7 Denim Brand Success Stories [2024]

Pat Walls

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Updated: November 19th, 2023

Start A Denim Brand

Here are some real life success stories of starting a denim brand:

1. Crawford Denim and Vintage Co. ($24K/year)

Susie Shaughnessy, founder of Crawford Denim and Vintage Co, was inspired by her upbringing in a large family and her experience as a designer at Levi's. She wanted to bring back the artform of denim production to California and create a sustainable apparel brand. By using local manufacturers, deadstock and vintage fabrics, and collaborating with friends and small businesses, Shaughnessy has been able to grow her brand and attract a loyal customer base.

How much they make: $24K/year
Current team size: 0

Being A Maker And Launching A Premium Denim Brand

Learn how Susie Shaughnessy created Crawford Denim and Vintage Co, a small-batch denim brand that mixes vintage and modern styles and is made in California from USA goods and deadstock and how she scaled back the business last year and is focusing on incremental growth and working with boutiques and increasing unique denim styles.

About

Susie started Crawford Denim and Vintage Co. over 10 years ago

Revenue

Susie grew the business to $2K/month

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Starting A Denim Brand: Everything You Need To Know

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So... can you actually make money with a denim brand?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

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4. ZARA

Where they're located: New Valley Governorate, Egypt
Website traffic: 85.9M/month

5. Tommy Hilfiger

Where they're located: Livade, Croatia
Website traffic: 9.6M/month

So... can you actually make money with a denim brand?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. Stussy.com

Shop the official Stüssy online store. Explore a wide range of clothing and accessories for both Men and Women.

Where they're located: Irvine, California, USA
Website traffic: 600K/month