1,000+ Clever Author Names

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Updated: June 10th, 2025

So, you've come up with the perfect author idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your author stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best author ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your author.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

AI Author Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of author name ideas for free using our AI business name builder, get keyword data, and instantly check domain availability.

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Ideas

Catchy author name ideas

The Witty Writer
Directory
The Master Writer
Writing Wizard
The Big Books
The Poetic
The Mystical Booklets
Synthetic Writer
The Context
Book Cluster
Writer Suite
The Vault
The Sanctum
The Writer Retreat
The Engraved Scripture
The Verses
The Lyric
The Ode
The Insight
Engraved
The Idea
The Ink
The Writing Art
The Mark
Enlightenment
The Daily Thought
Wordy Memo
Verbosity
The Idioms
The Pen
ReWrite
Typewriter
The Notebook
Writercraft
The Write Ability
Scribble
The Initials
The Authors Block
TheList
The Red Book
Daily Dairy
The Published
NextDoor Books
Bright Notes
Aspiring Authors
The Keyboard
The Roman Print
East West Publishers
Daily Libros
Los Libros
Modern Writer
Scared Library
White Collar Co.
The Desk
Epitomizing
All Volumes
Writing Playlist
The Joe Libros
The Covenant Co.
The Liberal Writer
The Smudge
iInkily
The InkPot
The Penman
The Woman Of Letters
Debugger Publisher
The Narrator Co.
Teller Of Tales
Publishable
The Rhyme
The Typographer Co.
The Inkstand
The Nib
The Pencraft
Rollerball Writer
ValuableBooks
Bound Volume
Russian
Record Place
Best Brochures
More Volume Collective
ReputedAuthor
Earliest
The Roman
Poet Pro
Century
Successful Columnist Place
Blue
Single Published Group
The Contemporary Journalist
Writer Spot
The Learned Source
Sacred Hold
Editorial Newspaperman Place
The Blue
Basic Backlist
OriginalAuthor
The Learned
Researcher Collective
Ancient Artisan
The Recent Leger
Original
Real
Generator Pro
The Same
The Able Scriptwriter
Basic Booksellers
Earliest Volume Pro
ReadyWriter
The Imaginative Journalist
The British Editor
AnonymousWriter
Nonfiction Daybook
The Shorthand Scriptwriter
Favourite Published Place
Published Trading Co
Guider Writer
ClassicalAuthor
Bound Book Of Account Co
Time Journalist Trading Co
Same Writer Spot
The Single Novelist
Prophetic
Illustrious Writer

Creative author name ideas

The Earlier
Successful
Best Backlist
Talented
The Distinguished Newspaperman
The Talented
Corporate Book Spot
Junior
Illustrious Authorship Place
The Italian Screenwriter
The Popular
Good Leger Spot
Contemporary Generator
Anonymous Auteur
Few Book Of Account Collective
Successful Novelist Group
Alter Author
SpanishAuthor
ProminentWriter
Gifted Published Place
Fibre Writer
English Book Collective
Reporter Spot
Hold Collective
The Several Book Of Account
Anonymous Anthologist
Greek Source
Greek Columnist Group
Corresponding
Scriptwriter Place
Prophetic Script Co
Ingenious Authorship
Same Writer Spot
Daybook Group
Dramatic
The Basic
Later Daybook
Bound
The Learned Source
The Male
Century
Order Author
Earliest
Talented Author Collective
Most Daybook
Previous Script Group
Accomplished Artist
Timer Writer
Sacred Author Place
Probable Source Spot
Able Poet Co
Contemporary
CanonicalBooks
Talker Author
The Professional
Good
Offer Author
ProfessionalWriter
Attractive
Volume Group
Distinguished
The Corporate
UnknownAuthor
True Novelist Place
The Technical
The Contemporary Scriptwriter
IntelligentAuthor
Editor Co
Minute
The British Editor
Successful Columnist Place
Lance Playwright Pro
Comic Screenwriter Trading Co
Historical
Late Editor Group
Imaginative Newspaperman Spot
ClassicBooks
Senior Researcher Group
Excellent Playwright
Prolific Source Spot
The Bound
The Late Journalist
Reporter Pro
Reputed Published
Ancient Newspaperman
Bound Book Of Account Co
Source Co
The Modern Journalist
Cotter Author
Reserve Trading Co
Previous Leger
Russian
SeniorAuthor
Book Of Account Group
Other Account Book
Poet Pro
Prosper Author
The Probable
Real Playwright Pro
NonfictionBooks
Water Author
British
The Useful
Present Source
Glider Writer
The Blue
SuccessfulWriter
Ingenious Poet
BasicBooks
Favourite Published Place
ContemporaryAuthor
ClassicalAuthor
Roster Author
Greek Script Pro
Reporter Place
The Excellent Hold
Contemporary Source
Ready
IllustriousAuthor
KnownWriter
The Several
EminentWriter
Famous Playwright
Prolific Journalist Pro

Learn more about starting an author:

Where to start?

-> Author plan
-> How to finance an author?
-> How much does it cost to start an author?
-> Pros and cons of an author

Need inspiration?

-> Other author success stories
-> Marketing ideas for an author
-> Author slogans
-> Author Instagram bios
-> Author Instagram captions

Other resources

-> Profitability of an author
-> Author tips

Funny Author Names

The Same
Account Book Trading Co
Able Poet Co
Best Bookkeeping
French Playwright
Greatest Screenwriter Pro
The Noble Generator
The Favourite
Popular
Hard cider Writer
Imaginative Author
PopularWriter
Liturgical Daybook
The Ready Scriptwriter
Female Newspaperman Pro
Celebrated
Historical Volume Place
Anonymous Authorship
TalentedWriter
Optical fiber Writer
The Female
Wrier Writer
IllustriousAuthor
Creator Co
The Minute Ledger
Best Book Of Account Collective
Prosper Author
Recent Screenwriter Spot
Famous Playwright
Greek Source
The English Columnist
Strother Author
Creative
The Young
ClassicalAuthor
Biblical Ledger Co
Valuable Ledger
Ancient Reporter Collective
Hack Reporter Place
Prolific Playwright
The British Editor
The Old
Famous Generator
Holy Record Co
The Scholarly
Glider Writer
The Basic Volume
Poet Collective
Editorial Screenwriter Trading Co
Distinguished Writer Place
Modern Columnist Place
The Excellent Hold
More Volume Group
Editorial Newspaperman Co
The Roman
The Recent
Comic Poet
Talented
The Able Scriptwriter
FrenchWriter
The Italian Authorship
StandardBooks
Ready Author
Prolific Screenwriter
Novelist Co
Hymn Book Of Account Group
The Text Leger
The Numerous Ledger
Researcher Collective
The Present
Basic Book Of Account
AncientBooks
The Medical Hold
IngeniousWriter
Only
RecentWriter
Hire Writer
The Standard
Later Reserve
Authorship Group
Script Place
Successful Columnist Place
Ingenious Authorship
English Reserve Group
Numerous
Novelist Place
Classic
Editorial Editor Group
ScientificBooks
Celebrated Author Group
Researcher Pro
Ancient
The Earliest Author
The Dramatic
Decipher Writer
Elementary
Reputed Published
Striper Writer
Later Daybook
Irish Author
AnonymousWriter
Earliest Ledger Group
Accomplished Artisan
Many Daybook
Professional Columnist Spot
Comic Screenwriter Trading Co
Many
Greek Account Book
The Learned Source
Sacred Poet Place
The Winning
BlueBooks
BritishAuthor
Father Author
Clever
UnknownAuthor
The Inspired
Young
Renowned
Standard Book Of Account Pro
Best Backlist
The Shorthand Playwright
Latest Ledger
CorrespondingAuthor

Cool author name ideas

UnknownAuthor
The Blue Hold
The Medical Ledger
Talker Author
Dramatic Columnist
Intelligent Playwright
Omniscient
Male Generator
The Known Published
Few Reserve
The Favorite Ledger
The Recent
Anonymous Author Spot
Apocryphal Ledger Group
Poet Spot
Clever Journalist Group
Winning Generator
Text
Biblical Backlist
Researcher Collective
Screenwriter Pro
Account Book Co
Clever Journalist
Striker Writer
Printed
Columnist Trading Co
Basic Bookstores
Writer Spot
Chief Source
The Old Volume
The Italian Screenwriter
Probable Source Spot
Classical Novelist Group
Corporate Book Spot
Columnist Pro
ReligiousBooks
The Rare Playscript
Selling Ledger
English Columnist Place
Greek Scriptwriter
The Biblical
The Medical Reserve
Numerous
Playwright Pro
Decipher Writer
The Voluminous
Screenwriter Trading Co
Playwright Trading Co
The Elementary Daybook
Only Columnist Trading Co
Favorite Novelist Trading Co
The Talented
Latest Ledger
Poet Collective
Recent Screenwriter Spot
Scholarly
GiftedWriter
Excellent Screenwriter Co
Anonymous Abuser
Book Of Account Group
Book Place
The Ancient Reporter
The Basic
The Irish
Modern Reporter
Ingenious Poet
TalentedWriter
Favourite Published Place
Dolphin striker Writer
Numerous Playscript Place
EarlierBooks
Corner Author
The Recent Reserve
Account Book Pro
GreatWriter
Biblical Booksellers
Present Playwright Group
Favorite Leger Place
The Popular Novelist
SacredWriter
CanonicalBooks
Anonymous Authoress
Blue Volume Pro
The Standard
Chaucer Author
Scriptwriter Place
The Comic
Bound Bookkeeping
Classical
Renowned
RecentBooks
The Noble
Sole Source Place
The Recent Newspaperman
The Famous
The Original Researcher
Late Scriptwriter Pro
Good Leger Spot
More Daybook Co
The Real Novelist
Tender offer Author
BestBooks
Scriber Writer
Recent Account Book Trading Co
Good
Dramatic Screenwriter Pro
The Holy Ledger
Greatest Newspaperman Co
The British Editor
The Senior
The Aspiring Author
Editor Spot
EnglishAuthor
The Original
The Male
ClassicalAuthor
Biblical Record Co
The Medical
Best Bibliography
Ancient Reporter Collective
Editor Group
Gifted Published Place
The Ancient Record
Minute Book Of Account

Unique author name ideas

RussianWriter
Imaginative Playwright Collective
Anonymous Actor
Sacred
Playwright Group
Freelance
The Text
Biblical Bookstores
Glider Writer
Blue Backlist
Source Spot
Best Bookkeeping
The School Playscript
The Hack Journalist
The Favorite
Greatest Screenwriter Pro
Time Novelist Co
Blue Booklets
Late Author Place
Roger Author
SoleAuthor
Male Playwright Place
Comic Screenwriter Trading Co
Divine Book Pro
Italian Generator Pro
AncientBooks
Divine
Best Book Of Account
Successful
Religious Leger Collective
Accomplished Source
Editorial
Volume Group
Account Book Place
Greek
Hotter Author
Wiser Writer
MinuteBooks
Novelist Place
Single Published Group
Account Book Collective
Principal Playwright
Recent
Hack Editor Pro
Late
YoungAuthor
The Young
Record Trading Co
Doctor Author
Other
Same Authorship
Several Daybook Collective
The French
CorrespondingAuthor
Hold Trading Co
Ancient Autor
Novelist Group
The Male Screenwriter
Scientific
The Modern Journalist
Accomplished Autor
The Holy
The Winning
Researcher Pro
Hack Reporter Place
Later Daybook
ExcellentWriter
Note
Present Creator Spot
Accomplished
Italian Reporter Co
Screenwriter Place
Winning Creator
The Ancient Authorship
Strother Author
The Able
Caught her Author
Basic Book Of Account
The Present
The More Record
Script Collective
Daybook Pro
The Only
Brilliant
Intelligent
Ancient Applicant
Contemporary Playwright
Talented Screenwriter
Voluminous
Author Pro
Irish Author
Bought her Author
Original
The Same
Roster Author
Ancient Leger
Anonymous Anthologist
Editorial Newspaperman Pro
The Professional
Historical Leger Place
The Known
French Playwright
Liturgical
Authorship Group
The Russian Published
Sacred Hold
Talented
Trotter Author
ProminentWriter
The Few
Aspiring
The Greek
The Sacred
Divider Writer
Journalist Trading Co
The Favourite
Distinguished
Earlier Account Book Collective
Reporter Trading Co
Bound Book Of Account Co
The Prophetic
True Novelist Place
The Inspired Scriptwriter
The Later

Cute author name ideas

The Gifted Newspaperman
English Reporter Pro
Noted Published Trading Co
Implied
Authored Author
Hold Spot
The Talented Creator
Account Book Trading Co
Reporter Pro
The Imaginative Journalist
OriginalAuthor
Creator Collective
The Principal
Note Ledger
ProfessionalWriter
Present
VoluminousWriter
Shorthand
Popular Playscript
Editorial Playwright Collective
The Inspired
Published Co
ReadyWriter
Known
Earliest
Columnist Group
Omniscient Book Co
Honor Author
ChiefAuthor
Greek Book Of Account Place
Greek Volume Co
MostBooks
The Noble Book
AncientAuthor
Book Of Account Pro
ScientificBooks
The Ingenious Authorship
Elementary
NotedAuthor
Several
The Excellent
Blue Bookstores
Earliest Volume Pro
Ancient Artisan
Reporter Spot
Distinguished Writer Place
Biblical Ledger Co
Leger Co
The Most Daybook
The Learned Source
The Omniscient
The Basic Volume
Hold Collective
The Nonfiction
Authorship Co
The Recent Leger
AncientWriter
EarliestBooks
Principal
Popular Playwright Trading Co
Late Poet
Novelist Pro
Novelist Collective
Daybook Spot
Playwright Co
The Corporate Source
IngeniousWriter
The Senior Creator
Guider Writer
Spanish Reporter Group
The Able Scriptwriter
Prolific
Scriptwriter Pro
The Unknown Generator
CreativeWriter
ImaginativeWriter
The Earlier
The Same Writer
Dramatic
Ancient Authorship
Nerve fiber Writer
Prolific Journalist Pro
The Several Hold
Bound Bookstores
Winning
Learned
Popular
AccomplishedAuthor
The Unknown Creator
Prolific Playwright
Earlier Book Of Account
Cotter Author
Inspired Screenwriter
LearnedWriter
The Contemporary Scriptwriter
Published Trading Co
The Ancient
Source Co
Recent Ledger
Attractive Ledger Place
Standard Volume
Generator Place
AnonymousAuthor
InterestingBooks
Ancient Book Of Account Spot
Previous Leger
SchoolBooks
Illustrious Authorship Place
SpanishAuthor
Excellent Volume Co
The Single
Winning Novelist Trading Co
Old Record Collective
Book Of Account Spot
The Anonymous Creator
Tiger Writer
Ryder Writer
Best Bookshelves
AbleWriter
Ancient
Anonymous Auteurs
The Contemporary
The Century
The Later Reporter

Clever author name ideas

The Numerous
IllustriousAuthor
Prolific Generator Trading Co
Historical
Reporter Group
The Omniscient Book
Few Book Of Account Collective
The Inspired Editor
Favorite Volume Co
Account Book Group
Nonfiction Record Collective
More Volume Collective
Irish Columnist Pro
Novelist Co
The Anonymous
High gear Writer
Later
Ancient Actor
Standard Book Of Account Pro
Italian Screenwriter
Voluminous Playwright Collective
Blue Book Of Account
Real Creator Group
Anonymous Auteur
The Medical Playscript
Spanish Journalist
Anonymous Artisan
Present Playwright
The Numerous Ledger
The Creative Author
RomanWriter
Book Trading Co
The Useful
Ancient Creator Spot
Electronic Playscript
Century
Book Of Account Co
Researcher Place
The English Editor
Other Daybook
Canonical
French Editor Pro
Several Record Spot
Century Book Trading Co
The Ready Scriptwriter
The Attractive
Previous Daybook
Later Reserve
The Illustrious
SellingBooks
The Noble Generator
Acrylic fiber Writer
The School Account Book
Newspaperman Trading Co
Implied Researcher Spot
Russian Published Co
Cypher Writer
The Shorthand Playwright
EditorialWriter
Striper Writer
The Single Novelist
FrenchWriter
Journalist Collective
The Technical Record
HackWriter
Prophetic Script Co
BiblicalBooks
Editorial Screenwriter
Present Generator Co
Got her Author
Nonfiction Leger
Accomplished Artist
FewBooks
Italian
Screenwriter Spot
Unknown Author Place
The Modern Editor
Authorship Spot
Published Place
Accomplished Auteur
Imaginative Author
The Brilliant
English
Favorite
Columnist Collective
Corresponding
The Time
Prolific Scriptwriter Spot
Contemporary Source
Comic Ledger Pro
Female Researcher Co
RealAuthor
Alter Author
Playscript Group
Authorship Pro
Hymn Book Of Account Group
Popular Poet
The Renowned
Contemporary
Liturgical Daybook
EminentAuthor
Basic Backlist
LatestBooks
Senior Generator Group
Previous Playscript Co
Reserve Pro
CleverWriter
LateWriter
Famous Playwright
Anonymous Autor
Basic Bookplates
Earlier Account Book Co
Bound
Blue Bestsellers
The More
The Good
CenturyAuthor
Nonfiction Daybook
Viper Writer
Medical Hold Place
BlueBooks
Latest Book Of Account Trading Co
Saw her Author
EnglishWriter

Best author name ideas

Clever Screenwriter Pro
Lawyer Author
SeriousWriter
Excellent
ManyBooks
Previous Script Group
Playwright Spot
The English Columnist
Celebrated Author Group
IrishWriter
The Medical Hold
Columnist Spot
Wrier Writer
Book Spot
Russian
Authorship Place
Spanish Generator
Famous
Script Place
Best Brochures
Young
The Corresponding Source
Elegant Novelist Place
Illustrious Writer
The Other Reserve
Optical fiber Writer
Hard cider Writer
Female Newspaperman Pro
Daybook Group
Book Of Account Trading Co
Holy Record Co
Noted Writer
Famous Author Pro
OriginalAuthor
Real Generator Trading Co
FavouriteAuthor
Most Leger Place
Walther Author
DivineAuthor
SeniorAuthor
EminentWriter
British Journalist Co
The Roman
Blue Bookshelves
Attractive Account Book Place
Record Spot
The Corresponding
Real Playwright Pro
Timer Writer
Blue
Basic Brochures
Fibre Writer
Reserve Trading Co
The Elementary
The Probable
The Unknown
Earlier
Generator Collective
Ancient Anthologist
Source Group
Classic
Editorial Editor Group
More Volume Group
Prolific Poet Trading Co
Many Daybook
Provider Writer
Prolific Source Spot
Interesting
Ready Columnist Group
Other Playscript Spot
The Aspiring
BrilliantWriter
NonfictionBooks
Favorite Record Trading Co
Watcher Author
ExcellentBooks
PrintedBooks
Hire Writer
Senior Researcher Group
Ingenious
Fighters Writer
Sweet cider Writer
Glass fibre Writer
Contemporary Novelist
Reputed Generator
The Learned
Blue Leger Pro
MaleAuthor
Bound Booklets
Time Journalist Trading Co
Published Group
Poet Group
Excellent Script Trading Co
Junior
The Creative
Known Newspaperman Collective
The Text Leger
StandardBooks
Scientific Volume
LanceWriter
Historical Reserve Co
Attractive
Eminent Author Group
Successful Columnist Place
RussianAuthor
ElegantWriter
ContemporaryAuthor
ReputedAuthor
The Basic
The Interesting
Scholar Author
Voltage divider Writer
Cipher Writer
Apocryphal Record
The Spanish
FavoriteAuthor
The Latter
Playscript Co
Nonfiction Volume Spot
Ancient Auteur
Biblical Brochures
Useful Reserve
Senior Researcher Spot
The Note

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Author:

Simple is always better

This means a few different things. Your author name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your author:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Becoming An Author: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile