5 Fitness Saa S Success Stories [2024]

Updated: November 19th, 2023
Start A Fitness Saa S

Have you ever wondered what software gyms use to keep track of everything? Over 32,000 health clubs in the U.S. need software and tools to run their business!

Here are some real life success stories of starting a fitness SaaS:

1. FitSW: Personal Trainer Software ($600K/year)

As a side project in 2016, Jacob Montoya created FitSW, a software platform for personal trainers to manage their clients' fitness. With the user base steadily growing, he decided to focus on the business full-time in 2017 and has since bootstrapped his way to $25K monthly revenue, helping over 20,000 trainers and enabling over 100,000 clients to achieve their fitness goals.

How much they make: $600K/year
How much did it cost to start: $1K
Current team size: 4


How I Developed A $20K/Month Software For Personal Trainers

FitSW founder Jacob Montoya bootstrapped his company to $25K monthly revenue, helping over 20,000 personal trainers manage their businesses through software that enables them to create workouts, track progress, plan meals, accept payments, and manage schedules, and has now expanded to include FindTrainGain, enabling people to join live online fitness classes from the comfort of their homes.

Jacob started FitSW: Personal Trainer Software about 7 years ago
Jacob grew the business to $50K/month
It cost Jacob $1000 to start the business
Read by 9,596 founders

2. ALTR Project ($84K/year)

Aimee Tawhai came up with the idea for ALTR Project, a SaaS tool for gym owners and coaches, while working a full-time job and training for the Crossfit Games. After a year of planning and using her statistical background to create algorithms, she launched the product and began attracting customers through social media outreach and personalized demo calls.

How much they make: $84K/year
Current team size: 5


How I Launched A $7K/Month SaaS For Gyms

Aimee Tawhai founded ALTR, an online SaaS tool for gym owners and coaches, that is currently averaging $7-8k USD/month and is being used in 26 different countries, saving HOURS of admin time and the use of mind-numbing spreadsheets.

Aimee started ALTR Project almost 8 years ago
Aimee grew the business to $7K/month
Read by 6,258 founders

So... can you actually make money with a fitness SaaS?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

3. Sweet n Salty Body Works ($120K/year)

Ann Rivera, a registered nurse with a passion for helping people, came up with the idea for her body contouring spa after seeing the amazing results she could provide with just two machines during the COVID-19 pandemic. Her business, SAS Body Works, offers a range of services including cavitation, radio frequency, cryo body sculpting, and more. Despite facing challenges with marketing and pricing, Ann is determined to grow her business and provide exceptional results for her clients.

How much they make: $120K/year
How much did it cost to start: $80K
Current team size: 2


I Started A Body Contouring Spa & Already Had My First $10K Month

Ann Rivera grew her body contouring spa to make $10k in revenue within months of opening, with help from low-overhead equipment and social media advertising.

Ann started Sweet n Salty Body Works about 2 years ago
Ann grew the business to $10K/month
It cost Ann $80000 to start the business
Read by 2,185 founders