5 Wallet Brand Success Stories [2023]

5 Wallet Brand Success Stories [2023]
Start A Wallet Brand

The wallet's market share is increasing at a CAGR of 8.87%, reaching $8.78 billion in a few years. As the demand for wallets keeps rising, starting your wallet brand creates a chance to earn a profit in the future.

To start your wallet brand, begin with complete market research focusing on identifying the gaps. Then, study the competition and come up with a unique wallet design that suits the lifestyle of your target customers.

Here are some real life success stories of starting a wallet brand:

1. Kamino Wallet ($30K/year)

Kan Yamamoto (from Kochi) started Kamino Wallet almost 5 years ago.

$2.5K / month
1 founders / 0 employees

Case Study

I started this project as my side hustle, and since I opened my shop in June 2018, it has grown slowly. Though it is still a tiny business, I enjoy creating useful tools that are loved by many users around the globe.


2. Ashland Leather ($720K/year)

Phil Kalas (from Chicago, Illinois, USA) started Ashland Leather almost 12 years ago.

$60K / month
2 founders / 8 employees
Chicago, Illinois, USA

Case Study

Thank you so much for the opportunity to share Ashland Leather with Starter Story. As an entrepreneur, I am personally a big fan of reading everyone’s journey! My name is Phil Kalas and I am the co-owner of Ashland Leather Company.

Our flagship wallet is our Fat Herbie double bifold wallet. Fat Herbie also happens to be our first wallet model so I guess we got a bit lucky from the start. Eight years later, we now have several wallet styles but also make Apple Watch bands, watch straps, belts, key cases, and other accessories. In our first year of business, we had $30,000 in revenue. Today, we have grown our passion to $600k in annual sales and provide jobs for five families... And we are still growing!


Learn more about starting a wallet brand:

Where to start?

-> How to start a wallet brand?
-> How much does it cost to start a wallet brand?
-> Pros and cons of a wallet brand

Need inspiration?

-> Examples of established wallet brand
-> Marketing ideas for a wallet brand
-> Wallet brand names

Other resources

-> Wallet brand tips
-> Wallet brand hashtags

4. Paperwallet ($2.4K/year)

Elad Paper (from New York, New York, USA) started Paperwallet over 15 years ago.

$200 / month
2 founders / 0 employees
New York, New York, USA

Case Study

The Slim Wallet was our first prototype and still our most popular product. Minimalistic yet functional, they were inspired by the art of origami. The Slim Wallet’s thin material expands to allow 12-16 credit cards comfortably, as well as plenty of cash-- all without looking bulky. Our first Kickstarter campaign, in which we introduced a new collection of the Slim Wallet exceeded our fundraising goal by 600%.

That was in 2014, today we’ve launched 9 additional product lines, three highly-successful crowdfunding campaigns, and an ecommerce shop. Since that initial campaign, we’ve sold over a hundred thousand wallets and other accessories to date


Pat Walls,  Founder of Starter Story
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