How We Drive 50% Of Our Revenue From SMS And Email Marketing [$2.4M/Year]

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Braxton Manley

Founder, Braxley Bands

$100K

revenue/mo

Founders

Employees

Braxley Bands

braxleybands.com

from Austin, Texas, USA

started May 2017

$100,000

revenue/mo

Founders

Employees

Discover what tools recommends to grow your business!

Discover what books Braxton recommends to grow your business!

Deep Work: Rules for Focused Success in a Distracted World Cal Newport

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join ... Timothy Ferriss

Want more updates on Braxley Bands? Check out these stories:

1. How We Generated 50% Of Revenue From Email & SMS [$1.4M/Year] (2023) ➜

2. How We Doubled Our Revenue And Increased Sales In 2020 (2021) ➜

3. How We Turned $20 Into A $100K/Month Accessory Brand (2019) ➜

This is a follow up story for Braxley Bands. If you're interested in reading how they got started, published over 5 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

My name is Braxton Manley and I created Braxley Bands for a class project at Texas Tech back in 2016. I had just gotten an Apple Watch for my birthday and I found the band it came with extremely uncomfortable. That’s when I signed up for a weekend workshop all about entrepreneurship. Once that weekend was over, Braxley Bands was born and I had started what would be the greatest project of my life.

Tell us about what you’ve been up to! Has the business been growing?

Since we last updated Starter Story, we’ve released multiple new collections and grown our sales by over 20%. We threw a pop-up/ photoshoot/ concert event in Austin that was the most fun project we’ve ever worked on in this business.

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