Productized Services

Cold calling has been our biggest source of growth. I've always had a background in sales, and I've learned that having genuine conversations with business owners is one of the most effective ways to build a business.Today, my team helps source leads, primarily through Facebook. We look for businesses that are actively posting, check whether they have a website, and identify opportunities where we could improve their online presence.One strategy that's worked particularly well is creating free website mockups before contacting potential clients. We use AI to take information about their business, along with photos of their actual work, and create a visual preview of what their website could look like. Instead of just telling someone they need a better website, we show them. This approach has brought in many paying clients and helped grow our monthly recurring revenue.When I'm actively cold calling, I'll typically set a goal of 10, 20, or even 50 calls depending on my schedule. On average, I book an appointment for every 10 conversations, and I close around 45% of the appointments where the prospect actually shows up. I've spent years developing my sales skills, so those results won't necessarily be typical for everyone.Organic growth has also played an important role. We've gained clients through our own website, search engines, and even the websites we've built for other businesses. Including our company name in the footer has helped potential customers discover us through our work. We've also attracted nonprofit organizations organically, which has been especially rewarding.For our own SEO, we use tools like Google Search Console, Google Analytics, Semrush, and Screaming Frog to monitor performance and identify opportunities to improve.One client that stands out is San Diego Pool Tech. We've helped them build a strong online presence, and their website now ranks well for relevant search terms and generates leads for their business. Seeing results like that is one of my favorite parts of what we do.We've grown to 40 clients over two years, with roughly a year and a half of that spent actively working 30–40 hours per week.One of the biggest lessons I've learned along the way is the importance of staying connected with existing clients. We now make an effort to communicate with them at least once a week, whether that's checking in, offering advice, or finding ways to help their businesses grow. Since making that a priority, I've noticed significantly less client churn.The subscription model has also made it easier for business owners to give us a chance. Rather than making a large upfront investment, they can spread the cost over time. Our responsibility is to consistently provide enough value that staying with us becomes an easy decision.Ultimately, I've learned that growing a business isn't just about finding new customers. It's about building relationships, delivering results, and taking care of the people who have already put their trust in you.