1,000+ Creative Denim Brand Names

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Updated: June 10th, 2025

So, you've come up with the perfect denim brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your denim brand stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best denim brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your denim brand.

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Ideas

Catchy denim brand name ideas

Bibs 'N' Bits
Lemonade Denim
The Denim Shop
I'm All Dyed Up
A Little More Denim
Denim and Denim
Carry On Denim
Fancy Fools
The Denim Forest
Dyed Denim
Vivace Denim
Hollywood's Denim
Superb Denim
Denim & Denim
The Denim Hub
Hood and Hounds
Denim Zone
Hoods and Pants
Denim Denizen
Mintz & Brooks
Unicorn Denim
The Denim Line
Denim Enchantment
The Denim Diaries
Founded By Denim
Le Socks and Jeans
The Jeansmith
The Denim Den
Womens Denim and Fashion
Mud & Glory
Cargo Denim
Levantine Denim
Fuzzi Denim
The Faded Denim Co
Denim Ice
Womens Wear by Toni
Mellow Denim
Fade into Now
D.M. Denim
Denim Explored
Snazzy Denim
Denim Hop
Posh Denim
Denim Stream
Denim Fashion
Denim Hot Spot
The Denim Arena
Denim Sign
Sophisticated Denim
Polished Denim
The Denim Alley
Denim Envied
Denim Delight
Denim LLC
Denim Sew
Evolved Denim
Pre Denim
Sewn Denim
Denim Styled
Denim Ace
Denimation
The Denim Nation
Denimisia
The Denim Club
Denim it
The Denim Fashion Hub
Rock Denim
Deniming
I'm Deniming
The Famous Denims
Denim up
Denimology
The Jeans Chemistry
The Jeans Fashion
The Jeans Arena
Green Outerwear
Sword dance Pants
ComfortableJeans
Snug Denim
Jeans Co
Long Knickers
Shorts Collective
RedDenim
Style
Studded
Length Knickers
Grey Chambray
The Taut
Dyed Duffel Coat
Legged Dungaree Pro
The Striped
The Recycled
Favorite Underpants Place
Baggy
Worn
Brown Piaget Collective
Purple Slacks Collective
DurableDenim
Honest Pant Place
The Durable
Dyed Depants
Wide
The Cut Slacks
The Style
Thick Trousers Collective
The Torn
Ghost dance Pants
Hennig Denim
Clog dance Pants
Cowboy Pro
Pink Trouser
Wet Trouser Co
Smarty
Dark Designers
Piaget Place
Sturdy Blue Jean Group
Trousers Collective
ShabbyJeans
Starched
Olive Trousers Group
The Soggy Jean
Purple Tights Group
Lemon Denim
SoiledJeans
Designers Pro
Rayleigh Pants Trading Co
Soiled
SnugDenim
The Smarty Knickers
Blue Slacks Place
Romance Pants
The Short Jeans
Sweaty Cowboy Place
Favorite Pants Place
CheapJeans
Sturdy Khaki Place
The Heavy Jean
The Greasy
Padded Pant Leg

Creative denim brand name ideas

Dennis Denim
Cut Undies
CleanJeans
LaunderedDenim
The Length
Slacks Group
Tattered
Padded Paws
Drab Dkny
The Threadbare Designers
Jeans Trading Co
Wear Undies Place
Legged Denim Group
Brown Denim
Thin Chambray
Padded Parka
Beams Jeans
Purple Pantaloons
Durable Dungaree
Trouser Pro
PatchedPants
The Beige
NiceJeans
Chambray Spot
Smarty
WidePants
The Wrinkled
BrownDenim
The Casual Trouser
The Distressed
Plastic Pantyhose
Soiled Outerwear Collective
Stonewashed Place
NicePants
Undies Collective
Momentum Denim
Red Knickers
The Style
Stained
Kevin Denim
Dark Debag
Padded Puff
The Shiny
Patched Knickers Pro
Shorts Collective
The Tattered
Figured
Checkered Undies
Favorite Underpants Place
Stonewashed
PatchedDenim
Slim Pants
Lenon Denim
Green Undies Spot
The Cut Slacks
Tattered Blue Jean
Filthy Stonewashed Co
Seams Jeans
Menace Denim
The Dusty Stonewashed
Torn
Dark Cowboy Spot
The Bright Pant
Fennel Denim
Drab Dungaree
Denims Pro
Sturdy
Laundered Pant
WearDenim
Padded Pantyhose
Ragged Jean Trading Co
Pink
Felon Denim
Fitting Blue Jean Spot
Pink Peacoat
Ragged Pant Pro
Pleated Puff
Trouser Co
Pale
Dusty
SoftDenim
The Bright
Drab Menswear
The Stiff Trouser
The Hot Jeans
Cheap Menswear Pro
FrayedJeans
Loose
Drawers Place
The Soiled
The Sweaty
FittingDenim
Outerwear Trading Co
BaggyPants
Wet Slacks Trading Co
Modern dance Pants
Style Jeans
The Honest
BrightPants
Purple Tights Group
Damp Dungaree Group
Scrap
Referendum Denim
The Heavy Jean
The Hot
GrubbyJeans
Purple Puff
Trouser Place
Plain Denims Place
Flared Drawers Place
Frayed Menswear
The Filthy
Plain
Torn Khaki Place
The Durable
Torn Tights Pro
Scruffy
Washed Denims
Dungaree Spot
Morris dance Pants
Jean Trading Co
Cool Chambray Trading Co
GuessJeans
Off
Red Khaki Place
Shorts Trading Co
Sportswear Trading Co
Favorite Pants Place
Jeans Co
The Slim
Jean Spot
The Soaked Garments
The Out
Navy Drawers Co
Soiled Trouser
Plastic Pantaloons
The Short
Short Slacks
The Studded Chambray

Learn more about starting a denim brand:

Where to start?

-> How much does it cost to start a denim brand?
-> Pros and cons of a denim brand

Need inspiration?

-> Other denim brand success stories
-> Marketing ideas for a denim brand
-> Denim brand slogans

Other resources

-> Denim brand tips

Funny Denim Brand Names

StarchedJeans
Shredded Trouser Place
Thick Tights Co
Blue Jean Pro
Pleated Pockets
The Faded Blue Jean
The Ratty Stonewashed
DarkJeans
Style Jeans
DistressedDenim
Lennon Denim
Knickers Group
Brown Blue Jean
Pink Pantyhose
Wet Garments Place
Cash advance Pants
WhitePants
Pale
Kennel Denim
The Durable
The Skinny
Starched Piaget Spot
Cut Undies
The Soiled
Short Slacks
Soiled
StarchedDenim
HonestDenim
Padded Paws
Smarty
Snug Denim
The Blue
TatteredJeans
Fennel Denim
Waterproof Jeans Co
Jean Pro
Knickers Spot
Out Dungaree Trading Co
The Smarty Knickers
Shabby Garments Pro
The Tough Khaki
Designers Pro
SoiledJeans
ThinPants
Bright Khaki Pro
The Comfortable Denim
Thin Menswear Co
Distressed Khaki Collective
Cheap Menswear Pro
The Plastic
The Out Chambray
Ragged
Chambray Trading Co
WrinkledDenim
The Shallow
Patched Pantyhose
Damp Debag
Durable Dkny
Pink Peacoat
The Stonewashed Khaki
Cheap Outerwear Spot
White Underpants Pro
Trouser Collective
Shorts Place
Plastic Parka
Baggy
Shabby Piaget Place
Worn
Stained Piaget Spot
Legged
Distressed Drapey
Thin
Short Drawers Place
Slam dance Pants
The Patched Garments
The Torn Dungaree
Dyed Pant Place
Lesson Denim
CrispJeans
LengthPants
The Shiny
SlimJeans
OutDenim
The Oversized
Lenon Denim
Shabby Pant Pro
The Distressed Dungaree
Undies Collective
Sturdy Menswear Pro
Slung
The Short Jeans
The Stiff Blue Jean
CutJeans
Wet
Honest Trouser
Smarty Jeans Collective
Pink Parka
Melon Denim
Skintight Shorts Spot
The Fitting Drawers
Soaked Blue Jean Pro
The Checkered
Studded Sportswear Pro
Shabby Dungaree Pro
Seat Knickers Co
Pink
Distressed Dressed
Dark Duffel Coat
Jean Spot
Underpants Co
Fitting Blue Jean Spot
Centum Denim
CleanDenim
WearPants
Tan
PatchedPants
Purple Peacoat
Arum Denim
The Hugger
Tight Piaget
Sportswear Place
The Rough
Nice
The Olive Tights
The Recycled
Wear Denim
CheapJeans
Jeans Spot
Torn Tights Pro
MadeJeans
Dark Depants
The Wet Dungaree
Drab Dungaree
The Thin
Wet Trouser Co
Padded Parka
Slim Trousers Place
The Premium Trouser
Casual Trousers Collective

Cool denim brand name ideas

JuniorDenim
The Sturdy
The Navy
The Pale
Pink Paws
The Striped
The Drab
Casual Pants Co
Slim Pants
Distressed Duffel Coat
Sportswear Place
Dyed Dungaree
Cut
Soiled Outerwear Collective
LightweightDenim
Baggy Blue Jean
The White
BleachedDenim
Wear Denim
Shabby Dungaree
Premium Pant Trading Co
Outerwear Group
Brown Outerwear Trading Co
Jeans Collective
The Bright Pant
Blue Jean Co
Trouser Group
Distressed Drapey
The Stretch Pant
Plastic Puff
Dyed Dressier
The Shorts Co
CasualDenim
Gray Dungaree Trading Co
Blue Jean Pro
The Knee
Recycled
Durable Dressed
Guess
Smarty Jeans Collective
DurableDenim
Scrap Jean
Greasy Denim
Pleated Puff
Out Dungaree Trading Co
Denike Denim
Filthy Stonewashed Co
Wrangler Designers Pro
John lennon Denim
Dark Bloomers Group
Greasy
CutJeans
The Tan
Purple Pantaloons
Jeans Place
Undies Group
Slung Dungaree Trading Co
Tan
Bottom
Lennon Denim
The Stained Drawers
The Hugger
The Ounce Dungaree
Pleated Peacoat
Cheap Pant Spot
Fitting
Slacks Group
The Comfortable Denim
Shabby Piaget Place
Sand lance Pants
Taut Sportswear Place
WornPants
Oversized Knickers Trading Co
PrewashedDenim
GreyPants
Thick Trousers Collective
Gray Cowboy
Distressed Dresses
Damp Duffel Coat
Drab Dressier
PlasticPants
Prewashed
The Frayed Designers
Shorts Collective
Durable Duffel Coat
BottomJeans
Soiled Khaki Co
Stiff Piaget
Green Undies Spot
Washed Denims
Plastic Pant Leg
Chenille Denim
The Torn
Tough
Jean Trading Co
The Ratty Dungaree
Damp Dungaree
Soggy Sportswear
GrayPants
Gray
Undies Co
Thick
Soiled Pant Trading Co
Ragged Pant Pro
Figured Pant Pro
Dedham Denim
The Stained
Soaked Blue Jean
Brown Piaget Collective
StripedPants
Pleated Paws
Gray Tights
Thick Tights Co
Laundered
Honest Trouser
Scrap
Thin Menswear Co
HotPants
The Patched Pant
Chambray Spot
Starched Chambray Trading Co
Stonewashed Shorts
The Patched Garments
Garments Co
BrownDenim
Shabby Dungaree Pro
Bennet Denim
LeggedJeans
Soaked Blue Jean Pro
The
Soiled Trouser
Seat Underpants Pro
Stained Drawers
Enough Menswear
Cut Bloomers Spot
Casual
The Stout Dungaree
The Damp
Frayed Chambray

Unique denim brand name ideas

FiguredDenim
Resin Denim
Patched Jean Group
Dennis Denim
Tights Pro
Pleated Pantyhose
ComfortableJeans
FitJeans
Filthy Outerwear
Muddy Piaget Group
BrownPants
The Purple
Baggy Slacks
BrightPants
StarchedDenim
In advance Pants
Studded Pant Co
LoosePants
Distressed
The Casual
Skintight Shorts Spot
Legged Tights Pro
Creams Jeans
Referendum Denim
Trousers Spot
Dyed Drapey
OunceDenim
The Beige
The Ragged
The Lightweight Menswear
Knickers Trading Co
Laundered Pant
Damp Designers Co
Men in Denim
The Stretch
The Brown Shorts
Long Underpants Spot
The Plain Chambray
Stiff Pant Trading Co
Sturdy Khaki Place
Blue Menswear
Dyed Dressed
Jean Co
Lemon Denim
Cash advance Pants
Torn Chambray Collective
The Plastic
Rayleigh
Tattered Designers
Favorite Pants Group
The Padded
Dyed Depants
Pant Pro
Flared
Navy Drawers Co
The Soiled
Oversized Pants
The Washed Jean
Light Menswear
Blue Slacks Place
The Pink
Crisp
Chambray Trading Co
The Stiff
The Striped Blue Jean
TautDenim
Damp Dungaree Place
Green Outerwear
Plain Designers Group
The Wear
Skinny
SweatPants
Senate Denim
The Slim
Dusty
Clean Denims Group
FittingDenim
PatchedDenim
The Hot Bloomers
Outerwear Trading Co
The Plain Designers
Stout Pant Pro
The Threadbare Designers
The Fitting Drawers
Underpants Group
Denim Co
Tennis Denim
Stonewashed Spot
SmoothDenim
Cut Undies
StonewashedDenim
Red Trouser
StiffJeans
The Skintight
Plain Blue Jean Spot
Bright Undies
Pants Co
Stained Denims
Long Knickers
RumpledJeans
WearDenim
The Dyed
Grey Trousers
Tan Jeans
The Wear Sportswear
Pleated Pockets
Short Slacks
Olive Trousers Group
HonestDenim
The Studded Chambray
Honest Pant Place
Blue Tights Place
Soggy Chambray Co
The Shabby
Shorts Co
BleachedJeans
Greasy Blue Jean
Worn
Out Trousers Spot
The Tight
Pink Pant Leg
Smarty
Modern dance Pants
Threadbare Garments Pro
Threadbare Stonewashed Pro
The Hot Drawers
Brown Blue Jean
Padded Parka
Starched
The Wrinkled
Dark Dresses
Patched Sportswear Pro
Dyed Pant Place
The Navy Jeans
The Oldest
PlainDenim
Fit
SkintightPants
FittingJeans

Cute denim brand name ideas

Filthy Cowboy Place
Dungaree Group
The Tattered
SlungJeans
Snake dance Pants
White Underpants Pro
WidePants
SoiledJeans
The Ragged Slacks
Studded Jean Collective
Dark Debag
Bright Khaki Pro
Jeans Pro
Tight Drawers Pro
SoakedJeans
Soiled Dungaree
The Lightweight
Jean Spot
Quick Drawers
Pleated Pantaloons
Blue Pants
The Clean Cowboy
Slim Knickers Spot
The Taut
The Cut Slacks
The Length Slacks
Worn Drawers Co
Garments Spot
The Wet
BaggyDenim
Casual Slacks Place
Padded Paws
The Distressed
Thick Shorts
Seven Denim
Scrap Trouser
The Ragged Drawers
Waterproof
The Soaked
CheapJeans
The Old
Pleated Pant Leg
Patched Knickers Pro
The Made
Heaven Denim
Purple Tights Group
SoftPants
ThreadbareJeans
The Rayleigh
The Sweaty
Dark Designers
Pants Trading Co
DrabDenim
Bright
Sportswear Pro
GuessJeans
Shabby Pant Pro
The Comfortable
Sportswear Trading Co
Fancy
Soft
Distressed Khaki Collective
OldestJeans
The Skinny
Dark Dkny
RaggedDenim
Denim Trading Co
The Tough Khaki
Sword dance Pants
Favorite Trousers
The Soggy Jean
Rough Outerwear
Stiff Stonewashed Collective
StainedJeans
Shorts Place
Jeans Spot
Bloomers Group
Pink Parka
TatteredPants
PatchedPants
Denims Spot
The Dusty
CleanPants
The Wet Outerwear
Faded
Pink Pantyhose
The Washed Stonewashed
In advance Pants
Drawers Place
Stained
Slim Bloomers Place
Antenna Denim
WaterproofPants
Patched Pantyhose
Stonewashed
Dark Underpants Place
OrangePants
ShortPants
Drab Dress Suit
Cryogenic Denim
Perchance Pants
Trouser Collective
Tight Bloomers
WrinkledDenim
Soaked Shorts Group
Bloomers Pro
Denims Place
Purple
Filthy
Shorts Trading Co
Patched Pajamas
Soft Underpants
LaunderedDenim
WetJeans
ShabbyJeans
Wear Undies Place
TornPants
Wear Trouser Group
The Bottomed
The Striped Underpants
Plastic Pantyhose
The Plain
LooseJeans
Bloomers Spot
SweatyDenim
The Thin
Slim
Wear
Nice Shorts
Slacks Spot
The Enough
WetPants
Cowboy Place
Menace Denim
The Nice
Worn Slacks Pro
Tight Blue Jean
The Torn Dungaree
Thin Chambray

Clever denim brand name ideas

Trouser Spot
Expanse Pants
Designers Pro
Bright Bloomers
Grey Menswear Group
The Dry
Lance Pants
MuddyJeans
Short
The Oversized
Sportswear Group
Old Designers
Ounce Menswear Place
Studded
Denim Spot
Muddy Pants Co
Dental Denim
Favorite Underpants Place
LongPants
StretchDenim
Trouser Pro
Centum Denim
Damp Depants
Snug
ShabbyDenim
Clog dance Pants
Seams Jeans
Bloomers Trading Co
Ragged
Venice Denim
Loose Menswear Trading Co
Knickers Group
Padded Drawers
Arum Denim
Padded Shorts Place
Distressed Khaki Group
Chambray Place
Underpants Co
The Premium Trouser
Soiled Trouser Co
Bottom Shorts Group
The Wear Drawers
Denim Pro
The Damp Dungaree
Tough Cowboy
Lightweight Outerwear Spot
Padded Pantyhose
The Grubby
The Cut Designers
Slung
Pink Plimsolls
Damp Drapey
SnugJeans
Padded Pant Leg
TightDenim
Muddy
Dungaree Collective
The Checkered
Cheap Dungaree Trading Co
The Short Jeans
Damp Jean Co
The Stout
SnugDenim
Torn Khaki Place
Knee Knickers Group
WranglerJeans
White Menswear Co
Blue
The Shallow
Durable Debag
Tight Shorts Collective
PaleJeans
Soiled
Plastic Parka
ShinyPants
The Slim Knickers
Dungaree Spot
The Gray
StonewashedJeans
SmartyPants
BlueDenim
Quick Bloomers
Hot
The Oldest Blue Jean
Eleven Denim
Honest
Patched Denims
The Style
The Green
CasualJeans
OversizedJeans
Shabby
The Blue
Trousers Co
Pale Outerwear Pro
Denims Trading Co
The Filthy Blue Jean
Comfortable Shorts Place
Undies Spot
Wrinkled
Padded Pockets
Kevin Denim
WearJeans
The Grey
FavoritePants
Soggy
The Bright Sportswear
Recycled Sportswear Group
The Stonewashed
Enhance Pants
Shredded Outerwear
Heavy
Greasy Outerwear Trading Co
FadedDenim
Figured
The Waterproof
Red Outerwear Collective
Length Underpants
The Honest
Wide
Cut Denims Spot
The Soaked Garments
Flared Drawers Place
Striped Tights Group
Legged Denim Group
The Cheap
Knee
The Casual Trouser
Streams Jeans
Rayleigh Pants Trading Co
Brown
Seat Knickers Co
Comfortable Drawers Place
Damp Debag
The Checkered Drawers
Pale Menswear
ThinPants
Dyed Debag
Frayed Trousers Trading Co

Best denim brand name ideas

Slim Trousers Place
The Ratty
The Bright
SlimJeans
Khaki Trading Co
Threadbare Denim Place
Distressed Debag
Heavy Underpants Trading Co
Honest Sportswear Trading Co
Sun dance Pants
The Tattered Slacks
Underpants Trading Co
Nice
Quick Drawers Spot
Prewashed Blue Jean Place
Soaked
Shredded Trouser Place
Purple Garments Spot
Padded Puff
Pink
ToughDenim
The Loose
Striped Bloomers Pro
Skinny Piaget Pro
The Plain Denim
Take a chance Pants
Plastic Paws
Dyed Duffel Coat
Blue Knickers
Cowboy Pro
Damp Dungaree Group
Starched Piaget Spot
The Blue Jeans
Distressed Dressier
Plastic Underpants Trading Co
Purple Puff
Cool Chambray Trading Co
The Padded Drawers
Kenna Denim
Denims Group
DarkPants
The Rough
WhitePants
PinkDenim
Loose Piaget Trading Co
Knickers Spot
GrayDenim
Grey
Tattered
Blue Jean Group
The Coarse Trouser
Purple Peacoat
Ragged Khaki Spot
FancyPants
Your Tights
Junior Outerwear Group
The Bleached Pant
Stonewashed Piaget Collective
Cut Piaget
Sportswear Spot
Reims Jeans
Pink Trouser
Threadbare Blue Jean Spot
Trousers Trading Co
The Washed
PatchedJeans
Denims Collective
Unwashed
PremiumDenim
Sturdy Pant Collective
WearPants
Loose
Clean
OutDenim
DryPants
Morris dance Pants
Tight Menswear Pro
Waterproof Jeans Co
StarchedJeans
Bleached
Pants Group
Blue Jean Collective
Ragged Jean Trading Co
RedDenim
The Junior Pant
Jeans Co
Old
Blue Jean Spot
Pink Pajamas
Lesson Denim
Stonewashed Chambray Trading Co
Fancy Bloomers
Stonewashed Dungaree
Purple Piaget Trading Co
Drab Blue Jean Trading Co
Khaki Spot
The Pleated
Sturdy Trouser Trading Co
Wear Piaget
ThickDenim
Game of chance Pants
RecycledDenim
Chance Pants
The Bleached
Addendum Denim
Loose Trousers Place
The Stained Jeans
BaggyPants
Undies Place
Fitting Blue Jean Spot
The Wrinkled Trouser
The Recycled
FilthyDenim
The Stiff Blue Jean
The Wet Designers
WornJeans
Stance Pants
SoggyDenim
FrayedJeans
Grey Pant Co
Drab Dungaree
Stiff Trousers Spot
LightDenim
Rough Khaki Place
The Stonewashed Khaki
Purple Pockets
The Plain Pant
Style
Length Knickers
Finance Pants
The Smarty Knickers
The Stiff Trouser
Sportswear Collective
Snug Denims
The Baggy
Square dance Pants
Threadbare
Plain Blue Jean
Snug Denim

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Denim Brand:

Simple is always better

This means a few different things. Your denim brand name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your denim brand:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Denim Brand: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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