5 Fitness Saa S Success Stories [2023]

5 Fitness Saa S Success Stories [2023]
Start A Fitness Saa S

Have you ever wondered what software gyms use to keep track of everything? Over 32,000 health clubs in the U.S. need software and tools to run their business!

Here are some real life success stories of starting a fitness SaaS:

1. FitSW: Personal Trainer Software ($600K/year)

Jacob Montoya (from Colorado Springs, Colorado, USA) started FitSW: Personal Trainer Software about 6 years ago.

$50K / month
1 founders / 4 employees
Colorado Springs, Colorado, USA

Case Study

Hello! My name is Jacob Montoya and I am the founder of FitSW and its sister site FindTrainGain. With FitSW, we provide software to personal trainers to help them grow their businesses and enable them to use our technology to effectively manage their clients’ fitness. With FindTrainGain, we enable people searching for fitness help from all over the world to join a wide variety of Live Online Fitness Classes led by fun, energetic Fitness Instructors.

We enable people to stay fit and stay connected with fun fitness classes in this time of social distancing. At the same time, we also provided a way for fitness professionals to continue to work. We have instructors leading classes on everything from Yoga to Cardio Boxing to our most popular Dance Cardio class. Classes are accessible to anyone and many are priced as low as $5 a class.


2. ALTR Project ($84K/year)

Aimee Tawhai (from Victoria, Australia) started ALTR Project almost 7 years ago.

$7K / month
1 founders / 5 employees
Victoria, Australia

Case Study

👋 Hey! My name is Aimee Tawhai & I founded my first SaaS business (ALTR Project) at the age of 23.

I have been offered investment and funding numerous times, but I have yet to find the right partner or fit for the business. I have always believed that I need to go as far as I possibly could by myself. At this stage of the business, it’s not about the financial backing, but more about finding a strategic partner who has a high influence in the fitness industry and is backed with a wealth of knowledge in this space.


Learn more about starting a fitness SaaS:

Where to start?

-> How much does it cost to start a fitness SaaS?
-> Pros and cons of a fitness SaaS

Need inspiration?

-> Examples of established fitness SaaS
-> Marketing ideas for a fitness SaaS
-> Fitness saas slogans
-> Fitness saas names

Other resources

-> Fitness saas tips

4. Sweet n Salty Body Works ($120K/year)

Ann Rivera (from Deerfield Beach, FL, USA) started Sweet n Salty Body Works about 1 year ago.

$10K / month
1 founders / 2 employees

Case Study

Hi! My name is Ann Rivera and recently I opened a body contouring spa. I provide services such as cavitation, radio frequency, electromagnetic therapy, cupping,micro-needling, cryo body sculpting, wood therapy, and sauna blankets with clay.

I rented a location in January of this year but didn’t open till mid-February. It’s only been a few months however income (not even profit yet) greatly varies with the highest month being 10K and others just covering basic costs.


Pat Walls,  Founder of Starter Story
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