How have you grown your business? We have grown through a combination of scalable and non-scalable channels. On the scalable side, we use social media advertising, primarily Instagram and Facebook, where we test audiences and languages across the US. At the same time, we rely heavily on trust-based channels such as personal networks and communities - WhatsApp, Telegram, Facebook groups, and coaching networks. Another important factor is hiring. Early-stage growth is highly dependent on the team, so we focus on hiring strong, motivated people with relevant experience. For example, we hired a Head of Sales from a leading US EdTech company, Careerist, who had experience scaling a sales team to 30+ people. We also saw strong demand from Spanish-speaking audiences early on, which led us to quickly adapt and hire Spanish-speaking sales managers.What tactics or strategies have you used to get more customers? (SEO, social media, PR, newsletters, knocking on doors, etc.) We use a combination of performance marketing, community outreach, and structured sales funnels. Paid acquisition happens mainly through Instagram and Facebook, while community channels help with trust and conversion. Once a lead enters our system, they go through a structured funnel that includes email nurturing, a live product demo, access to materials, and conversations with existing partners. In addition, we actively use AI tools to improve sales efficiency. For example, we built an AI tool that analyzes a potential partner’s goals and builds a financial model based on real data - including rent, coach salaries, pricing, and customer acquisition costs in a specific state. We also have an AI tool that scans and ranks potential training locations in a partner’s area, generating a shortlist of the most promising options. These tools help us focus on high-quality partners and accelerate decision-making.What channels have you used to grow your business? (Twitter, Reddit, newsletter, media, Facebook, etc.) Why did you use this channel? We primarily use Instagram and Facebook for scalable paid acquisition because these platforms allow precise targeting and fast experimentation with different audiences in the United States. We also use personal networks, including WhatsApp, Telegram, and Facebook groups, because these channels are highly effective for trust-based communication and convert very well in niche communities. In addition, we engage with coaching and local sports communities, since they already consist of our ideal target audience. We use each channel depending on its role, with paid media for scale and community channels for trust and conversion.Share a real example of a strategy or tactic you used to grow your customer base One concrete example is our Instagram advertising funnel. We use specific creatives in our ads, some of which are also pinned in our Instagram profile. These ads drive users into our CRM system, where they are automatically entered into an email nurturing sequence. After that, they are invited to a live video presentation with our team. During this presentation, we show the platform in detail, including training materials, lesson plans, operational workflows, and real examples of webinars. In addition, potential customers have the opportunity to speak directly with an active licensee in the United States, and they can also speak with me as the founder. This multi-step process significantly improves conversion because it gradually builds understanding and trust.Why did this strategy/tactic work? What can readers learn from your experience? This strategy works because it combines performance marketing with a structured trust-building system. In our business model, customers are not simply buying a product, but entering into a partnership, which requires a high level of trust. Because of this, it is not enough to generate leads; it is necessary to educate them and reduce uncertainty throughout the entire journey. The funnel works effectively because it shows real evidence, real people, and real operations behind the product. The key lesson is that advertising alone is not enough, and that conversion depends on how well you can educate, validate, and build trust after attracting attention.Do you have any recommendations on how aspiring entrepreneurs can grow their business? My main recommendation is to combine scalable acquisition channels with non-scalable, high-trust channels. In the early stages, personal networks and communities often perform better than pure paid advertising because trust is the main factor in conversion. At the same time, scalable channels such as social media ads and content distribution become increasingly important once the message and positioning are validated. Another key recommendation is to build a structured funnel early on, because attracting attention is not sufficient on its own. It is essential to have a system that converts attention into trust and trust into action. My image
