Amanda Louise Swimwear

How We Created A New Brand Of Masks To Drive New Revenue

Ally McCarthy
$5K
revenue/mo
1
Founders
0
Employees
Amanda Louise Swi...
from Sacramento Ca
started June 2021
$5,000
revenue/mo
1
Founders
0
Employees
market size
$1.56B
avg revenue (monthly)
$19.2K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Word of mouth
business model
subscription
best tools
Shopify, Instagram, Facebook
time investment
Full time
pros & cons
35 Pros & Cons
tips
11 Tips
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Hello again! Remind us who you are and what business you started.

Well hello again! Amanda Freick here - the owner of AmandaLouise. We’re a Luxury Beach and Fitness Competition swimwear company completely dedicated to the women in our community. Although I LOVE bikinis, my real purpose is supporting the physical, mental, and spiritual health of my girls. I like to say that the swimwear is the physical embodiment of that because you look great, you feel great.

Our business is in two parts. 1) Luxury Beachwear and 2) Fitness Competition Suits.

1) I freaking love bikinis. I live in Arizona where it’s pool weather 6months (or more) out of the year. I have a pretty specific style when it comes to my swim wardrobe, simple yet sexy. I knew what I wanted, but couldn’t find it on the shelves. Now I create made-to-order, high-quality suits for women like me who just want to be simple, sexy, and show off their curves. Our 2020 collection is called Crystal Vibes and includes a genuine crystal with your swimwear. This came about because I’ve stepped into my spirituality practice over the last couple of years, and knew I wanted to blend it somehow into my swim line (beyond just talking about it...

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