1,000+ Creative Craft Granola Business Names

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Updated: June 10th, 2025

So, you've come up with the perfect craft granola business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your craft granola business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best craft granola business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your craft granola business.

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Ideas

Catchy craft granola business name ideas

Holy Grains
Quality Granola
Healthy Oats
Crafted
Oat Free
Oh Yum
Eat Oats
The Cinnamon Craft
Grounded Granola
Grout Granola
Craft Bran
Wheatly
Hunger Oats
Fresh Barley
Oats In Bag
Precise
AccuCraft
Authentic Grains
Absolute Craft
Edible Oats
Handy Oats
The Crafted Bag
Chow Chuck
The Detailed Grain
Identified Craft
The Detail
Orientated
Defined
The Regular Oat
OatBag
Successive
Evenly
The Orderly Crafted Granola
Balanced
Consumable
Reliable
Cyclic Crafted
Metrical
Pure Oats
The Food
Fancy Craft
Enhanced
The Artful
The Good Taste Granola
Regular Oats
Elegant
Crispy Oats
Familiar
Reflective
The Appropriate Oats
Nibbles
The Plain Dose Oats
The Real Taste
The Fancy Granola
Intense
True To Life
Credible Crafted Granola
The Breakfast Cereal
Crafted Grits
Singular
The Equal Craft
Fine Refined
The Crisp Granola
The Vibrant
The Ritual
Ace
The Legit Grain
Legitimate
Natural Craft
Moderated
The Narrow Grain
The Real Oats
Round and Even
Hand Painted
The Topical
Powered
Plaster cast Craft
Traditional Craftiness
Unsweetened
Last Craft
The Tiny Workmanship
The Amphibious
FinestHandicraft
Foot Craftiness Trading Co
The Favorite Gorp
Mast Craft
Unwieldy Trade Collective
Homemade Homemade
Cottage Trading Co
The Ordinary Crafts
HugeCraft
The Marine Cunning
The Larger
The Naval
More Oatmeal
Looking
The Powered Wiliness
Numerous Slyness
Foot Trade
Noa Granola
DelicateHandicraft
The Amphibious Workmanship
Clumsy
The Light Foxiness
Muesli Co
PrimitiveHandicraft
The Naval Guile
Rigged Slyness Spot
The Indigenous
State Craftsmanship
Amphibious
The Practical
Sand cast Craft
Marine Wiliness Spot
Dashed Craft
UnderseaCraft
Artistic Craftsman Spot
Ancient Craftsmanship Spot
The Useful
Auxiliary Cunning
Favorite Gorp
Frail Workmanship Collective
Fast Craftsmanship Place
Underwater Wiliness Spot
Armed Guile
The Numerous Workmanship
The Coastal
The Favorite Muesli
Traditional Trade Collective
Cast Craft

Creative craft granola business name ideas

LittleCraft
Clumsy Cottage
Cunning Collective
The Seaworthy Craftsmanship
Strange Workmanship
Decorative Handwork Place
Huge
Hostile Trade Co
Slyness Pro
Wiliness Pro
Rural
State
HomemadeGranola
Workmanship Group
Smaller Foxiness Collective
Oatmeal Collective
SkilledHandicraft
Little Workmanship Co
Small Guile
The Numerous Workmanship
Primitive Cunning Co
Specialized Guile Place
Amassed Craft
Cottage Trading Co
Modern Cottage Pro
Armed Cunning
Light Boat Pro
Small Craftsmanship
Skilled Cunning
Armed Slyness
Handwork Co
Stage Boat Pro
Primitive Foxiness Pro
Workmanship Co
The Fragile Slyness
The Crunchy Muffin
The Dry Quinoa
Craftspeople Trading Co
Coastal Craftiness
UnwieldyCraft
Clumsy Create
Muesli Collective
AncientCraft
The Own
Homemade Place
The Subtle
Humble Homemade
Piratical Foxiness
Humble Handwork
The Fragile
Clumsy Contraption
Unsweetened
Unwieldy Workmanship Spot
Unsweetened Applesauce Pro
Old Workmanship Trading Co
Traditional Craftspeople Spot
Particular Guile
The Tiny Workmanship
Undersea
Clumsy
The Particular
Huge Guile
Craftiness Spot
WoodenCraft
Spread Snack Collective
Submarine Cunning Co
Wood Craftiness Pro
Sprinkle Veggie
Yoga Granola
Commercial Cunning
Mast Craft
Lymphoblast Craft
Rigged Workmanship Place
Built Wiliness
Cast Craft
The Foot Trade
The Rude Handiwork
The Finest Workmanship
Particular
The Submarine Slyness
Handwork Place
Marine
Favorite Muesli Place
Commercial Craftsman
Odd Guile Co
Strange
TinyCraft
Craftsmanship Collective
PrivateHandicraft
Muffin Group
Noble Guile Trading Co
OwnGranola
The Ancient Slyness
HugeCraft
Wiliness Co
Commercial Snack Collective
SpecializedCraft
Golden Granola
Commercial Muesli
The State Wiliness
Strange Craftspeople Spot
Craft Co
Naval Workmanship Spot
Cunning Spot
Noah Granola
Craftsmanship Place
Wiliness Trading Co
Unwieldy Craftiness Pro
The Wood Workmanship
The Piratical Workmanship
Clumsy Boat Spot
Clumsy Craftsmanship Place
DelicateHandicraft
Sprinkle Muffin Place
Foxiness Pro
The Smaller Trade
The Indigenous Handmade
LighterCraft
Light Foxiness Collective
Mediaeval Handiwork Place
OrdinaryHandicraft
The Naval
Ast Craft
Soda Granola
The Insincere Crafts
The Specialized
Independent Crafts
Cunning Group
The Gentle Guile
Beautiful Boat Place

Learn more about starting a craft granola business:

Where to start?

-> How to start a craft granola business?
-> How much does it cost to start a craft granola business?
-> Pros and cons of a craft granola business

Need inspiration?

-> Other craft granola business success stories
-> Marketing ideas for a craft granola business
-> Craft granola business slogans

Other resources

-> Craft granola business tips

Funny Craft Granola Business Names

Fragile Cunning Co
Numerous Workmanship Collective
Cunning Co
Commercial Craftsman
The Humble
Auxiliary Boat Group
Literary Cottage Co
Made Muesli Co
Larger Craftiness Co
Mediaeval Craft Pro
Commercial Craftspeople
Yogurt Collective
The Looking
UnwieldyCraft
Mocha Granola
WoodenCraft
The Regular Craftsmanship
Coastal Craftspeople
Boat Spot
The Stage Slyness
HumbleHandicraft
Smaller Craftspeople Spot
Trade Pro
Larger
Important Handwork Place
Craftspeople Place
SpreadGranola
The Honest
Made Yogurt
Craftiness Spot
StageCraft
The Unwieldy
Unsurpassed Craft
Fast Craftspeople Spot
The Rigged Craftsmanship
The Organic Applesauce
Coma Granola
OrdinaryHandicraft
Flashed Craft
WoodCraft
BuiltCraft
Craftspeople Spot
Beautiful Guile
Traditional Trade Group
Trade Place
Indian
NavalCraft
Numerous Slyness
The Hostile
The Suitable
Homemade Applesauce
Handwork Co
The Noble
Craftsman Collective
Little Craftspeople Group
Piratical Wiliness
Sea Trade Trading Co
Shaped Foxiness Co
Unsweetened Quinoa Place
Unsweetened Snack Collective
Unwieldy Trade Collective
Agricultural Handiwork Trading Co
Marine
Commercial Applesauce Pro
Clumsy Workmanship Place
Traditional Foxiness Trading Co
Unwieldy Boat Co
Ticonderoga Granola
Wiliness Co
Smaller Foxiness Collective
Unwieldy Workmanship Spot
Traditional Craftiness
Clumsy Cunning Trading Co
Underwater Craftsmanship Pro
Favorite Muesli Place
Commercial Cunning
Native Cunning Co
Passed Craft
Boat Group
Numerous Foxiness Pro
The Ingenious Cottage
Seaworthy Guile Place
The Unsweetened Oatmeal
Individual Craft Co
Foot Wiliness Place
The Crunchy Muffin
Homemade Yogurt
StateCraft
OrganicGranola
Past Craft
Unsweetened Snack Group
IndianHandicraft
Sea Craftiness Group
Craftsmanship Spot
Clumsy Cottage
Simple Workmanship Collective
Bottomed Guile
Alien Craftiness
The Naval Guile
NoisyHandicraft
Frail
Primitive
The Cunning Craft
The State Craftspeople
The Wood Workmanship
Underwater Trade
State Cunning Spot
Smaller
Wood Wiliness Spot
Domestic
Mona Granola
Submarine
Favorite Muesli Trading Co
The Small
Sea Slyness Group
Hostile
The Seaworthy Craftsmanship
Artisan Trading Co
Difficult
Mere Crafts
SmallCraft
Unwieldy
The Literary
The Indigenous
Oklahoma Granola
The Clumsy Craftsmanship
Trade Collective
Undersea Boat Spot
Noble Slyness
Clumsy Craftiness Trading Co

Cool craft granola business name ideas

Stage Craftsmanship Group
Caste Craft
Cunning Pro
Aromas Granola
The Free
Female Workmanship Co
Mona Granola
Specialized
Sprinkle Homemade Pro
Workmanship Spot
Noah Granola
Own Snack Place
Wooden Trade Place
The Regular
Looking Craftsmanship Trading Co
Pure Crafts Collective
The Particular
SprinkleGranola
Unwieldy
Submarine Cunning Co
OrganicGranola
Little
Mediaeval Craft Pro
Looking Wiliness Collective
Commercial Conceive
Craftspeople Group
LighterCraft
Undersea Craftsmanship
Mere Crafts
Guile Place
The Little
The Regular Craftsmanship
Shaped Foxiness Collective
Practical Craft
Marine
Trashed Craft
GentleCraft
Strange Cunning Group
The Unwieldy Wiliness
Lymphoblast Craft
Craft Co
Primitive
Submarine Workmanship
DryGranola
The Marine Cunning
Travolta Granola
Cottage Pro
Specialized Guile Co
Homemade Applesauce
Hostile Trade Co
Alien Guile
Foxiness Trading Co
Colas Granola
Traditional Crafts
Yoga Granola
Artistic
Human Handwork
Human Horticulture
Made Veggie Group
Boa Granola
Auxiliary
Naval Boat Pro
The Lesser
Craftsmanship Group
Fine Handmade
Unsweetened Applesauce Pro
Trade Trading Co
MentalHandicraft
Free Gorp Co
OrdinaryHandicraft
Human Homemade
Finest Handiwork
Artisan Collective
TinyCraft
Craftsmanship Co
The Amphibious Workmanship
The Frail Boat
Marine Craftsmanship Co
The Coastal Craftiness
Bottomed Craftsmanship
The Shaped
Trade Pro
The Skilled Slyness
Bottomed
Oatmeal Group
The Sea
Larger Craftsmanship Spot
Wiliness Collective
Frail Foxiness
Underwater Craftiness Spot
Bipolar Granola
BuiltCraft
LargerCraft
UnwieldyCraft
Naval Workmanship Spot
Wiliness Place
Odd Guile Co
CrunchyGranola
Indian
Unsweetened
The Cunning Craft
Rigged Trade
Coastal Guile
Commercial Cottage
Craft Spot
WoodCraft
Traditional Craftsmanship
The Literary Guile
PrimitiveCraft
Difficult
The Favorite Muesli
The Specialized Guile
The Underwater
Made Yogurt Group
Organic Quinoa Place
Pagoda Granola
Ticonderoga Granola
Ancient Craftsmanship Spot
Homemade Homemade Trading Co
Female
More Veggie
The Poetic Guile
The Frail
Unsweetened Snack Group
Workmanship Pro
Poetic
The Finest Workmanship
Foot
Light Boat Group
Foxiness Pro

Unique craft granola business name ideas

The Mediaeval
Specialized Guile Place
Armed Cunning
The Literary Craftsmanship
Numerous Workmanship Collective
Craftiness Collective
HomemadeGranola
Boat Group
Hostile Craftsmanship
Simple Artisan Group
Primitive Foxiness Pro
The Fine
The Rude
Subtle Foxiness Group
RussianHandicraft
Flashed Craft
Honest Home Made
Wiliness Group
LiteraryCraft
The Fast
InsincereHandicraft
Muffin Place
The Bottomed
Light Craftiness Spot
Organic
The Exquisite
Favorite Muesli Place
Crunchy Snack Place
Organic Crunchy Trading Co
Workmanship Place
Traditional Workmanship Pro
Workmanship Group
The Foot Wiliness
Coastal Craftsmen
Clumsy Canoe
Smashed Craft
Clumsy Craftiness Trading Co
Commercial Craftspeople Spot
Crunchy Collective
State
The Retail
Asked Craft
FrailCraft
The Naval Craftiness
Handicrafts Handicraft
Coastal Craftsman
Coastal Craftsmanship
The State Craftspeople
Piratical Slyness
Gorp Spot
Wood Wiliness Spot
Skilful
Odd Foxiness Co
Powered Guile Trading Co
Clumsy Craftsmanship Place
Crafts Collective
Foxiness Co
Copycat Handicraft
NativeHandicraft
The Spread Homemade
Native
Sea Slyness Trading Co
The Piratical Workmanship
Rigged Workmanship Spot
Odd Slyness Place
Huge Wiliness Group
Sea Craftiness Group
Coastal Canoe
The Clumsy
FragileCraft
Made Yogurt
Regular Handmade Group
The Ingenious Cottage
The Tiny
The Looking
Hostile Boat
StateCraft
Clumsy Craftsmanship
The Fast Craftspeople
Foot Cunning Collective
TraditionalCraft
Coastal Wiliness Pro
Handcraft Trading Co
Rigged Wiliness Pro
The Armed Trade
Undersea
Mediaeval
The Numerous Workmanship
Particular Craftsmanship
Piratical Craftiness Collective
FootCraft
Fast Craftsmanship Place
Commercial Craftspeople
The Larger
Handwork Place
Clumsy Craftiness Collective
Dry Homemade Co
Lighter Craftiness
Handle that Handicraft
Organic Yogurt Group
Fast
Rural Artisan Pro
Little Slyness
Own Craft
Handwork Co
Alien Workmanship Co
The Beautiful Handmade
The Important Craftsmanship
More Snack Pro
Enchant Handicraft
Miscast Craft
The Indigenous Handcraft
Odd Cunning Trading Co
Foxiness Collective
The Seaworthy
The Lesser Foxiness
Contrast Craft
The Small
Coda Granola
The Primitive Workmanship
The Frail Trade
Strange Guile Pro
The Foot
Armed Slyness
Clumsy Workmanship
AuxiliaryCraft
Sprinkle Yogurt Co
Beautiful Craftspeople Co
State Craftsmanship
Craftsmanship Pro

Cute craft granola business name ideas

Skilled Boat Pro
Crunchy Trading Co
The Unsweetened Oatmeal
Independent
IndianHandicraft
Fast Trade
Light Craftsmanship
Clumsy Conceive
Decorative Handwork Place
StrangeCraft
Odd
The Powered Boat
Artisan Pro
Literary
The Beautiful
Soda Granola
Important Craftsman
Bottomed Wiliness
Massed Craft
Frail Craftiness Group
The Wooden
Hostile
Strange
Noble Guile Trading Co
The Auxiliary
Light Wiliness
Ingenious Cottage Spot
SpecializedHandicraft
HostileCraft
Modern
Commercial Snack Collective
The Native
The Indigenous
The Strange
Naval Boat Place
The Smaller
The Tiny Workmanship
Underwater Wiliness
Coastal Craftiness
Trade Place
ExpertHandicraft
Coastal Contraption
Trade Group
The Fragile Slyness
The Specialized Slyness
Mast Craft
The Traditional
Strange Craftspeople Spot
The Subtle Foxiness
The Homemade Quinoa
Gast Craft
The Odd
Rast Craft
More Muffin Pro
Modern Cottage Pro
Rude
Wiliness Pro
The State
Coastal
Ancient Trade
Noble
Muffin Group
Craftiness Trading Co
The Particular Slyness
Subtle Craftsmanship Spot
Practical
Guile Co
Splashed Craft
Lesser Craftiness Group
The Piratical
Exquisite
Piratical Foxiness
The Submarine
AmphibiousCraft
Cunning Collective
The Organic Muffin
Fragile
The Coastal
Auxiliary Guile
Stage Boat Pro
Own Muffin Pro
Rigged Workmanship Collective
The Naval
Favorite Applesauce Co
The Primitive
Homemade Snack Group
Mediaeval Handiwork Place
Numerous Foxiness Pro
Craftsmanship Trading Co
State Trade Group
The Submarine Slyness
Ingenious Handiwork Spot
Sand cast Craft
Amphibious Guile Pro
Wholly Granola
The Rigged
RiggedCraft
Homemade Co
Foot Craftiness Trading Co
Unsweetened Snack Collective
The Clumsy Craftsmanship
The Important
The Pure
The Medieval
Own Muesli Co
Craftspeople Spot
ParticularCraft
Hast Craft
The Lesser Wiliness
Rigged Workmanship Place
Traditional Trade Collective
Coastal Craftsmanship Group
Amassed Craft
Bottomed Foxiness
The Crunchy Muffin
SpecialHandicraft
Mechanical Handmade
Clumsy Contraption
Cottage Trading Co
Made Snack Spot
The Dry
The Underwater Trade
Skilled Foxiness Group
Southern Artisan Pro
The Smaller Trade
Coastal Cottage
Spread Snack Collective
Commercial Craftiness
Wiliness Co
Precast Craft

Clever craft granola business name ideas

Craftiness Group
Armed Craftiness
BottomedCraft
Clumsy Cottage
Underwater Workmanship Place
Trade Collective
Boat Place
Russian Handmade Group
Commercial Create
The Suitable
The Agricultural
Homemade
Dry
Snack Group
Artisan Trading Co
Oatmeal Collective
UnderwaterCraft
Favorite Snack Spot
Muesli Collective
The Gentle Guile
The Ancient Slyness
The Mental
The Alien
Smaller Cunning Pro
The Built
Particular Cottage
Powered Boat
Commercial Canoe
Lesser Slyness
Rural
The Excellent
The Female
Larger
CoastalCraft
The Skilled
Unwieldy Craftiness Pro
ActualHandicraft
Shaped Foxiness Co
Piratical Craftiness Spot
Wooden Wiliness
The Undersea Workmanship
Cunning Spot
More Oatmeal
Rigged Slyness Spot
Artisan Group
Commercial Craftsmen
Surgical Crafts Spot
Craftiness Place
Individual Handiwork
Odd Workmanship
Own Veggie Place
Unsurpassed Craft
Unwieldy Workmanship Spot
The Commercial Slyness
Poetic Wiliness Group
The Rude Handiwork
Beautiful
Clumsy Craftsmen
Sprinkle Muffin Place
SubtleCraft
Foot Wiliness Place
Handiwork Group
Boat Collective
The Wood Wiliness
Homemade Homemade
OwnGranola
Boat Pro
Yogurt Group
BeautifulCraft
Powered Craftiness Co
Lighter Foxiness Spot
The Wood Workmanship
Piratical
Humble Handmade
The Indian
Sprinkle Applesauce Collective
The Commercial Muesli
Humble Homemade
Blast Craft
Piratical Workmanship
Human Handloom
Gassed Craft
Light Foxiness Collective
Delicate Handwork
Light Craftspeople
NavalCraft
Glaucoma Granola
Clumsy Craftiness
Huge Foxiness Collective
Gorp Collective
The Crunchy Muesli
Powered Craftspeople Place
Made Gorp Group
Lashed Craft
The Honest
Humble Horticulture
Made Yogurt Collective
Guile Collective
Industrial Artisan
The Humble Crafts
Stage Craftspeople
Passed Craft
Slyness Collective
Popular Workmanship Pro
Literary Slyness Place
Little Workmanship Co
Classed Craft
Oatmeal Pro
The Expert Cottage
Cast Craft
The Skilful
Strange Craftspeople
Armed Craftsmanship Place
Traditional
Light Boat Pro
RudeHandicraft
Human Home Made
Naval
Seaworthy Craftsmanship Place
The Strange Guile
Rural Craft
Particular Foxiness
Stage Wiliness Trading Co
Coastal Cunning
Stage Trade Pro
ModernHandicraft
Beautiful Guile
Trade Spot
Vast Craft
Commercial Applesauce Pro

Best craft granola business name ideas

Little Guile Group
The Foot Trade
Smaller
The Unsweetened
The Dry Quinoa
FreeGranola
Sprinkle
Smaller Boat
Piratical Wiliness
The Commercial
DifficultHandicraft
Coastal Foxiness
IngeniousHandicraft
Organic Muffin
Primitive Cunning Co
Independent Craftsmanship Co
The More
Numerous Slyness
Traditional Craftiness
Native Cunning Co
The Strange Craftiness
The Hostile
Frail
Commercial Craftsmanship
Foot Boat Spot
Independent Crafts
Hostile Wiliness
Commercial Contraption
Craftsman Place
The Wholesale
Submarine
Alien Trade Collective
Excellent
Free
Subtle Craftsmanship Place
Wood
Workmanship Collective
The Marine
The Armed
Urban Cottage Collective
Fast Foxiness Place
SpreadGranola
Quota Granola
Sea Slyness Group
WholesaleHandicraft
Own
Odd Craftiness
ClumsyCraft
Sprinkle Veggie
Small
Crunchy Yogurt Spot
Commercial Craftsman
Auxiliary Cunning
Sea
Commercial Cunning
Special Craftsman Place
Plaster cast Craft
Built Craftspeople
Clumsy Create
Stage
Slyness Co
Seaworthy Foxiness Trading Co
Craftspeople Place
Honest Horticulture
Powered Boat Trading Co
The Decorative
The Light Foxiness
Craftspeople Collective
Lambaste Craft
Larger Craftiness Co
Oklahoma Granola
Fast Craft
Traditional Foxiness Trading Co
Cunning Co
Commercial Craftsmanship Trading Co
The Wood
The Light
The Small Cunning
The Fragile Trade
Little Wiliness Group
FastCraft
Favorite Gorp
State Cunning Spot
Nast Craft
At long last Craft
Harassed Craft
Commercial Snack Pro
Controller Granola
The Specialized
Huge
SubmarineCraft
Made Applesauce
Handicapped Handicraft
Glassed Craft
UnderseaCraft
Own Veggie Spot
Homemade Place
PrimitiveHandicraft
Unabashed Craft
The Practical
Clumsy
Seaworthy Guile Place
Veggie Pro
Foxiness Spot
Domestic
Sea Wiliness Co
HumbleHandicraft
Agricultural
Practical Handcraft
The Amphibious
Southern
Crashed Craft
Marine Wiliness Spot
AlienCraft
The Organic
The Homemade Gorp
Amphibious Craftsmanship Trading Co
The Odd Cunning
The Undersea
Boat Spot
Female Handmade
Subtle Foxiness
Smaller Foxiness Collective
The Subtle Wiliness
Workmanship Trading Co
The Organic Applesauce
Crafts Group
Clumsy Cunning Trading Co
Cashed Craft
Crafts Trading Co

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Craft Granola Business:

Simple is always better

This means a few different things. Your craft granola business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your craft granola business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

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Starting A Craft Granola Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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