5 Wallet Brand Success Stories [2024]

Updated: November 19th, 2023
Start A Wallet Brand

The wallet's market share is increasing at a CAGR of 8.87%, reaching $8.78 billion in a few years. As the demand for wallets keeps rising, starting your wallet brand creates a chance to earn a profit in the future.

To start your wallet brand, begin with complete market research focusing on identifying the gaps. Then, study the competition and come up with a unique wallet design that suits the lifestyle of your target customers.

Here are some real life success stories of starting a wallet brand:

1. Kamino Wallet ($30K/year)

Kan Yamamoto, the designer of Kamino Wallet, came up with the idea after searching for a slim, functional, and eco-friendly wallet but couldn't find one on the market. He quickly prototyped the design using paper and received positive feedback, leading him to launch the business. Despite facing challenges with customer acquisition, Kan continues to grow his business, generating around $1,000 in sales and maintaining a strong personal connection with his customers.

How much they make: $30K/year
Current team size: 0


Starting A $1K/Month Side Hustle Selling Washable Paper Wallets

Designer Kan Yamamoto started an eco-friendly paper wallet side hustle that now brings in around $1,000 in monthly sales, with 35-40% gross margins and 60-100 daily visitors mainly through organic search, Instagram, and Reddit.

Kan started Kamino Wallet almost 6 years ago
Kan grew the business to $2.5K/month
Read by 7,382 founders

2. Ashland Leather ($720K/year)

Phil Kalas, co-owner of Ashland Leather Company, came up with the idea for the business during a lunch break when he showed his colleague, Dan Cordova, a leather bag he made for his wife. Both of them shared a passion for leather and craftsmanship, as they both worked at Chicago's Horween Leather tannery. With a starting capital of $1,000 and a lot of sleepless nights, they began making wallets that they wanted to wear and eventually expanded their product offerings. Now, their website generates 90% of their business revenue, and they have grown their passion into a $600k annual sales business that provides jobs for five families.

How much they make: $720K/year
Current team size: 8


Growing A Handcrafted Leather Goods Business To $600K/Year

A successful handcrafted leather goods business that started with just $1000, has grown to $600k annual sales, thanks to a strong brand philosophy, a focus on specific niche terms for SEO, personalized customer experiences, and a team that is trusted to achieve goals autonomously.

Phil started Ashland Leather almost 13 years ago
Phil grew the business to $60K/month
Read by 5,883 founders

So... can you actually make money with a wallet brand?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

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3. Paperwallet ($2.4K/year)

Elad Burko, the founder of Paperwallet, came up with the idea for his business in 2007 when a friend showed him a paper wallet from Italy. He wanted to create something similar but more functional, so he experimented with different materials and eventually settled on Tyvek. Through Kickstarter campaigns and online marketing, Paperwallet has sold over 100,000 wallets and other accessories, allowing artists to earn a living from their designs.

How much they make: $2.4K/year
Current team size: 0


How I've Sold Over 100K Wallets On Kickstarter

Paperwallet founder Elad Burko created the unique brand to sell minimalistic wallets and accessories for fashion-forward men and women while providing a platform for independent artists to earn a living from their work, which since launching has generated over $600,000 in sales on Indiegogo and over 100,000 sales to date.

Elad started Paperwallet almost 17 years ago
Elad grew the business to $200/month
Read by 3,640 founders