5 Things To Know When Starting A Successful Denim Brand

Want to start your own denim brand? Here are 5 tips you should know.
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We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a denim brand:

#1: Susie Shaughnessy, founder of Crawford Denim and Vintage Co.:

We chatted with with Susie, founder of Crawford Denim and Vintage Co. ($2K/month). In our interview, Susie says:

Having an alternate source of income will help minimize any lows in sales. It’s the insurance of making rent that allows you to focus on the brand or business that you are trying to grow.

Additionally:

Creating the visual story for the brand was the biggest goal. Without a big budget, I asked friends to model and photograph for me.

Further:

Anything that could go wrong, did.

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Read the full interview ➜

#2: Susie Shaughnessy, founder of Crawford Denim and Vintage Co.:

We chatted with with Susie, founder of Crawford Denim and Vintage Co. ($2K/month). In our interview, Susie says:

Utilizing friends and family with more experience and talent for specific tasks has helped immeasurably.

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Read the full interview ➜

#3: Susie Shaughnessy, founder of Crawford Denim and Vintage Co.:

We chatted with with Susie, founder of Crawford Denim and Vintage Co. ($2K/month). In our interview, Susie says:

It’s useful to listen to other people’s approach to solving problems to help give you ideas on how to solve your own or look at it from a different perspective.

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Read the full interview ➜

Want to start a denim brand?

See our full guide ➜