1,000+ Catchy Travel Agency Names

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Updated: June 10th, 2025

So, you've come up with the perfect travel agency idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your travel agency stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best travel agency ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your travel agency.

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Ideas

Catchy travel agency name ideas

Heaven Holidays
Fairytale Travel Agency
Joyful Vacation, Inc.
Smart Fly Tour & Travels
Sun & Moon Touring Company
Westshore Travel Group
Exploration Safari
All Around Travel Services
Royalty Travel Solutions
Long Journeys
All Season Travel Group, Inc.
Top Class Tours
Perfection Dreams & Tours Travel
The Destination Crafter
Beyond Borders, Inc.
Micro Family Vacations
Hot Spot Gateways Inc.
Anywhere Tour & travel Co.
Forest Ventures Inc.
5 Start Blitz Company
Weekend Voyage
Travel Destination
Luxury Destinations
Honeymoon Leisure Group
On the Go Vacations
Heaven Tour & Travel
SkyFly Travel co.
InnerSea Vacation Services
Economical Travel
National Pride Travel Services
Let's Go Adventures
Universal Tours
Continental International Travel
Airborne Corporate Travel
Miles Holidays
Adventures Travel Co.
Tourfinders
Express Vacations, Inc.
Travel Treasure
Holiday Business Travel Inc.
Leisure Travel Agency
Pleasant Vacations
Golden Express Travel Agency
Pacific Leisure Adventure Group
Cool River Tours
Across the Ocean
Ace Leisure Group
Tourmania
Global Sightseeing Tours
Waterways Travel Agent
5 Star Travel Corp.
Evergreen Travel Vacations
Pheonix Discoveries
Jet Set Travel House
Universal Journey Company
Premium Resort Travel Company
Link Travel & Tourism
Woodside Travel Plaza
Tropical Vacations
Central Travel & Cruise
Wilderness Travel Group
World Street Travels
5 Star Dream Trip
Breathtaking Discoveries
Happy Tour & Travels
Sea Turtle Travel Co.
Liberty International
Pic-a-Place City Travel
Vacation Escapes
Express Mission Trips
Celebration Trips Co.
New Wave Treasure
Paradise Explorers
Up On the Sky Agency
Advantage Tours
Regular
Mysterious Delegacy
Unnecessary Trip Trading Co
Difficult Journey
ActualTravel
The Independent Trips
Safe Locomotion Trading Co
The Longer Travel
Speed
Government Agency Co
The Longer Move
The Domestic
Journeys Place
Unnecessary Trips Place
The Comfortable
Long
Total Change Of Location Trading Co
Difficult
Razzle Travel
Unnecessary Trips
GlobalTravel
The Foreign
Excursion Co
Vehicular Journey Place
Sweet basil Travel
TotalTravel
Interstate Go Group
Fast Trips Collective
The Onward Adventure
Flavour Travel
International Trips Spot
Trips Collective
Overseas
Trip Trading Co
The Actual Journeys
Recent Journeys Pro
Cheap Locomotion Collective
The Extensive Locomote
Rattle Travel
Unlimited Trips
The Speed Travelers
Way Travel Collective
The Comfortable Journey
EasternTravel
Interstellar
The Hard Locomote
Weary Trip Spot
The Eastern Journey
Unnecessary Move Collective
Difficult Locomotion
Domestic
Vertical Change Of Location
The Transatlantic Trip
Ocean Trip
Trip Place
The Optional Move
Independent Trips Group
Free Locomote Collective
The Total Move
Total Transporting
Administrative Anatolia
Outrageously Agency
Frequent Trip Place
Necessary
The Chief
Human Representation

Creative travel agency name ideas

Recent
Foreign Journeys
Gratefully Agency
Short
Less
Constant
The Difficult Trip
Locomotion Collective
The Unlimited Go
ContinentalTravel
Travelers Pro
Special Spark Co
HardTravel
Speed Travelers Trading Co
Sad Voyage Place
Move Pro
SpeedTravel
Independent Jaunt Place
Interplanetary
Permanent
ForeignTravel
The Comfortable Travelers
Hassle Travel
Day Adventure
Extended Go Spot
Travelers Co
Time Transport
Move Collective
The Vehicular Go
The Overnight
The Voluntary Way
Interstate Change Of Location Trading Co
The Protective Representation
Frequent Locomote Collective
Domestic Locomotion
Distant
Flannel Travel
Transatlantic Transportation
Vehicular Trip Trading Co
Saddle Travel
The Supernatural Organization
Outrageously Agency
The Frequent
Wide Travelers
Travelers Spot
Overseas
Independent Watchdog Pro
Slow
Country Trip Co
The Distant Trek
WorthTrip
The Hour
Voyages Trading Co
Optional Journeys Trading Co
The Arduous
FreeTravel
The Sound
Cheap
The Eastern Journey
Cheap Jaunt Place
Occasionally Agency
Go Collective
The Official
Chief Organization Group
Travelers Group
The Fast Locomote
The East Trips
Extended Journeys Co
Successful Trek Pro
FurtherTravel
Horizontal Travelers
Appropriate Atomic
Regular Trips
Go Place
The Maximum
RecreationalTravel
Modern
MissionaryJourney
Collective Delegacy Group
Barrel Travel
The Interplanetary
The Interplanetary Jaunt
Journey Collective
Comfortable Locomote Co
Faithfully Agency
The Interplanetary Journey
EasternTravel
The Hard
The Free
Independent Go
Chapel Travel
TotalTravel
Excursion Co
Go Pro
Horizontal Travelers Spot
Longer
The East
Journeys Spot
Country Trip Collective
The Third
The Less Locomotion
OfficialTravel
International Go
SoundTravel
Difficult Journey Collective
Raveled Travel
Kassel Travel
NecessaryTravel
The Further
Stumble Co
The Sound Locomote
Daily
The Longer Change Of Location
Autonomous Atomic
Ocean Go Trading Co
Daily Locomote Pro
The Onward Trek
Locomote Trading Co
Official Jaunt
Less Move Co
Actual
Time
Apple Travel
Locomote Pro
Vehicular
Trips Place
Dangerous Voyages
Personal Trips Trading Co
The Unnecessary Locomote
Urban Travelers Pro
First Spark Group
The Longer Go
Vertical Move
Transatlantic
The Light
UnlimitedTravel
Foreign Change Of Location
Dabble Travel
Sweet basil Travel
Extensive Trip Collective
Frequent Trip Collective

Learn more about starting a travel agency:

Where to start?

-> Travel agency plan
-> How to finance a travel agency?
-> How much does it cost to start a travel agency?
-> Pros and cons of a travel agency

Need inspiration?

-> Other travel agency success stories
-> Marketing ideas for a travel agency
-> Travel agency slogans
-> Travel agency Instagram bios

Other resources

-> Profitability of a travel agency
-> Travel agency tips

Funny Travel Agency Names

NecessaryTravel
TimeTravel
Human
The Autonomous
Daily
Trips Co
Horizontal
Frequent Move Spot
The Light
The East
Global
Country Trip Collective
Fatiguing
Class Trips
Independent Jaunt Place
Transatlantic Trips Pro
Trip Spot
Country Move Trading Co
The Continental Trips
Domestic Locomotion
Regional Authority
Longer Trip Spot
The Class
Rapid Move
Recent Change Of Location Trading Co
The Easy Locomotion
Final
Regular Journey Collective
Third Set Off Spot
Light Change Of Location Co
Raffel Travel
Recent Move Group
Rough Travelers Trading Co
Rapid
Longer Journeys
Difficult Journey Group
The Distant Trek
The Ocean Trips
Continental
Country Locomotion Group
Easy Trips
Weekly
Regular Go
Forward Change Of Location
SpeedTravel
Move Trading Co
Ocean Change Of Location Place
Move Co
Rapid Trip Place
DistantTravel
National
The Longer Travel
The Urban
The Interstellar
Hurry Journey
Commercial Move Group
Misstep Collective
The Official Locomote
The Based
Total Trip Collective
CommercialTravel
Planet Travel
Arduous Locomote Group
MissionaryJourney
Locomote Group
Journeys Group
Longer Move Pro
Longer Travelers
Adventure Co
Trips Group
Apple Travel
Second Jaunt Collective
Total Ticket
Voyages Trading Co
The Administrative
The Daily Jaunt
Rotational latency Agency
Fast
The Daily Journey
The Less Journeys
Famous Spark Off
Safe Locomotion Place
The Effective
The Independent
Journey Trading Co
Continental Locomotion
Camel Travel
Emergency Agency
TransatlanticTravel
The International
The Ocean Journeys
Corny Journey
Stumble Co
Foreign Change Of Location
The Fast Travelers
The Comfortable Journey
Constant Journey Group
Light Locomotion Trading Co
Cheap Journey Trading Co
Hurried Travel
Active
Distant Jaunt
Outrageously Agency
Ordinary Locomote
InnerJourney
Worth
EasierTravel
UrbanTravel
FurtherTravel
Trip Co
Cheap Change Of Location Trading Co
Interplanetary Go
The Related Change Of Location
The Easy Go
Transatlantic Trek
Independent Travelers
The Protective Representation
Class
Rapid Travelers Co
The Interstate Journey
Vehicular Journey Place
Modern Travelers Place
Tassel Travel
Fast Locomote Co
Wide Travelers
The Speed
The Unnecessary Journey
The Supervisory Department
Administrative Anatolia
Happen Travel
Appropriate Atomic
The Difficult Trips
Minute
Horizontal Trips Collective
Jaunt Place
Arduous
Spark Co
The Daily
Distant Trips Trading Co
Astral Locomote Pro
Locomotion Trading Co

Cool travel agency name ideas

Fast Go Co
Free Go
Interstate Change Of Location Trading Co
Unravels Travel
The Horizontal Go
PrincipalAgency
Trips Pro
Speed
Trip Co
The Extensive
The Unlimited Go
Domestic Locomotion Group
Jaunt Pro
The Personal Locomote
Baffle Travel
The Forward Move
The Frequent Journeys
Intellectual
CommercialTravel
The Comfortable Journey
Total Transporting
Move Pro
Safe Journey Group
Transatlantic Trip
Transatlantic Travelers Trading Co
OrdinaryTravel
Faithfully Agency
Educational
Global
Locomote Co
Distance Trip
Locomotion Place
The Eastern Travelers
Trammel Travel
Mib Trip
Light Change Of Location Co
Continuous Journey Trading Co
The Recent
Extensive Trip Collective
Change Of Location Place
Safe Locomotion Place
The Actual
MissionaryJourney
Foreign Journeys
The Domestic Jaunt
Free Go Collective
The Easier
Secret Misstep Co
Administrative Anatolia
The Hard Locomote
Domestic Jaunt Trading Co
Cheap Journeys Pro
Year Adventures Collective
Fast Locomote Co
Transatlantic Tourist
Extra
Total Change Of Location
Transatlantic Trips
FreeTravel
Slip Co
East Journey Collective
Difficult
Commercial Move Group
ExtensiveTravel
The Overseas Jaunt
Longer Travelers
The Class Move
Extensive Trips Collective
Civilian Government Agency Pro
InterstateTravel
Safe
SpeedTravel
Babel Travel
The Constant Jaunt
Locomotion Group
Easy Journey Collective
Journey Pro
EducationalTravel
CountryTravel
The Unnecessary Locomote
RecentTravel
LongestTrip
Arduous Locomote
Autonomous Administration
Vehicular Move Co
SafeJourney
Interesting Misstep Place
Move Place
The Distant
WorthTrip
The Constant
Slow
The Cheap Move
Transatlantic Transport
Third Trigger Off
Further Locomote
Commercial Locomotion Collective
Distant Go Collective
Total Travelers Place
HardJourney
Distance Journey Co
Daily Locomotion Pro
Difficult Odyssey Trading Co
Regular Go
DistantTravel
Rough Journey Spot
The Horizontal Jaunt
Ordinary
The Speed Trip
Coordinating Authority Collective
Travis Travel
Jaunt Co
Arduous Locomote Group
Foreign Change Of Location
Comfortable Move Co
The Longer Change Of Location
The Administrative
Transatlantic Ticket
OfficialTravel
The Overnight
Independent Locomotion Pro
Independent Trips Group
Domestic Go Spot
Comfortable Change Of Location Collective
Forward Jaunt
Administrative Administration
Locomote Collective
Foreign Trips Spot
Speed Trip Spot
The Sound Travelers
The Less Trips
HorizontalTravel
Principal Government Agency
Class
OverseasTravel
Journeyed Journey
Trek Trading Co
Arduous Travelers Place
Ocean Trip
BriefTrip
Arduous Jaunt Trading Co

Unique travel agency name ideas

Travels Group
Time Ticket
The Fast
Total Trips Co
FastTravel
Forward Locomotion
The Commercial Locomotion
Necessary Change Of Location Co
Astral Change Of Location Place
Further Journeys
The Domestic
The Fast Trips
Personal Travelers
The Ocean Trips
The Fast Travelers
Apple Travel
SoleAgency
The Divine
Move Group
Vertical Travelers Trading Co
Unnecessary Travelers Trading Co
Personal Change Of Location
SoundTravel
Locomotion Collective
Time Trip
Third Traveling
The Longer Travel
Trips Collective
Domestic Move Trading Co
The Independent Move
Domestic
The Rough
Short
The Slow Move
Travelers Collective
Basle Travel
Continental
Time Travelers
Brief Activate Spot
Overseas
Transatlantic Transporting
Time Transport
EasyTravel
Recent
Safe Locomotion Trading Co
Basil Travel
Governmental Bureau
Wide Locomotion Pro
East
The Unlimited Journey
Journey Group
Recreational Jaunt Pro
Human
Cheap Journey
Trip Collective
Modern Trips
East Journey Spot
IndependentTravel
Journeys Group
Necessary Travelers Group
The Light
Travelled Travel
Vertical Trip
Cancel Travel
The Foreign Journeys
The Independent Locomotion
EnvironmentalAgency
Authority Pro
The Continental Locomotion
Rapid Travelers Co
Regular Go Pro
Go Co
The Entire Quest
Paddle Travel
Interstellar
The Transatlantic
Government Agency Co
The Pleasant Trek
Extended Locomotion Place
Journeys Trading Co
Difficult Journey Group
The Longer Journeys
The Interstellar
The Tiresome
Pleasant
Total Go Trading Co
LongTravel
Light
The Related Move
Interstellar Move Collective
Recent Journeys Pro
Regulatory
The Constant Locomotion
Difficult Travelers Group
DayTrip
The Unnecessary
Longer
Ocean
The Effective
Longer Move Pro
Commercial
The Daily Jaunt
Appropriate Atomic
Related
Long
The Third
Necessary Go Group
The Easy Locomotion
Interstellar Locomotion Pro
Much Trip Place
The Interplanetary Journey
The Free Trip
EastTravel
Day Adventure
Ocean Change Of Location Collective
Ordinary Go Collective
Interplanetary Move Collective
PleasantTrip
Appropriate Acting
OceanTravel
The Cheap
Commercial Journeys Spot
Administrative Atomic
Interstellar Go
Wide Trips Pro
Continuous Move Co
The Interstate Travelers
The Vehicular Go
Horizontal Travelers
Easy Jaunt Place
Slow Trips
Office Co
Novel Travel
Frequent Trip Place
The Autonomous
The Continental Move
Extensive Journey Place
Rotational latency Agency
Commercial Journey Spot
Much Journeys Group
The Speed Locomotion

Cute travel agency name ideas

The Total
Frequent Trip Collective
Interplanetary Locomote Collective
The Sound
Easy Journey
Easy Go Trading Co
The Voluntary Way
Country Trip Co
Travel Spot
Class Trips
The Much
The Overseas Locomotion
The Regular Change Of Location
Much Locomotion Trading Co
Difficult Journey
Travelers Group
The Weekly Spark Off
Unlimited Travelers Collective
The Optional Jaunt
The Rough Trip
National
NecessaryTravel
Longer Trips
The Extended Journey
Total Travelers
The Successful Spark
Eastern
The Ocean
Less Jaunt
The Educational
The Arduous Go
The Further Go
UnlimitedTravel
Horizontal Locomotion
Necessary Jaunt
The Sound Move
Difficult Go Group
Traveled Travel
The Extensive Move
Time Transporting
Distance
Maximum Trips Place
Gratefully Agency
Ocean Change Of Location Place
The Active
Cheap Change Of Location Collective
Recreational Travelers Trading Co
The Vehicular
Country Trip Collective
Recreational Journeys
Unnecessary Trips
Maximum Move Spot
The Supervisory Department
The Interstellar Locomote
Continuous Locomotion
Time Tourist
Longer Change Of Location Co
Less Trips Co
Fatiguing
Official Move
Foreign
Playfully Agency
The Continuous
Trip Trading Co
The Eventful
Less Move Co
Sad Voyage Place
Longer Trip Collective
Rough Travelers Trading Co
The Active
FrequentTravel
Independent Locomotion Spot
Planet Travel
Hurried
International Trips Spot
Much Journeys Pro
The Interstate Locomotion
Permanent
Regular Change Of Location Co
The Daily
Turn On Trading Co
The Vehicular Jaunt
Domestic Locomotion
Raffle Travel
Tackle Travel
Transatlantic Jaunt Place
Recent Move Group
The Unnecessary Journey
Administrative Agents
Related Go Collective
Commercial Change Of Location
The Appropriate
LongTrip
Active Administration
Barrel Travel
ContinentalTravel
The Long
Change Of Location Collective
The Rapid
Difficult Journey Collective
TransatlanticTravel
Easier Go Trading Co
Easy Travelers
Forward
The Urban
Urban
Locomotion Spot
Tripper Place
Domestic Trip Collective
Thermae Journey
The Global
PlannedTrip
Administrative Applicant
Speed Journeys Trading Co
The Official Travelers
The Commercial
The Forward Trip
Locomote Place
Independent
The Regular
The Distant Move
Hurry Journey
Go Group
The Comfortable Travelers
Chief Department
Frequent Locomote Collective
The Interstate Locomote
The Hard
The Necessary
Free Locomote Collective
Adventures Spot
Transatlantic Tourism
CheapTravel
Speed Locomotion Trading Co
The Related Jaunt
Exciting Voyage
Time Locomote Trading Co
Go Collective
Travelers Place
The Astral
ConstantTravel

Clever travel agency name ideas

Locomote Pro
Total Ticket
Less Go
Authority Collective
Locomote Group
Foreign Journey
The Arduous
The Country Locomotion
Much
The Long Trip
Cheap Journey Trading Co
The Protective Representation
Distance Journeys Place
Move Spot
Jaunt Spot
Horizontal Travelers Spot
The Extensive Locomote
Adventures Group
Slow Journey Spot
StrangeJourney
Easier Locomote Co
HardTravel
The Unlimited
Female Delegacy Pro
The East
The Eastern Trips
Chief Organization Group
The Spiritual
Go Spot
Easier
Perilous
SlowTravel
Astral
Daily Locomote Pro
Locomote Trading Co
Vehicular Trip Trading Co
Sound
Commercial Go Co
The Optional Move
International Go
Fast Trips Group
The Terrible
Locomotion Pro
Less Move
Second Jaunt Collective
CoordinatingAgency
Brasil Travel
Total Transportation
Transatlantic Traveler
Weekly
The Modern
Arduous Set Off
The Weekly
Jaunt Place
Transatlantic Transportation
GlobalTravel
FurtherTravel
Less Trips
Kassel Travel
Country Move Trading Co
The International Trip
Maximum Move
Extended Go Spot
Maximum Travelers Pro
The Italian Travels
Rapid Go Pro
Free Trips
Official
Independent Jaunt Place
Unnecessary Move Collective
Final
The Further
Outward
The Official
Hard Locomote
The Foreign
Razzle Travel
InterstellarTravel
Journey Trading Co
RoundTrip
Rapid Journey Co
The Vehicular Locomote
The Speed Travelers
Longer Trip Spot
Overseas Travelers
The Third Quest
Eastern Change Of Location
Official Jaunt
Interstellar Trip
The Intended
The Interstate Journey
The Difficult
Total Traveler
Free Jaunt Place
Ostentatiously Agency
Paschal Travel
EasternTravel
The Outside
Foreign Travelers
The Recent Trips
The Continuous Move
Less Locomotion Group
UrbanTravel
The Optional Journey
Country Locomotion Group
The Related
The East Trips
Light Change Of Location
The Sound Locomote
The Eastern Journey
LessTravel
The Global Locomote
ContinuousTravel
Third Trip Out
Onward
RapidTravel
Third Set Off Spot
Necessary Move Pro
Ordinary Move
Time Trek
Autonomous Acting
Vehicular Journey Place
Actual
Sweet basil Travel
Mammal Travel
Constant Trips Group
Domestic Journey Group
Shackle Travel
The Daily Journey
Ocean Journeys Trading Co
The Daily Locomote
Educational Change Of Location Co
Cattle Travel
Optional Locomote
The Forward
The Free
Misstep Collective
Change Of Location Spot
Horizontal Trips Collective
Extensive Move
BadTrip

Best travel agency name ideas

Time Traveler
Transatlantic Jaunt Group
Easier Jaunt
Nib Trip
Rough
The Moral
TimeTravel
Urban Jaunt Place
Total Tourist
Vassal Travel
FemaleAgency
The Local Watchdog
ComfortableTravel
Flavour Travel
Memorable Voyage
Maximum Move Co
CivilianAgency
Upward Voyage Place
Journey Place
Patiently Agency
Emergency Agency
OptionalTravel
Battle Travel
Enjoyable Spark
Cheap Go Group
Locomote Spot
ExtendedTravel
Trip Spot
Frazzle Travel
The Further Trip
EasyTrip
Wide
Modern
Total Transport
The International Travelers
Transatlantic Travelers
The Hard Adventure
Change Of Location Pro
Trip Pro
The Easy Go
Longer Move
Transatlantic Journeys Group
Cheap
Comfortable
The Transatlantic Trip
Hard Move Pro
Recreational Change Of Location Trading Co
Related Travelers Pro
Personal Journey Co
Handle Travel
Total Trips
Continental Travelers Spot
Vehicular
Minute
The Light Locomote
The International
Representation Collective
Unnecessary
Adventure Co
Extended Go Place
Interstate Move
The Eastern
The Ordinary
The Overseas
Modern Travelers Place
Necessary Trip
AstralTravel
Interplanetary Trips
Comfortable Locomote Co
Collective Delegacy Group
Change Of Location Co
The Safe
Time Trip Trading Co
The Difficult Trips
Recreational
Urban Travelers Pro
The Painful
Tattle Travel
Personal Journey
Continental Trip
The Frequent Trips
Flying jib Trip
Rough Trip Collective
Special Spark Co
Rabble Travel
Inter Organization
Vertical Jaunt Group
The Unlimited Trips
Journey Collective
Appropriate Administration
Trip Place
RecreationalTravel
The Free Change Of Location
The Interstate Journeys
Less Journeys Co
The Distance
Class Change Of Location
Excursion Co
The Italian
Optional Journeys Trading Co
The Country
Distant Trips Trading Co
Independent Go
The Interplanetary Jaunt
The Rough Journeys
Independent Watchdog Pro
Continuous Travelers Spot
The Regular Move
Light Jaunt Pro
Move Trading Co
Spark Off Co
The Inter
Jaunt Trading Co
Distant Journeys Place
Extra Misstep
The Based
Misstep Spot
Creative
Recent Change Of Location Trading Co
Foreign Locomotion Place
ForeignTravel
Maximum
LongerTravel
Voyages Trading Co
Ordinary Go Group
Unnecessary Trips Place
Light Locomote Spot
VerticalTravel
Castle Travel
Continental Locomotion
Unraveled Travel
The Recent Jaunt
The Horizontal
Hard Locomotion
Go Trading Co
Time Tourism
The Horizontal Journey
Daily Change Of Location Trading Co
The Comfortable
Vertical
ForwardTravel

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Travel Agency:

Simple is always better

This means a few different things. Your travel agency name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your travel agency:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Travel Agency: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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