1,000+ Best Wallet Brand Names

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Updated: June 10th, 2025

So, you've come up with the perfect wallet brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your wallet brand stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best wallet brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your wallet brand.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

AI Wallet Brand Name Generator

Want to come up with your own unique company or brand name?

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Ideas

Catchy wallet brand name ideas

Tanned Pager
Tanned Hat Co
ThinPurse
Common
Shovel Group
SolidLeather
Heifer Leather
PreciousWallet
Flogging Spot
The Thick Fur
Nice
The Privy Pocket
Pick Suitcase Co
ShinyLeather
Green Pocketbook
Flexible
The Thick
Tanning Pro
Huge Briefcase Pro
Synthetic Tanning Group
The Depleted
Plastic Prize
Pocket Place
Pretty Pocketbook
The Cracked
The Waterproof Purse
Overstuffed Billfold
Yellow
Green Suitcase
The Boiled
The Bottomless Satchel
Open Pouch
The Beaded
Hydraulic Wallet
Oversized Satchel Trading Co
The Purple
Money Place
PliableLeather
Yellow Bag Group
The Plastic
Chamois Read Trading Co
Stolen Pocket Group
SlimPurse
Capacious
The Blue Wrinkle
Elegant Briefcase Co
Read Spot
Dark Read
Upper Pager Group
Handbag Group
PrivyPurse
RoughLeather
Dark horse Purse
Green Hides
The Enough
Full Bag Co
The Handsome
Wallop Wallet
Depleted Pocket Place
The Light
Backpack Spot
Limp Linen
Hat Group
Half Hide Group
Bottomless Satchel Co
SnakeskinWallet
Dollar Satchel
Worn Worn
Briefcase Trading Co
Sports Purse
Yellow Read Collective
National Suitcase Group
Mobile Notecase Co
Olive Wallet
BulkyWallet
The Yellow
Calling Wallet
Hides Trading Co
Waterproof Wastebasket
SuppleLeather
Reinforce Purse
Polish Wallet
Fold
Handbag Spot
Pocket Spot
The Fatter Cash
Red
Purple Pocket
Matter of course Purse
Pocket Group
The Rough
YellowLeather
The Huge
Flawless Wallet
The Open
Lined Briefcase
The Lost
Longer Suitcase Place
Italian Hide
Worn Withdrew
Bonnet Wallet
WaterproofWallet
Red Purse
Limp Lacquer
Ragged Pocketbook
Synthetic Hide
Moroccan Tanning Place
Solace Wallet
Pick Pickpurse
The Elegant Bag
MagicPurse
The Soft Tanning
Pocket Collective
Wrinkle Co
Billfold Collective
The Blue
Hides Group
Genuine
The Pink Bag
Thick Purse
Purple Prize
The Spanish
Heavy Wallet Co
Waterproof Worn
Money Pro
The Worn
Briefcase Co
Worn Wad
Privy Piece
Dustpan Spot
The Enchanted Briefcase
Stuffed Money Place
Franklin pierce Purse
LargePurse
Shabby Briefcase Collective
Heavy Satchel Group
College Wallet

Creative wallet brand name ideas

Lighter Pocketbook Co
Flat
Blue
The Stolen Wallet
Privy Prize
The Waterproof Purse
The Waterproof Pocketbook
Untanned Hat Place
Bag Spot
The Green Bag
Eschar Leather
Patent Fur Co
The Neat Suitcase
Satchel Place
RussianLeather
Radio source Purse
Slender Pocket Collective
Sparse Purse
The Bulky
Skin Wrinkle Spot
Briefcase Trading Co
The Pliable Hide
The Thick
Fletcher Leather
Topic Wallet
Pick Pouch
BigWallet
Remorse Purse
Red Shovel Group
Valise Trading Co
Dollar Wallet Co
Smooth Skin Co
Large Suitcase
Shabby
Red Purse
Synthetic Hide
Leather Pocket
RawLeather
The Fold
Purse Trading Co
The Empty
The Wellfilled Pocket
The Modest Pocket
Aggressor Leather
Pretty Backpack Collective
Pick Backpack Spot
Wrinkle Pro
Bag Trading Co
Shovel Pro
Divorce Purse
DepletedPurse
Empty Satchel Co
RoyalPurse
The Strong
Beautiful Suitcase
The Finest Shovel
Trojan horse Purse
The Tan Pager
Mullet Wallet
Electronic Suitcase
Huge Pocketbook Co
Spreader Leather
Reinforce Purse
Untanned
Braided Tanning Spot
Spanish Dustpan
Green
Heifer Leather
Light Leatherwear
The Soft Tanning
The Plain
Twined Briefcase Spot
Own
Peirce Purse
Dollar Satchel
Russian Skin Place
Weathered Leather
Plastic Pocketbook
Worn Wristlet
Waterproof Wristlet
Purse Place
The Empty Suitcase
BoiledLeather
The Battered
The Bottomless Satchel
Privy Piece
Arts Purse
The Slender Pocket
CardboardWallet
Side
The Hard
Fur Place
Bag Place
National Pocketbook
MobileWallet
The Braided Skin
The Stolen
Hides Group
Sports Purse
Yellow Skin Co
Precious Briefcase Co
Wet Shovel
Enchanted Billfold
The Finest
Precious Billfold
The Expensive Briefcase
SpanishLeather
Expensive Shovel Spot
The Wellfilled Handbag
Cordovan Fur Trading Co
Little Briefcase Spot
The Magic Notecase
For
Slender Satchel Collective
Guesser Leather
Tanned Hat Group
The Greasy Pocketbook
GenuineLeather
The Thin Purse
Whomsoever Leather
Boiled Hide Group
Synthetic Tanning Group
The Red Notecase
FullPurse
Empty
FinishedLeather
GreasyWallet
Bever Leather
SilkenPurse
Suitcase Trading Co
Wet
AmplePurse
Greasy Pocketbook Pro
The Heavy Briefcase
Scarlet Tanning
Pick Piece
Lined

Learn more about starting a wallet brand:

Where to start?

-> How much does it cost to start a wallet brand?
-> Pros and cons of a wallet brand

Need inspiration?

-> Other wallet brand success stories
-> Marketing ideas for a wallet brand

Other resources

-> Wallet brand tips

Funny Wallet Brand Names

Blue Flogging Group
Overstuffed Billfold
Twined Briefcase Spot
Handbag Collective
Bag Trading Co
Notecase Place
Hides Group
Cordovan
HeavyPurse
Stuffed Money Place
The Russian
Waterproof Withdrew
Backpack Pro
Ample Suitcase
Cortes Purse
Red Flogging Pro
The For
Satchel Pro
The Handsome Backpack
The Purple
Solid Wallet
Problem Wallet
Overstuffed Pouch Place
Yellow Bag Group
EnormousWallet
Goblet Wallet
Osmotic pressure Leather
The Large Valise
Polished Flogging Group
Wrinkle Pro
The Handsome
The Leather Valise
Public Bag
The Thin
Trojan horse Purse
Escher Leather
Silken Pocketbook
Other Leather
River horse Purse
Full
BigWallet
The Largest Wallet
SyntheticLeather
Old Money
The Boiled Flogging
Thick
The Capacious Cash
Inexhaustible Pocketbook
Sole Hide Spot
The Tiny Valise
BoiledLeather
Suitcase Spot
Shovel Group
Leather Pocketbook
Shiny Notecase
Burnt Shovel
Fur Collective
The Little Suitcase
Thin Briefcase
The Pretty
The Tooled Briefcase
Yellow Notecase Pro
Rich Flogging
Pager Place
Vaulting horse Purse
Wallop Wallet
LimitedPurse
Pager Trading Co
Alcoholic Wallet
Shiny Hat Co
The Fine Pager
However Leather
Small Notecase Collective
Calling Wallet
BiggestPurse
Topic Wallet
Dry
Wrinkle Co
TanLeather
Pink Pickpurse
FilledWallet
SuppleLeather
Common Wallet Place
Window dresser Leather
The Slender Pocket
Skin Valise
Cash Place
The Ragged
WaterproofWallet
Beautiful Pouch Collective
Light Loden
Worn Waistband
Office Wallet
The Thin Purse
Worn Wristwatch
The Enough
Oversized Satchel Trading Co
Read Trading Co
FullLeather
The Supple Tanning
Blue Wrinkle
Capacious Suitcase Pro
Magic Pouch Trading Co
Pink Purseful
Spreader Leather
Radio source Purse
Flat Pocketbook Place
Twined
Handbag Spot
Suitcase Co
Pick Pickpurse
Stolen Briefcase Group
Buff Read Place
GreenPurse
Reinforce Purse
UntannedLeather
The Tooled Dustpan
Heifer Leather
Lighter
Lined
The Royal
Brown Read Pro
Depleted Pocket Place
Light Lorate
OiledLeather
Waterproof Wristwatch
Light Linen
Cardboard
Enchanted Billfold
Cash Spot
Slender Notecase Collective
Found
The Huge Valise
Hide Pro
The Own
Worn Suitcase Trading Co
SideWallet

Cool wallet brand name ideas

Fashioned
Shovel Group
Flat Pouch
GenerousPurse
Inexhaustible Pocketbook
ElectronicWallet
The Open
Private Pickpurse
Smooth Skin Co
SkinPurse
Braided Tanning Spot
Worn Watch
The Depleted Pocket
The For
Little Billfold Spot
Pocketbook Group
The Bottomless Satchel
The Pretty
SoftWallet
Nice Pocket Pro
Mullet Wallet
The Heavy Briefcase
Private Pack
Oiled
Tour de force Purse
Wet
GrainedLeather
The Russian
Notecase Place
The Longer
The Light Tanning
SkinWallet
Notecase Co
Topic Wallet
High pressure Leather
FullWallet
Little Briefcase Spot
Limp Loden
Worn Worn
The Red Bag
Royal
Open Pouch
The Common
Ample Suitcase
Leathern Briefcase Collective
Capacious
The Shiny Hides
Heavy Hat Group
Cut Valise Collective
Wheel horse Purse
Beautiful
Sole Hide Spot
Notecase Collective
The Scarlet
DepletedPurse
Privy Piece
Eschar Leather
Briefcase Co
Worn Wad
The Frayed
Waterproof Briefcase
The Huge Valise
Presser Leather
Russian Skin Place
Worn Watch Pocket
Light Leatherwear
Heavy Pocketbook
The Embroidered Satchel
The Handsome Backpack
The Stolen Wallet
Privy Prize
The Thick Fur
The Magic Money
RussianLeather
Saddle horse Purse
Empty Pocket Place
Alcoholic Wallet
RussetLeather
Magic Satchel Collective
Longer Bag Pro
The Scanty
Flexible Hides Trading Co
Matter of course Purse
Oversized Briefcase Pro
FoundWallet
Pink Pocket
UntannedLeather
Valise Collective
The Small
Pretty Portfolio
The Burnt Skin
Yellow
The Tiny
Read Co
Green Pouch
Dustpan Spot
Bag Spot
Reinforce Purse
Cash Co
Fletcher Leather
The Heavy
Tooled Hide Co
Light Hides Place
The Slender
Pick Suitcase Co
Worn Waistband
The Huge
Aggressor Leather
Twined Briefcase Spot
Beautiful Suitcase
Cash Spot
SilkenPurse
Hard Skin Place
Overstuffed Pouch Place
Public Handbag
Tanning Spot
Bonnet Wallet
The Genuine
The Stained Notecase
Wrinkle Co
Tanned Pager
Skin Notecase Collective
Money Group
Imperial Handbag Co
Light Leatherette
Limp Lorate
Big Pocket Spot
Beaded Suitcase Pro
Longer Suitcase Place
Braided Pager Collective
Empty Suitcase Group
Huge Pocketbook Co
ElectronicPurse
Digital Suitcase Place
The Heavy Skin
Yellow Notecase Pro
Pink Purseful

Unique wallet brand name ideas

Briefcase Group
Waterproof Worn
The Bottomless
Shiny Hat Co
Slender Pocket Collective
Worn Wastebasket
WornWallet
Task force Purse
American saddle horse Purse
Peirce Purse
Lost
Little Bag
Plastic Suitcase Pro
Police force Purse
Bottomless Wrinkle Pro
Handsome Valise Pro
Valise Pro
Hydraulic Wallet
Read Spot
The Leather Valise
Skin Bag Trading Co
Weathered Leather
Worn Withdrew
DurableLeather
Plastic Handbag Pro
Purse Group
Thick Purse
Handbag Trading Co
Private Poke
Softest
The Enormous Pocketbook
Handsome Pocket
Beaded Satchel
Spreader Leather
Nice Briefcase Co
River horse Purse
FineLeather
PrivyPurse
WaterproofWallet
Knowledge Wallet
The Tiny Valise
The National
The Generous
Lean Money
Other Leather
The Capacious
Genuine
Dollar Wallet Co
The Fatter Cash
National Pocketbook
Pick Pouch
Dark Tanning Collective
Pager Group
Hides Spot
The Tooled Briefcase
Twined
Coarse Skin Spot
The Blue Wrinkle
UpperLeather
Prophet Wallet
Billfold Trading Co
Leder Leather
The Imperial Read
Empty Money Trading Co
Bourse Purse
Looking Money Collective
GreasyWallet
Depleted Pocket Trading Co
Open Wallet
HandsomeWallet
The Pink Pocketbook
StiffLeather
Cordovan Fur Trading Co
Burnt Shovel
Grained
The Largest Wallet
Reports Purse
GildedLeather
Lessor Leather
Greasy
Fur Trading Co
The Enchanted
Handbag Place
The Ample
Huge Pocketbook Place
BiggestPurse
Pretty Poke
Privy Pocketbook
Bag Place
MagicPurse
The Skin
Pink Pouch
Skin Collective
Synthetic Tanning Group
Skin Suitcase
The Purple
The Depleted
The Dark Shovel
Shiny Skin Pro
Heifer Leather
Whoever Leather
Thin Read Co
Barometric pressure Leather
Spanish Hides Co
Dustpan Pro
Suitcase Pro
Red Purse
The Battered
Handbag Collective
Finished
Stolen Briefcase Group
PrettyPurse
Thick Briefcase Place
Own
The Beautiful
Limp Lambskin
Worn Suitcase Trading Co
The Wet Pager
Refresher course Purse
Pink Wrinkle Spot
Pretty
DigitalWallet
GreenLeather
The Green Flogging
Expensive Pocket
Cash Trading Co
Possessor Leather
Mallet Wallet
Yellow Flogging
Big Wrinkle
The Found
Large Bag Pro
Expensive Shovel Spot
Heavy Valise Group
Zephyr Leather
Online Money Trading Co
SolidLeather

Cute wallet brand name ideas

Huge Briefcase Pro
The Polished
Pink Portfolio
Rich Flogging
The Slim
Skin Pro
Bag Co
Patent Fur Trading Co
Hard Pager Trading Co
Lined Briefcase
Pilot Wallet
Old Dustpan Group
The Patent
Backpack Group
The Waterproof
The Expensive Fur
Assessor Leather
Raw
Thick
Red Dustpan Spot
Calling Wallet
TinyPurse
Pager Pro
Folded
Heavy Satchel Group
RawLeather
Limp Lambswool
Elegant Purse Trading Co
The Tooled
AmplePurse
Fur Spot
Italian
The Royal
SnakeskinWallet
The Elegant Billfold
The Fashioned Valise
Leather Pocket
Leathern Pocket
Hides Pro
Rich
Billfold Collective
Skin Group
Modest
The Magic
The Pick
Divorce Purse
Expensive
CardboardWallet
ImmenseWallet
Blue
FullPurse
Purple Pocket
Fatter Purse Group
Rough Tanning Group
National Suitcase Group
Full
Looking Pouch Place
The Lost
Limp Linen
EnormousWallet
Light Lucite
Digital
Suitcase Group
Magic Pouch Trading Co
Rocket Wallet
Tattered
Sports Purse
Wetter Leather
Fold
Pick Piece
Own Suitcase Group
ElegantWallet
Genuine Fur
The Oversized
Plastic Pocketbook
Backpack Collective
Tanning Pro
Elegant Cash
Waterproof Wastebasket
BrownLeather
The Plain
The Rough
Capacious Suitcase Pro
Stolen Pocket Group
Heavy Purse Group
Wet Skin
Common
The National Briefcase
Elegant Pouch Pro
The Brown Pocketbook
Lighter
The Expensive
Remorse Purse
The Brown Billfold
Hide Place
The Tough
Depleted
Shabby Briefcase Collective
Flat Cash Trading Co
The Privy Handbag
Private Piece
Force Purse
Purple Purseful
The Stolen
National
Stained Notecase Pro
The Waterproof Purse
The Beaded
Wallop Wallet
Fur Place
Waterproof Wash Leather
PlasticWallet
Sparse Purse
Strong Pager Pro
The Blue
Magic Suitcase Place
FinishedLeather
Russian
The Soft Tanning
The Small Valise
National Valise Pro
Plastic
Supple Fur Pro
Pick Backpack Pro
Suitcase Trading Co
Worn Backpack Collective
Goblet Wallet
Bottomless Satchel Co
GenuineLeather
ItalianLeather
Worn Walleteer
CoarseLeather
Polished
Dyed Flogging Group
Satchel Pro
The Lean Wallet
Satchel Co

Clever wallet brand name ideas

Mobile Notecase Co
In force Purse
The Modest Pocket
Money Pro
LargePurse
The Sovereign Briefcase
SmoothLeather
Locket Wallet
NationalPurse
Public Pocket
OiledLeather
Profit Wallet
The Shabby
Lost Valise Group
Huge Money Group
Suitcase Spot
Pretty Pocketbook
Beaux arts Purse
Smooth Hat Place
Wallets Wallet
Deserts Purse
Shabby
Long
Hat Co
RoyalPurse
Waterproof Wristwatch
Enough
Worn Wallet Pro
Read Trading Co
RedLeather
For
The Privy
Bag Pro
Oppressor Leather
Hides Group
CommonPurse
Large Suitcase
Fur Pro
Flogging Spot
YerWallet
Purse Trading Co
Supple Dustpan
Heavy Wallet Co
Soft Flogging Group
Lean
The Mobile
Light Lace
ThickWallet
The Folded
Patent Fur Co
The Greasy Pocketbook
Digital Money Pro
Shiny
Upper Pager Group
Slender
MobileWallet
Limp Lace
Enchanted Billfold
The Burnt Read
Ledger Leather
Russet Hat Co
Green
Waterproof Watch
Scarlet Tanning
Notecase Trading Co
Mobile Pouch Co
Tanning Group
Flogging Place
Osmotic pressure Leather
Limited
The Rich
Plastic Portfolio
Public Bag
Hearts Purse
Leathern Valise Place
The Cracked
Whomsoever Leather
Setter Leather
Tanned Hat Co
Green Suitcase
PolishedLeather
ThinPurse
Huge Cash Place
Gilt
Dark Read
The Imperial Hides
The Smooth
BoiledLeather
Vaulting horse Purse
Tiny
The Neat Suitcase
Nice Notecase Spot
The Lean
Money Place
BlueLeather
Inexhaustible Pocketbook Spot
Bulky
TanLeather
EmptyWallet
Cordovan Hides Co
Dollar Satchel
Enormous
The Stuffed
Ragged
The Online
Plain
Blue Wrinkle
The Wellfilled Suitcase
Heavier Pocketbook Place
Droplet Wallet
Yellow Read Collective
Full professor Leather
The Expensive Pocket
BigWallet
The Dark
SlimPurse
Money Collective
Public Prize
Pick Pickpurse
Office Wallet
SoftestLeather
FilledWallet
Flat Notecase
DyedLeather
Flat
Worn
Twined Billfold Spot
Handbag Spot
Immense Pocketbook
Backpack Pro
LeanWallet
The Green Bag
The Limited
StolenPurse
GreenPurse
The Capacious Cash
Light Backpack Collective

Best wallet brand name ideas

Slender Satchel Collective
Empty Cash Collective
The Oversized Satchel
Rose quartz Purse
The Buff
Empty Wallet Group
The Red
Synthetic Hide
Backpack Spot
Whosoever Leather
PlasticPurse
Edger Leather
Dollop Wallet
Depleted Briefcase
StuffedWallet
The Boiled Flogging
Cracked
Post horse Purse
However Leather
Found Purse Collective
Polish Wallet
Bever Leather
Polished Flogging Group
The Worn
Brown
Fierce Purse
Blue Shovel Trading Co
Cut
Solid Shovel
ThinLeather
Shredder Leather
Overstuffed Notecase Pro
Plastic Pouch
Quartz Purse
Lean Briefcase Collective
Private Pocketbook
Refresher Leather
The Braided Skin
The Finest
Burnt Tanning
Wrinkle Place
Coarse Purse
Smooth Read Trading Co
Nice
Marts Purse
Solace Wallet
Snakeskin Notecase Spot
Longest
Plastic Poke
Waterproof Withdrew
Cash Place
SuppleLeather
The Private Pocket
Enchanted
Lighter Pocketbook Co
Precious Briefcase Co
Overstuffed Billfold
Light Lambskin
Upper Flogging Place
Chocolate Wallet
The Empty
Flogging Group
BrownWallet
BuffLeather
The Lined
Wrinkle Collective
Half Hide Group
Brown Shovel
Limp
ShinyLeather
Expensive Purse Place
Pocket Wallet
The Lost Pouch
Skin Wallet Trading Co
The Spanish
The Brown
Leather
The Light
Common Wallet Place
Enormous Pocket Collective
The Embroidered
Public Portfolio
Expensive Purse Trading Co
Arts Purse
Untanned Hat Place
Solid Wallet
RoughLeather
Heavy
Shabby Bag Collective
The Purple Briefcase
Open Billfold
The Flexible
Privy Portfolio
Pager Place
Pocketbook Co
Light Loden
SpanishLeather
Worn Wristwatch
Briefcase Place
Outsource Purse
Stolen Money Trading Co
Gilded Read Pro
The Tooled Dustpan
Handbag Group
Public Briefcase Co
The Online Purse
Ragged Pocketbook
Franklin pierce Purse
The Leathern
The Own
Online Money
Empty Satchel Co
Billfold Spot
Problem Wallet
Guesser Leather
InexhaustiblePurse
The Limp
Pocket Spot
Pouch Place
The Pink
Neat Briefcase Group
OverstuffedWallet
Pocketbook Place
Cordovan
The Green
Solid
Hat Spot
Pager Co
The Cut
The White Hide
The Hard
Blue Flogging Group
Satchel Collective
Tattered Briefcase
LongPurse
Tan Pager
Waterproof Wristlet

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Wallet Brand:

Simple is always better

This means a few different things. Your wallet brand name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your wallet brand:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Wallet Brand: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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