1,000+ Best Event Planning Business Names [2025]

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Updated: June 10th, 2025

So, you've come up with the perfect event planning business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your event planning business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together 400+ event planning business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your event planning business.

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Ideas

Catchy event planning business name ideas

Sweet affairs
Outcome
Eventually
The Super Situation
Milestone
Pretty Appearance
Likelihood
Possible
Proceeding
The Instance
The Feat
Upshot Co.
The Perfect Spot
Sight
Unfolding
Instant Event
Movement
Hanky Panky
The Eventuation
Aspect
The Revolution
Perfect Match
Sentimental
The Perfect Peach
The Formal
Affairs
The Jolly Event
Cocktail Party
The Binge
The Perfect Place
Feat
The Folly Friend
Time Example
Social Skill
The Perfect Event
Powerful Key
Rectangular
Typical Place
The External Party
Extension
Direct Spot
Extreme Planner
Middle Man
Extra Care
Perfect Operations
Optimal Management
Direct
The Event Spree
Action
The Perfect Show
Expo
The County Fair
Staged
The Lovely Funfair
Conditioned
Indication
Lovely Rituals
Case
The Deal
Perfect Backdrop
Outlook
Factor
Breakthrough
Nexus Events
The Compact Co.
Obligatory
Perfect Performance
Efficient Upshot
Undertaking
Implementation
Happening
Favorable Events
Great Time
Better Rituals
Exchanged
Ambulant Management
BadManagement
Gatherings Spot
Meticulous Deviser Co
PowerfulParty
Military
The Financial Managers
The Global
Middle Mitigation
Festival Collective
ExcellentPlanner
Progressive Company Collective
Centralized Direction
Surgical Manager Place
Exciting Exhibition
Direction Trading Co
The Term Blueprint
Common sense Events
RoyalParty
The Strategic
Suspense Event
IntegratedManagement
Organizational
LargestParty
The Special
Clamor Planner
Top
Use
Outline Group
The Exciting
The Experienced
Brilliant Guidebook Pro
Guidebook Spot
Surgical Managment Pro
Extraordinary Earthquake
Meticulous Guide Place
Platter Planner
Financial Managerial
Middle Mismanagement
Exciting Encounters
Range Strategy Group
Practical Projectment
EconomicPlanner
The Operative
Shatter Planner
Extraordinary Exposition
FutureEvent
Preliminary Project
Wise Operational Place
Stander Planner
Time Ceremony
Venue Co
Exciting Evening
Decisive Festival Pro
Acute Festival Trading Co
The Popular Faction
The Offended Shindig
Independent Deviser
Melancholy Parade
The Strange Celebration
External Extravaganza
Effective Mastermind
Impressed Event
Single Case Group
The Bad
Weekend Event
The Populist
Integrated
The Wise Direction
Assumpsit Management
ComprehensivePlanner

Creative event planning business name ideas

Accumbent Management
EfficientManagement
The Cardiac
Banter Planner
Weekly Organizer Collective
Badder Planner
Organizer Group
Annulment Management
Rapper Planner
Adverse
Crucial
Poor Manage Collective
UnusualEvents
Case Collective
Principal Programmer
Top Guide Group
The Annual
The Surgical Mgmt
The Trained Scheduler
Atari Party
The Outstanding
Corby Party
Extreme
Organizing Place
Populist Partisan
Medical Managing
Main
Environmental Outline Pro
The Economic Guidebook
Social Guide Place
Architectural Plan Group
Connect Event
Meticulous Deviser Co
The Strategic Scheduler
Better Manage
Physical Professionalist
The Rational
Managment Group
The Best
The Rational Programme
Be After Collective
Scheduler Pro
Injured
TotalManagement
RecentEvents
Subsequent Developments Pro
InstructionalPlanner
Extraordinary Evening
The Sad
Exciting Eventualities
Unexpected
The Good
The Weekly
Great Symposium Collective
Corporate Managers Collective
Global Organizational Co
The Initial
ClericalParty
Exciting Encounter
Major
Medical Managerial
Trapper Planner
Organizational Co
Be After Pro
Tragic Ceremony
Extraordinary Election
Manners Planner
Tragic
Comprehensive Guidebook Collective
Optimal Proposed
Extraordinary Encounters
Strategic Manage Collective
Panicking Management
Abandonment Management
Extraordinary
AristocraticParty
Powerful Parti
Company Spot
Decisive Festival Pro
Environmental Mastermind
Celebration Trading Co
The Scientific
The Annual Tournament
Principal Psychotherapist
Applicant Management
The Skilled
Daily Organizer Group
The Big Gala
The Non
The Key
Secured Bash Spot
Observances Group
Efficient Consultant
IrishParty
The Global
Case Spot
Guidebook Collective
Mastermind Collective
Industrial Manage
Assumpsit Management
Unexpected Symposium Pro
Stammer Planner
Celebration Pro
External Exercise
PointPlan
BestPlan
Macroeconomic
Venue Place
Battlefront Management
The Unforeseen Tournament
Scientific
Year Blueprint
Populist Person
The Organizational
Molecular
Based Organizing
Postoperative
Judicious Managing Collective
LargestParty
MolecularEvents
The Day
The Populist
Operational Manager
Extraordinary Exercise
The Whole
External Example
Intensive
Guide Spot
The Stressful
PowerfulParty
Weaker Bash
The Improved
The Irish Soiree
Benevolent
BrilliantPlanner
Key Outline Place
Prudent Psychologist
Professional
The Operative
The Surgical
Third Programme Group
The Latter
Global Mgmt Place
Untoward
Therapeutic
Programme Collective

Learn more about starting an event planning business:

Where to start?

-> How much does it cost to start an event planning business?
-> Pros and cons of an event planning business

Need inspiration?

-> Other event planning business success stories
-> Marketing ideas for an event planning business
-> Event planning business Instagram bios

Other resources

-> Profitability of an event planning business
-> Event planning business tips
-> Email templates for an event planning business
-> Blog post ideas for an event planning business
-> Event planning business quotes

Funny Event Planning Business Names

Ambitious
External Extravaganza
Weaker
The Non
Prudent Psychologist
Upper Operational
Televangelist Management
MolecularEvents
OverallManagement
InternalManagement
Pleasant Prom
Plotter Co
Manager Collective
Fiscal
The Actual
Bold
Single Case Group
Managers Collective
Suspect Event
Extraordinary Episode
MilitaryPlanner
Financial Managerial
The Adaptive
Great Ceremony Collective
In the event Events
Crucial
Memorable
Whole
Again Event
The Town Outline
Occurrences Trading Co
TimePlanner
Later
Animal Management
Successful Guidebook Co
Everyday Expressions
The Future
Fatal Parade Group
Term Managers
Design Group
UnexpectedEvents
Pleasant Shindig
FatalEvent
Physical Contriver Co
Professional Programmer
Unfortunate Tournament Pro
Ground
Regular Design Collective
Omniscient Mastermind Place
Macroeconomic Managers
The Initial Proposed
Catastrophic Carnival Spot
AdaptiveManagement
Venue Collective
Greatest Carnival
Animist Management
Outline Group
Professional
The Progressive
Expert Plotter Place
The Prudent
Professional Psychologist
AdverseEvent
Physical Procrastinator
Organizer Collective
Extraordinary Experiences
The Socialist
Middle Mitigation
Connects Events
Prudent Guidebook Collective
Good Guidebook Pro
ImportantEvents
Key Festivals
Practical Plotter
The Annual Tournament
Organizational Co
The Latter Architectural Plan
Physical Pyrotechnician
Experienced Consultant Collective
Be After Collective
Exciting Effects
The Opposite
Military
External Ceremony Co
Medical Mitigation
The Historic
Qualified
The Rational Programme
External Exhibitions
OperationalPlanner
The Stressful
Acute Festival Trading Co
Encouragement Management
BrilliantPlanner
The Particular
The Special
Weekend Event
Extreme
The Formal Proposed
Therapeutic
The Public Manage
Gala Pro
Non Shindig
Dancer Planner
The Regular
The Alternative
Proposed Trading Co
Extraordinary
Internet Event
Ambulant Management
Banishing Management
Activities Pro
The Wise
Mental Conferences
Antagonist Management
Optimal Proposed
Interesting Ceremony Pro
Medical Maintenance
The Environmental Organizing
Subject Event
The Scientific
The Surgical Mgmt
Skilled Outline Collective
Perfect Event
Amulet Management
The Cardiac
Exciting Excursions
IrishParty
Preliminary
Better Manage
Direction Pro
The Operative
Socialist Mastermind
The Chief
EfficientPlanner
Musical Festivals
Royal
Pleasant Parti
Offset Event
Strategic Manage Collective
Celebration Pro
Exciting Extravaganza
Defense Event
HistoricalEvents
TermManagement
Use

Cool event planning business name ideas

Major Competitions Collective
ExcellentPlanner
Operational Stewardship
The Annual
Organizer Collective
Past Venues Collective
Interesting Extravaganza
The Scientific
Case Spot
The Whole Partizan
The Strange Celebration
RationalPlanner
Macroeconomic Managing
Tournament Group
InstructionalPlanner
Animal Management
Managerial Pro
Army Party
HistoricalEvent
Exciting Encounters
The Effective Manage
Scheduler Group
Reflect Event
The Total Managers
Blueprint Co
Design Co
Single Case Group
Typical Architectural Plan Collective
Manage Trading Co
Top Contriver
Aggressive
Best Program
The Irish Soiree
StrategicPlanner
DayManagement
Consultant Place
Deviser Trading Co
Outline Trading Co
Interesting Ceremony Pro
Powerful
Macroeconomic
WholeParty
Significant Activities
Effective
Third Programme Group
Internal Stewardship Group
The Chief Organizer
Dancer Planner
Careful
Largest
Macroeconomic Manager
The Chief
Better
Certain Case Co
Carnival Group
WingParty
Panicking Management
Celebration Trading Co
Initial Symposium
ClinicalManagement
Single Case
Specific
Top Guide Group
Neglect Event
SingleEvent
MomentousEvents
Terrible Symposium
The Rectangular
Macroeconomic Managers
Disestablishment Management
Guide Trading Co
Organizer Co
Federalist Likud Place
Mastermind Pro
Macroeconomic Maintenance
Macroeconomic Managment
QualifiedPlanner
The Upper
Ferrari Party
The Momentous Celebration
The Public Manage
AristocraticParty
The Practical Consultant
The Responsible
TerminalEvent
Dramatic Happenings Trading Co
Political Partisanship
CityPlanner
Extraordinary Encounters
Middle Mitigation
The Economic
Assumpsit Management
Medical Manager
Point Prepare
Fatal Parade Collective
Daily Scheduler Group
Defense Event
Town
The Offended
Company Collective
Term Managers
Medical Managerial
Prudent Guidebook Collective
The Best
Ceremony Trading Co
Omniscient
Guidebook Group
Preliminary Programs
Resents Event
The Physical
Preliminary Projected
Affricate Management
Operative
Populist Partisan
Weekend Event
The National
Extraordinary Evening
Extraordinary Festival Trading Co
Weekly Organizer Collective
The External
Critical Festival Co
Level
Third Partizan Trading Co
Certified
IndustrialManagement
Future Tournament Co
Direction Trading Co
Independent
Pleasant Shindig
The Proper
External Engagements
The Main Tournament
EfficientPlanner
Strange
External Eventuality
Physical Procrastinator
SingleParty
Financial Project Pro
The Operational
TotalManagement
Acrodont Management
Sad
Following Proposed Spot
The Bad
Point Project
Active

Unique event planning business name ideas

Patient Organizational
Military
ElectronicPlanner
GrandPlan
Integrated
Extraordinary Developments Trading Co
Ground
Creative
TermManagement
Efficient Direction
The Momentous
ExternalEvent
Connects Events
The Rational Guide
Extraordinary Eventuality
The Federalist
Venues Spot
Socialist Mastermind
Pardy Party
Coastal Mgmt Trading Co
Macroeconomic Manage
The Day
IntegratedManagement
Melancholy Venue
Comprehensive Strategy Place
Bash Pro
Antepast Management
Hierarchical Consultant
Organizer Group
Untoward
Time Parade Spot
Manager Co
Stewardship Group
Historical
Federalist
Corporate Deviser
Respect Event
The Benevolent
RoyalParty
Unlikely Venue
Celebration Collective
Financial Managerial
Exciting Eventuality
Managers Collective
Financial Consultant Place
The Charter
Centralized Direction
Mgmt Co
Latter Parade Place
The Initial
Professional Psychotherapist
Omniscient Mastermind Place
The Time
The Efficient
Middle Managing
Deviser Collective
Conferences Place
Air hammer Planner
Medical Maintenance
The Weekly
AcuteManagement
AdverseEvents
Conferences Collective
Presidential Political Party
Pence Events
Important Case Co
Efficient Organizational Collective
Global Managing
Environmental Efforts
Global Mgmt Place
Venue Trading Co
The Workable
Third
Principal Projectment
Gatherings Spot
Crucial Extravaganza
Time Case Spot
The Public Managerial
Stirring Venues Pro
Offend Event
The Historical
The Expert
The Coastal
ExecutiveManagement
Talisman Management
KeyEvent
Abandonment Management
The Practical Scheduler
Urban Organizer Spot
PopularParty
Practical Personal Organizer
Celebration Spot
The Alternative
The Big
Everyday Developments Spot
Crucial
Unfortunate Extravaganza
The Adaptive
The Future
Stammer Planner
The Wise
Fatal Parade Group
The Postoperative
The Practical
The Past
Environmental Mastermind
The Organizational
Particular Extravaganza Collective
Likud Spot
The Prudent
The Whole
Direction Pro
The Official Likud
Memorable
FollowingPlan
Non Company
Alternative Design Collective
DramaticEvent
External Exhibition
Regret Event
Level Mgmt Pro
Related Festivals Trading Co
The Operative Managment
Physical Professionalist
Competent
Unfortunate Tournament Pro
Godsend Event
Planners Planner
EducationalPlanner
Great Symposium Collective
Project Spot
Contriver Pro
Consultant Spot
The Good
The Range
Definite Architectural Plan Pro
Architectural Plan Collective
The Environmental
Trapper Planner
Time Guide
Organizational Trading Co
The Key
OmniscientPlanner
Common sense Events
Qualified Guidebook
The Sudden

Cute event planning business name ideas

The Regular
LevelPlanner
External Exhibitions
Medical Manage
Case Place
Manager Collective
Term Manager
The Comprehensive Plotter
National Design Group
Overall Managers Co
The Crucial Tournament
AnestheticManagement
The Stirring Case
Attend Event
The Basic
Extraordinary Exposition
Recalcitrant Management
Prudent Programmer
Powerful Political Party
Social Guide Place
The Sound Architectural Plan
Exciting Exercise
Manors Planner
Clamor Planner
Aqueduct Management
Physical
Diaconate Management
Singular
Occurrences Collective
The Good Organizational
Exciting Exposition
EnvironmentalPlanner
Principal Purchasing Agent
RangePlan
Third Faction
Banishing Management
ExcitingEvent
Annulment Management
Ambitious
External Earthquake
Competent Scheduler Trading Co
The Economic Manager
EnvironmentalManagement
Total Organizational Collective
The Future Ceremony
Jerky Party
The Surgical
The Macroeconomic
AggrievedParty
The Outstanding
Moderate Birthday Pro
Macroeconomic Managerial
The Financial Managers
The Remarkable Venue
Exciting Effects
The Effective
Everyday Expressions
Jammer Planner
The Judicious Managment
The Parliamentary
Sharpie Party
Daily Outline Place
Untoward Symposium Pro
The Strategic Scheduler
Repent Events
The Actual
Observances Group
Momentous
Acute Managerial Pro
Melancholy Parade
Company Trading Co
The Skilful Stewardship
The Operative
Outline Group
Gala Spot
PastEvent
Extraordinary Experiences
Extraordinary Example
The Great
Expense Events
AmbitiousPlan
The Offended Shindig
Random Occurrences
Range Strategy Group
Melancholy Extravaganza Trading Co
Therapeutic Managment Trading Co
Extreme
Elaborate
Organizer Place
The Pleasant
Big Cadres
Key Outline Trading Co
Mastermind Collective
Immense Event
The Financial
The Qualified
The Socialist Deviser
InternalManagement
The Qualified Proposed
Acute
The Strongest
Programme Collective
Secret Contrive
Industrial Manage
External Episodes
Televangelist Management
Non Shindig
Perfect Programs
Financial Organizing Place
Aggressive Managerial Group
Historical Venues Group
CoastalManagement
The Administrative
Based Organizing
Rare Tournament Spot
Extraordinary Election
Educational
UrbanManagement
Central Outline
The Adverse Venue
FatalEvent
Request Event
The Socialist
Consultant Collective
Applicant Management
StressManagement
Banter Planner
The Democratic
Medical Monitoring
The Special
Practical Projectment
Principal Plotter
The Sad
Scammer Planner
The Popular
New Proposal
Symposium Collective
The Opposite
The Latter
The Acute
Impressed Event
The Unique
Exciting Exhibition
The Definite
Catastrophic Carnival Spot
Past

Clever event planning business name ideas

DecisiveEvent
CarefulPlanner
Occurrences Place
Upper Managment Trading Co
Royal
Plotter Co
Manners Planner
The Unforeseen Tournament
Celebration Co
Senior Deviser
Key Festivals
The Operational Outline
Bash Spot
Effective Mastermind
Corby Party
UsualPlan
GoodManagement
Programme Spot
Progressive Company Collective
Porky Party
Architectural Plan Group
Public Direction Group
Time Parade
Progressive Prom
Middle Managment
CriticalEvent
OptimalManagement
Be After Co
Optimal Proposed
Symposium Place
Applicate Management
The Latter Ceremony
The Annual Tournament
Town Organizer Spot
Corporate Manage Pro
The Catastrophic
Organizational
The Political
Be After Spot
Amor Planner
Recompense Events
Celebration Place
Day Manager Co
Be After Collective
UnexpectedEvent
Random
Connect Event
Defined Blueprint Place
The Parliamentary Birthday
The Perfect
Past tense Events
The Presidential
Rapper Planner
Competent Plotter Place
Level Guidebook Place
Nationalist Management
LatterEvent
Hierarchical Mastermind
External Ceremony Co
Experienced Consultant Collective
Animist Management
Organizing Co
The Miraculous
The Strange Competitions
The Progressive
MilitaryPlanner
Marley Party
The Clinical
Company Spot
The Main
Charlie Party
ThirdPlan
Guidebook Spot
PrudentManagement
Qualified
Philanthropist Management
The Educational
Mgmt Group
IntelligentPlanner
Medical Mismanagement
Environmental Organizing
Tracker Planner
The Exciting
Operational Manager
Medical Mitigation
Decisive Festival Pro
Intense Events
RemarkableEvents
Exciting Excursions
The Integrated Contrive
The Original
Operational Proposed Co
Alternative Project Collective
Time Ceremony
The Stirring
Event Events
Aristocratic Soiree
The Participative Manager
The Usual
Panelist Management
The Term Blueprint
The Dramatic Conferences
Manager Place
Intense Event
Aggressive Managers
Gala Pro
Stewardship Collective
Next
Conferences Group
External Efforts
Gander Planner
Practical Pyrotechnician
The Rational
The Central
The Daily
Preliminary
Everyday Engagements
Practical Psychologist
Injured
Catapult Management
Successful Guidebook Co
The Dramatic Venues
Proposed Trading Co
Extraordinary Earthquake
Bash Group
Total Managment Collective
The Total
The Terrible Venue
UnusualEvents
Fiscal Stewardship Pro
The Physical Organizing
Carnival Trading Co
Aggregate Management
ActualEvent
Unforeseen
Day
The Crucial Gala
Outstanding Gala
Arrest Event
Operational Consultant Pro
Outline Co
Events Event
Parliamentary Partie
Ambulant Management
FutureEvent
Stander Planner

Best event planning business name ideas

The Chief Guide
Establishment Management
Battlefront Management
Design Group
Point Program
The Top Guide
Panter Planner
Preliminary Package
Future
Exciting Election
Atari Party
Secured Bash Spot
The Unexpected Festival
Important Observances Group
Case Trading Co
Global Organizing
Competent Plotter Collective
City
The Economic Guidebook
Local Deviser Collective
Physical Purchasing Agent
Perfect Proposed
The Solid Manage
The Urban Mgmt
The Cardiovascular
Weaker
Great Ceremony Collective
Better Manage Pro
Professional Pyrotechnician
Greatest Carnival
Postoperative
The Urban
Parley Party
Guidebook Co
Carnival Co
Industrial Direction Pro
The Cardiac
AdverseEvent
Be After Group
The Aggressive
Managerial Trading Co
PracticalPlanner
The Corporate
Tragic
Tragic Festival Spot
TraumaticEvents
Occurrences Trading Co
Historic Symposium Pro
BestPlan
Environmental
Sander Planner
The Independent
Physical Contriver Co
Greatest
Weaker Bash
The Medical
Grander Planner
Program Collective
BrilliantPlanner
The Populist
Practical Organizer Co
Exciting Encounter
Industrial Direction Spot
Practical Plotter
The Trained Scheduler
Pest Manager
Internal Stewardship Pro
The Trained
Physical Pyrotechnician
Annual
BasedPlanner
The Big Gala
Senior
Range Guidebook Co
Suspect Event
The Internal Organizational
The Adverse Festival
Annual Strategy Spot
The Wise Direction
The Particular
Economic
PowerfulParty
AdaptiveManagement
Upper Operational
Regular Design Collective
Organizing Place
Reflects Events
Adverse Festivals
Case Collective
Stressful Symposium
Be After Pro
Improved
The Decisive Gala
Major Extravaganza Pro
Sudden Case
Insects Events
Glamor Planner
Professional Psychologist
Festivals Collective
Contriver Trading Co
The Anesthetic Managing
The Dramatic
The Skilled
Momentous Venues
Guidebook Collective
Intelligent
Central
Carnival Pro
The Remarkable
Non
The Experienced
Medical Managers
Successful
ComprehensivePlanner
Corporate
City Outline Place
WeakerParty
Dramatic
The Popular Faction
Suspense Event
Benevolent
Populist Person
Fiscal
Stirring
Managerial Co
Accumbent Management
Alternative Project Trading Co
TimePlanner
Later
Range Guide Spot
Skilled Outline Collective
The Non
Careful Guide
Venue Group
The Independent Festivals
RecentEvents
Poor Stewardship Trading Co
Shatter Planner
MelancholyEvent
Traumatic
The Middle
KeyEvents
OperationalPlanner
Big
Notable Celebration
Populist Partners

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Event Planning Business:

Simple is always better

This means a few different things. Your event planning business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your event planning business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting An Event Planning Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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