Business Idea

Start A Fitness Program Software

About

Starting a fitness program software requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell fitness program software services, or selling fitness program software services online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a fitness program software ➜

Key stats

market size
$127M
revenue (monthly)
$7K
starting costs
$22.6K
gross margin
50%
avg product price
$150
time to build
12 months
growth
Word of mouth
business model
Brick & Mortar
time investment
Full time

About

Starting a fitness program software requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell fitness program software services, or selling fitness program software services online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a fitness program software ➜

Key stats

market size
$127M
revenue (monthly)
$7K
starting costs
$22.6K
gross margin
50%
avg product price
$150

 

time to build
12 months
growth
Word of mouth
business model
Brick & Mortar
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Employee & Freelancer Expenses $151 $352
Website Costs $303 $7,215
Business Formation Fees $5,600 $20,400
Software Expenses $162 $3,094
Total Startup Costs $6,966 $38,061

Successful Businesses

Business URL Rank
Virgin Pulse virginpulse.com #46,860
IDEA Fit ideafit.com #53,361
PT Distinction ptdistinction.com #95,750
PLT4M plt4m.com #96,862
Daxko daxko.com #99,763
Team Buildr teambuildr.com #140,847
Group Fitness Tracking Software myzone.org #288,249
LuckyFit lucky.fitness #310,164
MyTPI mytpi.com #371,595
Fitness For Moms philadelphia.fit4mom.com #387,718
EVOLUTION NUTRITION evolutionnutrition.com #410,643

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Rewarding work Starting a fitness program software can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Meaningful business connections You never know who you will meet as a fitness program software. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Cons Description
Longer Sales Process A fitness program software can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
Churn In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.
Time commitment With starting a fitness program software, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.
Complex development process. The development process for a fitness program software can be quite complex, which may cause delays and challenges when launching and growing your product.
Complex maintenance Your fitness program software will require a long-term investment due to the need for updates, bug fixes, and security vulnerabilities. It's important that you (or someone on your team) stays on top of this at all times.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.