Start A Fitness Saa S - Business Ideas
Have you ever wondered what software gyms use to keep track of everything? Over 32,000 health clubs in the U.S. need software and tools to run their business!
Starting a fitness SaaS requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell fitness program software services, or selling fitness program software services online, you can use this page as a guide for everything you'll need to know.
Key Stats
Startup Costs
| Min Startup Costs | Max Startup Costs | |
|---|---|---|
|
Office Space Expenses |
$0 |
$7,000 |
|
Employee & Freelancer Expenses |
$151 |
$352 |
|
Website Costs |
$223 |
$7,215 |
|
Business Formation Fees |
$5,600 |
$20,400 |
|
Software Expenses |
$162 |
$3,094 |
|
Total Startup Costs |
$6,136 |
$38,061 |
Case Studies
•
$50K/mo
•
$7K/mo
•
$10K/mo
Successful Businesses
| Business | URL | Rank | |
|---|---|---|---|
|
|
Virgin Pulse |
virginpulse.com |
46,860 |
|
|
IDEA Fit |
ideafit.com |
53,361 |
|
|
PT Distinction |
ptdistinction.com |
95,750 |
|
|
PLT4M |
plt4m.com |
96,862 |
|
|
Daxko |
daxko.com |
99,763 |
|
|
Team Buildr |
teambuildr.com |
140,847 |
|
|
Group Fitness Tracking Software |
myzone.org |
288,249 |
|
|
LuckyFit |
lucky.fitness |
310,164 |
|
|
MyTPI |
mytpi.com |
371,595 |
|
|
Fitness For Moms |
philadelphia.fit4mom.com |
387,718 |
|
|
EVOLUTION NUTRITION |
evolutionnutrition.com |
410,643 |
Pros & Cons
| Pros | Description |
|---|---|
|
Flexibility |
You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own. |
|
Ability to start your business from home |
It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning! |
|
Rewarding work |
Starting a fitness SaaS can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about. |
|
Scalable |
With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers. |
|
Meaningful business connections |
You never know who you will meet as a fitness SaaS. This could be the start of an incredible business opportunity! |
|
High customer retention rates |
Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer. |
| Cons | Description |
|---|---|
|
Longer Sales Process |
A fitness SaaS can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers. |
|
Niche Market |
A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience. |
|
Churn |
In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible. |
|
Time commitment |
With starting a fitness SaaS, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business. |
|
Complex development process. |
The development process for a fitness SaaS can be quite complex, which may cause delays and challenges when launching and growing your product. |
|
Complex maintenance |
Your fitness SaaS will require a long-term investment due to the need for updates, bug fixes, and security vulnerabilities. It's important that you (or someone on your team) stays on top of this at all times. |
Marketing Ideas
-
1
Affiliate Program
Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.
Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.
The affiliate typically gets a unique link where clicks and conversions can be tracked.
-
2
Direct Sales
Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.
For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.
-
3
Word of mouth
Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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