaS name ideas

InteractiveSoftware
Excessive Engage
Higher
Total Stamina Collective
Range Strategy Group
Heritable Physical
The Elaborate
Eminent
Statistical Shareware
Electronic
SpecialFitness
Sweating sickness Fitness
Female Fittingness Spot
Sophisticated Software Package
MaleFitness
Singular
The Formal Blueprint
Terminal Tool Place
Fittingness Trading Co
Parental Physical Fitness
The Spiritual Conditioning
The Moral Good Shape
Mail Applications Place
Total Conditioning
Testify Exercise
The Evolutionary
Competitive Conditioning Trading Co
EspecialFitness
Televised Exercise
Good Condition Co
Process Software
MaximumFitness
UseSoftware
Proper Practise Group
Specialized
Physical Fitness Pro
Time Software System
Conditioning Place
Software System Place
Mental Fittingness Group
Singular Stamina Group
Useful
Physique Group
The Raw
Gym Spot
Raw Seaworthiness
Software dev Software
Emotional Good Condition
The Cardiovascular Physique
Evolutionary
Mutual Gym
Relative Physical Fitness Co
TotalFitness
Sophisticated Shareware
The Aerobic Conditioning
Terminal
AerobicFitness
Stillness Fitness
Muscular Training Pro
Viscous Fitness
Computer Place
Applications Pro
Aerobic Fittingness
Dramatic Gym Pro
The Interesting
Natural Stamina
New Design
Compute Trading Co
EminentFitness
Good Shape Trading Co
Fittingness Co
The Muscular Physical Fitness
Admirable Gym Group
Conditioning Trading Co
Conditioning Collective
SuperiorFitness
Diminish Fitness
Respiratory
Specific Srx
Blueprint Group
Programme Co
Preliminary Projects
Moral Fittingness Group
The Special Physique
The Adaptive Physical Fitness
Equal Training Group
Seaworthiness Pro
The Genetic
Excessive Exertion
Functional Fit
Gymnast Fitness
RegularExercise
Training Spot
Darwinian
Ambitious Fitness
Muscular Seaworthiness Group
FunctionalFitness
DiagnosticSoftware
AcuteExercise
Effective Event
Healthy Practise Co
The Statistical
Intrinsic Good Condition Group
The Physiological
The Valid
Fittest Fitness
The Related Seaworthiness
The Singular
Advanced
Practical Workout
Personal
RelatedSoftware
WorkablePlan
Highest Physical Trading Co
Mild Work
Heritable Physique Pro
The Darwinian
Reproductive Gym
Greater
Training Trading Co
Obvious Physical
Raw Conditioning Place
The Psychological
Fittingness Pro
Moral Seaworthiness Trading Co
Training Pro
Relative Physical Pro
PhysicalFitness
Raw Conditioning

Cute fitness SaaS name ideas

Relative Fittingness
Total Physique Pro
Average
SecretPlan
Computer Group
Morning sickness Fitness
The Management
Integrated Design Pro
Financial Programme Pro
The Defined Program
The Reproductive
Adaptive Physical Fitness Co
RespiratoryFitness
IntegratedSoftware
InclusiveFitness
The Constant Workout
Training Group
DivinePlan
Fittingness Place
Raw Gym Group
Greater Physical
Female Flab
Excessive Enjoy
Reproductive
Higher Seaworthiness Trading Co
Strategic
Poetic Physique Group
The Excessive
Do Group
The Equal
Functional
Functional Stamina
Mental Gym
Delicious Fitness
Physiological
Effective Enjoyment
Difficult
Physical Fitness Collective
The Inherent
Proposal Place
Special Soft
Malicious Fitness
Be After Spot
Physique Collective
Practice Pro
Reproductive Physical Fitness
The Tentative
Frequent
Muscular
Functional Free Weight
Highest Training Co
Excellent Enjoy
Eminent Training
Ethical Physique
OptimalFitness
Equal
The Annual
The Dramatic
Moral Good Shape Collective
Related Seaworthiness
Muscular Good Condition Pro
The Cardiorespiratory
The Relative Conditioning
Critic Fitness
Fittingness Collective
Prepared Software
PhysicalExercise
Related Stamina
Interesting Do Group
The Female
The Excellent
Dramatic Good Condition Collective
Moral Training Co
Seaworthiness Trading Co
Biological Seaworthiness
Reproductive Conditioning Spot
MoralFitness
Relative
Terrified Exercise
Open Firmware
Functional Flab
MeanFitness
The Highest
Absolute Stamina Place
Absolute Gym Collective
The Reproductive Physique
Additional
Editing
Female Fittingness
The Specific
Quality
Equal Fittingness Group
Highest Seaworthiness
Physiological Gym Spot
Gentle
Adaptive Conditioning Co
Genetic Conditioning Co
Special Shareware
The Differential Seaworthiness
Genetic Physical
Preliminary Proposal
The Basic Applications
FrequentExercise
Better
The Superior
Male Physique
Adaptive Fittingness Spot
Cardiorespiratory Gym Trading Co
Easy Example
The Ethical
Eminent Physique Pro
The Critical
Cardiovascular Good Condition
Programming Co
Especial Gym Collective
Moral
IndividualFitness
The General
Special Summarizer
Standard Hardware Trading Co
The Excellent Utilization
Practice Spot
Functional Fat Farm
DevelopedSoftware
Darwinian Physical Fitness Collective
Programming Group
Software System Pro
Preliminary Projected
The Special

Clever fitness SaaS name ideas

Proposed Collective
Parental
Time
The Equal Fittingness
Suitable Soft
Contrive Co
Functional Form
Swiftness Fitness
Tool Trading Co
The Standard
Intellectual Conditioning Group
Strategy Pro
Excessive Evaluation
Divine
Eminent Good Shape Collective
The Intrinsic
The Absolute Physical Fitness
Discus Fitness
Cardiovascular Stamina Trading Co
Preliminary Be After Trading Co
AbsoluteFitness
Adaptive Seaworthiness Place
Darwinian Physical Spot
Average Physical Fitness Collective
Perfect Project
Bearing
Design Co
Heritable Fittingness Spot
Moral Training Pro
Cnn Software
Illness Fitness
Training Place
Exorcise Exercise
Good
The General Good Condition
Thinness Fitness
Biological Fittingness Place
Practice Collective
Eminent Stamina
The Specialized
Highest
EthicalFitness
Maximum Fittingness Place
The Total Physical Fitness
Specialized Software System
Inside Exercise
Anaerobic
Compute Spot
The Average
Gym Group
Motion sickness Fitness
Finish Fitness
Perfect Fittingness
Customized
Heritable Gym
Seaworthiness Spot
The Shelf
RelativeFitness
Physical Fitness Co
SoundPlan
Spiritual Seaworthiness Co
Male Conditioning Group
Milk sickness Fitness
Perfect
Program Place
ParentalFitness
The Called
The Eminent
Maximum Good Condition Co
Internet Software
Nimbus Fitness
GreaterFitness
Anaerobic Physique Group
Business Fitness
The Better Architectural Plan
Conditioning Pro
Citrus Fitness
Powerful Application Spot
SubmaximalExercise
The Spiritual Physical
Maximum Physical Fitness
The Greater Physical
The Absolute Good Condition
MentalFitness
The Relative Physique
The Point
Good Shape Co
Emotional Good Condition Co
The Evolutionary Good Shape
The Bold
Eminent Fittingness Co
Fearless Fitness
ReliableSoftware
The Acute
The Multimedia
Natural
The Related
SpiritualFitness
FemaleFitness
Rational Project Co
Peculiar Physical Collective
The Differential Physique
The Absolute Training
Gymnastic Workout Collective
Disguised Exercise
Operational
Peculiar
RegularPlan
Inherent Seaworthiness Spot
Optimal Conditioning Spot
Enough
CurrentSoftware
Poetic Physical Fitness Spot
Latter
FollowingPlan
Female Form
Intellectual Conditioning
The Special Good Shape
Heritable Seaworthiness Co
The Regular Program
General
Differential Fittingness Place
The General Training
The Intrinsic Seaworthiness
The Maximum Fittingness
Physiological Physique Collective
Decompression sickness Fitness
Tool Group
Ground

Best fitness SaaS name ideas

Perfect Fittingness Collective
Workout Spot
The Relative
OptimalPlan
Petrify Exercise
Seaworthiness Collective
Third Strategy
Eternal Physical Fitness Spot
Raw Good Shape Trading Co
Practise Co
IntenseExercise
The Effective
Gym Co
Mental Physical Pro
The Expensive
Year Proposed Place
Project Trading Co
Physiological Fittingness
Relative Training
Respiratory Physique Collective
Reusable Computer Pro
The Initial
Individual Stamina Trading Co
The Year
Physique Co
IntrinsicFitness
Drill Co
Female Seaworthiness
Absolute Conditioning Pro
Programme Collective
Called Program
The Spiritual Physical Fitness
Progress Software
The Regular
Physical Pro
Simple Practice Collective
Average Physical Pro
The Latest
Heritable Physical Fitness
The Mutual
PhysiologicalFitness
Anaerobic Physical Fitness Spot
The Differential
Adaptive Seaworthiness Co
Shelf Software Package
Effective Engage
Enough Exerting
New
Mutual Training
Shelf Spooler
Eternal
Good Condition Trading Co
Specific Soft
The Adaptive
Vocational Good Condition Spot
Gym Place
Free Firmware Pro
The Effective Design
Remote
Mental Seaworthiness Place
Physical Trading Co
Obvious
The Educational
The Preliminary
Friendly Computer Spot
Biological
Gym Pro
The Time
The Terminal Software System
Aerobic Physical Fitness
The Psychological Physical Fitness
Formal
VocationalFitness
Free Practice Co
The Spiritual
The Enough
Processing Computer Co
Onset Software
The Natural
IsometricExercise
The Simple
Hit list Fitness
Associated
Project Pro
Obvious Physical Co
Adaptive Fittingness Co
EqualFitness
Enough Engage
The Differential Fittingness
Frequent Use Group
Arbitrary Usage
Excise Exercise
StandardSoftware
Biological Conditioning
Thickness Fitness
The Gentle Do
Good Shape Collective
Mistress Fitness
Psychological Seaworthiness Spot
Do Pro
PsychologicalFitness
Use Spot
Admirable Good Condition Pro
The Especial
Conditioning Group
Male Conditioning Co
Sophisticated Soft
Mutual
Excessive Enjoyment
Functional Formatting
Hardware Place
Mental Seaworthiness
Quickness Fitness
Physique Trading Co
Good Condition Group
The Peculiar
Individual Gym
Enough Exert
AnaerobicFitness
Male Fittingness Group
Witnessed Fitness
The Statistical
Female Fatness
Informatics Trading Co
Functional Fittingness Co
Excellent Architectural Plan Pro
Equal Physical
Work Spot
Seaworthiness Place

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Fitness Saa S:

Simple is always better

This means a few different things. Your fitness SaaS name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your fitness SaaS:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Fitness Saa S: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile