Build An Analytics Tool - Business Ideas

Updated: September 15th, 2022
Build An Analytics Tool

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Analytics tools are software or apps that help people to make data-driven decisions. They do this by providing users with the ability to access, visualize, and analyze the data.

If you have strong technical skills, then this could be a profitable business idea for you.

QlikView is one of the best Self-Service Business Intelligence, Data Visualization, and Data Analytics tool. In 2022, QlikView generates $750M in revenue.

With the rise of big data, more companies are realizing the importance of data and are looking for ways to make use of it.

Building an analytics tool is a great business idea because it's a tool that can be used by businesses of all sizes. Small businesses can use it to make better decisions about their operations, while larger businesses can use it to track and improve their performance.

Building an analytics tool requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell analytics tool, or selling analytics tool online, you can use this page as a guide for everything you'll need to know.

Key Stats

revenue (monthly)
$54.3K
starting costs
$12.7K
gross margin
75%
avg product price
$29
time to build
300 days
growth
SEO
business model
Software
time investment
Full time
work from home?
Yes

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$151

$352

Website Costs

$223

$7,215

Business Formation Fees

$600

$4,700

Equipment & Supply Expenses

$63

$200

Software Expenses

$162

$3,094

Advertising & Marketing Costs

$0

$2,750

Total Startup Costs

$1,199

$25,311

Successful Businesses

Business URL Rank

Screener

screener.in

2,835

Web Analytics in Real Time

clicky.com

4,418

Databox

databox.com

5,320

Mixpanel

mixpanel.com

6,164

Supermetrics

supermetrics.com

9,072

Clarivate

clarivate.com

11,207

ITC - International Trade Centre

intracen.org

18,787

Sisense

sisense.com

19,396

SparkToro

sparktoro.com

22,180

iwebchk.com - Website SEO Analysis

iwebchk.com

25,145

Raven

raventools.com

27,805

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

Traffic to your website

A analytics tool gives people a reason to visit your website and to keep coming back to you!

Meaningful business connections

You never know who you will meet as a analytics tool. This could be the start of an incredible business opportunity!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

Cons Description

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Niche Market

A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.

Churn

In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.

Time commitment

With building an analytics tool, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.

Difficult to build trust with your customer

With building an analytics tool, there can be minimal face-to-face interaction, which means it can be a lot more difficult to establish trust with your customers. You'll need to go the extra mile with your customer to grab their attention and business.

Complex development process.

The development process for a analytics tool can be quite complex, which may cause delays and challenges when launching and growing your product.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

    Learn more about affiliate program ➜

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜

  • 3

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

    Learn more about social media advertising ➜