Outlaw

How Outlaw Built A $380K/Month Personal Care Brand And Raised Money From Skeptical Investors

Danielle Vincent
Founder, Outlaw
$380K
revenue/mo
2
Founders
13
Employees
Outlaw
from Sparks, NV, USA
started March 2013
$380,000
revenue/mo
2
Founders
13
Employees
market size
$82.3B
avg revenue (monthly)
$67K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
SEO
business model
subscription
best tools
Instagram, Quickbooks, Klaviyo
time investment
Full time
pros & cons
35 Pros & Cons
tips
11 Tips
Discover what tools recommends to grow your business!
Discover what books Danielle recommends to grow your business!

Hello again! Remind us who you are and what business you started.

Howdy and thanks for having me back! I’m still Danielle Vincent, the Boss of a little good-smelling gang called Outlaw.

In summary:

  • Founded by Danielle & Russ Vincent (married) in 2013
  • Approximate startup cost: <$20
  • Revenue 12 months trailing: $2.5M
  • 14 employees

Outlaw makes personal care and home fragrance for people who want to smell like campfire, whiskey, leather, and the great outdoors. Our customers are people who love adventure and generally reject a couch-bound life… and, as you know, these are challenging times for people who don’t love staying home on their couches!

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