6 Denim Brand Success Stories [2023]

6 Denim Brand Success Stories [2023]
Start A Denim Brand

Here are some real life success stories of starting a denim brand:

1. Crawford Denim and Vintage Co. ($24K/year)

Susie Shaughnessy (from Manhattan Beach, California, USA) started Crawford Denim and Vintage Co. about 9 years ago.

Revenue
$2K / month
Team
1 founders / 0 employees
Location
Manhattan Beach, California, USA

Case Study

Hey … I’m Susie Shaughnessy, owner and designer of Crawford Denim and Vintage Co. The small-batch denim brand is a mix of New + Vintage apparel for Men + Women, rooted in classic Americana style. The new designs are influenced by the vintage collection but made to fit modern silhouettes. Each piece is crafted in California from deadstock or USA made goods.

I’ve been teaming up with some great friends to collaborate on designs in order to increase the reach of the brand. Selling the vintage collection monthly at Long Beach Flea Market has also helped introduce Crawford Denim to a much larger audience. These steps have incrementally increased traffic to the site and sales.

being-a-maker-and-launching-a-premium-denim-brand

2. ZARA

  • Website traffic: 85.9M/month
  • Business rank: #528

Check out their full website ➜

Learn more about starting a denim brand:

Where to start?

-> How to start a denim brand?
-> How much does it cost to start a denim brand?
-> Pros and cons of a denim brand

Need inspiration?

-> Examples of established denim brand
-> Marketing ideas for a denim brand
-> Denim brand slogans
-> Denim brand names

Other resources

-> Denim brand tips
-> Denim brand manufacturers
-> Denim brand hashtags

4. Tommy Hilfiger

  • Website traffic: 9.6M/month
  • Business rank: #3.9K

Check out their full website ➜

5. Stussy.com

Shop the official Stüssy online store. Explore a wide range of clothing and accessories for both Men and Women.

  • Website traffic: 600K/month
  • Business rank: #18.1K

Check out their full website ➜

Pat Walls,  Founder of Starter Story
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