500 Best Instagram Bios For Your Cake Business [2021]

500 Best Instagram Bios For Your Cake Business [2021]

If you're looking to up your Instagram game, it's imperative that you have a great Instagram bio.

Your Instagram bio is the first thing your followers will see - it should be unique and tell users exactly what you do and who you are.

We understand how difficult it can be to craft a compelling Instagram bio, which is why we curated a list of the best cake business Instagram bios.

Additionally, we provide you with examples of the best cake business bios on Instagram and a step-by-step guide to get you started.

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Creative Instagram Bios For Your Cake Business

  • Baking because everything tastes as good as skinny feels.
  • We are giving you a treat for every occasion.
  • Let them eat cake!
  • A ready-to-eat slice of heaven.
  • Alive and cake-ing.
  • Maybe eating cookies wasn’t cheating on my diet, maybe going on a diet was cheating on my cookies
  • Our cakes are as sweet as a kiss. #sweet
  • “Good things come to those who bake.”
  • Do not touch my cake! Violators will be covered in sprinkles.
  • Because every bake has a story – we create stories.
  • “Anyone who tries to make brownies without butter should be arrested.” — Ina Garten
  • Treat yourself
  • Keep a fork with you at all times, just in case cake happens.
  • You bake me go crazy.
  • “Happy as a unicorn eating cake on a rainbow.”
  • Keeping a cake fresh and moist is super easy! You just have to eat it in one sitting.
  • Life’s better when you’re baking.
  • Baking is meditation
  • Tastes as good as it looks.
  • We have something new – something special for you.
  • Crazy for cakes!
  • Eggs are in chocolate cake. And milk. Oh, and wheat! So nutritious!
  • For us food is love.
  • I need a cake, because…. Monday
  • Cheers to your special moments with us. #special
  • If you love sweets – you also love our bakery store.
  • Some days you might not feel like adding a really long Instagram caption or you might want to start your post with a short more general caption that you follow with something a bit more personal.
  • “Chocolate doesn’t ask silly questions. Chocolate understands.”
  • Baking is our passion. #passion
  • A bite of deliciousness.
  • Baking is the answer to all life’s problems.
  • Some only dream of cake. Others bake it happen.
  • It’s like bake to the future over here.
  • Truly, the best things in life are sweet.
  • Think outside the cake box.
  • Eating cake every day is totally acceptable and justifiable. After all, it’s somebody's birthday somewhere in the world.
  • Love at first bite.
  • Sinful and indulgent.
  • Love is a batterfield.
  • We are giving you love in the form of our products.
  • “It looked like the world was covered in a cobbler crust of brown sugar and cinnamon.” – Sarah Addison Allen, First Frost
  • Stuffing my face with frosting.
  • If I don’t have some cake soon, I might die.
  • My stomach has a separate compartment for cake.
  • Pilates? I thought you said pie+lattes
  • I want a good body, but not as much as I want cake.
  • Calories? I think you mean delicious points.
  • We bake happiness for you.
  • It’s time for something best – try our products. #best
  • What you see before you, my friend, is the result of a lifetime of chocolate.
  • Bake it till you make it.
  • Sweet as a kiss.
  • Lets dough this
  • Don’t wait until it’s too late. Eat that slice of cake!
  • Obsessive doesn’t even begin to describe my love for cake. I’ll even fight little children if I have to.
  • Pretending I’m on Bake Off.
  • “O.C.D.—Obsessive Cupcake Disorder.
  • “Every English village seems to have a particular day when some local tradition is celebrated – and the celebratory food is often pie.” – Janet Clarkson, Pie: A Global History
  • Eat delicious bakery items at our store. #delicious
  • Have your cake and it eat it. Then have some more cake and eat it too. And then…
  • When stressed and in doubt, cupcake it out.
  • Baking is therapy
  • The only thing we throwback on Thursdays is a cupcake.
  • “A cupcake without frosting is like a sentence without”
  • Every product of us has its own story.
  • We are always best for any kind of celebrations. #best
  • You bake me happy when skies are grey.
  • Carrot cake counts as one of my five a day right?
  • Chocolate cake has eggs in it, which is perfectly good for breakfast.
  • “May the pies be ever in your flavour.”
  • From our oven to your door.
  • A party without cake is just a meeting.
  • Add more sweetness to your life at our bakery store.
  • “Don’t think that chocolate is a substitute for love! Love is a substitute for chocolate.” – Miranda Ingram
  • Made with love.
  • “Let’s get baked.”
  • You and us – together we built a good relation. #relation
  • I’m not a cake addict! I’m just a little clingy to it.
  • We will achieve your satisfaction always. #satisfaction
  • You can feel a sweet experience here in our shop.
  • Coffee and chocolate—the inventor of mocha should be sainted.
  • Just another sweet moment in life.
  • So what if it’s not my birthday?
  • Cut my cake into pieces. This is my last re-torte.
  • A day of baking is calling, and I must go.
  • “A party without cake is just a meeting.” – Julia Child
  • Always bake with passion.
  • Promises and pie-crust are made to be broken
  • Ah, my butter half.
  • I believe in chocolate for breakfast
  • Seduced by sweetness.
  • Why yes, a pink cupcake will fix everything
  • Taste the everlasting taste of our bakery products.
  • I didn’t seek out the cake. The cake came to me.
  • Merely staring at cake is putting pounds on me.
  • Fresh out of the oven.
  • Forget love – I’d rather fall in chocolate cake
  • Website: we use cookies to improve performance. Me: same
  • Taking pleasure to the next level.
  • Life is what you bake it

Cute Instagram Bios For Your Cake Business

  • “Crushes are stressful. Dating is disappointing. Every relationship, you either break up or get married & then divorced. Pies can’t hurt you.” – Ngozi Ukazu, Check, Please! Book 1: # Hockey
  • Living the sweet life
  • Where there is cake, there’s hope.
  • I choked on a carrot this afternoon and all I could think of was that a donut wouldn’t have done this to me
  • Put “eat cake” on top of your to-do list today and you’re sure to get at least one task done.
  • I love thick and tasty icing!
  • I’ll bake it right.
  • I have abs-olutely no control when it comes to cake.
  • I like big bundts and I cannot lie.
  • Always carry a knife with you. Sometimes, cake appears without any warning.
  • We are creating a bond with you. #bond
  • Here in our bakery store you can feel the goodness of love. #love
  • “Procrastibaking: the art of making cupcakes instead of doing what you should be doing.”
  • Our bakery store is making everything with lots of love.
  • Frost, frost, baby.
  • Like a layer cake, life has its ups and downs. However, whether you frost it up or style it with all sorts of toppings and decorations is all up to you.
  • Look upon the world like it’s a gigantic birthday cake. Take a piece, but don’t take too much.
  • You can feel special in every bite. #special
  • Let them eat cake. No wait, let me eat cake
  • Made just for me.
  • I loaf you
  • Choice is yours – design is ours. #design
  • Whatever sprinkles your cupcake!
  • Our bakery store is here to express not to impress. #impress
  • “Crushes are stressful. Dating is disappointing. Every relationship, you either break up or get married & then divorced. Pies can’t hurt you.” – Ngozi Ukazu, Check, Please! Book : # Hockey
  • You want a piece of me?
  • Cake is for life, not just for birthdays!
  • “Time spent eating this: two minutes. Time spent coming up with this caption: much, much longer.”
  • How do I like my eggs? In cake...duh!
  • Count the memories, not the calories
  • Baking to get over my haters.
  • I’m not sure how many cookies =happiness, but so far it’s not 2 dozen
  • Our food items are freshly baked all the day.
  • Live. Love. Baking.
  • Show your love towards your passion. #passion
  • Money can’t buy happiness – try our cakes.
  • Baking is easier here in our bakery store.
  • Cake is happiness in a tangible and edible form.
  • Finding joy in all of the baking days.
  • Bake someone happy.
  • Having a balanced diet means having a piece of cake in both hands.
  • “I cannoli be happy when I am with you.”
  • If you need me, don’t. I’m baking.
  • Bakers make the world smell better.
  • Baking spirits bright.
  • The heavier you are, the more difficult it is for anyone to kidnap you. So, stay safe, and eat cake!
  • Pick up all the broken shards of your life and bake them into a delicious cake.
  • Keep calm and bake
  • You can always save the day with sprinkles
  • The smell of a freshly baked cake awakens my soul.
  • You think I won’t eat this cake? Fat chance!
  • Take a taste of perfectly delicious combination of ours. #delicious
  • The only thing better than a cake is ice cream cake. Still cake.
  • Slice, slice, baby.
  • Indulge yourself again at our bakery store. #indulge
  • Pretty sure chocolate tastes as good as skinny feels
  • Life is full of questions, cupcakes are the answer.
  • Cake is always a great idea.
  • Take your family and friends together in our bakery shop.
  • “Bakers gonna bake bake bake bake bake bake.”
  • Come here in our shop and feel the authentic taste of love. #authentic
  • You bake me really proud
  • Baking is cheaper than therapy.
  • Eat a cupcake, then eat another.
  • Heaven is just a cupcake away.
  • Icing for joy when I see cake.
  • When life gives you lemons, make a lemon layer cake with lemon cream cheese buttercream!
  • Our bakery shop is baking since forever.
  • Cupcakes don’t ask silly questions. Cupcakes understand
  • Our bakery store is always present there for you.
  • “Chocolate is the answer. Who cares what the question is.”
  • “Think what a better world it would be if we all, the whole world, had cookies and milk about three o’clock every afternoon and then lay down on our blankets for a nap.” – Barbara Jordan
  • A bad day spent baking is better than a good day doing anything else.
  • Good things come to those who bake.
  • Cookies are made of butter and love
  • Take care of your health – eat from our bakery store.
  • How do I like my eggs? In a cake, duh.
  • This is a cake, not a pun-cake.
  • I never met a cupcake I didn’t like
  • We are a different baker in the town. #different
  • “Cut my cake into pieces, this is my last re-torte.”
  • “You’re a batch made in heaven.”
  • To celebrate your every occasion you can call us.
  • I’d rather be baking.
  • Love and cookies are alike, I can never get enough of both
  • Happiness is Start from here in our shop. #happiness
  • Families who bake together smile
  • Life is sweet when you’re baking
  • I don’t trust anyone who doesn’t like to bake.
  • Let's face it, a nice creamy chocolate cake does a lot for a lot of people; it does for me.
  • I did it all for the cookie
  • Man cannot live on bread alone, so they made cake.
  • A slice of my life is but a piece of cake.
  • Let’s face it, a nice creamy chocolate cake does a lot for a lot of people; it does for me.
  • Our bakery store is a castle of bakers. #castle
  • “I hope you like my new recipe. They’re called “Shut the fucupcakes.”
  • Actually there is no need of purpose to come to our bakery shop.
  • Nothing says home like the smell of baking.
  • Indulging myself.
  • Just eat here and live your life. #live

Cool Instagram Bios For Your Cake Business

  • Our bakery products are the taste of pride. #pride
  • We are promising you to give the best services.
  • This is just too beautiful to eat!
  • Cookies: a well-rounded treat
  • “Cooking and baking is both physical and mental therapy.” – Mary Berry
  • You can’t buy happiness, but you can buy cupcakes. And that’s kind of the same thing.
  • Save the planet. Its the only one with chocolate
  • Our bakery store is made for everyone’s wishes.
  • Don’t sweet the small stuff.
  • For goodness sake, eat some cake!
  • Bake your cake and eat it
  • We are the destination of every hunger. #destination
  • We are the way to express your love to someone. #express
  • Without icing, it’s just bread. I don’t like bread.
  • Baking is love made edible.
  • Happiness is knowing there’s cake in the oven.
  • Even I would be in tiers if anyone toppled my cake.
  • I don’t care what the problem is. Baking is the solution.
  • It’s time to have something baked – time to come to our bakery shop.
  • Batter-flies in my stomach.
  • Be a beautiful cupcake in a world full of muffins
  • Oh hi cutie pie
  • We have different kind of cupcakes.
  • We always have care and concern for you. #care
  • Life is better with sprinkles on top
  • I am a woman of many moods and they all require chocolate
  • We are serving you delicious food. #delicious
  • Because you love to taste different type of biscuits – we are here to serve you.
  • What an egg-cellent dessert!
  • Couples who bake together stay together
  • I bake, therefore I am.
  • O.C.D obsessive cookie disorder
  • Enjoy your happy moments at our bakery store.
  • Can’t eat just one.
  • Our delicious donuts are waiting for you.
  • Come to the dark side. We have cupcakes.
  • Baking is art
  • Life is short, so make it sweet.
  • Count the memories, not the calories.
  • Chemically speaking, chocolate really is the world’s perfect food.
  • I know this looks good but baking it was a piece of cake.
  • We made cake for your celebrations.
  • What a heavenly delight!
  • “You batter believe baking is my happy place.”
  • If in doubt make cupcakes
  • Chocolate makes me feel less "murdery"
  • You will never see an unhappy person holding a cupcake.
  • “Easy peasy lemon squeezy.”
  • We are the nature inspired baker.
  • Certified cake-aholic!
  • Perfection by confection.
  • Sugarcoating everything is my specialty.
  • Friends are nice, but friends who bake are way better.
  • Cupcakes make me happy
  • There’s absolutely nothing the cake can’t solve.
  • To feel the royal taste – you need to come to our bakery store.
  • “All you knead is love.”
  • Have some sugarfree products in our bakery store.
  • Desserts are all the sweeter when shared with loving companions.
  • It’s whisky business up in here.
  • I’m here for the cupcakes.
  • Every unique individual deserves an equally special cake.
  • Eat cake today. Because its somebody’s birthday somewhere
  • Divide into multiple slices and conquer!
  • Our bakery store will sure bring smiles on your face.
  • If there’s a cake in front of you, then you shouldn’t look any further for joy!
  • Our bakery is baking loaves of bread only for you.
  • Treat yourself.
  • Today is a hot chocolate bomb kind of day
  • Add more sweet moments with our products. #moments
  • If there’s a whisk, there’s a way.
  • Forget the calories and just be happy.
  • Bake it till you make it
  • You want a piece of this?
  • Happiness is home-baked!
  • Forget the fork and dig right in!
  • I followed my heart and it leads me to the fridge
  • Chocolate says ‘I’m sorry’ so much better than words.
  • When life goes awry, having a piece of cake is the way to go about it.
  • I like big cupcakes and I can not lie
  • From the first glance to the last bite, i love the whole you.
  • A great empire, like a great cake, is most easily diminished at the edges.
  • You will fall in love with our bakery store.
  • Having cake and eating it too.
  • Cake back and relax.
  • “Cupcakes are just muffins that believed in miracles.”
  • Eat a whole cake? Piece of cake!
  • Come to our bakery store and experience the taste of joy.
  • Chocolate cake is the bomb!
  • If eating cake is wrong, then I don’t want to be right.
  • Sugar is my sidekick
  • Procrasti-bake: the art of baking instead of doing something else you should be doing
  • Love is the frosting of life.
  • Don’t be afraid to take whisks.
  • If the cake fits, eat it!
  • Don’t wreck a sublime chocolate experience by feeling guilty.
  • A smile with a frosting on it.
  • We will make you feel love what you eat. #feel
  • Every day is an opportunity to celebrate.
  • “Abs aren’t made in the kitchen, but cookies are.”

Unique Instagram Bios For Your Cake Business

  • Calories? More like delicious points!
  • Life is what you bake of it.
  • All is fair in love and cupcakes.
  • Delicious to the last piece.
  • “Vegetables are a must on a diet. I suggest carrot cake, zucchini bread, and pumpkin pie.” – Jim Davis
  • Wake up. Bake. Rinse. Repeat.
  • Sprinkle joy every now and then and it will eventually come back to you.
  • Be crazy with our crazy chips and cookies.
  • You can feel the new fresh experience at our bakery store. #feel
  • “Feeling downie, eat a brownie.”
  • Freshness is our bakery store’s specialty. #freshness
  • Topped with a smile.
  • Life is better with sprinkles on top.
  • Life is short but certainly sweet.
  • Batter late than never.
  • We are always satisfied with your satisfaction. #satisfaction
  • There is nothing that a cupcake can’t solve
  • It’s all about the buttercream!
  • Go crazy with our varieties of cookies. #crazy
  • You can feel better all the time when you come to our bakery store. #feel
  • Bake the world a better place
  • You can find nature’s freshness in our biscuits. #freshness
  • O.B.D. Obsessive Baking Disorder.
  • If we are what we eat, then I’m awfully sweet.
  • You can find the purest form of love in our store. #pure
  • Our products are so soft – no worries about it. #soft
  • Muffin compares to you
  • We will make a new theme of food. #theme
  • Make memories in our bakery store. #memories
  • A baker’s wand is her whisk.
  • We go together like cupcakes and frosting
  • Birthdays: nature's way of telling us to eat more cake
  • Whip it real good.
  • The best things in life are sweet
  • Baking is my therapy.
  • “No matter how bad your day is, when you start talking about cookies or cakes or pies, or you bring someone cookies, there’s just not bad news. The worst news is, ‘Hey, there’s sugar in that.” – Christina Tosi
  • Eat cake for breakfast!
  • Got cake? Because I can hook you up.
  • “I only have pies for you.”
  • Procrastibaking: the art of baking when you should be doing anything else.
  • I sugar coat everything!
  • Do you even sift?
  • Cake will always be the answer. The question is irrelevant.
  • Such a sweetie pie
  • “Everything I dough, I dough it for you.”
  • Bakers gonna bake.
  • Express your feelings with cake and pastries.
  • Only classy bakers wear tuxedoughs.
  • All you need is love. But a cupcake would also be nice.
  • We are a sweetest part of the town.
  • “I like to party. And by party I mean stay at home and bake.”
  • “A basic rule of baking is that, in general, it’s almost impossible to make an inedible batch of brownies.” – Linda Sunshine
  • If there’s no chocolate in Heaven, I’m not going.
  • Happiness starts here.
  • Spread love as thick as whipped cream.
  • A little bliss in every bite.
  • Bring on the cake!
  • Sunday carbs don’t count. Those are the lord’s carbs, and he wants you to be happy
  • Home is where the baked goods are
  • One slice is never enough!
  • Defender of delectable treats.
  • A balanced diet is having a cupcake in each hand.
  • 1, Families who bake together smile
  • Happiness is the smell of freshly baked bread
  • Our products are always sweet and fresh.
  • We are the alternative of happiness. #happiness
  • Eat well, be happy.
  • You can’t be unhappy when you’re holding a cupcake.
  • My sweet tooth is tingling.
  • Our bakery products are simply gorgeous.
  • Be good for goodness cake!
  • I can’t eat another slice of cake, said no one ever.
  • Cake me away.
  • This is history in the baking.
  • Photographing a cake can be art.
  • Life is what you bake it.
  • If you bake a cake, the world has one more cake.
  • “A balanced diet is a cookie in each hand.”
  • Because every cake has a story to tell.
  • “Baking is love made edible.”
  • Fun filled moments begins with our bakery store. #fun
  • I bake because punching people is frowned upon.
  • Never regret to come in our bakery store.
  • Baked just right.
  • Love at first bite
  • Oh, crepe
  • Eat more delicious food at our bakery store.
  • If you need to do some fun and enjoyment – come to our bakery store.
  • Remember, you don’t need to justify eating a whole cake to anyone.
  • We are your best way to enjoy.
  • Just roll with it.
  • If you love yourself – you will love our bakery store.
  • I’m in brownie heaven
  • Eat, sleep, and stay happy.
  • Sweetest slice of paradise.
  • You will get unbelievable taste from our products. #taste
  • For a longlasting taste you need to come to our bakery store.
  • Anything is good if it’s made of chocolate.
  • There is nothing better than a friend, unless it is a friend with chocolate.
  • One bite and you’ll overrule all objections.

Funny Instagram Bios For Your Cake Business

  • Let’s unwrap the smile with us. #smile
  • You are the icing on my cupcake
  • “I followed my heart, and it led me to the kitchen.”
  • The secret ingredient is love butter
  • Cupcakes are frosted happiness
  • This moment is so emotional. Even the cake is in tiers.
  • For that photo of you eating chocolate cake for breakfast:
  • “Calories? I think you mean delicious points.”
  • Where there is cake, there is hope.
  • I bake. What’s your superpower?
  • Sugar & Spice & Everything Nice.
  • I kneed this in my life
  • Home is where the cake is.
  • All you need is homemade cake
  • One day you’re the next thing since sliced bread, the next day you’re toast
  • Nothing in this world is better than cake but more cake.
  • Some things just require cake to be solved.
  • All you need is love. But a little chocolate now and then doesn’t hurt.
  • Love is when you have a mouth-watering slice of cake, and it's the very last piece, but you let your loved ones have it.
  • Bake the world a better place.
  • If you love to eat cake every day – you may also love us.
  • Our bakery store is make quality breads with love. #love
  • Baking puns give me stiff peaks.
  • You can feel the smell of sweet breads. #sweet
  • You can enjoy your every special moment with us. #moment
  • Wake up and bake.
  • It’s cake o’ clock!
  • Eat our products with all your heart. #heart
  • Birthday cake calories don’t count.
  • You will get a more freshness every day. #freshness
  • If you love cakes – then you will definitely love our bakery store.
  • Begin each day like it’s your birthday.
  • Unspeakably delicious!
  • When fun meets yum.
  • We are baked with love.
  • You bake me happy
  • Life is fun, eat it up.
  • Our bakery shop is best for birthday celebration. #best
  • Oh look, it’s chocolate o’clock
  • Why do I drink diet soda? It’s so I can eat cake later.
  • Love has four letters, and so does cake.
  • Shut up and bake.
  • Pecan pie, apple pie, pumpkin pie, lemon meringue pie, cherry pie…there are so many types of pie. Whatever type you’re making then you might want to use one of these pie specific captions.
  • Cups and cakes? Oh, what a splendid creation!
  • If you bake with me I promise I will never dessert you.
  • Romance is the icing in the game of love.
  • There is nothing better than a friend unless its a friend with chocolate
  • Keep calm and bake on.
  • Whipping up some cookies for old times bake.
  • “Bakers make the world smell better.”
  • Try it once, and forget the rest!
  • No occasion is ever complete without a cake.
  • Baking is like washing. The results are equally temporary.
  • Live the sweet life!
  • Merriment is cakes, cupcakes, and even more cakes.
  • “I eat cake because it’s somebody’s birthday somewhere.”
  • “Don’t go baking my heart.”
  • Flour power!
  • According to your wish we are making foods.
  • Cake is the breakfast of champions.
  • Without dreams, one would be no greater than a cake with no icing.
  • If I was turned into cake, I would eat myself before anyone else could.
  • “Life is what you bake of it.”
  • Kiss me, I’m a baker!
  • You don’t need to do diet just have one bite of our biscuits. #diet
  • Cake never asks me dumb questions. Cake understands.
  • Delicious dipped in beauty
  • Will work for cupcakes.
  • Did someone say Cake?
  • Your hand and your mouth agreed many years ago that, as far as chocolate is concerned, there is no need to involve your brain.”
  • There’s absolutely nothing cake can’t solve.
  • You bake me happy.
  • Freshly baked, heavenly caked.
  • All good things mousse come to an end.
  • Your sweet dreams come true at our bakery store. #dream
  • Happiness is when you’re having a bad day and it suddenly rains cupcakes.
  • When I’m happy, I bake. When I’m sad, I bake.
  • This is quite literally the way the cookie crumbles
  • Gettin' real sick of chocolate having calories
  • I can’t cake my eyes off you.
  • When there’s cake, I can’t help but smile.
  • When in doubt, eat a cake.
  • Bake your mark, get set, go.
  • Bake me up before you dough.
  • I keep clicking “accept cookies” and I have not gotten one cookie
  • My favourite food actually is chocolate cake. I need to have a slice of chocolate cake every single day, without fail. Soha Ali Khan Food Day Cake I bake a chocolate cake from scratch every week.
  • Life happens, cookies help
  • I'll take another slice of that.
  • “Nice memories are like chocolate: you can’t survive on them alone, as they aren’t very filling, but they make life sweeter.” – Janine Weger
  • Our bakery store is an art, with your choice. #art
  • Believe in cupcakes
  • They see me rolling, they see me baking.
  • If you know the way of the cake, then you know that way of happiness.
  • Cake is a four-letter smile!
  • Bake the world a batter place.
  • Our bakery store is always best in quality.
  • You can feel the taste of paradise here in our bakery store. #paradise
  • Sometimes, you just need to bake.
  • The secret ingredient in baking is always love.
  • “Taekwon-dough.”
  • You may fall in love with our cookies. #love
  • My OCD (Obsessive Cake Disorder) is getting out of control!
  • Never say no to cake.
  • Bake someone happy today
  • “If eating cake is wrong, I don’t want to be right.” – Lorelai Gilmore, the Gilmore Girls
  • You will find happiness in our bakeries products.
  • Our bakery shop makes cakes for all – cakes for all occasions.
  • Don’t bite off more than you can chew, unless its chocolate
  • Cake is a very beautiful thing.

4-Step Guide: How To Create The Perfect Instagram Bio For Your Business

Instagram gives you 150 characters to tell your followers what your business is about.

This is where you are given the opportunity to summarize your company, engage your audience, and leave a great first impression.

We will break down the qualities and aspects of Later's Instagram bio, as a template for you to use.

Step 1: Highlight Exactly What You Do

Your Instagram bio should be a place where you tell your readers exactly who you are.

This should be brief, clear, and to the point. Explain what makes you unique and what you can do for your audience.

In the Later example, they do this in two different ways:

  1. In their profile name, they showcase their company name with a clear description of what they do
  2. They provide even more explanation and boost their brand up, saying they are the #1 marketing platform for Instagram

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Step 2: Pitch Your Service [And Use Relevant Keywords]

While it's important to explain what type of company you are, it's also critical to pitch your product or service.

When creating a website, this is often the first thing people see on your site to really understand what you are offering and what makes you stand out from the rest.

Later does this using one line on their bio, and 8 relevant keywords:

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Step 3: Provide A Clear Call To Action

Your call to action should be something you are encouraging your audience to do.

This could be in the form of a recent promotion you are offering, a link to a specific article you want eyes on, or just a way for users to get directed to your website.

In any case, you should always provide the user with easy access to whatever it is you'd like them to do. You can do this by providing a direct, embedded link on your bio.

For the Later example, they encourage users to check out their blog where they showcase tips and guides. This is a common strategy that brands use to get more traffic to their blog, and eventually, turn leads into customers.

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Step 4: Use Emojis

Lastly, emojis are a great way to break up any text-heavy sections in your Instagram bio.

Be sure to use emojis that are relevant to your brand or to highlight the items you are discussing in your bio.

Later adds emojis to draw the readers eyes to certain aspects of their bio, such as what they do and their call to action:

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Pat Walls,  Founder of Starter Story

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