1,000+ Trendy Analytics Tool Names

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Updated: June 10th, 2025

So, you've come up with the perfect analytics tool idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your analytics tool stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best analytics tool ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your analytics tool.

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Ideas

Catchy analytics tool name ideas

Analytics Thrive
Toolfluent
Tool Surge
Tool Magnetic
Analytics Catalyst
Analytics Intuition
Analyticsoryx
Analytics Absolute
Analytics Pixel
Tool Drip
Analytics Hack
Analyticslytical
Analytics App
Tool Elevate
Tool Key
Tool Arclight
Tool Rate
Analyticsster
Tool Garrison
Analytics Metrics
Analyticsiva
Tool Ally
Analytics Lock
Tool Nomad
Tool Persona
Analytics Affordable
Tool Fort
Tool Clutch
Tool Cyper
Tool Acquisition
Analytics Total
Tool Savvy
Analytics Excel
Tool Solar
Analytics Collateral
Analytics Smart
Analytics Pivot
Toolooze
Tool Seek
Analytics Scope
Analyticsn
Toolvio
Analytics Nurture
Analytics Indicator
Analyticsegy
Tool Lead
Analytics Ally
Analytics Contractors
Tool Unite
Tool Headway
Tool Point
Analytics Magnetic
Analytics Compact
Tool Bloom
Tool Influence
Tool Seasoned
Analytics Star
Analytics Bridgeway
Analyticsorzo
Tool Muse
Analytics Pursue
Analytics Spire
Tool Social
Analyticsgenix
Tool Refined
Analytics Nomad
Analytics Desk
Tool Fission
Tool Identity
Toolaza
Tool Script
Analytics Crowd
Tool Pivot
Analytics Controller
Tool Motion
Toolbea
Physical Formal
The Ludic Uninflected
Lyric Analytic
Environmental Parsing Place
TitleAnalytic
Based Puppet Place
Genus Parse
Title
Critic Analytics
The Operational Analyze
Semantic Analyse Trading Co
Elegant Parsing Group
The Later Analysing
The Non
Non Orderly
Abstract Analysed
The Part
Analyzes Co
Ironical Logical
Advanced Analyses
Useful Puppet Place
Puppet Place
Feminist Analysis
Advanced
MightyAnalytic
The Solid
Simple Tool Around Group
Sweet Parsing Group
Based Parsing Collective
Physical Reasonable Group
IdealTool
Conventional Parsing
Parsing Trading Co
Posterior
Sophisticated Parse Group
The Posterior Analysing
Advanced Analyze
Analyze Spot
Popular Creature Spot
The Prior
Laborious Analytical
Critical Parse Spot
CompareLogical
Second Analyse Pro
The Existential Parse
Sadistic Analytics
The Implicit Lucid
Non Orderly Trading Co
AbstractAnalytics
Indispensable Creature Collective
Operational
The Based Analyze
Subtle Analyze Collective
Haver Isolating Place
Promotional Creature
The Semi
Latter
Parse Pro
Last Parse Pro
ExistentialAnalytics
Marxian Uninflected Collective
Statistic Analytics
FinancialAnalytics
FlexibleTool
The Sharp Shaft
Text Tire Iron
Piecewise

Creative analytics tool name ideas

The Complex Parse
The Mathematical
Text Tool Around
The Unique Puppet
Transcendental Isolating
Advanced
TheoLogical
The Level Analytical
Advanced Analysing
Analysis Place
BestTool
Analysing Spot
The Unique
Vital
Proprietary Analytical
Analysis Collective
Functional Analytical Place
Lyric Analytic
Gimmick Analytics
Parsing Co
Based Analytical Place
AstroAnalytics
Solid Analytical
HostAnalytics
The Pure Analyse
Therapeutic Toole
Embedded Analytical
Solid
IncomeAnalytics
Primary
The Quantitative
Anthropological Parsing Pro
The Temporal Uninflected
Predictive Parse
PhysicalLogical
Abstract Analytical
Implicit Valid Collective
The Financial
Drive Trading Co
Apophantic Analytical
Financial Analyzing Place
The Compare
EmbeddedAnalytics
Formal
Text Toole
PointedTool
The Astro
Advanced Automation
Philippic Analytic
The Income
Feminist Parsing Collective
The Compare Coherent
Advanced Analytical
Parsing Group
Analyze Pro
Lyrics Analytics
The Compare Reasonable
The Laborious
Uninflected Trading Co
The Important
Heideggerian Analyse Collective
Definitional Analytical Place
The Priori Analyzes
Indispensable Creature Collective
The Primary
SharpTool
Analysis Group
Empirical Isolating Group
Parsing Place
Acidic Analytics
Fundamental Creature Pro
The Later
Parsing Spot
Apophantic Parse Co
Analyzing Collective
Financial Isolating Spot
Basic Parse
Visual Joyride
Logica Logical
Pointed Puppet Pro
Text Toolbox
Scanning Spot
Abstract Analyses
Statistical Puppet Pro
Conceptual Joyride
Excellent Puppet Place
Ideal Instrument Group
Abstract Assentor
The Crm Analytical
Astro Analyse
Income Analytical Co
Complex
Primary Drive
Analyze Co
Olympics Analytic
Analysing Group
Semantic Analyzing
Minute Analytic
The Logical Analysis
Simple Parsing
Eminently
The Theo Sensible
The Continental
Ideal Creature Co
Gimmicks Analytics
PartLogical
Modern Parse Pro
Elegant
Astro Analytical
Apophantic Analyse Trading Co
Scanning Group
Traditional Analyzing Place
ExistentialAnalytics
Graphical Puppet Place
The Invaluable
Analysis Pro
Fortran
The Subject Annotated
Anthropological Analyse
The Compare Formal
Data analytics Analytic
Crm Analyzing Spot
Advanced Analyses
Content
Wonderful
Visual Scanning
The Time Analysis
The Anthropological Parse
Later Analyze Place
StandardTool
Anthropological Analyzing
Decision Analytical Pro
Pure Parse
Second
The Excellent
Preparatory
MereTool
Existential Analytical Collective
NumericLogical
Text Techniques
Abstract Analyse
Eicosanoid Uninflected
Title Analyzing Trading Co

Learn more about starting an analytics tool:

Where to start?

-> How much does it cost to start an analytics tool?
-> Pros and cons of an analytics tool

Need inspiration?

-> Other analytics tool success stories
-> Marketing ideas for an analytics tool
-> Analytics tool slogans

Other resources

-> Analytics tool tips

Funny Analytics Tool Names

Network
Later Parsing Spot
Apophantic Automation
Subtle
Feminist Uninflected
Apophantic Analyze
Non Reasonable
Solid Parse
Reasonable Place
Advanced Analysis
Basic Isolating
Analysing Co
Orderly Pro
The Semantic Parse
Analysis Pro
The Invaluable
AnthropologicalAnalytics
Proprietary Analytical
The Important
The Pure Analyzing
Marxian Uninflected Collective
Conventional Parsing
Complex Annotated
KeyTool
The Non Coherent
Anthropological Analysing
Obscure Parse Place
The Network Analysis
Basic
StandardTool
The Level Analyze
The Prior
Last Parse Pro
Income Analyse Trading Co
LudicAnalytics
Metaphorical Logical
Genus Analyzing Co
Principal Puppet
Theo
Aristotelian Analysed
BasicTool
Host Analysing
Non Consistent
CivilizationAnalytic
The Financial Analyse
Civilization Uninflected Place
Second Uninflected Pro
FortranLogical
Text Toole
Theo Lucid Place
Compare Rational
Psychiatric hospital Logical
Isolating Collective
ApophanticAnalytics
Parsing Collective
Educational Puppet
Abstract Scanning Pro
Fitted Analytics
Primary Drive
Legitimate Trading Co
ConventionalAnalytics
TraditionalAnalytics
Periodical Logical
Elegant
The Subtle
CriticalTool
Economical Logical
Visual Joyride
Title
Host Analyzing Place
Numeric Formal
Complex Analysing
Conventional
NormativeAnalytics
EminentlyAnalytic
Complex Analyse Trading Co
Special
Fortran
Elegant Scanning
Behavioral Analyse
Normative Analytical Spot
Formal Scanning
The Financial
The Level Analytical
Obscure Analyzing Co
MajorTool
TextTool
The Implicit Valid
Analysis Trading Co
Analysing Place
Pure Parse
PriorAnalytics
The Normative Analytical
Wholist
The Fortran
Mathematical Parsing Trading Co
Parse Place
ProprietaryAnalytics
Implicit Consistent
Empirical
Analytic Creature Co
Anthropological Analyzing
PureAnalytic
Financial Isolating Spot
Basic Analysing
Abstract Analysing
Fortran Reasonable
Minute Analytic
Empirical Analysis Co
Theo Legitimate
Existential Analytical
Rigorous Uninflected Collective
The Powerful
The Posterior Analysing
Aristotelian Analyse
The Non
FeministAnalytics
The Google Analysis
Solid
QuasiAnalytic
Laborious
The Suitable
Host Analysis Co
Analysing Trading Co
Analysing Collective
Level
Integrated Analytical Group
Subject
Analyse Place
The Objective Analytical
Part Lucid Trading Co
Analytic Tool Around
The Semi
Wonderful
Sensible Collective
The Main
Parse Group
Phenotypic Analytic
The Theo Sensible
The Critical Uninflected
Anthropological Analysed
Creature Trading Co
Quantitative Analyse Trading Co

Cool analytics tool name ideas

Major Drive Pro
The Solid
Spectral Analyse Group
Text Toolbox
Existential Analytical Collective
Analytical Co
Aristotelian Analysed
The Investigative
Logical Analyze Pro
Visual
The Predictive Creature
Uninflected Spot
The Google Analyze
Embedded Isolating Trading Co
Hieroglyphics Analytics
Text Tire Iron
Uninflected Group
Income
The Ludic Uninflected
Level
The Real Parse
Advanced Analysing
The Feminist
Prior
Complex Analyse Trading Co
Canonical Logical
Physical Coherent Trading Co
The Anthropological
The Astro Isolating
Analysing Place
Logica Logical
The Discursive
Part Formal Collective
Complex Parsing Spot
The Convenient
Functional Analytical Place
Complex Analysing
Non Analysis Place
Discursive Trading Co
Powerful
Psycho Parse Spot
Analysis Place
The Implicit Valid
Economical Logical
The Posterior Parsing
The Semantic
Formal Trading Co
Sensible Trading Co
Isolating Place
Statistic Analytics
Parsing Co
The Level
CrmAnalytics
Anatomical Logical
Advanced Analytical
Text Toolkit
Isolating Pro
Marxian Analytical Pro
The Last
Aristotelian Analysis
The Genus
Solid Analysis
Elegant Parsing
Puppet Place
Phenotypic Analytic
The Obscure
Income Analytical Co
Versatile
The Haver
Anthropological Assentor
Normative Uninflected
The Non Reasonable
Network
The Appropriate
Existential Isolating Place
Predictive
Subject
Annotated Collective
The Foucauldian
Wholist
Abstract Automation
Numeric
Tool Around Co
Embedded
The Predictive Analysis
Optional Logical
The Less
The Postmodern
The Powerful
Apophantic Analyzing Spot
Pointed Shaft Place
Sharp
The Genealogical
Aristotelian Analyze
Wicked Analytic
Analysing Pro
EmpiricalAnalytics
Crm Analysis Pro
Primary Joyride Co
Anthropological Analytical
Objective
The Non
Normative Scanning Co
Anthropological Analysing
SyntheticAnalytic
Historical Logical
Behavioral Parse Co
Apophantic Analysis
Text Techniques
The Embedded
Abstract Assentor
WillingTool
Tragical Logical
Anthropological Analysed
The Priori
The Willing
Drive Pro
Mathematical Parsing Trading Co
Advanced
TemporalAnalytic
Phenomenal Logical
Gimmick Analytics
Feminist Scanning Group
Laborious Analytical
Normative Uninflected Trading Co
HostAnalytics
The Rectangle
The Sensitive
Formal Scanning
Semantic Isolating
Apocalyptic Analytic
FeministAnalytics
Abstract Analyzing
Symbolic Analysis
Drive Place
The Implicit Orderly
Ludic Scanning Place
Logical Parse Collective
The Network
Pacific Analytic
Instrument Group
Analysis Group
Metaphorical Logical

Unique analytics tool name ideas

The Proprietary Uninflected
ComplexAnalytics
The Ludic Analysis
Trade Analyze Trading Co
The Excellent
Sensible Pro
The Rigorous Analyse
Eco Legitimate Collective
Astro
Piecewise Isolating Spot
LudicAnalytics
Valid Trading Co
Best Shaft
Postmodern
Spontaneous Analysis Trading Co
Analysing Co
Elegant Isolating Place
Simple Analytical Spot
Later Analysing Collective
Analysing Spot
Handy
Numeric Consistent Group
The Physical Rational
The Subject Analyzing
Mathematical Analyzing Group
Principal Puppet
Theo Legitimate
Analyze Place
Part Sensible Co
Non Orderly Trading Co
Interpretive Analyzing Collective
EncyclopaedicAnalytic
Predictive Instrument Place
Clinical Joyride Co
Subtle Analytical Pro
MightyAnalytic
Astro Automation
Part Lucid Trading Co
LaterAnalytics
The Freudian
Operational Analyzing
Physical Orderly Spot
Normative
StandardTool
Useful Puppet Place
Drive Trading Co
CompareLogical
Diabolical Logical
Basic Scanning Pro
Astro Analyze
Abstract Analytical
Therapeutic Timesaver
Uninflected Pro
Rational Co
Uninflected Collective
The Crm Analytical
Formal
Integrated Analytical Group
The Therapeutic
Eicosanoid Uninflected
Therapeutic Toolbar
OperationalAnalytics
The Unique Puppet
QuasiAnalytic
ConceptualTool
Implicit Lucid Co
Formal Uninflected Pro
Semantic Analyse Trading Co
The Intensive
Analysis Collective
The Female Analyze
Formal Place
The Non Coherent
Transcendental Uninflected Pro
Second Analyse Pro
Analyzing Group
The Last Analytical
The Spontaneous Analyzing
Female Uninflected
Simple Parsing
ModernAnalytics
Compare Reasonable Collective
Host Analysis Co
Subject Analytical
Puppet Co
The Functional Analyze
Laborious
The Non Legitimate
PredictiveAnalytics
Heideggerian Analyse Collective
PureAnalytic
Invaluable Puppet Co
Sensible Collective
Isolating Collective
The Semi
Interpretive Analyzing Pro
Isolating Co
Practical
The Sharp Shaft
Sensible Place
Analysis Trading Co
The Pure Isolating
Valid Group
Analysing Trading Co
The Time
Formal Scanning Group
Later Analyze Place
The Level Analyze
The Predictive
Real Analyzes Collective
Visual Joyride
Level Analyse Collective
Monocle Logical
Apophantic Analyze
The Eminently
Apophantic Analyse
The Integrated Analysing
The Wholist
The Financial
Analysing Group
Pbiob Parse
Analyse Pro
Apophantic Algorithms
Orderly Spot
Floptical Logical
Solid Scanning Co
Astro Analyzing
The Symbolic
The Morbidly Analytical
The Mathematical Uninflected
Empirical
Follicle Logical
Marxian Parse Group
Non Consistent
Pre Parsing Collective
The Rigorous Analysing
Sophisticated
Statistics Analytics
Rigorous Analysing Spot
The Priori Analyzes
Proprietary Isolating Group
Fitted Analytics
Compare Coherent Collective

Cute analytics tool name ideas

Primary Drive
The Apophantic
Differentiation Analytical Pro
KantianAnalytic
Text Toole
Aristotelian Parsing
Marxian Uninflected Collective
The Female
Apophantic Analyzing
Coherent Co
Transcendental Analyze
Drive Spot
Trade
Pbiob Analyzing Co
PartLogical
Data analytics Analytic
The Strategic
Critical
Based Parsing Collective
Feminist Parsing Collective
PosteriorAnalytics
Specifics Analytics
Favorite
The Elegant
The Pre
The Morbidly Parsing
Conventional Parse
Helpful Shaft Pro
Title Analyze
Self Parse Co
The Eicosanoid
Theo Discursive Group
Shaft Place
Wonderful Instrument Collective
Analytical Spot
Anthropological Analyses
Fundamental Creature Pro
The Psycho
Self
Lyric Analytic
Anthropological
Time
Analyzing Place
Compare Discursive Group
The Operational
Scanning Collective
The Normative
TranscendentalAnalytics
Mathematical
ImplicitLogical
Eco Orderly Spot
Posterior
Abstract Scanning Pro
The Conventional
The Interpretive
The Temporal Analyze
The Later Analyzing
HaverAnalytics
The Crm Analysis
Feminist
The Primary
Instrument Spot
Experimental
Stoppable Logical
Astro Algorithms
Analyse Co
Advanced Analysis
Modern Parse Pro
Minute Analytic
The Proprietary Analyze
PromisingTool
The Unique
The Theo Sensible
Simple
Continental
Orderly Collective
Financial Analyse Co
Google Parsing Place
Anthropological Analyzing
The Critical Uninflected
Lyrics Analytics
Part Valid
Latter
Reasonable Spot
Acidic Analytics
Administrative Instrument Pro
The Temporal
The Normative Isolating
PhysicalLogical
EmbeddedAnalytics
Excellent Puppet Place
Solid
Uninflected Place
FlexibleTool
The Compare Coherent
BehaviorAnalytic
SuitableTool
The Experimental Tool Around
The Logical
Analyse Trading Co
Female Parse Trading Co
The Theo Rational
CivilizationAnalytic
Crm Analysing
Genus Isolating
SubtleAnalytics
The Anthropological Parse
Basic Isolating
FavoriteTool
Title Analyzing Trading Co
The Posterior Analysing
Useful
Aristotelian Analyses
Sweet Analyzing Co
Physical Formal
Kantian Annotated Spot
Compare Sensible Co
The Compare Consistent
Analyze Trading Co
Advanced Algorithms
The Therapeutic Drive
Scientific Analytic
Analyzing Co
Anthropological Analyse
Parse Group
Environmental Parse
Compare Valid Pro
Scanning Group
Coherent Trading Co
Rectangle Puppet Collective
Fundamental
Isolating Group
Ideal Creature Co
Subtle
Functional
The Functional Parsing
Apophantic Analysed
MethodologicalTool
Micro Analysis
The Integrated
Philippic Analytic
Female Parse Place
The Eicosanoid Analysing

Clever analytics tool name ideas

The Latter
Behavior
Eco Legitimate Place
MarxianAnalytics
Parse Place
Non Orderly
AbstractAnalytics
Analyse Spot
Compare Coherent Trading Co
Apophantic Parsing Spot
Abstract Algorithms
Limit Analytic
Basic
Part Valid Group
Advanced Analyze
Analyze Pro
Sensible Co
Mighty Annotated Spot
Pointed Tool Around
The Analytic
The Continental
Critical Parse Spot
Therapeutic Toole
Genealogical Analyse Group
Creature Spot
Proprietary Analysis Co
Astro Analysing
Pointed Drive Trading Co
Fortran
Sadistic Analytics
Puppet Trading Co
Cognitive Parse Spot
BestTool
Timid Analytic
Prior Parsing
Subtle Parsing
Powerful Analysing Spot
The Laborious
Genus Analyzing Co
Powerful Analyse Co
The Indispensable Creature
IncomeAnalytics
Valid Pro
The Meta
Creature Collective
TheoLogical
Theo Lucid Place
Elegant
Financial Analyzing Place
The Marxian Scanning
Embedded Analyzing Place
Analyze Group
The Subject
Content Parse Group
The Special Puppet
Part
Analyze Spot
Traditional Analyzing Place
Pure Analyzing Trading Co
Existential Uninflected Collective
The Semantic Parse
Financial
KeyTool
Experimental Tool Around Group
Analyzing Spot
Fortran Rational Group
Proprietary Scanning
Abstract Analyse
Rigorous Uninflected Collective
Trade Analyze Co
TextAnalytics
Analysis Co
The Income
Advanced Analyzing
Tool Around Spot
Temporal Analytical
Matrix Analyzes Co
VigorousAnalytic
The Operational Analyze
Definitional Analytical Place
Empirical Analysing Group
The Modern
Fortran Orderly Co
Tool Around Trading Co
The Second
Therapeutic Toolkit
LogicalAnalytics
Statistical Puppet Pro
Physical Coherent Group
Critical Analysis Collective
Analysing Collective
Popular
Ludic
The Level Analysing
DiscursiveAnalytic
Analyse Collective
Necessary
The Statistical
Pure Analytical Collective
Financial Isolating Spot
SpectralAnalytic
Scanning Spot
Second Uninflected Pro
Investigative Creature
The Automated Tool Around
The Text
PostmodernAnalytics
Therapeutic Templates
The Mathematical
The Physical
Astro Analyses
Clitic Analytic
Anthropological Uninflected
Basic Analysing
The Complex Parse
The Haver Scanning
The Prior
The Environmental Isolating
QuantitativeAnalytics
The Host
The Critical
Empirical Isolating Group
Plasma physics Analytics
Basic Parsing Co
Detailed Isolating Spot
Genus
Part Reasonable Trading Co
Advanced Assentor
Uninflected Trading Co
PbiobAnalytics
Title
IndispensableTool
Apophantic Assentor
Reliable Joyride
Vital
The Flexible
Essential Drive
Abstract Analysing
Parsing Group
Visual Scanning
The Apophantic Analysing
Promotional Drive Place
Temporal Parsing Pro

Best analytics tool name ideas

The Part
Metrics Analytics
Scanning Pro
Legitimate Trading Co
Theo Rational
Unstoppable Logical
Conventional
Advanced Analysed
Analysis Pro
The Intentional
The Abstract
The Theo
Analyzes Co
Ideal Instrument Group
Genus Scanning Spot
Compare Reasonable Group
Cosmical Logical
Subject Scanning Group
MajorTool
Proprietary
Parsing Pro
EminentlyAnalytic
IdealTool
The Feminist Scanning
The Environmental
ConventionalAnalytics
Psychiatric hospital Logical
The Rigorous
GoogleAnalytics
ObscureAnalytics
ValuableTool
The Feminist Parsing
Astro Analyse
Anthropological Automation
Meta
The Discourse Isolating
Integrated Analytical
Content
Anthropological Parsing Pro
Special
The Main
Crm Parsing Trading Co
Marxian
Ironical Logical
Basic Puppet Place
ProprietaryAnalytics
The Laborious Scanning
PureAnalytics
The Important
Text Templates
Formal Co
Compare Discursive Pro
Based Puppet Place
Google
Logically Logical
Eminently
Aristotelian Isolating Pro
Aristotelian Analyzing
Topical Logical
Solid Parsing Co
Synthetic Analytical Group
The Quantitative
Later Parsing Spot
MachineTool
The Title
Genealogical Analysis Pro
Based
Apophantic Automation
RigorousAnalytics
The Later Analysing
Conceptual Joyride
Subtle Parsing Spot
The Conceptual
The Powerful Analyze
Eicosanoid Parse
Pyrrhic Analytic
The Interpretive Analysis
Obscure
Abstract
Descriptive
Intentional Parse Group
Rigorous Analysing
Elegant Analytical Group
ExistentialAnalytics
Chronicle Logical
The Logical Analysis
The Formal
Analyzing Collective
Haver
Parsing Trading Co
Operational
Text
Pointed Puppet Pro
Time Analysis
FreudianAnalytic
Aristotelian Annotated
Therapeutic Tool Around
Basic Parse
Coracle Logical
Olympics Analytic
Modern Parse Trading Co
The Fortran Valid
Normative Analytical Spot
Pbiob
Freudian Isolating
Environmental Parsing Place
CriticalTool
The Compare Reasonable
Interpretive
FemaleAnalytics
Apophantic Analytical
Powerful Uninflected
Eicosanoid
The Crm
The Implicit Discursive
Trade Parse
Nautical Logical
The Host Analyzing
Conventional Parsing
Abstract Analyses
TraditionalAnalytics
The Normative Analytical
Time Parsing
The Simple Analyse
Wonderful
The Principal Joyride
Critic Analytics
Laborious Analyse
Implicit Formal Co
Prior Analytical
Impossible Logical
The Compare Formal
The Preparatory Analyse
MereTool
Gimmicks Analytics
NumericLogical
Subject Annotated
The Proprietary
Abstract Analysis
Theo Valid Collective
The Objective Analytical
Implicit
Analytic Creature Co

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Analytics Tool:

Simple is always better

This means a few different things. Your analytics tool name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your analytics tool:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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