Tetra

Growing An Email Agency To A Team Of 15 And $200K MRR [Sold]

August 21st, 2023
Philip Rivers
Founder, Tetra
$200K
revenue/mo
1
Founders
11
Employees
Tetra
from New York, NY, USA
started January 2017
$200,000
revenue/mo
1
Founders
11
Employees
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Note: This business is no longer running. It was started in 2017 and ended in 2023. Reason for closure: Acquired.

Hello! Who are you and what business did you start?

Yo! Phil Rivers here. Email marketer extraordinaire and the King of Klaviyo.

I started Tetra, an email marketing agency for growing e-commerce and digital product businesses in 2019.

Growing the agency from a lonely one-man shop and a measly $5k/month in revenue to a team of 15 with $200k MRR and over $200,000,000 in sales generated for clients.

tetra

What's your backstory and how did you come up with the idea?

In 2012 I moved to NYC from LA. No money, no network, nothing. Just a young dude on a mission to figure it out.

At the time I was fascinated by startups, most specifically the growth potential, and trying to ride one to an exit.

After a couple of jobs for startups going nowhere I joined the biz dev team in the loyalty space to build out both sides of their...

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